Author: Angad Singh

Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns

Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Analyzing And Measuring Campaign Performance Metrics And Strategies

Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks

Top Mobile Measurement Partners (MMPs) in 2025

Marketing Mix Modeling Made Simple for Game and App

Power of Creative Ads in Mobile Games & App Marketing

Unlocking Creative Insights: A Game-Changer in Mobile App Marketing

Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

What is Ad Fatigue? Know, Spot, and Fix!

Mastering the Power of Incrementality in Mobile Games and App Marketing

Strategies to Increase Mobile Gaming App Retention

Mobile Gaming App User Retention Strategies and Benchmarks

Understanding ROAS in Google Ads: A Simple Guide

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Understanding the Difference between ROAS and ROI in Marketing

Top Mobile Gaming App Marketing Strategies You Must Know

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Receiving Postbacks in Different Conversion Windows with SKAN 4.0

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

A Guide for Creating High-Converting UGC Ads for Mobile Games

Understanding Ad Mediation Platforms for Mobile Apps & Games

Top Game Analytics Tools for Enhancing Player Experience

2024 Game Studio Ad Creative Trends: What You Need to Know

Google Play Privacy Sandbox Implementation and Measurement Guide

A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing

SKAN 4 Implementation and Measurement Guide

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

Analyzing Trends in the Top 100 New Mobile Games in 2024

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

What is SKAN 4: Definition, Changes and Implementation Tips

Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers

Mastering ROAS for Mobile Games and Apps: The Ultimate Guide

Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games

Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers

Balancing Mobile Game Economy for Long-term LTV Growth

Designing Reward Systems to Encourage Spending in Mobile Games

Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience

Comparing Different Monetization Models: Freemium, Premium, and Subscription for Mobile Games

Personalization Techniques for In-App Purchases in Mobile Games

Best Practices for Pricing and Bundling in Mobile Games

Using User Segmentation to Drive In-App Purchases in Mobile Games

Effective Strategies to Boost In-App Purchases in Mobile Games

Role of User Retention in LTV for Mobile Games

Key Metrics for Measuring LTV in Mobile Games

What is Mobile Game LTV and Why it Matters?

Effective Strategies for Implementing In-App Purchases (IAP) in Mobile Games

What are In-App Purchases (IAP) in Mobile Gaming?

How to Segment Users in a Mobile Gaming App?

Understand How to Retain Mobile Game Users Longer

How to Craft Effective In-Game Advertising Strategies at Mobile Game Studios 🛠️

What is In-Game Advertising for Mobile Games Studios?

List of Metrics you Need to Know to Effectively Execute LiveOps Strategies

How to Boost Mobile Game Monetization Using LiveOps Strategies 🚀

How to Increase User LTV in Mobile Games ✨

Best Attribution Tools for Mobile Game Analytics

Importance of Game Analytics for the Growth of Mobile Games

What is LiveOps in Gaming? A Revolutionary Approach to Game Development

How Early Monetization Supercharges User Acquisition for Mobile Games