Implement and Optimize Facebook Ad Tools for 2025
Marketers today juggle dozens of platforms, spreadsheets, and manual processes just to keep campaigns running, yet results too often fall short. Many ..
User Acquisition
Ad Quality Disasters - How to Combat Bad Ads and Improve the User Experience in Your Games
Brijesh Bharadwaj · Jun 25, 2025 · 8 min read
Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers
Angad Singh · Jun 18, 2025 · 7 min read
Top Facebook Ad Tools for Effective Campaign Management
Marketing
Angad Singh · Jun 17, 2025 · 10 min read
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big
Angad Singh · Jun 17, 2025 · 14 min read
HTML5 Playable Ads: A Practical Guide
Monetization
Brijesh Bharadwaj · Jun 17, 2025 · 15 min read
WWDC 2025 AdAttributionKit Update: 6 Major Improvements
Angad Singh · Jun 17, 2025 · 8 min read
Mobile App Retargeting – Win Back High-Intent Users
Brijesh Bharadwaj · Jun 17, 2025 · 10 min read
How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days
Cracking Creatives
Angad Singh · Jun 17, 2025 · 7 min read
How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days
Angad Singh · Jun 13, 2025 · 9 min read
AI Tools to Create Winning Facebook Ads
Angad Singh · Jun 11, 2025 · 13 min read
Understanding Creative Intelligence: Examples and Insights
Brijesh Bharadwaj · Jun 11, 2025 · 12 min read
How to Create and Optimize TikTok Playable Ads?
Angad Singh · Jun 11, 2025 · 15 min read
How to Create and Use Facebook Playable Ads?
Angad Singh · Jun 11, 2025 · 18 min read
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend
Observability
Angad Singh · Jun 10, 2025 · 13 min read
Understanding Facebook's Aggregated Event Measurement
Brijesh Bharadwaj · Jun 10, 2025 · 12 min read
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives
Angad Singh · Jun 6, 2025 · 7 min read
Understanding Ad Exchanges and How They Work
Ads
Angad Singh · Jun 5, 2025 · 15 min read
Essential Mobile Game Marketing Strategies Guide
Shobhit Gupta · Jun 5, 2025 · 17 min read
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA
Angad Singh · Jun 5, 2025 · 11 min read
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack
Angad Singh · Jun 5, 2025 · 13 min read
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue
Angad Singh · May 30, 2025 · 4 min read
Creative Testing Strategies for Mobile UA Campaigns in 2025
Angad Singh · May 28, 2025 · 15 min read
Understanding Real-Time Bidding (RTB) in Marketing
Angad Singh · May 28, 2025 · 13 min read
Complete Guide to Instagram Ad Sizes and Specs 2025
Brijesh Bharadwaj · May 27, 2025 · 8 min read
Ultimate Guide to Creative Testing for Mobile Game User Acquisition
Angad Singh · May 22, 2025 · 16 min read
What is a Demand-Side Platform (DSP)? A Complete Guide
Shobhit Gupta · May 22, 2025 · 14 min read
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives
Angad Singh · May 22, 2025 · 5 min read
DSP vs. SSP: Understanding the Programmatic Ecosystem
Angad Singh · May 20, 2025 · 13 min read
What is a Supply-Side Platform and its Importance
Angad Singh · May 20, 2025 · 12 min read
iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models
Angad Singh · May 16, 2025 · 4 min read
Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers
Angad Singh · May 13, 2025 · 18 min read
Creative Optimization in 2025: Actionable Insights Report
Angad Singh · May 13, 2025 · 16 min read
How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy
Angad Singh · May 8, 2025 · 4 min read
How AI Revolutionizes Marketing Strategies
Angad Singh · May 8, 2025 · 13 min read
Innovative Gaming Trends Shaping 2025
Angad Singh · May 6, 2025 · 14 min read
Comprehensive Guide to Creating Effective Banner Ads
Angad Singh · May 5, 2025 · 11 min read
