Updated September 2026.
For mobile games, subscription apps and DTC teams, the strongest creative intelligence platforms in 2026 are Segwise, AppsFlyer Creative Optimization and Singular Creative IQ: Segwise for element-level tagging across the mobile ad networks plus playable ads, AppsFlyer for creative tied directly to its own attribution and post-install events, Singular for creative sitting on top of cost aggregation and attribution. Only one of the three publishes a price. Segwise is $499 a month, or $250 under $50k of monthly spend, while AppsFlyer Creative Optimization and Singular Creative IQ are both quote-based. That is the useful split in this category: every other platform that can join a creative to installs, trials and lifetime value hides its pricing behind a sales call, and the tools that do publish a number, from $125 to $750 a month, read ad-network data only. This page compares nine tools on the three things that decide it for an app team: whether they read your MMP, which mobile networks they can see, and whether they touch interactive formats.
Running paid user acquisition for a game or a subscription app is a different measurement problem from running paid social for a web brand. A DTC store can judge a creative on the ad platform's own numbers, because the purchase happens in a browser the pixel can see. An app team cannot. The install lands in a store, the money arrives days or weeks later behind a trial or an in-app economy, and the only system that knows which creative earned that money is your mobile measurement partner.
Signal loss made this worse rather than easier. With less targeting data to work with after Apple's tracking changes, creative carries more of the performance burden than it used to, so the accuracy of your creative read matters more at exactly the moment it became harder to get. That is why most creative analytics tools quietly fail app teams. They are excellent at telling you which hook held attention on Meta, and they have no idea whether the people who installed from it ever started a trial. Meanwhile the networks that matter most in mobile, Axon (AppLovin), Unity Ads and Mintegral, are missing from their integration lists entirely.
Our own analysis of Segwise client accounts found how lopsided the payoff is: in gaming, the top 2 percent of creatives took 53 percent of spend, and in non-gaming the top 2 percent took 43 percent. That is our data from our customers rather than an independent study, so treat it as directional, but the shape of it matches what most UA teams see in their own accounts. Finding those few assets, and knowing why they work, is the whole job. The tools below are judged on whether they can actually do it for an app.
Disclosure: this guide is published by Segwise, one of the 9 tools reviewed here. Every price was checked at the vendor's own pricing page in September 2026, Segwise gets the same limitations treatment as everything else on this page, and any Segwise performance figures are self-reported by our customers and labeled as such.
How These Nine Tools Were Judged
Five criteria, in the order that decides a purchase for a mobile UA team. The first three do most of the deciding.
The MMP join. Can the platform read your MMP, whether that is AppsFlyer, Adjust, Branch or Singular, so a creative can be tied to installs, trial starts, subscriptions and downstream revenue rather than clicks?
Network coverage where you actually buy. Meta, Google and TikTok are table stakes. Axon (AppLovin), Unity Ads and Mintegral separate the mobile tools from the social tools.
Element-level analysis, not asset-level reporting. A thumbnail next to a CPI number is reporting. Knowing that the first-three-second gameplay hook beats the character close-up is analysis.
Format coverage. Static, video, and for gaming UA, playable and interactive units.
Verifiable pricing. Prices below are taken from each vendor's own pricing page in September 2026. Where a vendor publishes nothing, this page says "not published" rather than guessing.
Why Creative Analytics for Apps Is a Different Purchase
Four things break when a general creative analytics tool is pointed at app user acquisition. If a vendor cannot answer all four, the tool will produce confident charts about the wrong outcome.
The MMP join is mandatory, not a nice extra. Ad-network data stops at the install. Everything you care about, trial start, subscription, day-7 retention, refunds, sits behind the MMP or your own backend. A creative intelligence platform that cannot read your MMP can only ever rank creatives on the cheapest install, which is the metric most likely to mislead you.
The metric that decides it is not day-one ROAS. For a trial-led subscription app, the creative that wins on install volume is frequently the one that fills your trial pool with people who never convert. The number that matters is trial start rate per install, then trial-to-paid, and you cannot see the second one until your trial length has elapsed. For a free-to-play game it is IPM first, then D1 and D7 retention, then revenue per install. A tool that only shows you cost per install is optimizing the wrong end of the funnel.
Playable and interactive units exist in this vertical and almost nowhere else. Gaming UA runs playables on AppLovin, Unity and Mintegral, and increasingly subscription apps test interactive units too. Almost no creative analytics product reads them, so those assets sit outside your analysis as an unmeasured block of spend.
The network list is different. Alongside Meta, Google and TikTok you are buying on Axon (AppLovin), Unity Ads, Mintegral, and in gaming a long tail beyond that. Creative reporting tools built for DTC social buyers do not connect to any of them. Note that ironSource is no longer part of this list: Unity sunset it as an advertiser buying channel in 2026, with advertiser reporting ending on 31 May 2026. LevelPlay mediation continues, but you cannot buy campaigns there, so any tool or list still naming ironSource as a live channel is out of date.
All 9 Tools Compared: Which Ones Can Join Creative to App Revenue
Read that table as one finding: the MMP join and the mobile networks come bundled with quote-based pricing, and every tool with a public price tag stops at the social platforms. If your budget review requires a published number before you can start a conversation, you are choosing between reporting tools, not creative intelligence platforms.
The Metric That Decides Your Creative, by Business Model
This is the table to take into your next creative review. The decision metric changes with the business model, and so does how long you have to wait before the number means anything.
The specific failure mode this vertical suffers is a creative that wins on installs and loses on the next step. A loud, exaggerated hook can beat everything on IPM and bring in people with no intent to subscribe, which shows up as a cheap install and a dead trial pool. Unless your creative analysis reads a post-install event, you will scale that creative for two weeks before anyone notices.
Which Platform Fits Your Situation
The 5 Platforms That Connect Creative to App Revenue
1. Segwise: Element-Level Tagging Across the Mobile Networks, Playables Included
Segwise is built for the case this page is about: creative performance for mobile games, subscription apps and DTC brands running across more networks than a social reporting tool can see. It connects 15+ ad networks and MMPs, including Meta, Google, TikTok, Snapchat, Axon (AppLovin), Unity Ads, Mintegral, Moloco and Liftoff on the buying side, and all five supported MMPs, AppsFlyer, Adjust, Branch, Singular and Kochava, on the measurement side. That combination is what lets a tag on a creative be compared against a post-install event rather than a click.
The product is organized as four agents rather than a set of dashboards.
Creative Tagging Agent: multimodal tagging across video, audio, image and text. It reads visual elements and scene changes, on-screen text, spoken dialogue and hook lines, music and emotional tone, characters, colors and composition. It is one of very few platforms that tag playable (interactive) ads, which is the gap that matters most for gaming UA.
Creative Strategy Agent: the AI chat layer, which also drives fatigue tracking, asset clustering and custom metrics. You can ask about creative performance, tags, competitors or a custom metric in plain language, and it will also analyze and draft creative briefs and concepts rather than only answering questions. There is an MCP, so the same data can be queried from your own tooling.
Creative Generation Agent: generates net-new, data-backed creatives grounded in your winning patterns, covering static, all video types, AI-generated UGC-style ads and playables, plus video storyboards. You can also generate manually and hand-edit the output, CTV is supported, and exports run in any aspect ratio. New assets are tagged and tracked once live, which closes the loop back into the analysis.
Competitor Tracking Agent: tracks and tags competitor creatives so you can see which hooks, CTAs and angles they are leaning on.
Every tag maps to any metric you track, not a fixed list, which is the part that matters for a subscription app: if trial start and trial-to-paid are events in your MMP, tags can be read against them directly rather than against installs as a proxy. Setup is no-code and takes roughly five minutes per source, about 10 to 15 minutes to connect everything. The free trial backfills up to two weeks of history; paid plans backfill up to three months.
When you should try it: you run three or more networks, at least some of them mobile networks a social reporting tool cannot see, your creative library is large enough that manual tagging has become somebody's part-time job, and the outcome you care about sits after the install. Published customer stories include Medialicious, Influence Mobile, Mode Mobile and Namma Yatri.
Limitations: competitor tracking currently covers Meta only, with more platforms in development, so it will not show you a rival's Axon or Unity creatives. And like every element-level system, it needs a reasonable volume of live creatives per network before the patterns it surfaces are worth acting on.
Pricing: 7-day free trial with full platform access. Growth is $499 a month covering up to $250k of monthly ad spend, discounted to $250 a month for teams under $50k of monthly spend, subject to eligibility. Pro is $1,699 a month for $250k to $500k, and Enterprise is a custom annual contract above that. See Segwise pricing.
2. AppsFlyer Creative Optimization: The Join Is Native Because It Is Your MMP
If AppsFlyer is already your MMP, its creative product starts from the position every other tool is trying to reach. The attribution data and the creative data live in the same system, so full-funnel metrics, installs, retention and lifetime value, are available at creative level without a second integration to negotiate.
AppsFlyer names six capabilities on the product: automated creative aggregation across the networks you have connected, AI-powered element analysis, full-funnel performance metrics, smart search and tagging, creative similarity analysis, and BI integration for pushing creative-level data into your own warehouse. The similarity analysis matters more than it sounds: the same asset uploaded to four networks under four different names is the single most common reason creative reporting is wrong, and grouping those automatically removes a recurring cleanup job.
When you should try it: you are an AppsFlyer customer, the outcome you need is retention or lifetime value by creative, and you would rather extend a contract you already have than run a procurement cycle. It is also the pragmatic choice for a team with a data function that wants creative-level rows in the warehouse more than it wants a new interface.
Limitations: the value is tied to being on AppsFlyer, so it is not a candidate if you measure with Adjust, Branch or Singular. Playable and interactive analysis is not mentioned on the product page, so assume it is not covered and ask directly. Pricing is not published, and creative optimization sits inside the wider suite, so cost scales with your overall AppsFlyer footprint rather than with your creative volume.
Pricing: not published.
3. Singular Creative IQ: Creative Analysis on Top of Cost Aggregation and Attribution
Singular's distinctive asset is breadth of cost data. Creative IQ sits on an aggregation layer that pulls spend from more than 1,200 sources, so creative-level ROAS is calculated against both real cost and attributed outcomes rather than against network-reported conversions alone. For a UA team buying across a long tail of mobile networks, that is a genuine structural advantage.
Creative IQ ships 17 out-of-the-box AI tags covering visual and audio elements across every video and image, and supports custom AI tags so reporting can be structured around your own KPIs. It clusters identical creatives across networks using image recognition, so one asset running on Meta, TikTok, Google, AppLovin and Unity resolves to a single row. Results can be sliced by visual style, audio, on-screen text, format, length, audience, geography and platform, which makes it strong for reading an A/B test after the fact.
When you should try it: Singular is already your MMP or your cost aggregation layer, you buy across many networks, and you want creative analysis in the same place as attribution. If you are weighing it directly against a dedicated creative intelligence platform, we have a detailed Segwise vs Singular comparison.
Limitations: like the AppsFlyer product, its value assumes you are on Singular. Playable ad analysis and threshold-based fatigue alerting are not stated on the product page, so treat both as demo questions rather than assumptions. Pricing is usage-based against monthly tracked users and is not published, which makes cost hard to forecast if your install volume is spiky.
Pricing: not published. Usage-based.
4. VidMob: Cross-Advertiser Creative Benchmarks for Large Teams
VidMob scores creative elements against outcomes and turns the scoring into guidance for the next production round. Its strength is the size of the dataset behind those scores, built across many advertisers and platforms, which gives a large brand something its own account cannot: a benchmark for whether a creative pattern is weak generally or only weak for you. It is used mostly by enterprise advertisers running high volumes of video across social and search platforms.
When you should try it: you are a large publisher or brand with a real creative production function, video is the bulk of your spend, and the question you need answered is which creative direction to commission next rather than which live asset to pause today.
Limitations: it is an enterprise purchase with an implementation project attached, so it is out of reach for most mid-market UA teams. Mobile network coverage and MMP integration are not published, which for an app team is the first thing to establish, not the last. Scoring models also need a meaningful volume of historical creative before the output is useful. Third-party listings that quote a monthly figure for VidMob are guessing; the vendor publishes nothing.
Pricing: not published. Enterprise contracts.
5. Clarisights: The Reporting Layer for Enterprise UA Teams
Clarisights is a marketing analytics platform rather than a creative tagging engine, and it is honest about that. It joins the marketing data you connect, channel, analytics and backend, and gives non-technical users self-serve exploration without SQL or a ticket to the data team. Asset-level data, including creative, is supported for steering decisions, and creative optimization is one of its named use cases. Mobile gaming and apps is one of the verticals it targets, which is why it belongs on this list rather than a general one.
What you get is flexible grouping and dashboards over unified data: creatives bucketed by concept, format or source, with previews next to the numbers, and naming rules maintained centrally instead of in each buyer's head.
When you should try it: spend is large, channels are many, and the bottleneck is that nobody outside the data team can answer a question without waiting. It works best as the reporting layer above an element-tagging platform, not instead of one.
Limitations: it is explicitly enterprise, so pricing and onboarding scale accordingly. Its site does not name its MMP connectors, so confirm that your specific MMP and mobile networks are supported before committing. It does not tag creative elements the way a dedicated creative intelligence platform does, and it does not claim to read playables.
Pricing: not published. Enterprise.
4 More Tools App UA Teams Get Pitched
These four are real products that do real work. None of them can currently join a creative to a post-install event across mobile networks, so for an app team they are a reporting or workflow layer rather than the creative intelligence platform itself.
Uplifted
Uplifted centralizes creative assets, breaks each one into moments such as hooks, CTAs and product shots, tags them, and links them to performance so teams can spot fatigue and remix winners. It markets to gaming, mobile apps and B2C. The constraint for app UA is specific and checkable: its ad platform connections are Meta and Google Ads, and those are available on the Scale and Enterprise tiers only, with the entry Core plan having no ad platform connection at all. If your spend sits on Axon, Unity Ads or Mintegral, it cannot see it. Pricing is Core at $249 a month, Scale at $499 a month, and custom Enterprise, with a 7-day trial on Scale.
Motion
Motion is the strongest creative reporting product for buyers whose spend is concentrated in the social and search platforms, and it is the tool most likely to make a weekly creative review actually happen. For app UA the question is whether it reads your MMP and your mobile networks, so check its integrations list against your own stack before you buy rather than assuming. Pricing is published: $750 a month Starter, $1,200 a month Pro, and custom Growth for larger spend.
Madgicx
Madgicx clusters Meta creatives, scores ads, and wires the result into budget and bid automation, with an AI chat layer over the account. For a DTC brand running Meta as its main channel, that combination is genuinely useful and the automation is the point. For app UA it is the wrong shape: Meta first, no mobile network coverage, no MMP join. Its pricing page no longer publishes a starting figure, instead pricing by monthly ad spend tier with the price shown in-app after you select your band, plus a Tracking Pro add-on at $49 a month and a 7-day trial.
Superads
Superads pairs creative thumbnails with performance metrics in shareable dashboards, which is exactly what an agency needs for a client review and exactly what a UA team does not need instead of element-level analysis. Note that the pricing has moved: Professional now starts at $125 a month, billed at $1,500 a year with an annual discount, with custom Enterprise above that and a 14-day trial. Comparison pages that still quote a free plan and a $49 Pro tier are working from the old page.
Where the Other Tools on These Lists Actually Belong
If you arrived here from a list that reviewed one of these, it is not missing by accident. Each one does something adjacent to creative intelligence, and we cover it properly elsewhere rather than putting a production or media-buying tool into an analysis ranking.
Mobile Games, Subscription Apps and DTC Need Different Answers
These three are grouped together because they all live behind an app store or a signup, not because one recommendation fits all of them. The creative questions genuinely diverge.
Mobile games
You are buying on Axon (AppLovin), Unity Ads and Mintegral as well as Meta, Google and TikTok, which immediately eliminates most creative reporting tools. You are running playables and interactive units, which eliminates nearly all of the rest. Your first-read metric is IPM, and your real metric is D1 and D7 retention followed by revenue per install, so the analysis has to survive a week-long wait before it can be trusted. Creative production runs in themes and mechanics rather than one-off assets, so clustering by concept matters more than ranking individual ads. Start with Segwise for the element and playable coverage; add Singular Creative IQ if it is already your cost and attribution layer; look at Clarisights or VidMob only once you have a data function to feed. For the creative side of the same problem, see our notes on creative strategies for mobile game advertising and scalable game user acquisition.
Subscription apps
Your network list is usually narrower than a game's, weighted to Meta, TikTok, Google and Apple's own placements, so network coverage is a smaller problem than event mapping. The hard part is that your decision metric is two steps past the install. You need trial start rate per install and then trial-to-paid, which means the platform has to read custom in-app events from your MMP and ideally reconcile them against your billing data, whether that lives in a subscription platform such as RevenueCat or in your own backend. Ask specifically how a custom event becomes a column you can split tags by, and ask what happens to the read when your trial length is 14 days and the reporting window is 7. Segwise's mapping of elements to any metric you track is aimed exactly at this; the MMP-native products get there too if you are already on their attribution.
DTC brands
If you sell on the web, most of this page is overkill and the general comparison will serve you better: your pixel or conversions API already sees the purchase, so the MMP join is not a constraint and you can buy on published pricing. Where DTC gets genuinely hard is running a web store and an app together, because the same creative performs differently against a browser checkout and an app install, and averaging the two hides which is which. Keep them as two funnels with two reads. If your app is the growth priority rather than a companion, treat yourself as a subscription app or a game for tooling purposes, not as a DTC brand.
Playable and Interactive Ads: The Format Almost Nothing Reads
Playables are a mainstream format in gaming UA and a growing experiment for subscription apps, and they are close to invisible in creative analytics. The reason is structural rather than lazy: a playable is not a video file, it is a bundled interactive unit, so a tool built to sample video frames and transcribe audio has nothing to sample. Reading one means interpreting interactive elements, the tutorial flow, the failure and success states and the end card, then relating those to what happened after the tap.
Segwise is one of very few platforms that tag playable (interactive) ads. Of the other tools on this page, none states playable coverage on its product pages, which in practice means you should assume no and ask in the demo rather than reading it as an oversight.
The consequence, if playables are 20 or 30 percent of your spend and nothing reads them, is not just a gap in a report. It is that your creative learnings are drawn entirely from the video and static portion of the account and then applied to playable production by analogy, which is how studios end up rebuilding the same failed tutorial three times.
What iOS Actually Lets You See at Creative Level
This is the constraint no vendor will lead with, and it changes what you should expect from any of these tools on iOS.
A SKAdNetwork postback does not contain a creative identifier. What it carries is a source identifier, widened in SKAdNetwork 4 from a two-digit campaign ID to a four-digit field that the ad network can use to encode whatever it chooses, and only part of that value is returned depending on the privacy tier the install qualifies for, as Apple set out in its WWDC 2022 session on SKAdNetwork. So creative-level iOS measurement is only possible when the network has encoded creative into that field and the install cleared a high enough privacy threshold for the full value to come back.
Three practical consequences for how you run creative tests on iOS:
Campaign structure carries your creative taxonomy. If creative distinctions are not reflected in the campaign or source structure the network reports, no downstream tool can reconstruct them. This is a media-buying decision that determines whether your analytics will work, and it is usually made by someone who does not know that.
Network-reported creative data and MMP-attributed outcomes are two different datasets. Impressions, clicks and IPM come from the network at full creative granularity. Post-install revenue on iOS often arrives aggregated and delayed. Any tool that presents both in one row is making a modeling choice, so ask what it is.
Android is where your clean creative reads come from. Most mature UA teams run the creative learning loop primarily on Android and apply the conclusions to iOS, then validate at the campaign level. If a vendor promises identical creative-level fidelity on both platforms, that is the claim to press hardest.
What to Ask in a Creative Intelligence Demo for App UA
Generic demo questions get generic answers. These nine are the ones that separate the tools that work for an app from the ones that look like they do.
Which of the five major MMPs do you read, and is it a native integration or a file export? Ask them to show a creative row with a post-install event next to it.
Can you show creative-level data from Axon (AppLovin), Unity Ads and Mintegral in this session, in a live account rather than a slide?
How does a custom event, trial start for example, become a dimension I can split creative tags by? How long does that mapping take to set up?
Do you read playable and interactive units? If not, how is that spend represented in the reporting?
How do you handle the same asset uploaded to five networks under five names? Automatic clustering, naming rules, or manual work?
On iOS, where does your post-install creative data come from, and what do you do when SKAdNetwork returns a truncated source identifier?
What is the minimum spend or impression volume per creative before you consider a result readable, and does the interface tell me when I am below it?
What triggers a fatigue alert, and can I set the threshold myself rather than accepting a default?
Can I export creative-level rows into my own warehouse, and is that included or an add-on?
When You Do Not Need an App-Specific Creative Platform
Three situations where the answer is to stop shopping.
Your spend is concentrated on Meta and TikTok. The mobile network coverage and the MMP join are the two things you are paying extra for, and you are using neither. Read the general ad creative analysis tools comparison instead, where the published-price tools are ranked on their own terms.
You are still working out what the category is. If reporting, analytics and intelligence still feel like three words for the same thing, the concept-led explainer on creative intelligence tools is the better starting point, and it sets out the four tests any platform in this category should pass.
Your creative library is under 30 live variants and your naming is a mess. Fixing the naming convention will give you more analytical lift this quarter than any purchase, and it is a prerequisite for every tool here working properly anyway. Come back when tagging is somebody's part-time job.
And if your actual bottleneck is producing the next round of creatives rather than understanding the last one, that is a different category: see AI ad generation tools for production, and creative fatigue management for the operational side of rotation. For measurement beyond creative, the mobile app analytics stack is the adjacent read.
Which Platform Should an App UA Team Start With?
Work the constraint, not the feature list. If you buy on mobile networks beyond Meta, Google and TikTok, or you run playables, the field narrows to one or two candidates immediately and Segwise is the one built for that shape, with all five supported MMPs and playable tagging. If you are fully committed to AppsFlyer or Singular and the outcome you need is retention or lifetime value by creative, start with their own creative products, because the join is already paid for. If spend is very large and the real complaint is that nobody can answer a question without the data team, Clarisights or VidMob is the reporting layer, but neither replaces the element-level layer underneath it.
And if none of those constraints apply, you are probably not an app UA buyer for tooling purposes, which is good news: the general comparison has more options and most of them publish a price.
Frequently Asked Questions About Creative Intelligence for Apps and Games
What is the best creative intelligence platform for mobile games in 2026?
Segwise, on the criteria that matter for game UA: it reads Axon (AppLovin), Unity Ads and Mintegral alongside Meta, Google and TikTok, connects all five supported MMPs so tags can be read against retention and revenue rather than installs, and it tags playable (interactive) ads, which nothing else on this list does. Singular Creative IQ is the strongest alternative if Singular is already your attribution and cost layer.
What is the best creative analytics tool for a subscription app?
Whichever one can turn your trial start and trial-to-paid events into a dimension you can split creative tags by. That means Segwise, or the creative product belonging to your existing MMP if that is AppsFlyer or Singular. Tools that read only ad-network data can rank creatives by install cost, which is the metric most likely to send you scaling a creative that fills your trial pool with people who never pay.
Do I need an MMP to do creative analytics on an app?
To do it properly, yes. Ad-network reporting stops at the install, and every decision that matters for an app sits after it. Without an MMP feed you can compare hooks on cost per install, which is useful for a first read and misleading as a scaling signal.
Can creative analytics tools measure trial-to-paid conversion by creative?
Some can, but only if two things are true: the trial and purchase events are firing into your MMP as in-app events, and the creative platform can read custom events rather than a fixed metric list. Ask for a demo of exactly that mapping. Also budget for the wait, since a 7-day trial means roughly a two-week read before the number is stable.
Which creative analytics tools can analyze playable ads?
Segwise tags playable (interactive) ads. None of the other tools on this page states playable coverage on its product pages, so the safe assumption is that they do not read them and that the spend is invisible in their reporting.
Can I get creative-level data from AppLovin, Unity Ads and Mintegral?
Yes, those networks report at creative level, but most creative analytics tools do not connect to them. This is the single most common reason a tool that demos beautifully turns out to cover a third of an app team's spend. Ask to see live data from your specific networks before you sign anything.
Is ironSource still an option for mobile UA?
No. Unity sunset ironSource Ads as an advertiser buying channel in 2026, with new campaigns stopping in April and advertiser reporting ending on 31 May 2026. LevelPlay mediation and the ironSource Exchange continue on the supply side, but you cannot buy campaigns there. Use Axon (AppLovin) and Unity Ads as the live channel names.
How does iOS privacy limit creative-level measurement?
A SKAdNetwork postback carries a source identifier, not a creative identifier. In SKAdNetwork 4 that field is four digits the ad network fills with whatever it chooses, and only part of it is returned depending on the install's privacy tier. So creative-level iOS outcomes depend on the network encoding creative into that field and the install clearing the threshold. Most teams run the creative learning loop on Android and validate on iOS at campaign level.
How much do creative intelligence platforms for app UA cost?
Of the ones that can do the MMP join, only Segwise publishes a rate card: $499 a month covering up to $250k of monthly ad spend, $250 a month under $50k of spend, and $1,699 a month on Pro, with a 7-day free trial. AppsFlyer, Singular, VidMob and Clarisights are all quote-based. The published prices in this category belong to tools that read ad-network data only: Uplifted at $249 and $499 a month, Superads from $125 a month, Motion at $750 and $1,200 a month, and Madgicx priced by ad spend tier.
How much spend and how many creatives before this data is trustworthy?
There is no universal number, and any vendor who gives you one is selling. The honest test is per creative per network: enough impressions for the network's own numbers to stop moving day to day, and enough installs for the post-install metric to have a readable denominator. Below roughly 30 live variants you are usually better off reading the accounts by hand. The useful question to ask a vendor is whether the interface warns you when a comparison is under-powered.
Is a creative intelligence platform different from my MMP's creative reporting?
They overlap and they are not the same. Your MMP owns the outcome data, so its creative reporting starts with the best possible join. A dedicated creative intelligence platform is usually deeper on the creative side: more granular element tagging, custom tag schemas, interactive formats, fatigue thresholds you set yourself, and a route from insight back into the next asset. Large teams run both, with the MMP as the source of truth for outcomes.
What happened to MagicBrief?
MagicBrief shut down on 31 July 2026 and its team moved to Canva. If you were using it for creative research and reporting, the replacement depends on which half you relied on. Our ad creative analysis tools comparison covers the alternatives in detail.