How Whiteout Survival's Ads Drove $1B+ in 2024
2024 was a massive year for Whiteout Survival. Over $1 billion in in-app purchases. More than 64 mil..
Cracking Creatives
Mobile Game Advertising in 2025: Key Insights and Best Practices
Marketing
Angad Singh · Mar 11, 2025 · 8 min read
Cracking the CPM code: How to maximize ROI in mobile game ads
Monetization
Angad Singh · Mar 7, 2025 · 12 min read
The Most Powerful Tools for Creative Reporting
Brijesh Bharadwaj · Mar 6, 2025 · 11 min read
Examples Of Interactive Ads For Maximizing Audience Engagement
Angad Singh · Mar 6, 2025 · 7 min read
Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches
Brijesh Bharadwaj · Mar 5, 2025 · 9 min read
Unlocking Facebook’s Ad Library: How to Analyze Competitor Ads Like a Pro
Angad Singh · Mar 5, 2025 · 8 min read
Everything You Need To Know About Meta Business Suite For Ad Management
User Acquisition
Angad Singh · Mar 3, 2025 · 8 min read
Building A Winning Creative Strategy: A Step-By-Step Approach
Angad Singh · Mar 3, 2025 · 11 min read
Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance
Shobhit Gupta · Mar 3, 2025 · 9 min read
Solving Challenges In Mobile Gaming Analytics With Data Insights
How Early Monetization Supercharges User Acquisition for Mobile Games
Brijesh Bharadwaj · Feb 26, 2025 · 5 min read
Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns
Angad Singh · Feb 24, 2025 · 5 min read
Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability
Angad Singh · Feb 24, 2025 · 7 min read
Steps To Mastering The Creative Workflow Process In Gaming App Marketing
Brijesh Bharadwaj · Feb 21, 2025 · 14 min read
Analyzing And Measuring Campaign Performance Metrics And Strategies
Angad Singh · Feb 21, 2025 · 10 min read
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI
Angad Singh · Feb 21, 2025 · 6 min read
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks
Angad Singh · Feb 20, 2025 · 9 min read
Top Mobile Measurement Partners (MMPs) in 2025
Angad Singh · Feb 19, 2025 · 10 min read
Marketing Mix Modeling Made Simple for Game and App
Angad Singh · Feb 18, 2025 · 5 min read
Power of Creative Ads in Mobile Games & App Marketing
Angad Singh · Feb 18, 2025 · 6 min read
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It
Brijesh Bharadwaj · Feb 18, 2025 · 12 min read
Unlocking Creative Insights: A Game-Changer in Mobile App Marketing
Angad Singh · Feb 12, 2025 · 6 min read
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance
What is Ad Fatigue? Know, Spot, and Fix!
Angad Singh · Feb 11, 2025 · 5 min read
Mastering the Power of Incrementality in Mobile Games and App Marketing
Angad Singh · Feb 11, 2025 · 8 min read
Strategies to Increase Mobile Gaming App Retention
Angad Singh · Feb 11, 2025 · 16 min read
Mobile Gaming App User Retention Strategies and Benchmarks
Observability
Angad Singh · Feb 7, 2025 · 11 min read
Understanding ROAS in Google Ads: A Simple Guide
Angad Singh · Feb 5, 2025 · 12 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
Angad Singh · Feb 5, 2025 · 9 min read
Incrementality: What is it & why is it important?
Resource
Brijesh Bharadwaj · Feb 4, 2025 · 6 min read
Understanding the Difference between ROAS and ROI in Marketing
Angad Singh · Jan 27, 2025 · 8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Brijesh Bharadwaj · Jan 27, 2025 · 11 min read
Privacy Sandbox on Android: A Complete Guide
Shobhit Gupta · Jan 27, 2025 · 8 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Angad Singh · Jan 27, 2025 · 15 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Angad Singh · Jan 27, 2025 · 12 min read
Receiving Postbacks in Different Conversion Windows with SKAN 4.0
Angad Singh · Jan 27, 2025 · 5 min read
