Creative Analytics

See what actually drives ROAS!

Creative analytics and performance marketing insights across Facebook, Google, TikTok, and all major ad networks to help you scale winning ads and kill budget-wasting losers.

Segwise creative analytics dashboard showing creative-level ROAS across ad networks

Uncover why some creatives perform better than others!

Unified creative performance view combining ad network and MMP data in Segwise

One Place for All Your Creative Data

Stop jumping between Facebook Ads Manager, Google Ads, TikTok, and your MMP dashboard. See creative-level ROAS, CPA, LTV, and conversion rates from all sources in one unified view.

Tag-level mapping of creative elements to ROAS and conversions in Segwise

Tag-Level Creative Element Mapping

See which specific creative elements drive performance. Discover patterns like "this hook dialogue appears in 80% of our top-performing creatives" with complete MMP attribution integration.

Custom creative analytics dashboard and automated report in Segwise

Custom Dashboards and Reporting

Build dashboards around your specific KPIs and stakeholder needs. Create automated reports that show how creative decisions impact ROAS across all your apps and campaigns.

Studio view managing creative analytics across multiple apps and brands in Segwise

Studio View for Multiple Projects

Manage creative analytics for multiple apps, games, or brands from one unified interface. Switch between projects instantly while maintaining consistent performance tracking across your entire portfolio.

15+ networks & data sources

No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.

  • Meta integration
  • Google integration
  • TikTok integration
  • AppLovin integration
  • Unity integration
  • Moloco integration
  • AppsFlyer integration
  • ironSource integration
  • Snapchat integration
  • Adjust integration
  • Reddit integration
  • Taboola integration
  • Axon integration
  • LinkedIn integration
AICPA SOC 2 Type II compliantSOC 2 Type II compliant. Your data is safe with us.

Why performance marketers choose Segwise Creative Analytics

Better Team Collaboration

Invite team members with role-based access and share customizable reports without overwhelming stakeholders with unnecessary data.

Comprehensive Dashboard

Unified view of ad network and MMP data eliminates manual data collection across multiple platforms.

Performance Data Mapping

Connect creative elements to ROAS outcomes and understand which hook scenes, dialogue, and visuals drive the highest returns.

Data-Backed Creative Iteration

Make creative decisions based on actual performance data from both ad networks and MMPs to scale winners and avoid losers.

Tag-Level Performance Optimization

Instantly see which creative elements, themes, and formats drive results across all your campaigns and apps.

Multi-Project Management

Studio View enables creative analytics across multiple apps, games, or brands from one unified interface.

Frequently asked questions

Do I have to build dashboards, or can I just ask?

You can just ask. The analytics are powered by the Creative Strategy Agent, so you can ask it anything about your creative performance in plain language and get a straight answer, no dashboard-building required.

How is this different from the analytics in my ad network dashboards?

Ad network dashboards stop at campaigns and ad sets. Segwise connects the creative itself, every hook, CTA, and visual, to spend, ROAS, CPI, CPA, and downstream revenue across 15+ networks and your MMP in one view. You see which elements drive results, not just which campaigns spent.

What can I measure at the creative level?

Impressions, clicks, installs, CPI, ROAS, CTR, CVR, and spend, plus your own custom events pulled from ad networks and MMPs, all broken down by any creative tag.

Do I have to tag creatives before I can analyze them?

No. The Creative Tagging Agent auto-tags every creative and maps those tags to performance for you, so the analysis is ready without any manual labeling.

Can I manage more than one app or brand?

Yes. Studio View keeps each app, brand, or client in its own reporting context inside one workspace, so nothing mixes.

Supercharge your creative analytics with Segwise.