Pre-flight Testing
Test your ad creatives before you spend marketing dollars on them.
Most teams only find out an ad was weak after it has burned a week of ad spend. Segwise scores every new creative against the ads already winning in your account, tells you whether it is likely to work, and shows you exactly where it can run. All before a single dollar goes out.
Know which ads will work before any marketing spend
Upload your new creatives and get a score on each
Drop in up to 10 images or short videos before any of them run. Segwise tags what is inside each one, compares it against the ads already winning in your account, and returns a pre-flight score out of 100 with a straight verdict: run it, or hold it.
Other tools check the specs. Segwise checks whether it will work.
Most pre-launch checks stop at compliance: is the aspect ratio right, will the network accept the file. Segwise does that too, then goes further. It scores the creative against the ads already performing in your account, so you find out whether it is likely to work, not just whether it is allowed to run.
See the reasoning behind the score
Every score comes with a verdict, a confidence level and the thinking behind it, across five things: how well it aligns with your winning patterns, how strong the hook is, how the messaging and CTA fit, how the visual style compares, and whether the idea is fresh or already saturated in your account. Each one cites your own winners, so you can see why the number came out the way it did.
See where it can actually run before you upload it anywhere
Segwise checks the creative against the published specs for every network and placement you buy, so you know it clears Meta Feed but not Stories, and that it is ineligible on Axon entirely. You catch a wrong aspect ratio while you can still fix it, instead of when the upload fails.
Rework it, then score it again
A low score tells your team exactly where the creative falls short of what already wins for you. Your team reworks it on that basis, uploads the new version, and scores it again. You go into the launch with an ad that has already cleared your bar, instead of finding out mid-flight.
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
SOC 2 Type II compliant. Your data is safe with us.Why performance teams score with Segwise before they spend
No learning phase to pay for
Launching to find out costs you the spend and the days you wait for enough data to call it. A pre-flight score lands before the creative has cost you anything.
Benchmarked against your winners
Every score is built from the ads currently winning in your own account, so it reflects your category, your audience and the networks you actually buy on.
A verdict you can act on
One score out of 100, run or hold, a confidence level, and the five dimensions behind it. Clear enough to settle in a standup instead of arguing about taste.
Catch spec failures before launch day
See exactly which networks and placements the creative is eligible for, so a 1:1 that cannot run on Stories or Axon gets fixed while there is still time to fix it.
Rank the whole batch before budget moves
Score up to 10 creatives in one go and back the strongest, instead of whichever one happened to get uploaded first.
Every score shows its working
Each dimension names the winners it compared against, down to how many of your top ads use the CTA yours is missing. You can check the call against your own account rather than trusting a black box.
Frequently asked questions
What is creative testing?
Creative testing is how you find out whether an ad will work before you put real budget behind it. In marketing it usually means launching the ad on a small budget and waiting days for enough data to judge it. Segwise scores the ad up front instead, against the creatives already winning in your account, so you get the answer before any spend rather than paying for a week of learning.
How do you test an ad creative before launching it?
You score it against your own history. Segwise tags the creative you upload, compares it against the ads already winning in your account, and returns a score out of 100 with a run-or-hold verdict and the reasoning behind it. It costs no media spend.
How is the ad score calculated?
Segwise scores the ad as a whole, out of 100, across five dimensions: alignment with your winning patterns, hook strength, messaging and CTA fit, visual-style fit, and novelty against what is already saturated in your account. Each dimension is judged against the ads currently winning in your account, and the score arrives with a verdict and a confidence level.
Do I need to connect my ad account?
Yes. The score is built entirely from the creatives already winning in your account, so Segwise needs your ad network and MMP data to run the comparison. Once you are connected, every creative you upload is scored against your actual results rather than a generic baseline.
What formats can I test?
Images (JPG, PNG and WebP) and short videos (MP4, MOV and WebM). You can upload up to 10 at a time and each one is scored on its own.
Does Segwise fix the creative for me?
No. Pre-flight scores the ad and explains the score, including which of your winning patterns it misses. Reworking the creative stays with your team. When the new version is ready you upload it and score it again.
Will it tell me where the creative can run?
Yes. Alongside the score, Segwise checks the creative against the published specs for each network and placement you buy, and flags the ones it is ineligible for and why, which is usually the aspect ratio. So you fix it before an upload fails rather than after.
Score your next ad before it costs you anything.
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