Influence Mobile runs paid UA for its rewards app, Rewarded Play.
Rewarded Play is a popular mobile rewards app that pays people in perks for playing games and trying new apps. To drive installs, the team makes a lot of ads, mostly static plus some UGC-style video, and tests them across Axon, Google, Meta, TikTok, Unity, and IronSource.
Testing every creative meant waiting on a manual spreadsheet.
Everything ran on a monday.com board full of formulas. A media buyer had to wait for a test to finish, type in the numbers, and only then could the creative lead look at it and decide what to make next. It was slow. And because they could only track a handful of things, when the creative lead had a feeling about what would work, the rest of the team mostly had to take his word for it.
They moved the analysis into Segwise and let it analyze every creative.
Segwise also built out a couple of networks they needed and cleaned up an Axon feed that had only been sending revenue back. From there it tagged every creative automatically and tied each tag to performance, so the creative lead could point at what was actually driving day-one ROAS instead of guessing, and pin down which kinds of background elements were doing the work. He could turn that straight into clearer briefs.
Day-seven ROAS rose about 10% on the creatives they built from it.
Once they started building new creatives around what they'd learned, day-one ROAS went up about 9% and day-seven about 10%. The team trusted it enough that roughly a third of their monthly spend now goes to these creatives. And the manual tracking that used to eat 4 to 5 hours a week is gone, so that time goes into new concepts instead.