Top 5 Creative Reporting Tools Every Digital Agency Needs in 2025
Ever feel like you’re drowning in campaign data but still don’t know which creatives actually drive user growth for your clients? Managing ad campaigns can often make it challenging to determine which visuals and messages are truly effective in acquiring users.
That’s where creative reporting tools come in. These tools provide agencies with a clear view of creative performance across platforms, enabling you to identify what’s working, eliminate low-performing ads, and scale campaigns that attract more users for your clients.
This blog will explore the top 5 creative reporting tools every digital agency needs in 2025 to help your team move from reporting chaos to data-driven creative decisions that attract more users.
Key Takeaways
Creative reporting tools enable digital agencies to move beyond raw metrics by revealing which ad creatives truly drive user acquisition across platforms like Meta, TikTok, Google, and more.
Traditional reporting is slow and fragmented; these tools centralize creative performance data, automate reporting, and simplify insights for faster decision‑making.
Leading platforms like Segwise, Madgicx, Superads, MagicBrief, and Foreplay empower agencies to analyze creative effectiveness, spot winning trends, and refine ad strategies efficiently.
Segwise stands out with AI‑powered creative tagging (including playables), cross‑network analytics, and customizable dashboards built around your KPIs and client needs.
What are Creative Reporting Tools?
Creative reporting tools are platforms that collect and analyze performance data tied to your ad creatives, such as images, videos, copy, hooks, and design elements. These tools transform raw metrics, such as impressions, CTR, CPA, and engagement, into clear visual dashboards and tag-level reports, allowing you to see which creative assets drive user acquisition.
For a digital agency, these tools enable you to prove to your clients exactly which creative elements are driving results and which ones are draining your budget. So, you spend less time on spreadsheets and more time iterating high‑impact creatives that bring more users.
While creative reporting tools offer powerful capabilities, it's important to understand the challenges of traditional reporting.
Challenges in Traditional Reporting Methods
If you're still depending on spreadsheets or native ad platform dashboards to report on creative performance, you're likely missing critical insights. Traditional reporting methods make it hard to spot which creative variations actually drive user acquisition.
Here are the key challenges:
Platform-specific limitations: Each ad platform reports differently, making it hard to get a clear, unified view of which creatives are driving installs or actions.
Manual, time-consuming processes involving spreadsheets: Tracking performance manually eats up hours and delays decisions that could boost campaign results.
Lack of cross-functional collaboration: Data is often locked away in silos, leaving creative and UA teams out of sync when they should be working together on iteration.
Reporting tools with limited capabilities: Many basic tools don’t offer creative-level insights, advanced filters, or multi-account views that agencies need to scale fast.
To overcome these challenges and unlock better creative performance insights, let’s now look at the key features that make these tools essential for modern agencies.
Features of Creative Reporting Tools
Creative reporting tools do more than just show you numbers. These tools connect each ad creative to the outcomes. These tools automate insights, enabling your team to spend more time testing and refining better creatives.
Here are the key features:
In‑depth creative performance metrics: Track essential KPIs like click-through rate (CTR), install rate, conversion rate, engagement rate, and more. These metrics are tied directly to individual creatives, helping you understand which elements drive results.
Easy-to-understand reporting formats: These tools provide visual dashboards, charts, and heatmaps that make complex data easy to read. You can spot winning creatives, trends, and performance drops.
Easily shareable findings: Reports are designed to be exportable and interactive, allowing teams to present insights clearly. Share them with clients, designers, or stakeholders in a format that’s informative.
Integrations with leading platforms: These tools connect directly with ad platforms like Meta, TikTok, YouTube, Google and also with MMPs, CDPs, and programmatic ad networks. This enables instant data syncing and centralizes all creative performance metrics in one unified view.
Automation: Modern tools also automate data fetching and visualization, freeing teams from manual exports.
While creative reporting tools offer clear advantages, it's equally important to understand the limitations of the traditional methods they aim to replace.
Top Creative Reporting Tools Agencies Need in 2025
Digital agencies need more than just basic dashboards; they require tools that directly tie creative performance to the outcomes. The right reporting tools enable you to demonstrate how your creative decisions drive user acquisition and maintain client confidence in your approach.
Here are the creative reporting tools:
1. Segwise
Segwise.ai is an AI-powered creative analytics platform that automates creative tagging, surfaces underperforming ads, and connects creative insights directly to ROAS. With seamless integration across ad platforms and data sources, it delivers custom dashboards, reporting, and tag extraction from creative names, enabling marketers to optimize spend proactively. For agencies juggling multiple ad accounts and creatives, Segwise provides a single creative intelligence layer that unifies data and accelerates iteration.
Key Features
Creative Tagging: Our powerful, multi-modal AI automatically identifies and tags creative elements like hook dialogues, characters, colors, and audio components across images, videos, text, and playable ads to reveal their impact on performance metrics like IPM, CTR, and ROAS.
One Place for All Your Creative Data: Stop jumping between Facebook Ads Manager, Google Ads, TikTok, and your MMP dashboard. See creative-level ROAS, CPA, LTV, and conversion rates from all sources in one unified view.
Custom Dashboards and Reporting: Build dashboards around your specific KPIs and stakeholder needs. Create automated reports that show how creative decisions impact ROAS across all your apps and campaigns.
Cross-Platform Performance Reports: Track your creatives across platforms in unified reports. Track performance for individual platforms or get consolidated cross-network insights.
Seamless, no‑code integrations: Pulls data from ad networks and measurement platforms without needing engineering work.
How This Tool Helps Digital Agencies
With Segwise, you gain clarity on which creative components drive results, enabling you to iterate faster. You can deliver reports to clients, slicing creative-level performance across networks, identify winning hooks, and systematically scale creatives that drive more user acquisition. Over time, your UA and creative teams become more aligned decisions are grounded in data rather than guesswork.
Limitations
Enterprise Pricing details are not fully transparent to the public.
Competitor tracking is still coming soon
Pricing
Segwise offers a free trial with no credit card or engineering required.Beyond the trial, pricing is custom / by plan.
2. Madgicx
Madgicx is the secret AI Ads Manager trusted by top ad agencies to manage all their accounts.It streamlines advertising operations, maximizes ROI, and delivers real results. With AI-powered performance marketing for Meta, Madgicx shows you exactly where your budget is driving growth and where it's being wasted.
However, please note that if you exceed the ad spend limit of your plan as a monthly user, Madgicx’s system will automatically upgrade your plan to the next tier. , which can lead to unexpected costs.
Key Features
Cross‑Channel Reporting: Generate customized client reports with ease across Meta, Google Ads, Google Analytics, Shopify, and TikTok.
Automated Reporting: Madgicx enables you to automate client reporting instantly, generating summaries or dashboards that always stay up to date.
Focus on What Matters: Madgicx lets you filter and surface only the metrics relevant to your growth goals. This ensures you see what truly drives user acquisition.
How This Tool Helps Digital Agencies
Madgicx helps your agency centralize creative performance across platforms like Meta, TikTok, and Google. With automated reporting, you save hours each week while keeping clients informed. Its smart filters ensure you're always focusing on creatives that actually drive results.
Limitations
Limited to Meta.
The platform has a learning curve.
Pricing
Free trial: 7 days (access to full suite)
Madgicx Pro Complete / All‑in‑One AI Suite: starting from ~$58/month (when billed annually).
Tracking Pro (add‑on): $49/month for enhanced server‑to‑server tracking & attribution support.
Auto Ads (add‑on): $399/month for 30 AI‑generated ad packages.
3. Superads
Superads is a creative analytics and reporting platform built for agencies to manage their clients ad creative performance.It consolidates data from Meta, TikTok, LinkedIn, YouTube, and other accounts to help you track, compare, and report creative effectiveness in one place. However, it does not support automatic tagging for playable ads.
Key Features
Centralized Campaign Tracking: Track, compare, and report performance across Meta, TikTok, LinkedIn, and YouTube ad accounts from one unified dashboard, saving your agency hours each week.
Interactive Custom Dashboards: Build stunning, fully interactive dashboards for client reporting. These dashboards make collaboration easier and help teams find insights faster.
AI-Powered Insights with Superads Scores: Get automatic ad breakdowns without naming conventions. Superads' AI Copilot provides suggestions, performance analysis, and scores for creative elements, including hook strength and click-through potential.
How This Tool Helps Digital Agencies
With Superads, your team can skip tedious manual reporting and focus on what matters. Its AI analysis helps you uncover deeper insights more quickly, enhancing your agency’s creative strategy and client satisfaction.
Limitations
Heavily reliant on data quality and consistency from ad accounts, with missing or inconsistent inputs, may reduce the accuracy of insights.
The “free” positioning may limit features or scale (e.g., customizations) before requiring a paid upgrade.
Pricing
Free plan with unlimited team members, report sharing, and over 15+ Meta breakdown dimensions.
Professional plan with unlimited reports starts at $49/month.
Custom plans for agencies with multiple accounts.
4. MagicBrief
MagicBrief is a creative analytics and workflow tool that helps marketing teams turn ad performance data (from social and ad accounts, not from MMPs) into creative direction.It bridges the gap between your media data and creative teams by highlighting which ad elements are driving results.
Key Features
Prebuilt Creative Reports: MagicBrief comes with ready-made report templates that instantly turn your raw ad data into clear, actionable insights.
All Your Data in One Place: You can sync Meta, TikTok, YouTube, and LinkedIn accounts into one dashboard so you see cross‑network creative performance without switching tools.
Automated Slack Reporting: MagicBrief can send scheduled summaries of your ad performance and competitor activity directly to Slack, keeping your team in the loop without manual report compilation.
How This Tool Helps Digital Agencies
For agencies handling multiple clients and creative campaigns, MagicBrief serves as a single touchpoint for creative insights. You can generate reports faster, align creative & growth teams, and prove which creative variations drive user acquisition.
Its automation and Slack integrations keep your team focused on creative iteration rather than report building. With cross-platform views, you have a unified narrative to show clients how you’re optimizing their ad creatives for growth.
Limitations
Reports can be complex to decipher.
The visual insight layer might not replace deeply custom analytic needs or complex attribution setups.
Pricing
MagicBrief does not publicly list all pricing tiers in full detail,
They offer a free trial/demo to test out the platform.
Their Custom plan with Ad spend-based pricing starts at $249 per month.
5. Foreplay
Foreplay’s Lens is a creative analytics tool built to make your ad creative data easier to understand and act on.It lets you build segmented, shareable reports, enrich your ad assets with AI metadata, and benchmark performance against many other advertisers, all in one dashboard.
However, Lens is currently included only on Foreplay’s Workflow and Agency plans, so smaller teams on the Basic tier may not have access to full analytics features.
Key Features
Automated Reporting: Quickly create and share creative reports per segment or metric without manual effort.
Shareable White‑Labeled Reports: Generate clean, customizable reports or external links (with optional password protection), branded for your agency or client.
Industry Benchmarking & Context: Compare your core metrics (CPA, CTR, ROAS, etc.) with data from over 20,000+ advertisers to see whether your creatives are outperforming or lagging.
How This Tool Helps Digital Agencies
For agencies, you can quickly produce polished, branded reports that highlight creative performance, benchmark results, and expose winning themes. With less time spent stitching dashboards and more time optimizing, your agency can deliver clearer value and faster iteration to clients.
Limitations
Some customization of report visuals or metrics might be restricted to higher plans.
Automated reporting or external link features might have limits (password protection, IP tracking, viewer restrictions), depending on the plan.
Pricing
Basic: $59/month (1 user included, core creative tools + Lens analytics).
Workflow: $175/month (up to 5 users, supports 15 brands, analytics + workflow capabilities).
Agency: $459/month (up to 10 users, supports 50 brands & 10 ad accounts)
Enterprise / Custom: Custom pricing (unlimited users, priority support, tailored features).
While all these tools bring value in their own way, Segwise stands out for agencies that demand deeper insights, faster iteration, and creative clarity.
Also Read: Segwise vs Foreplay: Which One Is Right for You?
Why Segwise Is the Ideal Solution for Creative Reporting
Segwise is the stand-out solution for digital agencies. Here’s why:
Reason 1: AI-Powered Creative Tagging for Playables Too
Segwise is the only platform that tags creative elements across playables as well. You can also add your own custom tags that are unique to your creative performance.
Reason 2: Create custom dashboards and reports
With Segwise, you get better visualization of your creative data, all in one place. Easily create dashboards and reports that help you find winning patterns!
Reason 3: Data-Backed Creative Iteration
Make creative decisions based on actual performance data from both ad networks and MMPs or CDPs to scale winners and avoid losers.
Reason 4: Built for Multi-Vertical Growth Teams
Tailored for mobile games, DTC brands, subscription apps, and growth agencies. Segwise centralizes creative analytics, enabling your team to make faster, smarter ad decisions.
Also Read: Why Playable Ads Are Dominating Mobile UA And How You Can Win Big
Conclusion
Creative reporting tools have become essential for digital agencies seeking to transform performance data into growth-driving, creative strategies. From automating reports to identifying winning ad concepts, these platforms save time, align teams, and help agencies confidently scale user acquisition campaigns across channels.
Among all creative reporting tools, Segwise stands out as the ultimate creative reporting tool built specifically for UA and growth teams. With custom dashboard and reporting, you can build dashboards around your specific KPIs and stakeholder needs and create automated reports that clearly show how creative decisions impact ROAS across all your apps and campaigns.
Moreover, our AI agents automate creative tagging, uncover winning patterns, and deliver actionable insights across mobile games, DTC brands, subscription apps, and growth agencies, empowering you to make faster, data-backed creative decisions.
So, are you ready to take your creative reporting to the next level?
Start your free trial today, and transform how your agency reports, iterates, and scales winning creatives.
FAQs
1. Can creative reporting tools help with collaboration between creatives and performance teams?
Yes, many tools produce visual, easy‑to‑share reports and dashboards that both creative and growth teams can understand, reducing miscommunication and speeding iteration.
2. Do I need to follow strict naming conventions or file structures for effective creative reporting?
Some tools require disciplined naming or metadata to map creative elements properly, but newer platforms increasingly use AI and visual recognition to tag creatives automatically and reduce dependence on naming rules.
3. How do creative reporting tools support collaboration between performance and creative teams?
They often offer shareable dashboards or reports that both creative and UA teams can view, allowing each team to see which creative variants work and iterate on them together.
4. How does AI tagging improve creative reporting?
AI tagging automatically categorizes creative elements (like hook, CTA, or format) and links them to performance data, helping agencies see which ideas actually drive growth.
