Creative intelligence for teams running the full multi-channel stack

Segwise is an AI-powered creative intelligence platform built for performance marketing teams. It connects to 15+ ad networks and all four major MMPs (AppsFlyer, Adjust, Branch, Singular), tags every creative element using multimodal AI across video, audio, image, text, and playable ad formats, detects creative fatigue before budget burns, tracks competitor creatives, and auto-generates new ads and briefs from performance data. It is used by mobile game studios, DTC brands, subscription apps, and performance agencies.

Segwise is a creative intelligence platform built for multi-channel performance teams. It connects to 15+ ad networks including mobile gaming networks like AppLovin, Unity Ads, Mintegral, and IronSource, integrates with all four major MMPs for post-install attribution, detects creative fatigue before budget burns, tags playable ad formats, and auto-generates new ads and briefs from performance data. Motion is a creative analytics tool focused on trend reporting for brands running on Meta, TikTok, YouTube, and LinkedIn.

Segwise auto-generates actual creative output directly within the platform. The Creative Generation Agent identifies which elements are driving results across your account, then produces net-new ads, variations, and creative briefs from that data. Your team gets finished concepts and briefs to work from, not just a list of recommendations.

Segwise connects to 15+ ad networks: Meta, Google, TikTok, Snapchat, AppLovin, Unity Ads, Mintegral, IronSource, Moloco, Bidease, LinkedIn, Reddit, Taboola, DV360, and YouTube. All integrations use OAuth and take under 15 minutes to set up. Historical data up to 30 days imports on setup.

Yes. Segwise integrates with all four major MMPs: AppsFlyer, Adjust, Branch, and Singular. Post-install events, ROAS, LTV, retention, and in-app revenue appear at the creative element level alongside your ad network data. You can see which hook styles, visual treatments, and CTAs drive actual revenue, not just installs.

Segwise monitors every creative across all connected networks for continuous performance decline, including CTR drop, ROAS decay, and spend share loss. You configure custom fatigue thresholds based on your business logic, and Segwise sends alerts via email or Slack when a creative crosses them. This catches fatigue early, before significant budget is wasted on a declining ad.

Segwise is built for mobile gaming from the ground up. It integrates with AppLovin, Unity Ads, Mintegral, IronSource, and other gaming-focused ad networks, and it is the only creative analytics platform that tags playable (interactive) ad formats. Combined with MMP integration, you get full-funnel creative intelligence from first impression through monetization.

The Competitor Tracking Agent applies the same multimodal AI tagging to competitor ads that Segwise applies to your own. It tags hooks, formats, visual styles, messaging angles, and CTAs across competitor creatives. You can then run gap analysis to find angles competitors are not covering, spot oversaturated messaging themes, and use those findings directly in your creative briefs.

Yes. Segwise connects to your ad networks and MMPs as a layer on top of your existing setup. It does not replace your MMP or your ad network dashboards. It pulls data from both and surfaces creative-level intelligence that neither source can show on its own. Setup takes under 15 minutes and requires no engineering involvement.

Segwise is built for mobile game studios, performance marketing agencies, DTC brands running multi-network campaigns, and subscription apps. If your workflow needs MMP attribution at the creative level, fatigue detection, playable ad analysis, mobile gaming network coverage, or AI-generated creatives and briefs from performance data, Segwise covers all of it.