Tag: User Acquisition

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AppsFlyer Fall Release 2025: Must-Know Updates

AppsFlyer Fall Release 2025: Must-Know Updates

Angad Singh•6 min read•
Top 8 Essential Tools for Creative Performance Reporting & Visualization: Tested and Reviewed

Top 8 Essential Tools for Creative Performance Reporting & Visualization: Tested and Reviewed

Shobhit Gupta•8 min read•
Top 10 AI-Powered Ad Intelligence Tools for 2025

Top 10 AI-Powered Ad Intelligence Tools for 2025

Angad Singh•7 min read•
Best Creative Analytics Platform for Large Advertisers in 2025

Best Creative Analytics Platform for Large Advertisers in 2025

Angad Singh•7 min read•
UGC, Testimonials & Comments: Social Proof Strategies That Win on Facebook

UGC, Testimonials & Comments: Social Proof Strategies That Win on Facebook

Angad Singh•7 min read•
The Essential Guide to Crafting a Winning Creative Brief

The Essential Guide to Crafting a Winning Creative Brief

Angad Singh•12 min read•
Top 5 Creative Reporting Tools Every Digital Agency Needs in 2025

Top 5 Creative Reporting Tools Every Digital Agency Needs in 2025

Angad Singh•7 min read•
The Ultimate Guide to Understanding Different Types of Target Audiences

The Ultimate Guide to Understanding Different Types of Target Audiences

Angad Singh•12 min read•
How to Use Facebook Ad Library for Smarter Ad Strategies

How to Use Facebook Ad Library for Smarter Ad Strategies

Angad Singh•11 min read•
Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Angad Singh•10 min read•
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh•10 min read•
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
How AI Is Revolutionizing Mobile User Acquisition in 2025

How AI Is Revolutionizing Mobile User Acquisition in 2025

Angad Singh•4 min read•
AppLovin Creative Sets: Complete Migration Guide for Mobile App Marketers

AppLovin Creative Sets: Complete Migration Guide for Mobile App Marketers

Angad Singh•6 min read•
Hidden Patterns in Top-Performing Creatives: Decoding Blinkit's Winning Formula

Hidden Patterns in Top-Performing Creatives: Decoding Blinkit's Winning Formula

Angad Singh•10 min read•
Mobile Ad Targeting Best Practices for 2025

Mobile Ad Targeting Best Practices for 2025

Angad Singh•10 min read•
Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Shobhit Gupta•12 min read•
AI Tools to Create UA Ads for DTC Brands

AI Tools to Create UA Ads for DTC Brands

Angad Singh•9 min read•
AI Tools for Effective Customer Acquisition Strategies

AI Tools for Effective Customer Acquisition Strategies

Shobhit Gupta•8 min read•
Effective User Acquisition Strategies and Tips

Effective User Acquisition Strategies and Tips

Angad Singh•7 min read•
Understanding User Acquisition in Mobile UA Gaming

Understanding User Acquisition in Mobile UA Gaming

Angad Singh•9 min read•
Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Angad Singh•11 min read•
A Beginner's Guide to A/B Testing Ads for Optimization

A Beginner's Guide to A/B Testing Ads for Optimization

Angad Singh•15 min read•
Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Brijesh Bharadwaj•9 min read•
How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

Angad Singh•5 min read•
Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Angad Singh•7 min read•
Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Brijesh Bharadwaj•8 min read•
How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

Angad Singh•8 min read•
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Angad Singh•7 min read•
Understanding Ad Exchanges and How They Work

Understanding Ad Exchanges and How They Work

Angad Singh•15 min read•
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Angad Singh•13 min read•
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

Angad Singh•4 min read•
Creative Testing Strategies for Mobile UA Campaigns in 2025

Creative Testing Strategies for Mobile UA Campaigns in 2025

Angad Singh•15 min read•
Understanding Real-Time Bidding (RTB) in Marketing

Understanding Real-Time Bidding (RTB) in Marketing

Angad Singh•13 min read•
Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Angad Singh•16 min read•
What is a Demand-Side Platform (DSP)? A Complete Guide

What is a Demand-Side Platform (DSP)? A Complete Guide

Shobhit Gupta•13 min read•
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Angad Singh•5 min read•
How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy

How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy

Angad Singh•3 min read•
How to Optimize UA Budget Allocation In Mobile Advertising in 2025

How to Optimize UA Budget Allocation In Mobile Advertising in 2025

Angad Singh•23 min read•
Strategies for Customer Acquisition Success: A Complete Guide

Strategies for Customer Acquisition Success: A Complete Guide

Angad Singh•7 min read•
Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Brijesh Bharadwaj•14 min read•
AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

Brijesh Bharadwaj•15 min read•
How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

Angad Singh•5 min read•
Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Brijesh Bharadwaj•11 min read•
Understanding the Impact and Meaning of Incrementality in Marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Angad Singh•13 min read•
Understanding Predictive Analytics: A Comprehensive Guide

Understanding Predictive Analytics: A Comprehensive Guide

Angad Singh•14 min read•
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Angad Singh•15 min read•
How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

Angad Singh•4 min read•
Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Brijesh Bharadwaj•7 min read•
How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success

How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success

Angad Singh•4 min read•
Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success

Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success

Angad Singh•3 min read•
Cracking the Code: How Evony's Ads Built a Winning Strategy

Cracking the Code: How Evony's Ads Built a Winning Strategy

Angad Singh•4 min read•
How Whiteout Survival's Ads Drove $1B+ in 2024

How Whiteout Survival's Ads Drove $1B+ in 2024

Angad Singh•4 min read•
How Early Monetization Supercharges User Acquisition for Mobile Games

How Early Monetization Supercharges User Acquisition for Mobile Games

Brijesh Bharadwaj•5 min read•
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Angad Singh•6 min read•
Top Mobile Measurement Partners (MMPs) in 2025

Top Mobile Measurement Partners (MMPs) in 2025

Angad Singh•11 min read•
Incrementality: What is it & why is it important?

Incrementality: What is it & why is it important?

Brijesh Bharadwaj•5 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh•8 min read•
Receiving Ad Attribution and Postbacks in SKAN 4.0

Receiving Ad Attribution and Postbacks in SKAN 4.0

Shobhit Gupta•6 min read•
2024 Game Studio Ad Creative Trends: What You Need to Know

2024 Game Studio Ad Creative Trends: What You Need to Know

Angad Singh•2 min read•
Google Play Privacy Sandbox Implementation and Measurement Guide

Google Play Privacy Sandbox Implementation and Measurement Guide

Angad Singh•3 min read•
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Angad Singh•9 min read•
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

Angad Singh•8 min read•
Analyzing Trends in the Top 100 New Mobile Games in 2024

Analyzing Trends in the Top 100 New Mobile Games in 2024

Angad Singh•8 min read•
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

Angad Singh•5 min read•