Get winning CTV ads, backed by your data.

A CTV (connected TV) ad is a video ad that plays on a smart TV or streaming device, such as Roku, Amazon Fire TV or the YouTube app on a television. It plays full screen with the sound up, usually cannot be skipped, and cannot be clicked, which makes it a different creative problem from a social ad on a phone.

Yes. A CTV spot drives installs through a QR code or phone number on screen, and installs that follow a view are attributed back to the spot, so CTV can be judged on installs and CPI like your other UA channels. Segwise builds the spots from what already wins in your mobile campaigns and shows their results next to Meta and TikTok.

You share your brand deck, product images, footage and b-roll, and optionally connect your Meta, Google, TikTok or LinkedIn accounts so Segwise can learn what already works across your channels. The creative generation agents then build 15 and 30-second spots, with the script, voiceover and storyboard, and a dedicated Creative Specialist polishes and tests each one until it is broadcast-ready.

The slow part of CTV is usually the creative, because a TV spot normally means an agency and weeks of production. With Segwise you share your brand deck, product images, footage and b-roll, optionally connect your ad accounts, and the creative generation agents build 15 and 30-second spots that a dedicated Creative Specialist polishes and tests. Your first CTV ad is free, so there is no production budget to find before you launch.

Yes. Segwise gives you free video credits for your first CTV ad, so you can see a finished spot built from your brand and your winning patterns before you commit to anything.

Each spot shows a QR code or a phone number, either throughout the spot or on the end card, so a viewer can scan it to go straight to your app or site, or call you, and the voiceover says the offer out loud. Conversions that follow a view are attributed back to the spot as view-through conversions, which is why CTV is measured on completion rate, conversions and spend rather than clicks.

Yes. Segwise rebuilds a winning social ad for TV rather than resizing it: 9:16 vertical becomes 16:9 full screen, the selfie to camera becomes a first-person voiceover, you get 15 and 30-second cuts, and the tap becomes a QR code or phone number on screen.

Spots are built to the specs of whichever CTV networks you buy on, including Vibe, The Trade Desk, DV360, YouTube on TV, Amazon and Roku. Vibe also has a dedicated format option, so spots come out in its exact specs, ready to drop into your account.

15 and 30-second spots in 1080p, 16:9 widescreen, with voiceover, music and a QR code or phone number on screen, built to each network's specs, plus the script and a scene-by-scene storyboard for each.

No. CTV generation is a managed service. The generation agents build each spot and a dedicated Creative Specialist polishes and tests it, so you get finished ads without briefing an agency or running a shoot.

Yes. You review every spot before it runs. Tell your Creative Specialist what you want different, whether that is the hook, the voiceover or the end card, and the new version comes back polished and tested.

Connect the networks your CTV runs on in Segwise, under Settings, then Ad Networks. That includes Vibe, StackAdapt, and Google Ads for YouTube on TV. Segwise tags every CTV ad you run and maps each element to completion rate, conversions and spend, in the same view as your Meta and TikTok ads.

The same way you test on social: run more than one spot and compare them on the same numbers. Most CTV advertisers run the same 5 to 7 spots for months because each one is expensive to make, so real testing rarely happens. Segwise makes a steady supply of spots and tags each one, so you can see which hooks, angles and voiceovers drive completion rate, conversions and spend.

Yes. If you are a Segwise customer running CTV on Vibe for the first time, Vibe matches your ad spend 1:1 with credits for your first 30 days: spend $5,000, run $10,000 of ads. Advertisers coming from Vibe also get 1:1 Slack support from a dedicated Creative Specialist.