The problem: winning creatives and fatigue were only visible after the budget was spent
Two things kept costing Mode Mobile's UA team. Breakout creatives were hard to spot early, so the team waited on data before doubling down and missed the window to scale a winner. Fatigue was only visible in hindsight, by which point a real chunk of spend was already gone. And someone still had to manually pull numbers from across every ad network and compile them in one place before anyone could see what was actually happening.
Creative tagging defined what a winning creative looks like for their ads
The team started with Segwise's creative tagging to define what a “winning” creative meant for their specific ads. Every asset is tagged at the element level automatically, so performance can be read by hook, format, and concept instead of guessed at the whole-ad level. That tagging is the foundation everything else runs on.
The Creative Strategy Agent flagged breakout winners early and caught fatigue before spend was wasted
On top of that tagging, Segwise's Creative Strategy Agent flagged breakout creatives earlier in their lifecycle, so the team could double down while scaling still moved the needle. It also flagged fatigue before it hit rather than after, which ended the post-mortems on budget that was already gone.
Automated Slack reporting replaced the manual cross-network pull
Segwise's automated reporting into Slack replaced the manual pull entirely. Performance surfaces to the whole team without anyone having to assemble numbers across networks first.
“The automated reporting into Slack has been a big time save. Insights surface to the team without anyone pulling a report or manually compiling data across networks, which means we spend our time on creative strategy rather than data wrangling.”
Segwise now generates new statics from the team's top-performing creative elements
Instead of starting from a blank page, the team generates statics directly from Segwise's read of their top performers, so every new concept is grounded in what is already working. Storyboards are already part of the workflow, and video production is next.