Playable Ad Generation
Get winning playable ads, backed by your data.
Segwise's agents play your playable ads all the way through and tag every mechanic and every frame, then match every element to your performance metrics. From there our creative generation agents build the next batch from the patterns that win, and our team polishes each one, tests it and takes it over the finish line.
How Segwise turns your playable ads data into your next winner
Segwise's creative tagging agent plays every playable you run, then tags what's inside it
Segwise is the only platform that can deploy agents to play and tag playable ads end to end. It plays through the whole ad the way a player would, then tags the core mechanic, the tutorial style, the hook scene, how the ad plays out, the end card and the CTA.
See which game mechanics are working, and which are not
Every tagged element is matched to your performance metrics like IPM, install rate, CPI, ROAS and other post-install events. You can see what's working, what's not working and what to create next. Instead of learning that playable B beat playable A, you get insights like "tap-to-steer beats swipe to steer on ROAS". That is the part your team can act on.
Our generation agents build the next playables, our team finishes them
Segwise's creative generation agents take the mechanics, hook scenes and end cards that perform for you and build new playables around them. Not templates and not guesses. Our team then polishes each one and tests it before it reaches you, so what you get is a finished playable rather than a rough draft and a list of things to fix.
Our team delivers ready to ship playable ads
Playable generation is currently a managed service, not another tool for your team to run. The generation agents build each playable from your winning patterns, then our team polishes it to perfection, tests it, and takes it over the finish line, built to the specs of the networks you run ads on. Tell us what you want changed and we turn it around. Once one is live, Segwise plays and tags it like everything else, so this round makes the next round sharper.
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
SOC 2 Type II compliant. Your data is safe with us.Why mobile game studios choose Segwise for playable ads
Your engineers stay on the game
Playables normally pull build time away from the studio, because someone has to code them. Here the generation agents make them and our team finishes them, so nobody stops shipping features to make ads.
No agency to brief, no headcount to add
Outsourcing playables means a per-unit price, a brief and a wait for every concept. This is a managed service, so you get finished playables without taking on a vendor or hiring for it.
Your biggest install driver stops being a black box
Playables carry most of the installs in mobile gaming and every other creative tool is blind to what happens inside them. Segwise is the only one that plays them through and tags what it finds.
Stop paying for mechanics that lose
See IPM, CPI and ROAS by mechanic, tutorial and end card. You cut the tutorial that costs $0.77 more per install instead of guessing which half of the playable is at fault.
Every new playable starts from a proven winner
The generation agents build from the mechanics your own players already responded to, so each test starts from a much higher floor instead of a blank page.
Covers every network a studio buys on
Plug in AppLovin, Meta, Unity Ads, Mintegral, ironSource or Moloco and the playing and tagging starts by itself. Nobody touches a spreadsheet, and you see all of your playable spend instead of the Meta slice.
Frequently asked questions
What is a playable ad?
A playable ad is a short interactive demo of your game that someone can try inside another app before they install. It is the highest-converting format in mobile game UA, and also the hardest to learn from, because most creative tools cannot see what happens inside it.
How does Segwise tag a playable ad?
Segwise tags what actually happens inside the playable: the core mechanic, the tutorial style, the hook scene, how hard the first level is, the end card design and the CTA. It is the only platform that does this, and it runs automatically on every playable in your connected accounts.
How does Segwise generate new playable ads?
It starts from your winning patterns. Segwise looks at which mechanics, hook scenes and end cards drive your best IPM and ROAS, and the creative generation agents build net-new playables around those elements. Our team then polishes each one, tests it and takes it over the finish line, so it reaches you ready to run.
Which ad networks does Segwise support for playable ads?
AppLovin, Meta, Unity Ads, Mintegral, ironSource and Moloco, with more gaming networks in development. Segwise connects to your full gaming stack, so your playable data is complete rather than a partial view.
Can we ask for changes to a playable?
Yes. This is a managed service, so you tell us what you want different, whether that is the mechanic, the end card or the hook scene. The agents rebuild it and our team polishes and tests the new version before it comes back to you. Nothing runs until you are happy with it.
How is this different from a playable ad builder?
A builder hands your team tools and a blank page, and the work is still yours. Segwise is a managed service: the agents bring the data on what already converts in your account and build the playables from it, and our team polishes and tests them before they reach you. And because every ad you run is played and tagged, each round is sharper than the last.
See what is inside your playable ads, then let us build the next winner.
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Stop tagging your ad creatives manually.
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Your always-on AI creative strategist.
ExploreFatigue Tracking
Catch creative fatigue before it burns your budget.
ExploreAI Creative Generation
Generate winning ad creatives from what's already working for you.
ExploreCompetitor Tracking
See what your competitors are running, and the gaps you can own.
ExplorePre-flight Testing