Segwise MCP
Your creative data. In the AI tools you already use.
Bring Segwise creative analytics into Claude, ChatGPT, Cursor, Codex and Grok Bot. Ask about your top ads, winning hooks and competitor creatives, with answers grounded in your Segwise data.
Ad generation via MCP is coming very soon.
Available to all Segwise accounts. Each person connects with their own login.
View as MarkdownProduct demos led this example account. Here is how the hook tags compare:
| Hook tag | ROAS |
|---|---|
| Product demo | 3.2x |
| Customer story | 2.4x |
| Before and after | 1.8x |
Keep going: “Show me the creatives behind the product demo results.”
Connected through the Model Context Protocol
- Claude
- ChatGPT
- Cursor
- Codex
- Grok Bot
What is MCP?
MCP, the Model Context Protocol, is an open standard for connecting AI assistants to tools and data. Segwise MCP brings your creative analytics into the assistant you already use. After you connect and sign in, your chosen assistant can query the Segwise data you are authorized to access, so you can ask questions without copying data between tools.
Set up Segwise in your AI toolFrom question to creative insight
The context behind every creative, ready for your next question.
Segwise brings performance metrics and creative tags together. Your AI assistant can explore both in the same conversation.
01 / Creative performance
Find the ads worth a closer look.
Compare creatives across your connected ad networks by impressions, clicks, installs, spend, CPI, CTR, CVR, ROAS or custom events. Filter by network and date range, then drill into individual creatives.
Explore Creative AnalyticsTry asking
“Which of my top-spending creatives lost ROAS in the last 7 days? Show me the numbers behind the change.”
02 / Tag-level insights
Understand the patterns behind performance.
Explore which hooks, CTAs, characters and visual styles are associated with performance. Use Segwise's AI tags, your custom tags and tags from your naming conventions.
Explore Creative TaggingTry asking
“What do my top 10 creatives by ROAS have in common? Compare their hook and CTA tags with my lowest performers.”
03 / Competitor research
Put your creative mix in context.
Compare your hooks, formats and messaging with competitor creatives already stored in Segwise. MCP uses that stored catalog; it does not search the public web or provide competitors' private spend or ROAS.
Explore Competitor TrackingTry asking
“Which creative angles appear in my tracked competitors' stored ads but are missing from my own creative mix?”
Post-install and MMP data
Analyze attribution and post-install metrics from the MMPs connected to your Segwise account, including AppsFlyer, Adjust, Branch and Singular, mapped to your creatives and tags.
Saved reports
Ask questions about reports your team has already saved in Segwise, or summarize their findings for a creative review. MCP can analyze saved reports but cannot create or edit them.
Get connected
Connect your account. Start with one question.
Add Segwise to your AI tool
Use your AI tool's MCP connection flow to add Segwise. The setup guide has the server details and connection requirements.
Sign in to Segwise
Add the connection in your AI tool and sign in with your own Segwise login. Each team member connects individually.
Ask about your data
Choose the Segwise organization you want to query. Start with a question about your connected data, including a date range and the metric you care about.
MCP server URL: https://mcp.segwise.ai/mcp
New to Segwise? Book a demo to explore it with your team.
Your data access stays with your account.
Analyze the data you are authorized to see, without changing your campaigns, budgets or settings.
- Connect with your own Segwise login. Requests are checked against your organization access.
- Explore creative analytics and saved reports. Today, MCP cannot edit reports, generate ads or publish to ad networks.
- Ask follow-up questions. Queries create temporary jobs and may save conversation history to support them.
- Research competitor creatives already stored in Segwise. MCP does not browse the public web.
Questions about Segwise MCP
What is Segwise MCP?
Segwise MCP connects your Segwise creative analytics to AI assistants using the Model Context Protocol. It lets you ask questions about creative performance, tags, post-install data, stored competitor creatives and saved reports from the AI tool you already use.
Which AI tools can I use?
You can connect Segwise to Claude, ChatGPT, Cursor, Codex and Grok Bot. Add Segwise using your AI tool's supported MCP connection flow, then sign in with your Segwise login. Each person connects individually.
Which ad networks and MMPs does it cover?
Segwise MCP queries creative and attribution data from the ad networks and MMPs you have connected to Segwise. It uses the data already available in your account.
Do I need a Segwise account?
Yes. MCP is available to all Segwise accounts. You need connected ad network or MMP data to analyze your own performance. If you are new to Segwise, book a demo to get started.
Can the MCP change campaigns or settings?
MCP cannot change campaigns, budgets, tags or account settings, create or edit reports, or publish to ad networks. Queries create temporary jobs and may save conversation history for follow-up questions, without changing your advertising data.
Can it generate ads or write briefs?
Ad generation through MCP is coming very soon. Brief writing through MCP is also planned. Today, MCP analyzes your data; ad generation and brief writing happen inside Segwise.
Where does competitor information come from?
Competitor analysis uses the catalog already stored in Segwise from the Meta, TikTok, LinkedIn and Google ad libraries. The MCP does not search the public web or fetch arbitrary pages, and competitor creative data does not provide competitors' private spend or ROAS.