Top 10 AI-Powered Ad Intelligence Tools for 2025

You’ve got dozens of campaigns running, performance dashboards open, but still no clear link between the creative elements of these campaigns and new users. In 2025, AI‑powered ad intelligence tools deliver exactly that clarity so you can drive more users. 

If you are also dealing with endless spreadsheets, fragmented reports across ad networks and MMPs, CDPs, and your team stuck guessing which ad to kill or scale? This blog covers the top AI‑powered ad intelligence tools to evaluate cross‑network creative performance, spot high‑impact ad variables early, and scale what works.

Key Takeaways 

• AI ad intelligence tools help UA teams connect creative elements (like visuals, hooks, and copy) to actual user acquisition, not just clicks across all networks.

• These tools automate creative tagging, detect fatigue, consolidate cross-network data, and offer element-level insights to scale high-performing ads faster.

• Segwise leads the pack with multimodal AI tagging (video, playables, text), ROAS-level insights, and custom dashboards ideal for mobile games, DTC, and UA agencies.

• Adwisely and Omneky offer campaign automation and scalable creative production, better suited for eCommerce brands than mobile-first UA.

• SocialPeta, AdClarity, and PowerAdSpy excel at competitor benchmarking and creative libraries but lack deep creative-performance tagging.

• Alison.ai delivers strong diagnostics for static/video creatives but lacks support for interactive ad formats like playables, a key gap for mobile advertisers.

• Tools like Adbeat, AdFlex, and AdMobiSpy focus more on competitive intelligence or affiliate/geographic targeting than creative optimization.

What are AI-Powered Ad Intelligence Tools?

An AI‑powered ad intelligence tool is a software platform that uses artificial intelligence to collect, tag, analyze, and visualize your ad creatives and performance data across networks, so you can clearly see which ads are acquiring users, not just generating clicks. It turns complex ad‑network MMP and CDP data into actionable insights you can use immediately to scale what works.

Here are key groups for whom these tools are especially beneficial:

• UA Managers or Head of User Acquisition running campaigns across multiple ad networks who need to track which creatives bring in installs.

• Creative Leads or Heads of Creative who want to understand which creative elements (hook, dialogue, visuals) actually drive user acquisition.

• Performance Marketing Leads and Growth Directors at agencies handling multiple clients (mobile games, DTC brands, subscription apps), gain visibility into which creatives and campaigns drive installs for each client, enabling you to replicate winners and drive user growth across portfolios.

Knowing what these tools are is just the start; let’s explore why these are essential for UA campaigns.

Also Read: Understanding Creative Intelligence: Examples and Insights

Why You Need AI‑Powered Ad Intelligence Tools?

When you’re running user acquisition campaigns across multiple networks, you don’t have time to manually piece together spreadsheets, creative galleries, and attribution data to figure out what’s working. AI‑powered ad intelligence tools give you a unified view of which ads are actually driving new users.

Here are key reasons why these tools are essential:

• Speed: When you manually review multiple reports, you waste hours waiting for data to sync and dashboards to load. AI tools pull in and analyze cross‑network creative and performance data instantly.

• Accuracy over guesswork: Without automated tagging or element‑level analysis, you’re forced to guess which visuals or hooks work. AI‑powered tagging and pattern‑recognition pinpoint which elements drive installs.

• Creative insight mapping: Without tagging and analytics, you might know that ad X did well, but don't know why. AI‑powered tools tag hooks, visuals, characters, and dialogues, linking them to installs so you know which creative element drives growth. 

• Proactive optimization: Instead of reacting when your CPA is off, AI tools flag when a creative is fading, performance is dropping, or spend is misaligned, so you can pause or shift before your user acquisition budget burns. 

• Competitive and trend visibility: Traditional workflows keep you focused on your own campaigns. AI intelligence gives you insight into what others are doing, spotting emerging trends and creative formats you want to test for new‑user growth. 

Using these tools means you stop reacting in the dark and start growing user acquisition in a structured, strategic way.

To help you choose the right solution, here are ten leading AI-powered tools making a real impact in 2025.

Top 10 AI-Powered Ad Intelligence Tools

When you’re running user acquisition campaigns across mobile games, DTC brands, or subscription apps, you need tools that make creative intelligence and cross‑network analysis actionable. Here are ten of the leading platforms that help you:

1. Segwise

Segwise is an AI‑powered ad intelligence platform built specifically for user‑acquisition teams. It automates creative tagging, surfaces underperforming ads, and connects creative insights directly to ROAS. With seamless integration across ad platforms and data sources, it delivers custom dashboards, reporting, and tag extraction from creative names, enabling marketers to optimize spend proactively.

Key Features 

• Creative Tagging: Segwise's powerful, multi-modal AI automatically identifies and tags creative elements like hook dialogues, characters, colors, and audio components across images, videos, text, and playable ads to reveal their impact on performance metrics like IPM, CTR, and ROAS.

• One Place for All Your Creative Data: Stop jumping between Facebook Ads Manager, Google Ads, TikTok, and your MMP dashboard. See creative-level ROAS, CPA, LTV, and conversion rates from all sources in one unified view.

• Creative Fatigue Detection: Automated monitoring detects a continuous decline in performance metrics and spend share using internal logic. Catch fatigue before it impacts your budget allocation and campaign results.

• Custom Dashboards and Reporting: Build dashboards around your specific KPIs and stakeholder needs. Create automated reports that show how creative decisions impact ROAS across all your apps and campaigns.

• Studio View for Multiple Projects: Manage creative analytics for multiple apps, games, or brands from one unified interface. Switch between projects instantly while maintaining consistent performance tracking across your entire portfolio.

Best for Which Industries

Segwise is especially suited for:

• Mobile game publishers running large‑scale UA campaigns across Facebook, Google, TikTok, etc., who need to know which ads actually bring in new players.

• Direct-to-consumer (DTC) e-commerce brands and subscription apps that run video creatives and want to track which messaging, visuals, or offers drive installs (or free‑trial sign‑ups) rather than just clicks.

• Growth/UA agencies managing multiple clients and needing a unified creative analytics platform to scale winning ads and eliminate budget‑wasting ones across a portfolio.

In short, if your focus is on acquiring more users, faster and smarter, by making data‑driven creative decisions, Segwise stands out as a full-package solution at the best price.

2. Adwisely

Adwisely is an AI-powered ad automation tool designed to help you launch and scale campaigns across Meta and Google with minimal effort. It combines machine learning with human ad experts to optimize retargeting.

Key Features 

• Meta AI-Powered Campaigns: Uses machine learning to automate ad strategies across Facebook and Instagram. Both prospecting and retargeting are included, helping you reach new users and re-engage warm audiences without manual setup.

• Ad Expert Monitoring & Support: Every campaign is backed by a Meta or Google Ad Expert who monitors performance, aligns results to your business goals, and provides hands-on recommendations.

• Google AI-Powered Campaigns: Automates performance-driven campaigns across Google Search, YouTube, Display Network, and Gmail.

Best for Which Industries

Adwisely is especially suited for:

• Apparel & Accessories

• Home Decor

• Jewellery

• Food & Beverages

• Appliances

• Wellness Products

• Vehicles

While this platform automates campaign setup and retargeting, it offers limited advanced creative‑element tagging and cross‑network creative analytics. Also, the tool is less suitable for campaigns across multiple ad networks.

3. SocialPeta

SocialPeta is a global ad intelligence platform that aggregates and analyzes a massive volume of ad creatives and campaign data across many networks and countries. It enables you to spy on winning ads, understand competitor strategies, and explore creative trends.

Key Features 

• Massive Real‑Time Creative Library & Filter Tools: You get access to many ad creatives across dozens of channels and geographies, so you can identify what creative angles work for your niche. 

• In‑Depth Data Analysis & Cost Intelligence: Beyond creative tracking, SocialPeta provides metrics around cost (CPM, CPC, CPA), placements to optimize your campaigns. 

• Competitive & Market Trend Monitoring: You can monitor advertiser rankings, channel launches, creative trends, emerging ad formats, and competitor moves. 

Best for Which Industries

SocialPeta is especially suited for:

• E‑commerce Advertisers

• App Advertisers

• Top Networks, Publishers

Although it offers a vast creative database and trend monitoring, it lacks deep tagging of creative elements tied directly to new‑user metrics and automated fatigue detection, which limits the depth of actionable insights.

4. AdClarity

AdClarity is a comprehensive AI‑powered ad intelligence platform that captures and analyzes digital advertising campaigns across display, video, social, and connected‑TV channels in dozens of markets. It enables you to monitor competitor spend, creative execution, placements, and media mix.

Key Features 

• Global Campaign Visibility: Monitor competitor campaigns across 51+ markets using a large human panel to gain accurate ad reach and creative benchmarks for your growth strategy.

• Full Ad Transparency: Uncover detailed insights into competitor ad spend, audiences, publishers, and cross-channel campaign distribution to identify winning media mixes.

• Plug-and-Play Reports: Instantly export ROI-focused reports to share with internal stakeholders or clients for faster decision-making and pitch wins.

Best for Which Industries

AdClarity is especially suited for:

• Brands looking to convert market data into actionable marketing intelligence.

• Agencies that need to prove ROI, attract new clients, and retain them.

• Publishers aiming to maximize revenue and compete smarter by attracting advertisers.

AdClarity excels at competitive ad transparency and spend/placement analysis. However, it requires a relatively large budget for effective implementation.

5. PowerAdSpy

PowerAdSpy is an ad‑intelligence platform that enables you to explore a vast library of competitor ads across multiple networks and geographies. It uses advanced search, filters, and AI‑powered insights to help you understand which ad creatives, placements, and formats are gaining traction, enabling faster user‑acquisition scaling.

Key Features 

• Search with Creative Filter: Find ads by keywords, advertiser name, call-to-action, platform, ad type, and more, so you can quickly identify which creatives and formats are working.

• Robust Reports for Strategy Planning: Generate detailed ad reports with performance metrics to compare creative directions and back your acquisition decisions with solid competitor intelligence.

• Live Engagement & Performance Visibility: The tool lets you visit live ad posts, view engagement stats, and bookmark ad concepts for later use, helping you iterate faster and reduce guesswork in your creative testing.

Best for Which Industries

PowerAdSpy is especially suited for:

• Dropshipping Businesses

• Weight Loss & Fitness Products

• Real Estate & Property Listings

• Travel Advertisers

• Clothing 

• Shopify Ads

The tool is heavily oriented toward ad‑library research, which makes it less tailored for high-velocity or multi-network channels.

6. AdFlex

AdFlex is an ad‑intelligence and “spy” platform that monitors creatives across multiple networks, including Facebook, Native, Google Display, and TikTok, and provides detailed data on ad formats, targeting, landing pages, and performance.

Key Features 

• Multi‑Network Ad Library: Access many ad creatives daily across various networks. This enables you to see what competitor creatives are doing globally.

• Advanced ad Detail: Get every detail, including ad’s target audience, region, targeted interests, engagement and impressions, placement, creatives, and headlines.

• Landing Page & Funnel Insights: View and download competitor landing pages (with full dependencies) and track URLs to replicate what’s converting.

Best for Which Industries

AdFlex is especially suited for:

• Brand Managers to analyze competitor activity and make informed ad decisions.

• Affiliate Marketers to discover profitable offers and monitor affiliate competition.

• Dropshippers to find winning products and align campaigns with trending markets.

• Advertisers to evaluate costs, creative ideas, and ad placements across networks.

While AdFlex delivers advanced ad details, it often emphasizes breadth over tailored insights. The platform is less impactful for high-speed creative testing or performance iterations.

7. Omneky

Omneky is an AI‑powered advertising platform that automates and scales the creation, optimization, and deployment of ad creatives across channels. It uses generative AI, brand‑asset integration, and performance data to generate image, video, and copy assets tailored for different platforms. 

Key Features 

• Smart Ad Studio: Enables full-funnel ad production using AI to craft on-brand, insight-driven creatives and refine campaigns for better performance.

• Scaled Asset Generation: Automates asset creation with AI, allowing fast swapping of elements and consistent brand messaging at scale.

• Hyperrealistic Product Visuals: Uses product photos to generate lifelike ad visuals and videos, enhancing engagement with photorealistic content

Best for Which Industries

Omneky is especially suited for:

• Agencies: Ideal for marketing agencies looking to automate creative workflows and deliver high-performing, brand-consistent ads at scale.

• Brands: Perfect for on-brand creative content across various platforms and audience segments.

While the platform offers robust creative generation and analysis, many of its advanced features are locked behind premium-tier pricing.

8. Adbeat

Adbeat is a comprehensive AI-powered ad intelligence platform that transforms raw advertising data into actionable competitive insights. With many pages crawled and a large number of ads analyzed daily, it enables the dissection of competitor strategies and spending trends across networks and geographies.

Key Features 

• Competitive Monitoring: Tracks your competitors ad creatives, publishers, and networks to uncover successful strategies.

• Sales Prospecting & Client Services: Identifies new leads and provides benchmark reporting to enhance client services.

• Comprehensive Reporting: Allows exporting custom reports, comparisons, alerts, and full-funnel visual analytics in multiple formats.

Best for Which Industries

Adbeat is especially suited for:

• Digital Advertising Agencies are looking for competitive benchmarks.

• Ad Networks & Publishers want to optimize inventory sales and monitor advertiser trends.

While Adbeat offers strong competitive tracking and reporting, its capabilities are largely designed around ad spend intelligence and network-level monitoring. For businesses looking to derive actionable creative or audience-level insights that directly optimize campaign performance, the platform may fall short.

9. AdMobiSpy

AdMobiSpy is a mobile-focused ad intelligence tool that offers deep insights into advertising campaigns across the globe. It empowers marketers to uncover competitors strategies by tracking ads from multiple countries, providing granular search capabilities, and enabling visibility into successful landing pages and creatives.

Key Features 

• Quick and Easy Search: Offers advanced filters and keyword-based search to simplify competitor research.

• Comprehensive Statistics: Reveals in-depth campaign metrics to show what competitors might be trying to hide.

• Effective Landing Pages: Helps users study and replicate high-performing landing pages for better campaign outcomes.

Best for Which Industries

AdMobiSpy is especially suited for:

• Mobile Ad Networks are looking for mobile ad insights across geographies.

• Affiliate Marketers want to benchmark mobile campaign effectiveness.

While AdMobiSpy is useful for mobile ad analysis and GEO-specific intelligence, it lacks advanced omnichannel creative analytics.

10. Alison.ai

Alison.ai is an AI‑powered creative analytics platform designed to help marketers decode which ad creatives truly drive results. It uses machine learning and computer vision to break down visuals, text, formats, and performance data, providing actionable recommendations for better outcomes.

Key Features 

• Accelerate Creative Ideation: Uses AI to deliver briefs and storyboards that fast-track creative production and help teams arrive at winning concepts sooner.

• Decode Creative Performance: Analyzes thousands of creative assets and benchmarks them against competitors to uncover data-backed opportunities.

• 3X Creative ROAS: Reduces test budgets and improves win rates by applying insights from predictive creative analytics, maximizing campaign efficiency.

Best for Which Industries

Alison is especially suited for:

• eCommerce

• Gaming

• Apps

• Fashion Brands

• B2B Marketers

• Marketing Agencies

• Financial Services

While Alison.ai provides strong creative diagnostics and benchmarking, it lacks robust capabilities for analyzing or optimizing interactive formats like playable ads. This limits its effectiveness for performance-driven campaigns that go beyond static and video creatives.

Also Read: Segwise vs Alison.ai: Which Creative Tool Fits Your Brand?

Conclusion

AI-powered ad intelligence tools are reshaping how user acquisition teams plan, test, and optimize campaigns. From creative tagging to competitive benchmarking, these tools eliminate guesswork and bring actionable insights to the forefront, helping brands understand not just which ads perform, but why. 

Among these, Segwise stands out as the best AI‑driven creative intelligence solution. It unifies all your ad data, automates creative tagging, and connects insights directly to performance metrics like ROAS and IPM. 

With multimodal AI that analyzes videos, playables, images, and dialogues, Segwise enable teams to identify fatigue, test faster, and scale winning creatives across all networks, all without engineers or manual tagging. 

Moreover, Segwise transforms creative analytics from a reporting challenge into a growth engine, empowering teams to make faster, smarter, and truly data-driven creative decisions.

So, why wait? Experience next‑gen creative intelligence today. Try Segwise for free and discover how AI can amplify your ROAS, simplify your creative decisions, and your entire user acquisition workflow.

FAQs

1. What should you look for when evaluating an AI‑powered ad intelligence tool?

Key criteria include: multi‑network coverage, ability to tag creative elements (visual, audio, copy), deep instant insights, fatigue detection, integration with your MMP/ad platform, and unified dashboards.

2. What is a realistic ROI timeframe for investing in an ad intelligence tool?

Typically, you should budget 1–3% of your ad spend over 3–6 months to see meaningful insights and improvements, but results accelerate when integrated into your UA workflow through creative testing and campaign optimization.

3. Can these tools integrate with my existing ad networks and MMPs?

Many platforms offer seamless integrations or connect via API with major ad networks and mobile measurement partners (MMPs), enabling you to bring your own campaign attribution and creative data into the same workspace.

4. What are common pitfalls when using an ad intelligence tool?

Lower value may result if the tool lacks cross‑network creative performance mapping, has limited coverage of install/install‑funnel metrics, or focuses solely on spend/placement rather than actual user acquisition outcomes.

5. How do you know if the ad intelligence tool covers your ad networks and formats?

You should confirm the tool supports all your active networks (Facebook, Google, TikTok, etc.), ad formats (video, playable, native), and has integrations with your MMP or attribution system.