Strategy & Optimization

28

The Essential Guide to Crafting a Winning Creative Brief

The Essential Guide to Crafting a Winning Creative Brief

Angad Singh•12 min read•
The Ultimate Guide to Understanding Different Types of Target Audiences

The Ultimate Guide to Understanding Different Types of Target Audiences

Angad Singh•12 min read•
How to Use Facebook Ad Library for Smarter Ad Strategies

How to Use Facebook Ad Library for Smarter Ad Strategies

Angad Singh•11 min read•
Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Angad Singh•6 min read•
Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Angad Singh•10 min read•
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh•10 min read•
Understanding Meta Andromeda for Next-Gen Ad Strategies

Understanding Meta Andromeda for Next-Gen Ad Strategies

Angad Singh•9 min read•
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
Understanding Creative Automation for Ad Creatives

Understanding Creative Automation for Ad Creatives

Angad Singh•8 min read•
What Is a Good ROAS Benchmark for Facebook Ads?

What Is a Good ROAS Benchmark for Facebook Ads?

Angad Singh•13 min read•
The Iterative Creative Process Explained for Ad Creatives

The Iterative Creative Process Explained for Ad Creatives

Angad Singh•9 min read•
How to Find Winning Creatives and Use AI to Maximize ROAS

How to Find Winning Creatives and Use AI to Maximize ROAS

Angad Singh•8 min read•
How to Use AI for Marketing Optimization Success

How to Use AI for Marketing Optimization Success

Brijesh Bharadwaj•13 min read•
Why Creative Tagging Matters for Mobile Game Marketers in 2025

Why Creative Tagging Matters for Mobile Game Marketers in 2025

Brijesh Bharadwaj•11 min read•
Mobile Ad Targeting Best Practices for 2025

Mobile Ad Targeting Best Practices for 2025

Angad Singh•10 min read•
A Complete Guide to Programmatic Media Buying and Advertising

A Complete Guide to Programmatic Media Buying and Advertising

Angad Singh•17 min read•
How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

Shobhit Gupta•8 min read•
Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Shobhit Gupta•12 min read•
Creative Fatigue: Understanding and Managing Ad Performance

Creative Fatigue: Understanding and Managing Ad Performance

Angad Singh•6 min read•
Why TikTok Ads Are Not Spending: 8 Solutions

Why TikTok Ads Are Not Spending: 8 Solutions

Angad Singh•8 min read•
Effective User Acquisition Strategies and Tips

Effective User Acquisition Strategies and Tips

Angad Singh•7 min read•
Understanding Creatives in Advertising: Importance and Examples

Understanding Creatives in Advertising: Importance and Examples

Shobhit Gupta•10 min read•
Understanding User Acquisition in Mobile UA Gaming

Understanding User Acquisition in Mobile UA Gaming

Angad Singh•9 min read•
Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Angad Singh•11 min read•
Essential Mobile Game Marketing Strategies Guide

Essential Mobile Game Marketing Strategies Guide

Shobhit Gupta•8 min read•
Complete Guide to Instagram Ad Sizes and Specs 2025

Complete Guide to Instagram Ad Sizes and Specs 2025

Brijesh Bharadwaj•5 min read•
Effective Strategies and Examples for UGC Ads

Effective Strategies and Examples for UGC Ads

Angad Singh•10 min read•
Analyzing And Measuring Campaign Performance Metrics And Strategies

Analyzing And Measuring Campaign Performance Metrics And Strategies

Angad Singh•6 min read•