Fatigue Tracking
Track signs of creative fatigue
Set custom fatigue criteria and monitor creative performance across Facebook, Google, TikTok, and all major ad networks, to catch fatigue before it impacts your ROAS.
Boost your creative performance
Creative Fatigue Detection
Automated monitoring detects continuous decline in performance metrics and spend share using internal logic. Catch fatigue before it impacts your budget allocation and campaign results.
Custom Success Criteria Tracking
Set specific performance targets for NEW creatives you want to monitor. Track ROAS thresholds, spend share goals, or any custom criteria that matter to your optimization strategy.
Cross-Platform Performance Reports
Track your creatives across platforms in unified reports. Track performance for individual platforms or get consolidated cross-network insights.
Tag + Creative Performance Mapping
Combine creative tracking with tagged creative elements to see which specific components drive sustained performance versus early fatigue patterns.
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
SOC 2 Type II compliant. Your data is safe with us.Why UA teams choose Segwise's Creative Tracking
Proactive Performance Monitoring
Get reports when creatives hit targets or show decline instead of checking manually.
Customized Success Criteria
Set tracking rules that align with your optimization goals and experiment methodology.
Cross-Network Visibility
Monitor creative performance across all platforms in unified tracking reports.
Fatigue Detection
Catch performance decline before it impacts budget allocation and campaign results.
Experiment Tracking
Monitor A/B tests, insight-based creatives, and optimization experiments systematically.
Automated Reporting
Daily email reports keep you informed without constant manual performance checking.
Frequently asked questions
How does Segwise detect creative fatigue?
It watches every creative's performance over time for steady decline and spend-share drop across all your networks, and flags it early, before a real chunk of budget is gone. You can also just ask the Creative Strategy Agent which creatives are fatiguing and get the list instantly.
Can I set my own fatigue thresholds?
Yes. Define fatigue on your terms, for example a 20% ROAS decline over 7 days, and Segwise tracks against that rule.
How do I get alerted?
Alerts land in email and Slack the moment a threshold is hit, so you don't have to watch dashboards manually.
Can I track new-creative wins too, not just fatigue?
Yes. Set success criteria like a ROAS, CPI, or spend-share target and get notified when a new creative hits it, so you spot winners early.
What do I do once a creative fatigues?
You don't start from scratch. Segwise's Generation Agent spins up fresh variants built from your proven winners, so you can swap in a new creative before the fatigued one burns more budget.
Supercharge your creative strategy with Segwise Creative Tracking.
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