How to Implement Programmatic Advertisement
To win installs at scale, you need programmatic advertising, a fully automated, AI-driven process th..
User Acquisition
Strategies for Customer Acquisition Success: A Complete Guide
Angad Singh · May 5, 2025 · 12 min read
Understanding Personalized Marketing: What It Is and Why It Matters
Brijesh Bharadwaj · May 5, 2025 · 15 min read
Creating and Scaling Static Ads: Strategies and Use Cases
Angad Singh · Apr 24, 2025 · 14 min read
Understanding Predictive Lifetime Value (pLTV) in Marketing
Brijesh Bharadwaj · Apr 24, 2025 · 12 min read
How to Calculate and Reduce Customer Acquisition Cost
Angad Singh · Apr 22, 2025 · 15 min read
Best Marketing Automation Software Tools for 2025
Angad Singh · Apr 15, 2025 · 10 min read
Understanding Mobile App Attribution
Angad Singh · Apr 4, 2025 · 13 min read
Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions
Angad Singh · Apr 4, 2025 · 8 min read
Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025
Angad Singh · Apr 3, 2025 · 6 min read
What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works
Angad Singh · Apr 2, 2025 · 5 min read
Best Ad Creative Hooks for Arcade Games
Angad Singh · Apr 1, 2025 · 8 min read
Top 5 Creative Ad Types for Strategy Games
Best Ad Creative Hooks for Simulation Games
Angad Singh · Mar 19, 2025 · 10 min read
Best Ad Creative Hooks for Puzzle Games
Angad Singh · Mar 19, 2025 · 14 min read
Everything You Need To Know About Meta Business Suite For Ad Management
Angad Singh · Mar 3, 2025 · 8 min read
Building A Winning Creative Strategy: A Step-By-Step Approach
Angad Singh · Mar 3, 2025 · 11 min read
Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance
Shobhit Gupta · Mar 3, 2025 · 9 min read
Solving Challenges In Mobile Gaming Analytics With Data Insights
How Early Monetization Supercharges User Acquisition for Mobile Games
Brijesh Bharadwaj · Feb 26, 2025 · 5 min read
Analyzing And Measuring Campaign Performance Metrics And Strategies
Angad Singh · Feb 21, 2025 · 10 min read
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI
Angad Singh · Feb 21, 2025 · 6 min read
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks
Angad Singh · Feb 20, 2025 · 9 min read
Top Mobile Measurement Partners (MMPs) in 2025
Angad Singh · Feb 19, 2025 · 10 min read
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance
Angad Singh · Feb 12, 2025 · 6 min read
What is Ad Fatigue? Know, Spot, and Fix!
Angad Singh · Feb 11, 2025 · 5 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
Angad Singh · Feb 5, 2025 · 9 min read
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
Angad Singh · Jan 20, 2025 · 4 min read
A Guide for Creating High-Converting UGC Ads for Mobile Games
Angad Singh · Jan 17, 2025 · 9 min read
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future
Angad Singh · Dec 4, 2024 · 6 min read
