Creative Tagging

Stop manual tagging of creatives!

AI creative tagging automatically organizes images, videos, text, and playable ads to reveal which creative elements drive performance marketing success.

Segwise AI creative tagging interface labeling elements across ad creatives

Never manually tag creatives again

Multimodal AI tagging hooks, characters and colors across ad creatives in Segwise

Creative Tagging

Our powerful, multi-modal AI automatically identifies and tags creative elements like hook dialogues, characters, colors, and audio components across images, videos, text, and playable ads to reveal their impact on performance metrics like IPM, CTR, and ROAS.

Nomenclature tagging extracting tags from creative file naming conventions in Segwise

Nomenclature Tagging

Extract tags from your existing naming conventions and standardized file names. Maintain your current creative workflow while automatically pulling insights from the naming systems you already use.

Custom creative tags configured for a specific testing workflow in Segwise

Custom Tags for Your Workflow

Beyond our 20+ standard creative tags, customize your tags for specific elements that are unique levers to your creative performance.

Enriched creative tags grouped into categories for analysis in Segwise

Enriched Tags for Better Organization

Group related tag values into meaningful categories and identify winning creative elements to enhance your creative analytics with data-driven insights.

15+ networks & data sources

No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.

  • Meta integration
  • Google integration
  • TikTok integration
  • AppLovin integration
  • Unity integration
  • Moloco integration
  • AppsFlyer integration
  • ironSource integration
  • Snapchat integration
  • Adjust integration
  • Reddit integration
  • Taboola integration
  • Axon integration
  • LinkedIn integration
AICPA SOC 2 Type II compliantSOC 2 Type II compliant. Your data is safe with us.

Why UA teams choose Segwise Creative Tagging

Automated Creative Organization

AI tags all creative elements without manual work from your team.

Playable Ad Tagging and Analysis

Only platform that tags playable ad elements and interactive components.

Performance-Connected Tags

Creative tags map directly to performance data for actionable insights.

Personalized Custom Tagging

Build tagging systems that match your specific creative testing methodology.

Creative Insight Discovery

Uncover which hook dialogues, visuals, and elements actually drive conversions.

Scalable Asset Management

Organize thousands of creatives across images, videos, text, and playable formats.

Frequently asked questions

What can the AI actually tag?

It reads video, audio, image, and text together and tags hooks, CTAs, characters, emotions, products, visual styles, on-screen text, even pacing, with 20+ standard tags out of the box. Those tags are the foundation the rest of Segwise runs on: the Creative Strategy Agent answers your questions from them, and the Generation Agent builds new creatives around the ones that win.

Can I keep my own tags and taxonomy?

Yes. Add custom tags for anything specific to your brand or game, and nomenclature tagging pulls tags straight from your existing file-naming conventions, so you keep the system you already use.

Does it tag playable ads?

Yes. Segwise is the only platform that tags interactive playables, which matters if you run gaming inventory.

How accurate is it compared to tagging by hand?

It covers a large library fast and stays consistent, which manual tagging can't once volume climbs. You can still review and refine, and tag enrichment keeps values consistent across your account.

Supercharge your creative analytics with Segwise Creative Tagging.