Marketing

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Top Creative Optimization Tools You Need in 2025

Top Creative Optimization Tools You Need in 2025

Brijesh Bharadwaj •13 min read•
Mobile App Analytics 2025: SKAN, AAK & IDFA Metrics & Tools

Mobile App Analytics 2025: SKAN, AAK & IDFA Metrics & Tools

Angad Singh •12 min read•
Understanding Attribution Modeling in Marketing

Understanding Attribution Modeling in Marketing

Brijesh Bharadwaj •11 min read•
Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Brijesh Bharadwaj •14 min read•
Top Facebook Ad Tools for Effective Campaign Management

Top Facebook Ad Tools for Effective Campaign Management

Angad Singh •9 min read•
Understanding Creative Intelligence: Examples and Insights

Understanding Creative Intelligence: Examples and Insights

Brijesh Bharadwaj •12 min read•
Understanding Real-Time Bidding (RTB) in Marketing

Understanding Real-Time Bidding (RTB) in Marketing

Angad Singh •13 min read•
iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models

iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models

Angad Singh •4 min read•
How AI Revolutionizes Marketing Strategies

How AI Revolutionizes Marketing Strategies

Angad Singh •13 min read•
Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Shobhit Gupta •15 min read•
Marketing to Gen Z: Key Strategies for 2025

Marketing to Gen Z: Key Strategies for 2025

Angad Singh •10 min read•
AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

Brijesh Bharadwaj •17 min read•
Understanding the Impact and Meaning of Incrementality in Marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Angad Singh •13 min read•
Understanding Predictive Analytics: A Comprehensive Guide

Understanding Predictive Analytics: A Comprehensive Guide

Angad Singh •14 min read•
Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Brijesh Bharadwaj •14 min read•
How AI Is Revolutionizing Mobile User Acquisition in 2025

How AI Is Revolutionizing Mobile User Acquisition in 2025

Angad Singh •6 min read•
Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Angad Singh •13 min read•
Mobile Game Advertising in 2025: Key Insights and Best Practices

Mobile Game Advertising in 2025: Key Insights and Best Practices

Angad Singh •7 min read•
Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns

Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns

Angad Singh •5 min read•
Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Angad Singh •7 min read•
Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Brijesh Bharadwaj •14 min read•
Marketing Mix Modeling Made Simple for Game and App

Marketing Mix Modeling Made Simple for Game and App

Angad Singh •5 min read•
Power of Creative Ads in Mobile Games & App Marketing

Power of Creative Ads in Mobile Games & App Marketing

Angad Singh •5 min read•
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Brijesh Bharadwaj •12 min read•
Unlocking Creative Insights: A Game-Changer in Mobile App Marketing

Unlocking Creative Insights: A Game-Changer in Mobile App Marketing

Angad Singh •5 min read•
Mastering the Power of Incrementality in Mobile Games and App Marketing

Mastering the Power of Incrementality in Mobile Games and App Marketing

Angad Singh •7 min read•
Strategies to Increase Mobile Gaming App Retention

Strategies to Increase Mobile Gaming App Retention

Angad Singh •16 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh •8 min read•
Predictive Analytics: Uses in Mobile Games and App Marketing

Predictive Analytics: Uses in Mobile Games and App Marketing

Brijesh Bharadwaj •11 min read•
Top Mobile Gaming App Marketing Strategies You Must Know

Top Mobile Gaming App Marketing Strategies You Must Know

Angad Singh •15 min read•
Understanding the Future and Basics of Creative Analytics in Gaming Apps

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Angad Singh •12 min read•
Receiving Ad Attribution and Postbacks in SKAN 4.0

Receiving Ad Attribution and Postbacks in SKAN 4.0

Shobhit Gupta •6 min read•
2024 Game Studio Ad Creative Trends: What You Need to Know

2024 Game Studio Ad Creative Trends: What You Need to Know

Angad Singh •2 min read•
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Angad Singh •9 min read•
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

Angad Singh •8 min read•
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

Angad Singh •5 min read•