Carousel ads display multiple images or videos in a swipeable format, allowing advertisers to showcase multiple products, features, or narrative steps in a single ad unit.
Carousel ads are multi-card interactive ad units where users can swipe horizontally through 2–10 images or short videos within a single ad placement. Each card has its own headline, description, and CTA. You can use them for sequential storytelling across cards or independent product showcases per card.
Carousels are particularly effective for e-commerce product catalogs (showing multiple SKUs), feature showcase ads (each card highlighting a different product capability), and step-by-step narrative formats ('swipe to see the transformation'). The interactive swipe mechanic generates higher engagement signals than static single-image ads.
In mobile app advertising, carousel ads work well for apps with multiple distinct features or for games with diverse modes and characters, where no single image or video can adequately represent the breadth of the product.
Carousels increase ad real estate within a single impression, providing multiple touch points for different audience motivations within one placement. For e-commerce, dynamic carousels (auto-populated from product catalogs) enable personalized product showcases at scale without manual creative work.
Static ads are single-image advertisements, the simplest and most scalable ad format, effective for offers, promotions, and direct-response messaging.
Learn moreAd Creative TypesVideo ads are the dominant format in mobile advertising, using motion, sound, and narrative to communicate product value within 6–60 seconds.
Learn moreCreative PerformanceDCO is an automated ad technology that assembles and tests multiple creative combinations in real time, serving each user the version most likely to convert.
Learn moreCreative PerformanceClick-through rate (CTR) is the percentage of ad impressions that result in a click, measuring how effectively your creative drives intent to act.
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