Strategy & Optimization

119

Creative Testing Framework for Meta Ads: 5 Pillars of High-Velocity Iteration

Creative Testing Framework for Meta Ads: 5 Pillars of High-Velocity Iteration

Angad Singh•14 min read•
Winning Paid Social Campaigns for DTC Brands: Tips & Benchmarks

Winning Paid Social Campaigns for DTC Brands: Tips & Benchmarks

Angad Singh•15 min read•
From Testing to Scaling: A Practical TikTok Ads Strategy Guide

From Testing to Scaling: A Practical TikTok Ads Strategy Guide

Shobhit Gupta•17 min read•
How a Creative Management Platform Helps in Scaling Ad Campaigns

How a Creative Management Platform Helps in Scaling Ad Campaigns

Angad Singh•9 min read•
How to Set Up Custom Events on TikTok

How to Set Up Custom Events on TikTok

Brijesh Bharadwaj•11 min read•
The New Performance Loop: Bridging the Gap Between Generative AI Volume and Creative Intelligence

The New Performance Loop: Bridging the Gap Between Generative AI Volume and Creative Intelligence

Angad Singh•13 min read•
The Creative Strategist’s Guide to Automating Insights for Meta Ads in 2026

The Creative Strategist’s Guide to Automating Insights for Meta Ads in 2026

Angad Singh•13 min read•
Revolutionizing Advertising: The Case for Ugly Ads That Actually Work

Revolutionizing Advertising: The Case for Ugly Ads That Actually Work

Angad Singh•9 min read•
Facebook Attribution Window Settings That Impact Reported ROAS

Facebook Attribution Window Settings That Impact Reported ROAS

Angad Singh•12 min read•
Facebook Ad Bidding Strategies That Improve Campaign ROI

Facebook Ad Bidding Strategies That Improve Campaign ROI

Brijesh Bharadwaj•13 min read•
Cross-Platform Ad Creative Strategy Across Meta, TikTok, Google, and Pinterest

Cross-Platform Ad Creative Strategy Across Meta, TikTok, Google, and Pinterest

Angad Singh•12 min read•
The Safe Way to Bulk Edit Facebook Ads Without Hurting Your Campaigns

The Safe Way to Bulk Edit Facebook Ads Without Hurting Your Campaigns

Angad Singh•13 min read•
How to Set Up Custom Events on Meta Ads

How to Set Up Custom Events on Meta Ads

Angad Singh•12 min read•
Automating Creative Insights for Google Ads in 2026: Leveraging AI for Performance

Automating Creative Insights for Google Ads in 2026: Leveraging AI for Performance

Angad Singh•5 min read•
Essential Tips for Running Facebook Ads That Drive eCommerce Success

Essential Tips for Running Facebook Ads That Drive eCommerce Success

Angad Singh•15 min read•
Step-by-Step Guide to Building High Converting Demonstration Ads

Step-by-Step Guide to Building High Converting Demonstration Ads

Brijesh Bharadwaj•12 min read•
The Anatomy of a Great Static Ad: Creative Examples from 2026

The Anatomy of a Great Static Ad: Creative Examples from 2026

Angad Singh•12 min read•
How to SetUp Meta Events Manager for Accurate Ad Tracking in 2026

How to SetUp Meta Events Manager for Accurate Ad Tracking in 2026

Angad Singh•9 min read•
The Performance Marketer's Guide to Creative Intelligence and DCO Platforms

The Performance Marketer's Guide to Creative Intelligence and DCO Platforms

Angad Singh•10 min read•
A Comprehensive Guide to Creative and Audience Intelligence

A Comprehensive Guide to Creative and Audience Intelligence

Angad Singh•4 min read•
Facebook Ad Budget Strategies: How to Allocate Your Daily Spend Effectively

Facebook Ad Budget Strategies: How to Allocate Your Daily Spend Effectively

Angad Singh•13 min read•
Actionable Tactics to Increase Facebook Ad Relevance Score in 2026

Actionable Tactics to Increase Facebook Ad Relevance Score in 2026

Angad Singh•12 min read•
How to Prevent Keyword Cannibalization in Google Ads

How to Prevent Keyword Cannibalization in Google Ads

Angad Singh•12 min read•
How to Improve ROAS: Top Strategies to Maximize Returns

How to Improve ROAS: Top Strategies to Maximize Returns

Angad Singh•14 min read•
How Signal Engineering Enhances Conversion Optimization in Paid Marketing

How Signal Engineering Enhances Conversion Optimization in Paid Marketing

Angad Singh•6 min read•
How to Optimize Your User Acquisition Budget for High CLTV Customers

How to Optimize Your User Acquisition Budget for High CLTV Customers

Angad Singh•7 min read•
How Winning Brands Build Creative-First Marketing Strategies In Today's Competative Arena

How Winning Brands Build Creative-First Marketing Strategies In Today's Competative Arena

Angad Singh•7 min read•
Beginner's Guide to AI in Advertising: Boost Your Creative Performance

Beginner's Guide to AI in Advertising: Boost Your Creative Performance

Angad Singh•5 min read•
Cross-Platform Ad Campaign Management: Meta, Google, TikTok & DSPs

Cross-Platform Ad Campaign Management: Meta, Google, TikTok & DSPs

Angad Singh•10 min read•
Data to Decisions: How AI Creative Insights Drive Hyper-Personalization in DTC

Data to Decisions: How AI Creative Insights Drive Hyper-Personalization in DTC

Angad Singh•11 min read•
How Marketers Use Google Ads Transparency for Creative Wins

How Marketers Use Google Ads Transparency for Creative Wins

Angad Singh•7 min read•
Digital Ads Intelligence Insights for Better Campaigns in 2026

Digital Ads Intelligence Insights for Better Campaigns in 2026

Angad Singh•9 min read•
ROAS Benchmarks by Industry: 2026 App Marketing Guide

ROAS Benchmarks by Industry: 2026 App Marketing Guide

Brijesh Bharadwaj•8 min read•
How to Use Google Ads Lookalike Audiences to Reach High-Intent Users

How to Use Google Ads Lookalike Audiences to Reach High-Intent Users

Angad Singh•7 min read•
How to Personalize the Ad Creatives Across Channels?

How to Personalize the Ad Creatives Across Channels?

Angad Singh•11 min read•
How to Boost Meta ROAS in 2026 with AI-Powered Creatives

How to Boost Meta ROAS in 2026 with AI-Powered Creatives

Brijesh Bharadwaj•14 min read•
A Practical Guide to Using AI in DTC Advertising

A Practical Guide to Using AI in DTC Advertising

Angad Singh•12 min read•
How to Plan, Launch & Optimize High-ROAS Holiday Campaigns for Christmas 2025

How to Plan, Launch & Optimize High-ROAS Holiday Campaigns for Christmas 2025

Angad Singh•11 min read•
Understanding Customer Attributes for Smarter App Marketing Success

Understanding Customer Attributes for Smarter App Marketing Success

Brijesh Bharadwaj•15 min read•
How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

Brijesh Bharadwaj•11 min read•
Ultimate 2025 Guide: Campaign Naming Convention for Ad Creatives

Ultimate 2025 Guide: Campaign Naming Convention for Ad Creatives

Angad Singh•14 min read•
Google Performance Max Channel Performance Reporting Guide

Google Performance Max Channel Performance Reporting Guide

Brijesh Bharadwaj•7 min read•
The Essential Guide to Crafting a Winning Creative Brief

The Essential Guide to Crafting a Winning Creative Brief

Angad Singh•12 min read•
The Ultimate Guide to Understanding Different Types of Target Audiences

The Ultimate Guide to Understanding Different Types of Target Audiences

Angad Singh•12 min read•
How to Use Facebook Ad Library for Smarter Ad Strategies

How to Use Facebook Ad Library for Smarter Ad Strategies

Angad Singh•11 min read•
Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Angad Singh•7 min read•
Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Angad Singh•8 min read•
Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Angad Singh•10 min read•
Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Angad Singh•10 min read•
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh•10 min read•
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Angad Singh•10 min read•
Understanding Meta Andromeda for Next-Gen Ad Strategies

Understanding Meta Andromeda for Next-Gen Ad Strategies

Angad Singh•9 min read•
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
Understanding Creative Automation for Ad Creatives

Understanding Creative Automation for Ad Creatives

Angad Singh•8 min read•
The Iterative Creative Process Explained for Ad Creatives

The Iterative Creative Process Explained for Ad Creatives

Angad Singh•9 min read•
How to Find Winning Creatives and Use AI to Maximize ROAS

How to Find Winning Creatives and Use AI to Maximize ROAS

Angad Singh•8 min read•
How to Use AI for Marketing Optimization Success

How to Use AI for Marketing Optimization Success

Brijesh Bharadwaj•13 min read•
Why Creative Tagging Matters for Mobile Game Marketers in 2025

Why Creative Tagging Matters for Mobile Game Marketers in 2025

Brijesh Bharadwaj•11 min read•
Guide to Understanding Ad Attribution Models

Guide to Understanding Ad Attribution Models

Angad Singh•6 min read•
Mobile Ad Targeting Best Practices for 2025

Mobile Ad Targeting Best Practices for 2025

Angad Singh•10 min read•
A Complete Guide to Programmatic Media Buying and Advertising

A Complete Guide to Programmatic Media Buying and Advertising

Angad Singh•17 min read•
How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

Shobhit Gupta•8 min read•
Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Shobhit Gupta•12 min read•
Creative Fatigue: Understanding and Managing Ad Performance

Creative Fatigue: Understanding and Managing Ad Performance

Angad Singh•6 min read•
Why TikTok Ads Are Not Spending: 8 Solutions

Why TikTok Ads Are Not Spending: 8 Solutions

Angad Singh•8 min read•
Effective User Acquisition Strategies and Tips

Effective User Acquisition Strategies and Tips

Angad Singh•7 min read•
Understanding Creatives in Advertising: Importance and Examples

Understanding Creatives in Advertising: Importance and Examples

Shobhit Gupta•10 min read•
Understanding User Acquisition in Mobile UA Gaming

Understanding User Acquisition in Mobile UA Gaming

Angad Singh•9 min read•
Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Angad Singh•11 min read•
Guide to Match 3 Playable Ads for Mobile Games

Guide to Match 3 Playable Ads for Mobile Games

Angad Singh•13 min read•
Guide to Performance Max Creative Specs and Practices

Guide to Performance Max Creative Specs and Practices

Angad Singh•10 min read•
A Beginner's Guide to A/B Testing Ads for Optimization

A Beginner's Guide to A/B Testing Ads for Optimization

Angad Singh•15 min read•
Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Brijesh Bharadwaj•4 min read•
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Angad Singh•14 min read•
HTML5 Playable Ads: A Practical Guide

HTML5 Playable Ads: A Practical Guide

Brijesh Bharadwaj•16 min read•
Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Brijesh Bharadwaj•8 min read•
How to Create and Optimize TikTok Playable Ads?

How to Create and Optimize TikTok Playable Ads?

Angad Singh•11 min read•
How to Create and Use Facebook Playable Ads?

How to Create and Use Facebook Playable Ads?

Angad Singh•18 min read•
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Angad Singh•13 min read•
Understanding Facebook's Aggregated Event Measurement

Understanding Facebook's Aggregated Event Measurement

Brijesh Bharadwaj•11 min read•
Essential Mobile Game Marketing Strategies Guide

Essential Mobile Game Marketing Strategies Guide

Shobhit Gupta•8 min read•
Creative Testing Strategies for Mobile UA Campaigns in 2025

Creative Testing Strategies for Mobile UA Campaigns in 2025

Angad Singh•15 min read•
Complete Guide to Instagram Ad Sizes and Specs 2025

Complete Guide to Instagram Ad Sizes and Specs 2025

Brijesh Bharadwaj•5 min read•
Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Angad Singh•16 min read•
How AI Revolutionizes Marketing Strategies

How AI Revolutionizes Marketing Strategies

Angad Singh•13 min read•
Comprehensive Guide to Creating Effective Banner Ads

Comprehensive Guide to Creating Effective Banner Ads

Angad Singh•11 min read•
Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Shobhit Gupta•15 min read•
How to Implement Programmatic Advertisement

How to Implement Programmatic Advertisement

Angad Singh•11 min read•
Effective Ad Monetization Strategies Explained

Effective Ad Monetization Strategies Explained

Angad Singh•12 min read•
Strategies for Customer Acquisition Success: A Complete Guide

Strategies for Customer Acquisition Success: A Complete Guide

Angad Singh•7 min read•
Marketing to Gen Z: Key Strategies for 2025

Marketing to Gen Z: Key Strategies for 2025

Angad Singh•9 min read•
Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Brijesh Bharadwaj•14 min read•
Creating a Converting Facebook Ad: Practices and Examples

Creating a Converting Facebook Ad: Practices and Examples

Brijesh Bharadwaj•12 min read•
Creating and Scaling Static Ads: Strategies and Use Cases

Creating and Scaling Static Ads: Strategies and Use Cases

Angad Singh•8 min read•
How to Use AdMob for Game Monetization

How to Use AdMob for Game Monetization

Angad Singh•17 min read•
Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Brijesh Bharadwaj•11 min read•
Effective Strategies and Examples for UGC Ads

Effective Strategies and Examples for UGC Ads

Angad Singh•10 min read•
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Angad Singh•15 min read•
Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Brijesh Bharadwaj•7 min read•
Best Ad Creative Hooks for Arcade Games

Best Ad Creative Hooks for Arcade Games

Angad Singh•5 min read•
Top 5 Creative Ad Types for Strategy Games

Top 5 Creative Ad Types for Strategy Games

Angad Singh•7 min read•
Generating Successful Ad Creatives with AI

Generating Successful Ad Creatives with AI

Angad Singh•8 min read•
Best Ad Creative Hooks for Puzzle Games

Best Ad Creative Hooks for Puzzle Games

Angad Singh•14 min read•
TikTok Creative Center: A Practical Guide for Advertisers

TikTok Creative Center: A Practical Guide for Advertisers

Brijesh Bharadwaj•11 min read•
Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Brijesh Bharadwaj•10 min read•
Mobile Game Advertising in 2025: Key Insights and Best Practices

Mobile Game Advertising in 2025: Key Insights and Best Practices

Angad Singh•5 min read•
Cracking the CPM code: How to maximize ROI in mobile game ads

Cracking the CPM code: How to maximize ROI in mobile game ads

Angad Singh•11 min read•
Examples Of Interactive Ads For Maximizing Audience Engagement

Examples Of Interactive Ads For Maximizing Audience Engagement

Angad Singh•7 min read•
Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Brijesh Bharadwaj•9 min read•
Building A Winning Creative Strategy: A Step-By-Step Approach

Building A Winning Creative Strategy: A Step-By-Step Approach

Brijesh Bharadwaj•8 min read•
Solving Challenges In Mobile Gaming Analytics With Data Insights

Solving Challenges In Mobile Gaming Analytics With Data Insights

Angad Singh•8 min read•
Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Brijesh Bharadwaj•14 min read•
Analyzing And Measuring Campaign Performance Metrics And Strategies

Analyzing And Measuring Campaign Performance Metrics And Strategies

Angad Singh•6 min read•
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Brijesh Bharadwaj•12 min read•
Strategies to Increase Mobile Gaming App Retention

Strategies to Increase Mobile Gaming App Retention

Angad Singh•6 min read•
Mobile Gaming App User Retention Strategies and Benchmarks

Mobile Gaming App User Retention Strategies and Benchmarks

Angad Singh•7 min read•
Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Angad Singh•12 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh•8 min read•
Top Mobile Gaming App Marketing Strategies You Must Know

Top Mobile Gaming App Marketing Strategies You Must Know

Brijesh Bharadwaj•12 min read•