Tag: User Acquisition

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How to Use Google Ads Lookalike Audiences to Reach High-Intent Users

How to Use Google Ads Lookalike Audiences to Reach High-Intent Users

Angad Singh • 7 min read •
How to Personalize the Ad Creatives Across Channels?

How to Personalize the Ad Creatives Across Channels?

Angad Singh • 11 min read •
Understanding Customer Attributes for Smarter App Marketing Success

Understanding Customer Attributes for Smarter App Marketing Success

Brijesh Bharadwaj • 15 min read •
Google Ads Benchmarks: What You Need To Know

Google Ads Benchmarks: What You Need To Know

Brijesh Bharadwaj • 8 min read •
How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

Brijesh Bharadwaj • 11 min read •
AppsFlyer Fall Release 2025: Must-Know Updates

AppsFlyer Fall Release 2025: Must-Know Updates

Angad Singh • 6 min read •
Top 8 Essential Tools for Creative Performance Reporting & Visualization: Tested and Reviewed

Top 8 Essential Tools for Creative Performance Reporting & Visualization: Tested and Reviewed

Shobhit Gupta • 8 min read •
Top 10 AI-Powered Ad Intelligence Tools for 2025

Top 10 AI-Powered Ad Intelligence Tools for 2025

Angad Singh • 7 min read •
Best Creative Analytics Platform for Large Advertisers in 2025

Best Creative Analytics Platform for Large Advertisers in 2025

Angad Singh • 7 min read •
UGC, Testimonials & Comments: Social Proof Strategies That Win on Facebook

UGC, Testimonials & Comments: Social Proof Strategies That Win on Facebook

Angad Singh • 7 min read •
The Essential Guide to Crafting a Winning Creative Brief

The Essential Guide to Crafting a Winning Creative Brief

Angad Singh • 12 min read •
Top 5 Creative Reporting Tools Every Digital Agency Needs in 2025

Top 5 Creative Reporting Tools Every Digital Agency Needs in 2025

Angad Singh • 7 min read •
The Ultimate Guide to Understanding Different Types of Target Audiences

The Ultimate Guide to Understanding Different Types of Target Audiences

Angad Singh • 12 min read •
How to Use Facebook Ad Library for Smarter Ad Strategies

How to Use Facebook Ad Library for Smarter Ad Strategies

Angad Singh • 11 min read •
Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Angad Singh • 10 min read •
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh • 10 min read •
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh • 7 min read •
How AI Is Revolutionizing Mobile User Acquisition in 2025

How AI Is Revolutionizing Mobile User Acquisition in 2025

Angad Singh • 4 min read •
AppLovin Creative Sets: Complete Migration Guide for Mobile App Marketers

AppLovin Creative Sets: Complete Migration Guide for Mobile App Marketers

Angad Singh • 6 min read •
Hidden Patterns in Top-Performing Creatives: Decoding Blinkit's Winning Formula

Hidden Patterns in Top-Performing Creatives: Decoding Blinkit's Winning Formula

Angad Singh • 10 min read •
Mobile Ad Targeting Best Practices for 2025

Mobile Ad Targeting Best Practices for 2025

Angad Singh • 10 min read •
Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Shobhit Gupta • 12 min read •
AI Tools to Create UA Ads for DTC Brands

AI Tools to Create UA Ads for DTC Brands

Angad Singh • 9 min read •
AI Tools for Effective Customer Acquisition Strategies

AI Tools for Effective Customer Acquisition Strategies

Shobhit Gupta • 8 min read •
Effective User Acquisition Strategies and Tips

Effective User Acquisition Strategies and Tips

Angad Singh • 7 min read •
Understanding User Acquisition in Mobile UA Gaming

Understanding User Acquisition in Mobile UA Gaming

Angad Singh • 9 min read •
Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Angad Singh • 11 min read •
A Beginner's Guide to A/B Testing Ads for Optimization

A Beginner's Guide to A/B Testing Ads for Optimization

Angad Singh • 15 min read •
Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Brijesh Bharadwaj • 9 min read •
How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

Angad Singh • 5 min read •
Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Angad Singh • 7 min read •
Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Brijesh Bharadwaj • 8 min read •
How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

Angad Singh • 8 min read •
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Angad Singh • 7 min read •
Understanding Ad Exchanges and How They Work

Understanding Ad Exchanges and How They Work

Angad Singh • 15 min read •
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Angad Singh • 13 min read •
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

Angad Singh • 4 min read •
Creative Testing Strategies for Mobile UA Campaigns in 2025

Creative Testing Strategies for Mobile UA Campaigns in 2025

Angad Singh • 15 min read •
Understanding Real-Time Bidding (RTB) in Marketing

Understanding Real-Time Bidding (RTB) in Marketing

Angad Singh • 13 min read •
Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Angad Singh • 16 min read •
What is a Demand-Side Platform (DSP)? A Complete Guide

What is a Demand-Side Platform (DSP)? A Complete Guide

Shobhit Gupta • 13 min read •
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Angad Singh • 5 min read •
How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy

How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy

Angad Singh • 3 min read •
How to Optimize UA Budget Allocation In Mobile Advertising in 2025

How to Optimize UA Budget Allocation In Mobile Advertising in 2025

Angad Singh • 23 min read •
Strategies for Customer Acquisition Success: A Complete Guide

Strategies for Customer Acquisition Success: A Complete Guide

Angad Singh • 7 min read •
Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Brijesh Bharadwaj • 14 min read •
AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

Brijesh Bharadwaj • 15 min read •
How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

Angad Singh • 5 min read •
Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Brijesh Bharadwaj • 11 min read •
Understanding the Impact and Meaning of Incrementality in Marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Angad Singh • 13 min read •
Understanding Predictive Analytics: A Comprehensive Guide

Understanding Predictive Analytics: A Comprehensive Guide

Angad Singh • 14 min read •
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Angad Singh • 15 min read •
How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

Angad Singh • 4 min read •
Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Brijesh Bharadwaj • 7 min read •
How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success

How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success

Angad Singh • 4 min read •
Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success

Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success

Angad Singh • 3 min read •
Cracking the Code: How Evony's Ads Built a Winning Strategy

Cracking the Code: How Evony's Ads Built a Winning Strategy

Angad Singh • 4 min read •
How Whiteout Survival's Ads Drove $1B+ in 2024

How Whiteout Survival's Ads Drove $1B+ in 2024

Angad Singh • 4 min read •
How Early Monetization Supercharges User Acquisition for Mobile Games

How Early Monetization Supercharges User Acquisition for Mobile Games

Brijesh Bharadwaj • 5 min read •
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Angad Singh • 6 min read •
Top Mobile Measurement Partners (MMPs) in 2025

Top Mobile Measurement Partners (MMPs) in 2025

Angad Singh • 11 min read •
Incrementality: What is it & why is it important?

Incrementality: What is it & why is it important?

Brijesh Bharadwaj • 5 min read •
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh • 8 min read •
Receiving Ad Attribution and Postbacks in SKAN 4.0

Receiving Ad Attribution and Postbacks in SKAN 4.0

Shobhit Gupta • 6 min read •
2024 Game Studio Ad Creative Trends: What You Need to Know

2024 Game Studio Ad Creative Trends: What You Need to Know

Angad Singh • 2 min read •
Google Play Privacy Sandbox Implementation and Measurement Guide

Google Play Privacy Sandbox Implementation and Measurement Guide

Angad Singh • 3 min read •
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Angad Singh • 9 min read •
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

Angad Singh • 8 min read •
Analyzing Trends in the Top 100 New Mobile Games in 2024

Analyzing Trends in the Top 100 New Mobile Games in 2024

Angad Singh • 8 min read •
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

Angad Singh • 5 min read •