How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025
TL;DR: Pizza Ready's success stems from a deceptively simple creative formula: gameplay-first approach + character consistency + resource collect..
Cracking Creatives
Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025
Angad Singh · Jun 26, 2025 · 7 min read
Implement and Optimize Facebook Ad Tools for 2025
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Brijesh Bharadwaj · Jun 25, 2025 · 9 min read
Ad Quality Disasters - Combat Bad Ads and Improve User Experience
Brijesh Bharadwaj · Jun 25, 2025 · 8 min read
Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers
Angad Singh · Jun 18, 2025 · 7 min read
Top Facebook Ad Tools for Effective Campaign Management
Marketing
Angad Singh · Jun 17, 2025 · 10 min read
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big
Angad Singh · Jun 17, 2025 · 14 min read
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Monetization
Brijesh Bharadwaj · Jun 17, 2025 · 15 min read
WWDC 2025 AdAttributionKit Update: 6 Major Improvements
Angad Singh · Jun 17, 2025 · 8 min read
Mobile App Retargeting – Win Back High-Intent Users
Brijesh Bharadwaj · Jun 17, 2025 · 10 min read
How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days
Angad Singh · Jun 17, 2025 · 7 min read
How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days
Angad Singh · Jun 13, 2025 · 9 min read
AI Tools to Create Winning Facebook Ads
Angad Singh · Jun 11, 2025 · 13 min read
Understanding Creative Intelligence: Examples and Insights
Brijesh Bharadwaj · Jun 11, 2025 · 12 min read
How to Create and Optimize TikTok Playable Ads?
Angad Singh · Jun 11, 2025 · 15 min read
How to Create and Use Facebook Playable Ads?
Angad Singh · Jun 11, 2025 · 18 min read
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend
Observability
Angad Singh · Jun 10, 2025 · 13 min read
Understanding Facebook's Aggregated Event Measurement
Brijesh Bharadwaj · Jun 10, 2025 · 12 min read
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives
Angad Singh · Jun 6, 2025 · 7 min read
Understanding Ad Exchanges and How They Work
Ads
Angad Singh · Jun 5, 2025 · 15 min read
Essential Mobile Game Marketing Strategies Guide
Shobhit Gupta · Jun 5, 2025 · 17 min read
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA
Angad Singh · Jun 5, 2025 · 11 min read
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack
Angad Singh · Jun 5, 2025 · 13 min read
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue
Angad Singh · May 30, 2025 · 4 min read
Creative Testing Strategies for Mobile UA Campaigns in 2025
Angad Singh · May 28, 2025 · 15 min read
Understanding Real-Time Bidding (RTB) in Marketing
Angad Singh · May 28, 2025 · 13 min read
Complete Guide to Instagram Ad Sizes and Specs 2025
Brijesh Bharadwaj · May 27, 2025 · 8 min read
Ultimate Guide to Creative Testing for Mobile Game User Acquisition
Angad Singh · May 22, 2025 · 16 min read
What is a Demand-Side Platform (DSP)? A Complete Guide
Shobhit Gupta · May 22, 2025 · 14 min read
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives
Angad Singh · May 22, 2025 · 5 min read
DSP vs. SSP: Understanding the Programmatic Ecosystem
Angad Singh · May 20, 2025 · 13 min read
What is a Supply-Side Platform and its Importance
Angad Singh · May 20, 2025 · 12 min read
iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models
Angad Singh · May 16, 2025 · 4 min read
Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers
Angad Singh · May 13, 2025 · 18 min read
Creative Optimization in 2025: Actionable Insights Report
Angad Singh · May 13, 2025 · 16 min read
How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy
Angad Singh · May 8, 2025 · 4 min read
How AI Revolutionizes Marketing Strategies
Angad Singh · May 8, 2025 · 13 min read
