Strategy & Optimization

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Google Performance Max Channel Performance Reporting Guide

Google Performance Max Channel Performance Reporting Guide

Brijesh Bharadwaj•7 min read•
The Essential Guide to Crafting a Winning Creative Brief

The Essential Guide to Crafting a Winning Creative Brief

Angad Singh•12 min read•
The Ultimate Guide to Understanding Different Types of Target Audiences

The Ultimate Guide to Understanding Different Types of Target Audiences

Angad Singh•12 min read•
How to Use Facebook Ad Library for Smarter Ad Strategies

How to Use Facebook Ad Library for Smarter Ad Strategies

Angad Singh•11 min read•
Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Angad Singh•8 min read•
Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Angad Singh•7 min read•
Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Angad Singh•10 min read•
Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Angad Singh•10 min read•
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh•10 min read•
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Angad Singh•10 min read•
Understanding Meta Andromeda for Next-Gen Ad Strategies

Understanding Meta Andromeda for Next-Gen Ad Strategies

Angad Singh•9 min read•
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
Understanding Creative Automation for Ad Creatives

Understanding Creative Automation for Ad Creatives

Angad Singh•8 min read•
The Iterative Creative Process Explained for Ad Creatives

The Iterative Creative Process Explained for Ad Creatives

Angad Singh•9 min read•
Tools and Strategies for Mobile Marketing Automation

Tools and Strategies for Mobile Marketing Automation

Angad Singh•8 min read•
How to Find Winning Creatives and Use AI to Maximize ROAS

How to Find Winning Creatives and Use AI to Maximize ROAS

Angad Singh•8 min read•
How to Use AI for Marketing Optimization Success

How to Use AI for Marketing Optimization Success

Brijesh Bharadwaj•13 min read•
Why Creative Tagging Matters for Mobile Game Marketers in 2025

Why Creative Tagging Matters for Mobile Game Marketers in 2025

Brijesh Bharadwaj•11 min read•
Guide to Understanding Ad Attribution Models

Guide to Understanding Ad Attribution Models

Angad Singh•6 min read•
Mobile Ad Targeting Best Practices for 2025

Mobile Ad Targeting Best Practices for 2025

Angad Singh•10 min read•
A Complete Guide to Programmatic Media Buying and Advertising

A Complete Guide to Programmatic Media Buying and Advertising

Angad Singh•17 min read•
How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

Shobhit Gupta•8 min read•
Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Shobhit Gupta•12 min read•
AI Tools to Create UA Ads for DTC Brands

AI Tools to Create UA Ads for DTC Brands

Angad Singh•9 min read•
Creative Fatigue: Understanding and Managing Ad Performance

Creative Fatigue: Understanding and Managing Ad Performance

Angad Singh•6 min read•
Why TikTok Ads Are Not Spending: 8 Solutions

Why TikTok Ads Are Not Spending: 8 Solutions

Angad Singh•8 min read•
Effective User Acquisition Strategies and Tips

Effective User Acquisition Strategies and Tips

Angad Singh•7 min read•
Understanding Creatives in Advertising: Importance and Examples

Understanding Creatives in Advertising: Importance and Examples

Shobhit Gupta•10 min read•
Understanding User Acquisition in Mobile UA Gaming

Understanding User Acquisition in Mobile UA Gaming

Angad Singh•9 min read•
Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Angad Singh•11 min read•
Guide to Match 3 Playable Ads for Mobile Games

Guide to Match 3 Playable Ads for Mobile Games

Angad Singh•13 min read•
Guide to Performance Max Creative Specs and Practices

Guide to Performance Max Creative Specs and Practices

Angad Singh•10 min read•
A Beginner's Guide to A/B Testing Ads for Optimization

A Beginner's Guide to A/B Testing Ads for Optimization

Angad Singh•15 min read•
Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Brijesh Bharadwaj•4 min read•
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Angad Singh•14 min read•
HTML5 Playable Ads: A Practical Guide

HTML5 Playable Ads: A Practical Guide

Brijesh Bharadwaj•16 min read•
Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Brijesh Bharadwaj•8 min read•
How to Create and Optimize TikTok Playable Ads?

How to Create and Optimize TikTok Playable Ads?

Angad Singh•11 min read•
How to Create and Use Facebook Playable Ads?

How to Create and Use Facebook Playable Ads?

Angad Singh•18 min read•
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Angad Singh•13 min read•
Understanding Facebook's Aggregated Event Measurement

Understanding Facebook's Aggregated Event Measurement

Brijesh Bharadwaj•11 min read•
Essential Mobile Game Marketing Strategies Guide

Essential Mobile Game Marketing Strategies Guide

Shobhit Gupta•8 min read•
Creative Testing Strategies for Mobile UA Campaigns in 2025

Creative Testing Strategies for Mobile UA Campaigns in 2025

Angad Singh•15 min read•
Complete Guide to Instagram Ad Sizes and Specs 2025

Complete Guide to Instagram Ad Sizes and Specs 2025

Brijesh Bharadwaj•5 min read•
Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Angad Singh•16 min read•
How AI Revolutionizes Marketing Strategies

How AI Revolutionizes Marketing Strategies

Angad Singh•13 min read•
Comprehensive Guide to Creating Effective Banner Ads

Comprehensive Guide to Creating Effective Banner Ads

Angad Singh•11 min read•
Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Shobhit Gupta•15 min read•
How to Implement Programmatic Advertisement

How to Implement Programmatic Advertisement

Angad Singh•11 min read•
Effective Ad Monetization Strategies Explained

Effective Ad Monetization Strategies Explained

Angad Singh•12 min read•
Strategies for Customer Acquisition Success: A Complete Guide

Strategies for Customer Acquisition Success: A Complete Guide

Angad Singh•7 min read•
Marketing to Gen Z: Key Strategies for 2025

Marketing to Gen Z: Key Strategies for 2025

Angad Singh•9 min read•
Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Brijesh Bharadwaj•14 min read•
Creating a Converting Facebook Ad: Practices and Examples

Creating a Converting Facebook Ad: Practices and Examples

Brijesh Bharadwaj•12 min read•
Creating and Scaling Static Ads: Strategies and Use Cases

Creating and Scaling Static Ads: Strategies and Use Cases

Angad Singh•8 min read•
How to Use AdMob for Game Monetization

How to Use AdMob for Game Monetization

Angad Singh•17 min read•
Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Brijesh Bharadwaj•11 min read•
Effective Strategies and Examples for UGC Ads

Effective Strategies and Examples for UGC Ads

Angad Singh•10 min read•
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Angad Singh•15 min read•
Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Brijesh Bharadwaj•7 min read•
Best Ad Creative Hooks for Arcade Games

Best Ad Creative Hooks for Arcade Games

Angad Singh•5 min read•
Top 5 Creative Ad Types for Strategy Games

Top 5 Creative Ad Types for Strategy Games

Angad Singh•7 min read•
Generating Successful Ad Creatives with AI

Generating Successful Ad Creatives with AI

Angad Singh•8 min read•
Best Ad Creative Hooks for Puzzle Games

Best Ad Creative Hooks for Puzzle Games

Angad Singh•14 min read•
TikTok Creative Center: A Practical Guide for Advertisers

TikTok Creative Center: A Practical Guide for Advertisers

Brijesh Bharadwaj•11 min read•
Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Brijesh Bharadwaj•10 min read•
Mobile Game Advertising in 2025: Key Insights and Best Practices

Mobile Game Advertising in 2025: Key Insights and Best Practices

Angad Singh•7 min read•
Cracking the CPM code: How to maximize ROI in mobile game ads

Cracking the CPM code: How to maximize ROI in mobile game ads

Angad Singh•11 min read•
Examples Of Interactive Ads For Maximizing Audience Engagement

Examples Of Interactive Ads For Maximizing Audience Engagement

Angad Singh•7 min read•
Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Brijesh Bharadwaj•9 min read•
Building A Winning Creative Strategy: A Step-By-Step Approach

Building A Winning Creative Strategy: A Step-By-Step Approach

Brijesh Bharadwaj•8 min read•
Solving Challenges In Mobile Gaming Analytics With Data Insights

Solving Challenges In Mobile Gaming Analytics With Data Insights

Angad Singh•8 min read•
Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Brijesh Bharadwaj•14 min read•
Analyzing And Measuring Campaign Performance Metrics And Strategies

Analyzing And Measuring Campaign Performance Metrics And Strategies

Angad Singh•6 min read•
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Brijesh Bharadwaj•12 min read•
Strategies to Increase Mobile Gaming App Retention

Strategies to Increase Mobile Gaming App Retention

Angad Singh•16 min read•
Mobile Gaming App User Retention Strategies and Benchmarks

Mobile Gaming App User Retention Strategies and Benchmarks

Angad Singh•11 min read•
Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Angad Singh•12 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh•8 min read•
Top Mobile Gaming App Marketing Strategies You Must Know

Top Mobile Gaming App Marketing Strategies You Must Know

Brijesh Bharadwaj•12 min read•