Interstitial ads are full-screen advertisements that appear between content transitions in apps, capturing attention at natural pause points in user experience.
Interstitial ads are full-screen ad units displayed at natural transition points within apps, between game levels, after completing an action, or during content loading. They're served within the app's own experience (not in social feeds) and take over the entire screen before the user can continue.
Interstitials are a primary monetization format for free-to-play mobile games and apps. Publishers integrate them at level completion, game over screens, and menu transitions. For advertisers, interstitials offer high visibility and full-screen creative canvas, though they must be balanced with user experience or risk negative review sentiment.
The format is particularly common in the in-app display ecosystem via networks like AppLovin, ironSource/Unity, and Digital Turbine, where they're served programmatically across thousands of publisher apps.
Interstitials achieve among the highest viewability rates of any mobile ad format, the full screen must be acknowledged before the user continues. For mobile game UA specifically, interstitials in gaming apps reach an audience that's already demonstrated willingness to engage with game content, making them a high-relevance channel.
Rewarded ads are opt-in video advertisements where users voluntarily watch a full ad in exchange for an in-app reward, like extra lives, virtual currency, or premium content.
Learn moreAd Creative TypesNative ads are paid placements designed to match the visual style and format of the content surrounding them, appearing as part of the natural feed or page experience.
Learn moreAd Creative TypesVideo ads are the dominant format in mobile advertising, using motion, sound, and narrative to communicate product value within 6–60 seconds.
Learn moreAd PlatformsProgrammatic advertising is the automated buying and selling of digital ad inventory in real time through software and algorithms, replacing manual insertion orders.
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