Strategy & Optimization

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Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Using Cost Caps to Find Winning Ads and Optimize ROI in 2025

Angad Singh•10 min read•
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh•10 min read•
Understanding Meta Andromeda for Next-Gen Ad Strategies

Understanding Meta Andromeda for Next-Gen Ad Strategies

Angad Singh•9 min read•
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
Understanding Creative Automation for Ad Creatives

Understanding Creative Automation for Ad Creatives

Angad Singh•8 min read•
What Is a Good ROAS Benchmark for Facebook Ads?

What Is a Good ROAS Benchmark for Facebook Ads?

Angad Singh•13 min read•
The Iterative Creative Process Explained for Ad Creatives

The Iterative Creative Process Explained for Ad Creatives

Angad Singh•9 min read•
How to Find Winning Creatives and Use AI to Maximize ROAS

How to Find Winning Creatives and Use AI to Maximize ROAS

Angad Singh•8 min read•