Creative Analytics

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Advanced Ad Analytics: What Meta Misses and How to Fill the Gaps

Advanced Ad Analytics: What Meta Misses and How to Fill the Gaps

Angad Singh•10 min read•
Analyzing Paid Ad Performance: Metrics, Tools, and Optimization Strategies

Analyzing Paid Ad Performance: Metrics, Tools, and Optimization Strategies

Angad Singh•20 min read•
The Ultimate Web2App UA Playbook for 2026: Scaling User Acquisition and ROAS

The Ultimate Web2App UA Playbook for 2026: Scaling User Acquisition and ROAS

Angad Singh•8 min read•
Meta Ads Library vs Segwise Competitor Tracking: Creative Visibility With Performance Intelligence

Meta Ads Library vs Segwise Competitor Tracking: Creative Visibility With Performance Intelligence

Angad Singh•5 min read•
Why Performance-Driven Brands Need Creative Analytics in 2026

Why Performance-Driven Brands Need Creative Analytics in 2026

Angad Singh•5 min read•
Creative Fatigue Explained: Why Paid Ads Burn Out Than Ever Today

Creative Fatigue Explained: Why Paid Ads Burn Out Than Ever Today

Angad Singh•6 min read•
Why Ad Network-Level Metrics Fall Short: The Case for Element-Level Creative Tagging

Why Ad Network-Level Metrics Fall Short: The Case for Element-Level Creative Tagging

Angad Singh•7 min read•
How Segwise Uses Creative Tagging to Improve Ad Results

How Segwise Uses Creative Tagging to Improve Ad Results

Shobhit Gupta•6 min read•
Why Ad Network-Level Metrics Fall Short: The Case for Element-Level Creative Tagging

Why Ad Network-Level Metrics Fall Short: The Case for Element-Level Creative Tagging

Angad Singh•6 min read•
Google Ads Benchmarks: What You Need To Know

Google Ads Benchmarks: What You Need To Know

Brijesh Bharadwaj•8 min read•
TikTok Smart+ Upgrade 2025: New Controls, Creative & Budgeting

TikTok Smart+ Upgrade 2025: New Controls, Creative & Budgeting

Angad Singh•7 min read•
Google Privacy Sandbox Update 2025: Why Google Shut It Down

Google Privacy Sandbox Update 2025: Why Google Shut It Down

Angad Singh•8 min read•
Andromeda Update and Its Marketing Impact

Andromeda Update and Its Marketing Impact

Brijesh Bharadwaj•12 min read•
Tracking TikTok Ads Benchmarks: What’s a Good CTR?

Tracking TikTok Ads Benchmarks: What’s a Good CTR?

Angad Singh•12 min read•
Top 5 Creative Reporting Tools Every Digital Agency Needs in 2025

Top 5 Creative Reporting Tools Every Digital Agency Needs in 2025

Angad Singh•7 min read•
Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance

Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance

Shobhit Gupta•7 min read•
Paid Ads Analytics Explained: A Creative Optimization Guide

Paid Ads Analytics Explained: A Creative Optimization Guide

Angad Singh•9 min read•
What is CPR in Facebook Ads and How to Improve It

What is CPR in Facebook Ads and How to Improve It

Angad Singh•10 min read•
What Is a Good ROAS Benchmark for Facebook Ads?

What Is a Good ROAS Benchmark for Facebook Ads?

Angad Singh•13 min read•
SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

Angad Singh•8 min read•
Essential Mobile App Analytics Metrics to Track

Essential Mobile App Analytics Metrics to Track

Angad Singh•12 min read•
Key Mobile Gaming Statistics for 2025 and Beyond

Key Mobile Gaming Statistics for 2025 and Beyond

Angad Singh•11 min read•
How to Build a Competitor Dashboard for Insights

How to Build a Competitor Dashboard for Insights

Shobhit Gupta•5 min read•
How to Combat Creative Fatigue with AI Solutions

How to Combat Creative Fatigue with AI Solutions

Angad Singh•7 min read•
How to Overcome TikTok Creative Fatigue

How to Overcome TikTok Creative Fatigue

Angad Singh•10 min read•
Mobile App Analytics 2025: SKAN, AAK & IDFA Metrics & Tools

Mobile App Analytics 2025: SKAN, AAK & IDFA Metrics & Tools

Angad Singh•12 min read•
Understanding View-Through Attribution and Its Importance

Understanding View-Through Attribution and Its Importance

Angad Singh•8 min read•
Understanding Attribution Modeling in Marketing

Understanding Attribution Modeling in Marketing

Brijesh Bharadwaj•8 min read•
Understanding Lookback Windows in Marketing Attribution

Understanding Lookback Windows in Marketing Attribution

Angad Singh•5 min read•
Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Brijesh Bharadwaj•9 min read•
WWDC 2025 AdAttributionKit Update: 6 Major Improvements

WWDC 2025 AdAttributionKit Update: 6 Major Improvements

Angad Singh•8 min read•
Understanding Ad Exchanges and How They Work

Understanding Ad Exchanges and How They Work

Angad Singh•15 min read•
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Angad Singh•13 min read•
What is a Demand-Side Platform (DSP)? A Complete Guide

What is a Demand-Side Platform (DSP)? A Complete Guide

Shobhit Gupta•13 min read•
DSP vs. SSP: Understanding the Programmatic Ecosystem

DSP vs. SSP: Understanding the Programmatic Ecosystem

Angad Singh•13 min read•
Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers

Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers

Angad Singh•12 min read•
Creative Optimization in 2025: Actionable Insights Report

Creative Optimization in 2025: Actionable Insights Report

Angad Singh•17 min read•
Innovative Gaming Trends Shaping 2025

Innovative Gaming Trends Shaping 2025

Angad Singh•14 min read•
AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

Brijesh Bharadwaj•15 min read•
Understanding Predictive Analytics: A Comprehensive Guide

Understanding Predictive Analytics: A Comprehensive Guide

Angad Singh•14 min read•
Understanding Mobile App Attribution

Understanding Mobile App Attribution

Angad Singh•12 min read•
Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Brijesh Bharadwaj•10 min read•
Unlocking Google Ads Transparency Center: A Pro's Guide to Analyzing Competitor Ads

Unlocking Google Ads Transparency Center: A Pro's Guide to Analyzing Competitor Ads

Brijesh Bharadwaj•7 min read•
Unlocking Facebook’s Ad Library: How to Analyze Competitor Ads Like a Pro

Unlocking Facebook’s Ad Library: How to Analyze Competitor Ads Like a Pro

Angad Singh•4 min read•
Everything You Need To Know About Meta Business Suite For Ad Management

Everything You Need To Know About Meta Business Suite For Ad Management

Brijesh Bharadwaj•8 min read•
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks

Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks

Angad Singh•5 min read•
Predictive Analytics: Uses in Mobile Games and App Marketing

Predictive Analytics: Uses in Mobile Games and App Marketing

Brijesh Bharadwaj•11 min read•
Privacy Sandbox on Android: A Complete Guide

Privacy Sandbox on Android: A Complete Guide

Shobhit Gupta•7 min read•
Understanding the Future and Basics of Creative Analytics in Gaming Apps

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Angad Singh•7 min read•
Understanding Ad Mediation Platforms for Mobile Apps & Games

Understanding Ad Mediation Platforms for Mobile Apps & Games

Angad Singh•5 min read•