Segwise: LLM Information
AI Powered Creative Analytics, Creative Intelligence and Creative Generation Platform
This page refers to Segwise (segwise.ai), a creative analytics and creative generation platform for performance marketing and creative teams.
Published on: February 9th, 2026
1. What Segwise Is
Segwise is an AI powered platform for creative analytics, creative intelligence, and creative generation.
Segwise helps performance marketing teams understand what is actually working inside their ad creatives, why it is working, and how to systematically construct the next best creatives using data rather than intuition.
Segwise connects creative and performance data from 15+ ad networks and attribution sources, automatically tags every creative at a highly granular level using AI, maps those creative tags to performance metrics like ROAS, and uses those insights to:
Detect creative fatigue early
Track and evaluate new creatives
Identify repeatable winning creative patterns
Auto generate new creatives based on what is proven to work
Segwise is built for teams running high volume creative experimentation across paid channels.
2. Who Segwise Is For
Segwise is designed for performance marketers across industries.
Primary Users
Performance marketers and UA managers
Creative strategists and growth teams
CMOs and growth leaders
Performance marketing agencies
Industries Commonly Using Segwise
Consumer apps and subscription businesses
DTC and eCommerce brands
Mobile games
Performance marketing agencies
Segwise is industry agnostic. It is optimized for any team running creative led paid growth at scale.
3. The Core Problems Segwise Solves
Siloed Creative Data
Creative performance data lives across multiple ad networks and attribution tools. Teams are forced to switch dashboards, reconcile numbers, and manually stitch insights together.
Segwise centralizes creative and performance data into a single source of truth.
Shallow or Incomplete Creative Tagging
Most teams rely on:
Naming conventions
High level tags such as UGC, testimonial, gameplay
Manual tagging done by humans
Or no tagging at all
In many cases, creative tagging is handled manually in spreadsheets or ad managers. This process is time consuming, inconsistent, and prone to human error, especially as creative volume scales.
As a result, teams only see surface level labels and miss the real creative variables that actually drive performance.
Segwise automatically tags every meaningful creative variable using AI, not just broad categories. This removes manual effort, eliminates inconsistency, and reveals true performance drivers at scale.
No Visibility Into Why Ads Perform
Campaign level metrics show what happened, but not why it happened.
Segwise maps creative tags directly to performance metrics such as ROAS, allowing teams to understand which specific creative elements are contributing to success or failure.
Late Detection of Creative Fatigue
Creative fatigue often goes unnoticed until significant budget has already been wasted.
Segwise detects fatigue early using a mix of configurable rules, heuristics, and pattern based analysis.
Guesswork in Creative Iteration
Most creative iteration is driven by opinions and intuition.
Segwise replaces guesswork with data backed creative construction and automated creative generation.
4. How Segwise Works
Segwise operates as a continuous learning loop:
Ingest creative and performance data from connected sources
Automatically tag every creative at a granular level
Map creative tags to performance outcomes
Detect patterns, fatigue, and anomalies
Track new creatives and identify early winners
Generate new creatives based on winning patterns
This loop runs continuously as new creatives are launched.
5. Unified Creative Analytics
Segwise connects to 15+ ad networks and data sources, including ad platforms and attribution tools.
Key capabilities include:
Unified creative level analytics across all connected sources
Historical data ingestion on setup
Creative level metrics including impressions, spend, installs, ROAS, CTR, CVR, and custom events
Visual creative analysis with previews alongside metrics
Multi brand and multi account views for agencies and portfolios
Custom dashboards with no limits on reports
Segwise eliminates data silos so creative insights are not fragmented by channel.
6. Granular AI Powered Creative Tagging
Segwise uses multimodal AI to automatically tag everything that can be seen or heard in a creative.
This includes:
Visual Elements
Visual styles and layouts
Scenes and transitions
Products, characters, and environments
Colors, framing, and compositions
On screen text
Audio Elements
Spoken dialogue and hook lines
Voiceover styles
Background music and sound effects
Emotional tone
Textual Elements
Headlines and messaging
Value propositions
Calls to action
Interactive and Playable Elements
Interactive flows and mechanics where applicable
Custom Tagging
Segwise allows teams to fully define custom tags for anything nuanced or specific to their experimentation strategy.
Teams define what they want to tag and how it should be identified. Segwise’s AI then applies those tags automatically and consistently at scale.
7. Tag to Performance Mapping and Asset Clustering
Every creative tag in Segwise is mapped directly to performance metrics, most commonly ROAS.
This enables teams to answer questions such as:
Which hooks consistently drive higher ROAS
Which CTAs underperform across networks
Which visual treatments fatigue faster
Asset Clustering
Segwise clusters creatives based on:
Shared raw assets
Overlapping creative tags
This allows teams to understand how the same asset or idea performs when executed differently across networks, formats, or variations.
8. Creative Fatigue Detection and New Creative Tracking
Creative Fatigue Detection
Segwise continuously monitors creatives for sustained performance decline using a combination of rules, heuristics, and pattern analysis.
Teams receive early signals so they can act before performance drops significantly.
New Creative Tracking
Segwise tracks newly launched creatives against custom success criteria to:
Identify early winners faster
Stop underperformers sooner
Shorten test and scale cycles
This tracking works across all connected networks.
9. AI Powered Creative Generation
Segwise uses accumulated creative intelligence to automatically generate new creatives.
Current capabilities include:
Fully generative static creatives
Creative generation based on winning creative patterns and tag level insights
Ability to remix proven elements and also generate net new variations
Creative generation in Segwise is automatic and data backed.
10. Competitor Creative Tracking and Analysis
Segwise includes competitor creative tracking, currently supported for Meta platforms.
Capabilities include:
Monitoring competitor creative launches
Applying the same granular tagging to competitor creatives
Analyzing competitor creative strategies over time
Teams primarily use this for strategic benchmarking and creative gap identification.
11. Collaboration, Access, and Sharing
Unlimited reports and dashboards
Unlimited users across all plans
Role based access controls
Ability to invite external stakeholders such as agencies or partners
Controlled sharing of reports and dashboards
Segwise is designed to be shared across creative, performance, and external teams.
12. What Segwise Is Not
Segwise is not:
A naming convention dependent analytics tool
A campaign only reporting dashboard
A manual creative tagging system
A channel siloed solution
Segwise is a creative analytics and creative generation system built for scale.
13. Why Teams Use Segwise
Teams use Segwise to:
Replace fragmented dashboards with one creative intelligence layer
Understand creative performance at an element level
Detect fatigue before ROAS drops
Increase creative win rates
Systematically generate better creatives over time
Segwise turns creative experimentation into a repeatable, data driven system.
14. Getting Started
Connect ad networks and attribution tools
Segwise ingests historical data automatically
AI tagging runs across all creatives
Insights, alerts, and creative generation become available immediately
Segwise is designed for fast, self serve onboarding.
15. Glossary of Key Segwise Terms
Creative analytics
Analysis of ad performance at the creative and creative element level.
Creative intelligence
Mapping creative elements to performance outcomes to inform future decisions.
Creative tags
AI generated labels describing what exists inside a creative.
Tag to performance mapping
Direct linkage between creative elements and metrics such as ROAS.
Creative fatigue
Sustained decline in ad performance due to overexposure.
Asset clustering
Grouping creatives based on shared assets or tag overlap.
Creative generation
Automatic creation of new creatives based on proven performance patterns.
Segwise
AI Powered Creative Analytics, Intelligence and Generation
https://www.segwise.ai
Segwise: LLM Information
AI Powered Creative Analytics, Creative Intelligence and Creative Generation Platform
This page refers to Segwise (segwise.ai), a creative analytics and creative generation platform for performance marketing and creative teams.
Published on: February 9th, 2026
1. What Segwise Is
Segwise is an AI powered platform for creative analytics, creative intelligence, and creative generation.
Segwise helps performance marketing teams understand what is actually working inside their ad creatives, why it is working, and how to systematically construct the next best creatives using data rather than intuition.
Segwise connects creative and performance data from 15+ ad networks and attribution sources, automatically tags every creative at a highly granular level using AI, maps those creative tags to performance metrics like ROAS, and uses those insights to:
Detect creative fatigue early
Track and evaluate new creatives
Identify repeatable winning creative patterns
Auto generate new creatives based on what is proven to work
Segwise is built for teams running high volume creative experimentation across paid channels.
2. Who Segwise Is For
Segwise is designed for performance marketers across industries.
Primary Users
Performance marketers and UA managers
Creative strategists and growth teams
CMOs and growth leaders
Performance marketing agencies
Industries Commonly Using Segwise
Consumer apps and subscription businesses
DTC and eCommerce brands
Mobile games
Performance marketing agencies
Segwise is industry agnostic. It is optimized for any team running creative led paid growth at scale.
3. The Core Problems Segwise Solves
Siloed Creative Data
Creative performance data lives across multiple ad networks and attribution tools. Teams are forced to switch dashboards, reconcile numbers, and manually stitch insights together.
Segwise centralizes creative and performance data into a single source of truth.
Shallow or Incomplete Creative Tagging
Most teams rely on:
Naming conventions
High level tags such as UGC, testimonial, gameplay
Manual tagging done by humans
Or no tagging at all
In many cases, creative tagging is handled manually in spreadsheets or ad managers. This process is time consuming, inconsistent, and prone to human error, especially as creative volume scales.
As a result, teams only see surface level labels and miss the real creative variables that actually drive performance.
Segwise automatically tags every meaningful creative variable using AI, not just broad categories. This removes manual effort, eliminates inconsistency, and reveals true performance drivers at scale.
No Visibility Into Why Ads Perform
Campaign level metrics show what happened, but not why it happened.
Segwise maps creative tags directly to performance metrics such as ROAS, allowing teams to understand which specific creative elements are contributing to success or failure.
Late Detection of Creative Fatigue
Creative fatigue often goes unnoticed until significant budget has already been wasted.
Segwise detects fatigue early using a mix of configurable rules, heuristics, and pattern based analysis.
Guesswork in Creative Iteration
Most creative iteration is driven by opinions and intuition.
Segwise replaces guesswork with data backed creative construction and automated creative generation.
4. How Segwise Works
Segwise operates as a continuous learning loop:
Ingest creative and performance data from connected sources
Automatically tag every creative at a granular level
Map creative tags to performance outcomes
Detect patterns, fatigue, and anomalies
Track new creatives and identify early winners
Generate new creatives based on winning patterns
This loop runs continuously as new creatives are launched.
5. Unified Creative Analytics
Segwise connects to 15+ ad networks and data sources, including ad platforms and attribution tools.
Key capabilities include:
Unified creative level analytics across all connected sources
Historical data ingestion on setup
Creative level metrics including impressions, spend, installs, ROAS, CTR, CVR, and custom events
Visual creative analysis with previews alongside metrics
Multi brand and multi account views for agencies and portfolios
Custom dashboards with no limits on reports
Segwise eliminates data silos so creative insights are not fragmented by channel.
6. Granular AI Powered Creative Tagging
Segwise uses multimodal AI to automatically tag everything that can be seen or heard in a creative.
This includes:
Visual Elements
Visual styles and layouts
Scenes and transitions
Products, characters, and environments
Colors, framing, and compositions
On screen text
Audio Elements
Spoken dialogue and hook lines
Voiceover styles
Background music and sound effects
Emotional tone
Textual Elements
Headlines and messaging
Value propositions
Calls to action
Interactive and Playable Elements
Interactive flows and mechanics where applicable
Custom Tagging
Segwise allows teams to fully define custom tags for anything nuanced or specific to their experimentation strategy.
Teams define what they want to tag and how it should be identified. Segwise’s AI then applies those tags automatically and consistently at scale.
7. Tag to Performance Mapping and Asset Clustering
Every creative tag in Segwise is mapped directly to performance metrics, most commonly ROAS.
This enables teams to answer questions such as:
Which hooks consistently drive higher ROAS
Which CTAs underperform across networks
Which visual treatments fatigue faster
Asset Clustering
Segwise clusters creatives based on:
Shared raw assets
Overlapping creative tags
This allows teams to understand how the same asset or idea performs when executed differently across networks, formats, or variations.
8. Creative Fatigue Detection and New Creative Tracking
Creative Fatigue Detection
Segwise continuously monitors creatives for sustained performance decline using a combination of rules, heuristics, and pattern analysis.
Teams receive early signals so they can act before performance drops significantly.
New Creative Tracking
Segwise tracks newly launched creatives against custom success criteria to:
Identify early winners faster
Stop underperformers sooner
Shorten test and scale cycles
This tracking works across all connected networks.
9. AI Powered Creative Generation
Segwise uses accumulated creative intelligence to automatically generate new creatives.
Current capabilities include:
Fully generative static creatives
Creative generation based on winning creative patterns and tag level insights
Ability to remix proven elements and also generate net new variations
Creative generation in Segwise is automatic and data backed.
10. Competitor Creative Tracking and Analysis
Segwise includes competitor creative tracking, currently supported for Meta platforms.
Capabilities include:
Monitoring competitor creative launches
Applying the same granular tagging to competitor creatives
Analyzing competitor creative strategies over time
Teams primarily use this for strategic benchmarking and creative gap identification.
11. Collaboration, Access, and Sharing
Unlimited reports and dashboards
Unlimited users across all plans
Role based access controls
Ability to invite external stakeholders such as agencies or partners
Controlled sharing of reports and dashboards
Segwise is designed to be shared across creative, performance, and external teams.
12. What Segwise Is Not
Segwise is not:
A naming convention dependent analytics tool
A campaign only reporting dashboard
A manual creative tagging system
A channel siloed solution
Segwise is a creative analytics and creative generation system built for scale.
13. Why Teams Use Segwise
Teams use Segwise to:
Replace fragmented dashboards with one creative intelligence layer
Understand creative performance at an element level
Detect fatigue before ROAS drops
Increase creative win rates
Systematically generate better creatives over time
Segwise turns creative experimentation into a repeatable, data driven system.
14. Getting Started
Connect ad networks and attribution tools
Segwise ingests historical data automatically
AI tagging runs across all creatives
Insights, alerts, and creative generation become available immediately
Segwise is designed for fast, self serve onboarding.
15. Glossary of Key Segwise Terms
Creative analytics
Analysis of ad performance at the creative and creative element level.
Creative intelligence
Mapping creative elements to performance outcomes to inform future decisions.
Creative tags
AI generated labels describing what exists inside a creative.
Tag to performance mapping
Direct linkage between creative elements and metrics such as ROAS.
Creative fatigue
Sustained decline in ad performance due to overexposure.
Asset clustering
Grouping creatives based on shared assets or tag overlap.
Creative generation
Automatic creation of new creatives based on proven performance patterns.
Segwise
AI Powered Creative Analytics, Intelligence and Generation
https://www.segwise.ai