Implement and Optimize Facebook Ad Tools for 2025
Marketers today juggle dozens of platforms, spreadsheets, and manual processes just to keep campaigns running, yet results too often fall short. Many ..
User Acquisition
Ad Quality Disasters - How to Combat Bad Ads and Improve the User Experience in Your Games
Brijesh Bharadwaj · Jun 25, 2025 · 8 min read
Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers
Angad Singh · Jun 18, 2025 · 7 min read
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big
Angad Singh · Jun 17, 2025 · 14 min read
WWDC 2025 AdAttributionKit Update: 6 Major Improvements
Angad Singh · Jun 17, 2025 · 8 min read
Mobile App Retargeting – Win Back High-Intent Users
Brijesh Bharadwaj · Jun 17, 2025 · 10 min read
How to Create and Optimize TikTok Playable Ads?
Angad Singh · Jun 11, 2025 · 15 min read
How to Create and Use Facebook Playable Ads?
Angad Singh · Jun 11, 2025 · 18 min read
Essential Mobile Game Marketing Strategies Guide
Shobhit Gupta · Jun 5, 2025 · 17 min read
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack
Angad Singh · Jun 5, 2025 · 13 min read
Creative Testing Strategies for Mobile UA Campaigns in 2025
Angad Singh · May 28, 2025 · 15 min read
Ultimate Guide to Creative Testing for Mobile Game User Acquisition
Angad Singh · May 22, 2025 · 16 min read
DSP vs. SSP: Understanding the Programmatic Ecosystem
Angad Singh · May 20, 2025 · 13 min read
How to Implement Programmatic Advertisement
Angad Singh · May 5, 2025 · 12 min read
Strategies for Customer Acquisition Success: A Complete Guide
Understanding Personalized Marketing: What It Is and Why It Matters
Brijesh Bharadwaj · May 5, 2025 · 15 min read
Creating and Scaling Static Ads: Strategies and Use Cases
Angad Singh · Apr 24, 2025 · 14 min read
Understanding Predictive Lifetime Value (pLTV) in Marketing
Brijesh Bharadwaj · Apr 24, 2025 · 12 min read
How to Calculate and Reduce Customer Acquisition Cost
Angad Singh · Apr 22, 2025 · 15 min read
Best Marketing Automation Software Tools for 2025
Angad Singh · Apr 15, 2025 · 10 min read
Understanding Mobile App Attribution
Angad Singh · Apr 4, 2025 · 13 min read
Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions
Angad Singh · Apr 4, 2025 · 8 min read
Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025
Angad Singh · Apr 3, 2025 · 6 min read
What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works
Angad Singh · Apr 2, 2025 · 5 min read
Best Ad Creative Hooks for Arcade Games
Angad Singh · Apr 1, 2025 · 8 min read
Top 5 Creative Ad Types for Strategy Games
Best Ad Creative Hooks for Simulation Games
Angad Singh · Mar 19, 2025 · 10 min read
Best Ad Creative Hooks for Puzzle Games
Angad Singh · Mar 19, 2025 · 14 min read
Everything You Need To Know About Meta Business Suite For Ad Management
Angad Singh · Mar 3, 2025 · 8 min read
Building A Winning Creative Strategy: A Step-By-Step Approach
Angad Singh · Mar 3, 2025 · 11 min read
Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance
Shobhit Gupta · Mar 3, 2025 · 9 min read
Solving Challenges In Mobile Gaming Analytics With Data Insights
How Early Monetization Supercharges User Acquisition for Mobile Games
Brijesh Bharadwaj · Feb 26, 2025 · 5 min read
Analyzing And Measuring Campaign Performance Metrics And Strategies
Angad Singh · Feb 21, 2025 · 10 min read
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI
Angad Singh · Feb 21, 2025 · 6 min read
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks
Angad Singh · Feb 20, 2025 · 9 min read
Top Mobile Measurement Partners (MMPs) in 2025
Angad Singh · Feb 19, 2025 · 11 min read
