Strategy & Optimization

90

Digital Ads Intelligence Insights for Better Campaigns in 2026

Digital Ads Intelligence Insights for Better Campaigns in 2026

Angad Singh • 9 min read •
ROAS Benchmarks by Industry: 2026 App Marketing Guide

ROAS Benchmarks by Industry: 2026 App Marketing Guide

Brijesh Bharadwaj • 8 min read •
How to Use Google Ads Lookalike Audiences to Reach High-Intent Users

How to Use Google Ads Lookalike Audiences to Reach High-Intent Users

Angad Singh • 7 min read •
How to Personalize the Ad Creatives Across Channels?

How to Personalize the Ad Creatives Across Channels?

Angad Singh • 11 min read •
How to Boost Meta ROAS in 2026 with AI-Powered Creatives

How to Boost Meta ROAS in 2026 with AI-Powered Creatives

Brijesh Bharadwaj • 14 min read •
A Practical Guide to Using AI in DTC Advertising

A Practical Guide to Using AI in DTC Advertising

Angad Singh • 12 min read •
How to Plan, Launch & Optimize High-ROAS Holiday Campaigns for Christmas 2025

How to Plan, Launch & Optimize High-ROAS Holiday Campaigns for Christmas 2025

Angad Singh • 11 min read •
Understanding Customer Attributes for Smarter App Marketing Success

Understanding Customer Attributes for Smarter App Marketing Success

Brijesh Bharadwaj • 15 min read •
How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

Brijesh Bharadwaj • 11 min read •
Ultimate 2025 Guide: Campaign Naming Convention for Ad Creatives

Ultimate 2025 Guide: Campaign Naming Convention for Ad Creatives

Angad Singh • 14 min read •
Google Performance Max Channel Performance Reporting Guide

Google Performance Max Channel Performance Reporting Guide

Brijesh Bharadwaj • 7 min read •
The Essential Guide to Crafting a Winning Creative Brief

The Essential Guide to Crafting a Winning Creative Brief

Angad Singh • 12 min read •
The Ultimate Guide to Understanding Different Types of Target Audiences

The Ultimate Guide to Understanding Different Types of Target Audiences

Angad Singh • 12 min read •
How to Use Facebook Ad Library for Smarter Ad Strategies

How to Use Facebook Ad Library for Smarter Ad Strategies

Angad Singh • 11 min read •
Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Angad Singh • 7 min read •
Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Angad Singh • 8 min read •
Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Angad Singh • 10 min read •
Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Angad Singh • 10 min read •
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh • 10 min read •
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Angad Singh • 10 min read •
Understanding Meta Andromeda for Next-Gen Ad Strategies

Understanding Meta Andromeda for Next-Gen Ad Strategies

Angad Singh • 9 min read •
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh • 7 min read •
Understanding Creative Automation for Ad Creatives

Understanding Creative Automation for Ad Creatives

Angad Singh • 8 min read •
The Iterative Creative Process Explained for Ad Creatives

The Iterative Creative Process Explained for Ad Creatives

Angad Singh • 9 min read •
How to Find Winning Creatives and Use AI to Maximize ROAS

How to Find Winning Creatives and Use AI to Maximize ROAS

Angad Singh • 8 min read •
Tools and Strategies for Mobile Marketing Automation

Tools and Strategies for Mobile Marketing Automation

Angad Singh • 8 min read •
How to Use AI for Marketing Optimization Success

How to Use AI for Marketing Optimization Success

Brijesh Bharadwaj • 13 min read •
Why Creative Tagging Matters for Mobile Game Marketers in 2025

Why Creative Tagging Matters for Mobile Game Marketers in 2025

Brijesh Bharadwaj • 11 min read •
Guide to Understanding Ad Attribution Models

Guide to Understanding Ad Attribution Models

Angad Singh • 6 min read •
Mobile Ad Targeting Best Practices for 2025

Mobile Ad Targeting Best Practices for 2025

Angad Singh • 10 min read •
A Complete Guide to Programmatic Media Buying and Advertising

A Complete Guide to Programmatic Media Buying and Advertising

Angad Singh • 17 min read •
How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

Shobhit Gupta • 8 min read •
Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Shobhit Gupta • 12 min read •
AI Tools to Create UA Ads for DTC Brands

AI Tools to Create UA Ads for DTC Brands

Angad Singh • 9 min read •
Creative Fatigue: Understanding and Managing Ad Performance

Creative Fatigue: Understanding and Managing Ad Performance

Angad Singh • 6 min read •
Why TikTok Ads Are Not Spending: 8 Solutions

Why TikTok Ads Are Not Spending: 8 Solutions

Angad Singh • 8 min read •
Effective User Acquisition Strategies and Tips

Effective User Acquisition Strategies and Tips

Angad Singh • 7 min read •
Understanding Creatives in Advertising: Importance and Examples

Understanding Creatives in Advertising: Importance and Examples

Shobhit Gupta • 10 min read •
Understanding User Acquisition in Mobile UA Gaming

Understanding User Acquisition in Mobile UA Gaming

Angad Singh • 9 min read •
Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Angad Singh • 11 min read •
Guide to Match 3 Playable Ads for Mobile Games

Guide to Match 3 Playable Ads for Mobile Games

Angad Singh • 13 min read •
Guide to Performance Max Creative Specs and Practices

Guide to Performance Max Creative Specs and Practices

Angad Singh • 10 min read •
A Beginner's Guide to A/B Testing Ads for Optimization

A Beginner's Guide to A/B Testing Ads for Optimization

Angad Singh • 15 min read •
Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Brijesh Bharadwaj • 4 min read •
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Angad Singh • 14 min read •
HTML5 Playable Ads: A Practical Guide

HTML5 Playable Ads: A Practical Guide

Brijesh Bharadwaj • 16 min read •
Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Brijesh Bharadwaj • 8 min read •
How to Create and Optimize TikTok Playable Ads?

How to Create and Optimize TikTok Playable Ads?

Angad Singh • 11 min read •
How to Create and Use Facebook Playable Ads?

How to Create and Use Facebook Playable Ads?

Angad Singh • 18 min read •
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Angad Singh • 13 min read •
Understanding Facebook's Aggregated Event Measurement

Understanding Facebook's Aggregated Event Measurement

Brijesh Bharadwaj • 11 min read •
Essential Mobile Game Marketing Strategies Guide

Essential Mobile Game Marketing Strategies Guide

Shobhit Gupta • 8 min read •
Creative Testing Strategies for Mobile UA Campaigns in 2025

Creative Testing Strategies for Mobile UA Campaigns in 2025

Angad Singh • 15 min read •
Complete Guide to Instagram Ad Sizes and Specs 2025

Complete Guide to Instagram Ad Sizes and Specs 2025

Brijesh Bharadwaj • 5 min read •
Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Angad Singh • 16 min read •
How AI Revolutionizes Marketing Strategies

How AI Revolutionizes Marketing Strategies

Angad Singh • 13 min read •
Comprehensive Guide to Creating Effective Banner Ads

Comprehensive Guide to Creating Effective Banner Ads

Angad Singh • 11 min read •
Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Shobhit Gupta • 15 min read •
How to Implement Programmatic Advertisement

How to Implement Programmatic Advertisement

Angad Singh • 11 min read •
Effective Ad Monetization Strategies Explained

Effective Ad Monetization Strategies Explained

Angad Singh • 12 min read •
Strategies for Customer Acquisition Success: A Complete Guide

Strategies for Customer Acquisition Success: A Complete Guide

Angad Singh • 7 min read •
Marketing to Gen Z: Key Strategies for 2025

Marketing to Gen Z: Key Strategies for 2025

Angad Singh • 9 min read •
Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Brijesh Bharadwaj • 14 min read •
Creating a Converting Facebook Ad: Practices and Examples

Creating a Converting Facebook Ad: Practices and Examples

Brijesh Bharadwaj • 12 min read •
Creating and Scaling Static Ads: Strategies and Use Cases

Creating and Scaling Static Ads: Strategies and Use Cases

Angad Singh • 8 min read •
How to Use AdMob for Game Monetization

How to Use AdMob for Game Monetization

Angad Singh • 17 min read •
Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Brijesh Bharadwaj • 11 min read •
Effective Strategies and Examples for UGC Ads

Effective Strategies and Examples for UGC Ads

Angad Singh • 10 min read •
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Angad Singh • 15 min read •
Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Brijesh Bharadwaj • 7 min read •
Best Ad Creative Hooks for Arcade Games

Best Ad Creative Hooks for Arcade Games

Angad Singh • 5 min read •
Top 5 Creative Ad Types for Strategy Games

Top 5 Creative Ad Types for Strategy Games

Angad Singh • 7 min read •
Generating Successful Ad Creatives with AI

Generating Successful Ad Creatives with AI

Angad Singh • 8 min read •
Best Ad Creative Hooks for Puzzle Games

Best Ad Creative Hooks for Puzzle Games

Angad Singh • 14 min read •
TikTok Creative Center: A Practical Guide for Advertisers

TikTok Creative Center: A Practical Guide for Advertisers

Brijesh Bharadwaj • 11 min read •
Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Brijesh Bharadwaj • 10 min read •
Mobile Game Advertising in 2025: Key Insights and Best Practices

Mobile Game Advertising in 2025: Key Insights and Best Practices

Angad Singh • 5 min read •
Cracking the CPM code: How to maximize ROI in mobile game ads

Cracking the CPM code: How to maximize ROI in mobile game ads

Angad Singh • 11 min read •
Examples Of Interactive Ads For Maximizing Audience Engagement

Examples Of Interactive Ads For Maximizing Audience Engagement

Angad Singh • 7 min read •
Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Brijesh Bharadwaj • 9 min read •
Building A Winning Creative Strategy: A Step-By-Step Approach

Building A Winning Creative Strategy: A Step-By-Step Approach

Brijesh Bharadwaj • 8 min read •
Solving Challenges In Mobile Gaming Analytics With Data Insights

Solving Challenges In Mobile Gaming Analytics With Data Insights

Angad Singh • 8 min read •
Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Brijesh Bharadwaj • 14 min read •
Analyzing And Measuring Campaign Performance Metrics And Strategies

Analyzing And Measuring Campaign Performance Metrics And Strategies

Angad Singh • 6 min read •
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Brijesh Bharadwaj • 12 min read •
Strategies to Increase Mobile Gaming App Retention

Strategies to Increase Mobile Gaming App Retention

Angad Singh • 6 min read •
Mobile Gaming App User Retention Strategies and Benchmarks

Mobile Gaming App User Retention Strategies and Benchmarks

Angad Singh • 7 min read •
Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Angad Singh • 12 min read •
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh • 8 min read •
Top Mobile Gaming App Marketing Strategies You Must Know

Top Mobile Gaming App Marketing Strategies You Must Know

Brijesh Bharadwaj • 12 min read •