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Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Strategy & Optimization

Brijesh Bharadwaj • May 05, 2025 • 14 min read

AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

Creative Analytics

Brijesh Bharadwaj • May 05, 2025 • 15 min read

Creating a Converting Facebook Ad: Practices and Examples

Creating a Converting Facebook Ad: Practices and Examples

Strategy & Optimization

Brijesh Bharadwaj • Apr 29, 2025 • 12 min read

How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

Cracking Creatives

Angad Singh • Apr 28, 2025 • 5 min read

Creating and Scaling Static Ads: Strategies and Use Cases

Creating and Scaling Static Ads: Strategies and Use Cases

Strategy & Optimization

Angad Singh • Apr 24, 2025 • 8 min read

How to Use AdMob for Game Monetization

How to Use AdMob for Game Monetization

Strategy & Optimization

Angad Singh • Apr 24, 2025 • 17 min read

Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Strategy & Optimization

Brijesh Bharadwaj • Apr 24, 2025 • 11 min read

Understanding the Impact and Meaning of Incrementality in Marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Angad Singh • Apr 22, 2025 • 13 min read

Effective Strategies and Examples for UGC Ads

Effective Strategies and Examples for UGC Ads

Strategy & Optimization

Angad Singh • Apr 22, 2025 • 10 min read

Understanding Predictive Analytics: A Comprehensive Guide

Understanding Predictive Analytics: A Comprehensive Guide

Creative Analytics

Angad Singh • Apr 22, 2025 • 14 min read

How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Strategy & Optimization

Angad Singh • Apr 22, 2025 • 15 min read

How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

Cracking Creatives

Angad Singh • Apr 17, 2025 • 4 min read

Best Marketing Automation Software Tools for 2025

Best Marketing Automation Software Tools for 2025

Tool Comparison

Brijesh Bharadwaj • Apr 15, 2025 • 5 min read

Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Strategy & Optimization

Brijesh Bharadwaj • Apr 15, 2025 • 7 min read

How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success

How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success

Cracking Creatives

Angad Singh • Apr 11, 2025 • 4 min read

Understanding Mobile App Attribution

Understanding Mobile App Attribution

Creative Analytics

Angad Singh • Apr 04, 2025 • 12 min read

Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

User Acquisition

Angad Singh • Apr 03, 2025 • 6 min read

What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works

What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works

User Acquisition

Angad Singh • Apr 02, 2025 • 5 min read

Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success

Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success

Cracking Creatives

Angad Singh • Apr 02, 2025 • 3 min read

Best Ad Creative Hooks for Arcade Games

Best Ad Creative Hooks for Arcade Games

Strategy & Optimization

Angad Singh • Apr 01, 2025 • 5 min read

Top 5 Creative Ad Types for Strategy Games

Top 5 Creative Ad Types for Strategy Games

Strategy & Optimization

Angad Singh • Apr 01, 2025 • 7 min read

Generating Successful Ad Creatives with AI

Generating Successful Ad Creatives with AI

Strategy & Optimization

Angad Singh • Mar 25, 2025 • 9 min read

Cracking the Code: How Evony's Ads Built a Winning Strategy

Cracking the Code: How Evony's Ads Built a Winning Strategy

Cracking Creatives

Angad Singh • Mar 19, 2025 • 4 min read

Best Ad Creative Hooks for Simulation Games

Best Ad Creative Hooks for Simulation Games

User Acquisition

Angad Singh • Mar 19, 2025 • 10 min read

Best Ad Creative Hooks for Puzzle Games

Best Ad Creative Hooks for Puzzle Games

Strategy & Optimization

Angad Singh • Mar 19, 2025 • 14 min read

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