The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
The mobile gaming industry is booming, with 3 billion players projected globally by 2029. Yet, this..
User Acquisition
A Guide for Creating High-Converting UGC Ads for Mobile Games
Angad Singh · Jan 17, 2025 · 9 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0
Marketing
Shobhit Gupta · Jan 17, 2025 · 6 min read
Understanding Ad Mediation Platforms for Mobile Apps & Games
Monetization
Angad Singh · Jan 16, 2025 · 8 min read
Top Game Analytics Tools for Enhancing Player Experience
Game Analytics
Angad Singh · Jan 16, 2025 · 12 min read
2024 Game Studio Ad Creative Trends: What You Need to Know
Angad Singh · Jan 15, 2025 · 3 min read
Resource
Google Play Privacy Sandbox Implementation and Measurement Guide
Angad Singh · Jan 13, 2025 · 4 min read
A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing
Angad Singh · Dec 31, 2024 · 4 min read
SKAN 4 Implementation and Measurement Guide
Angad Singh · Dec 30, 2024 · 5 min read
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads
Angad Singh · Dec 19, 2024 · 9 min read
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads
Angad Singh · Dec 10, 2024 · 9 min read
Analyzing Trends in the Top 100 New Mobile Games in 2024
Angad Singh · Dec 10, 2024 · 8 min read
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA
Angad Singh · Dec 5, 2024 · 6 min read
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future
Angad Singh · Dec 4, 2024 · 6 min read
What is SKAN 4: Definition, Changes and Implementation Tips
SKAN4
Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers
Angad Singh · Oct 24, 2024 · 16 min read
Mastering ROAS for Mobile Games and Apps: The Ultimate Guide
Angad Singh · Sep 13, 2024 · 13 min read
Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games
Angad Singh · Jul 16, 2024 · 9 min read
Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers
Angad Singh · Jul 12, 2024 · 4 min read
Balancing Mobile Game Economy for Long-term LTV Growth
Angad Singh · Jul 10, 2024 · 9 min read
Designing Reward Systems to Encourage Spending in Mobile Games
Angad Singh · Jul 4, 2024 · 8 min read
Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience
Angad Singh · Jul 1, 2024 · 8 min read
Comparing Different Monetization Models: Freemium, Premium, and Subscription for Mobile Games
Angad Singh · Jun 26, 2024 · 9 min read
Personalization Techniques for In-App Purchases in Mobile Games
Angad Singh · Jun 21, 2024 · 9 min read
Best Practices for Pricing and Bundling in Mobile Games
Using User Segmentation to Drive In-App Purchases in Mobile Games
Angad Singh · Jun 14, 2024 · 10 min read
Effective Strategies to Boost In-App Purchases in Mobile Games
Angad Singh · Jun 12, 2024 · 7 min read
Role of User Retention in LTV for Mobile Games
Angad Singh · Jun 11, 2024 · 7 min read
Key Metrics for Measuring LTV in Mobile Games
Angad Singh · Jun 6, 2024 · 8 min read
What is Mobile Game LTV and Why it Matters?
Angad Singh · Jun 3, 2024 · 6 min read
Effective Strategies for Implementing In-App Purchases (IAP) in Mobile Games
Angad Singh · Jun 3, 2024 · 5 min read
What are In-App Purchases (IAP) in Mobile Gaming?
Angad Singh · May 24, 2024 · 8 min read
How to Segment Users in a Mobile Gaming App?
LiveOps
Angad Singh · May 23, 2024 · 6 min read
Understand How to Retain Mobile Game Users Longer
Angad Singh · May 17, 2024 · 8 min read
How to Craft Effective In-Game Advertising Strategies at Mobile Game Studios 🛠️
Angad Singh · May 16, 2024 · 8 min read
What is In-Game Advertising for Mobile Games Studios?
Angad Singh · May 13, 2024 · 5 min read
List of Metrics you Need to Know to Effectively Execute LiveOps Strategies
Angad Singh · May 12, 2024 · 8 min read
