Medialicious runs paid UA for a large multi-brand portfolio
Medialicious is a digital advertising agency that scales growth across paid social, search, affiliates, and programmatic. The team runs paid user acquisition across a large multi-brand portfolio, which means the creative pipeline has to move fast and stay on-brand across every account.
Manual creative production and resizing couldn't keep up with the brands
With many brands running at once, producing new creatives by hand, keeping each one true to its brand guidelines, and resizing everything per ad network ate the team's week. Testing demand always outran production.
They put Segwise behind intelligence, generation, and brand consistency
Medialicious uses Segwise in three connected ways.
First, creative intelligence: the in-platform AI agent tells the team what's working, what's fatiguing, and what to test next, so decisions come from patterns in live data rather than guesswork, and daily overviews keep everyone aligned each morning.
Second, AI creative generation: Segwise tags the winning ads, learns the patterns, and generates fresh static, video, and playable creatives on a weekly cadence per brand, giving the squads a steady flow of test-ready assets without adding manual production time.
Third, on-brand at scale: because the team fed Segwise their brand decks and style guides, every generated asset lands on-brand and correctly sized per network, which matters enormously when you're managing many brands at once. Winning concepts go into iteration, and the ones that keep scaling graduate into evergreen campaigns.
AI-generated creatives now carry about 30% of ad spend
The clearest signal is where the money goes: Segwise-generated creatives now carry about 30% of total ad spend. Media buyers don't hand a third of a serious budget to ads that don't perform.
Feeding that is volume: the team pulls around 150 assets from Segwise every week across four organizations, producing and testing more creatives per week per brand than before, with a shorter refresh cycle.
Quality is holding at the top end too: a Segwise-generated ad is the best-performing static in the flagship app, beating every human-made static on cost per purchase, and one concept saw its cost per purchase fall 36% across three AI iterations in six weeks. The time that used to go into manual production and resizing now goes into strategy.