The best ad reporting tools in 2026 are Segwise, Motion and Supermetrics: Segwise for AI creative tagging tied to attributed ROAS across 15+ ad networks and all five supported MMPs ($499 a month, 50% off under $50K spend, 7-day free trial), Motion for creative reports a client will actually read on Meta and TikTok ($750 per month), and Supermetrics for pulling clean ad data into your own spreadsheets and BI tools ($39 per month billed yearly). This guide reviews 17 platforms, grouped by which layer of ad reporting they sit in and judged on creative-level depth, ad network and MMP coverage, client-ready output, pricing verified at the vendor in September 2026, and what each one still cannot do.
You're running campaigns across Meta, TikTok, Google and a dozen other networks while tracking post-install events in an MMP like AppsFlyer or Singular, and the reporting problem is not a shortage of data. Standard ad reporting tools pull campaign spend and impressions well, then stop short of the element-level analysis that tells you which hook, character or audio cue drove the best ROAS. That gap is what the 17 platforms below are graded on, and it is why this guide is organized by reporting layer rather than by vendor.
Disclosure: this guide is published by Segwise, one of the 17 platforms reviewed. Every price was checked at the vendor's own pricing page in September 2026, Segwise gets the same limitations treatment as everything else here, and the Segwise performance figures quoted are self-reported by Segwise customers and labeled as such, exactly like every other vendor claim on this page.
The Three Layers of Ad Reporting, and Which One You Are Missing
Almost every tool sold as an "ad reporting platform" belongs to one of three layers. Naming the layer first is the fastest way to stop comparing tools that were never alternatives to each other, and to stop buying the same layer twice.
Data and dashboard reporting. Connectors that pull spend, impressions and clicks out of every network and land them in a spreadsheet, a BI tool, a warehouse or a client-ready report. Supermetrics, Funnel.io, Improvado, Whatagraph and Looker Studio live here. They make the numbers available. None of them reads the ad.
Attributed reporting. The layer that makes those numbers trustworthy by joining them to validated conversions, either from an MMP (AppsFlyer, Adjust, Branch, Singular) or from first-party ecommerce data. AppsFlyer Creative Optimization, Singular Creative IQ and Northbeam sit here. Without it you are optimizing against modeled network numbers.
Creative reporting and creative intelligence. The layer that reads the asset itself, tags what is inside it, and maps those tags to the metric you care about. Segwise, Motion, Superads, Madgicx, VidMob, Darwin and Foreplay Lens operate here, and it is the layer that answers "why" rather than "how much".
Three of the seventeen tools below sit next to that third layer rather than inside it, and this guide labels them that way instead of quietly counting them as creative reporting: CreativeX does creative governance and quality scoring, AdSkate does pre-flight response modeling, and Blueprint reports on budget allocation. They are included because they are the three tools buyers most often put on the same shortlist, and knowing why they are not substitutes prevents a bad purchase.
There is also a free layer underneath all three: native platform reporting in Meta Ads Manager, Google Ads and TikTok Ads Manager, plus a spreadsheet. Exhaust it before you buy anything. Its limit is structural: each platform only ever shows you its own data, so none of them will tell you that the hook you reused across four networks is why three of them slowed down.
What Separates Ad Reporting from Creative Intelligence?
For a modern performance team, "ad reporting" has evolved. The gap between the two ends of that evolution is where most reporting budgets get misspent.
A creative intelligence platform is a specific type of ad reporting tool, built for the practitioner who needs to solve the creative iteration problem rather than the data collection problem. The two are complements more often than substitutes. Plenty of teams run Supermetrics for finance reporting and a creative platform for creative decisions, and that is the right answer rather than a failure to consolidate.
Why Ad Reporting Breaks Down as You Add Networks
Four things get worse with every network you add, and none of them is a data shortage.
Every platform reports differently. Naming, breakdown dimensions, attribution windows and even the definition of a click vary, so a cross-network comparison is a data engineering job before it is an analysis job.
The weekly report is manual. An agency pulling a standard creative report for one client across six platforms exports, cleans and stitches six files. Ten clients turns that into most of a week.
Creative and media sit in different systems. The media buyer has the numbers, the creative team has the assets, and nobody has both in one view, so iteration waits on a meeting.
Spend concentrates faster than reporting can keep up. AppsFlyer's 2025 Creative Optimization report covered 1.1 million video creatives across 1,300 apps and $2.4 billion of ad spend, and found the top 2% of creatives take 53% of spend in gaming and 43% outside it. When that few assets carry that much of the budget, reporting at the campaign line is measuring the wrong unit.
That concentration is also why the creative layer pays for itself first. Circana's NCSolutions, in its Five Keys to Advertising Effectiveness study of nearly 450 CPG campaigns across digital and TV, attributes 49% of advertising's incremental sales to the creative itself, against 21% for brand, 14% for reach, 11% for targeting and 5% for recency (Circana). Creative is the largest single lever by a wide margin, and it is the one platform automation has not taken off you. Creative is also the half of that equation you fully control.
How we judged these tools. Every platform here was assessed on five things: how deep its creative-level analysis actually goes, how many ad networks and MMPs it connects to, what its output looks like when a client or an executive has to read it, whether its pricing is published and what it really costs at your volume, and what it genuinely cannot do. Prices were checked on each vendor's own pricing page in September 2026. Where a vendor publishes nothing, this guide says "not published" rather than guessing.
Ad Reporting Tools Compared: Layer, Best For and Price
Prices were checked at each vendor in September 2026 and change often, especially where they scale with ad spend. G2 ratings, where a verified profile exists, sit inside each review below rather than in this table, because eight of the seventeen have no public score we could confirm and a half-empty column is worse than none.
Ad Reporting Prices That Every Other Roundup Still Gets Wrong
Eleven of these vendors repriced in the last year, and most published comparisons, including earlier Segwise posts, are still quoting the old numbers. This is the table to check before you take any price in a listicle at face value, including ours.
Which Ad Reporting Tool to Buy at Your Spend Level
Read this table with one precedence rule: monthly ad spend is the hard gate, and every other row is a filter inside it. A $20k-a-month DTC brand matches the "no MMP, ecommerce data instead" row, but Northbeam at $1,500 a month would be 7.5% of its spend, so the spend gate wins and it stays on a connector. A useful ceiling: no reporting tool should cost more than about 2% of the spend it reports on.
Two situations that are not in the table. If nobody on the team has time to act on what a report says, buy the time back before you buy the software. And if your problem is that the numbers disagree between your network dashboards and your MMP, fix the attributed layer first, because creative reporting built on numbers you do not trust just produces confident mistakes.
The 17 Best Ad Reporting and Creative Reporting Platforms, Reviewed
The numbering runs straight through the three reporting layers and then the three adjacent tools, so you can skip any layer you already have covered. Blocks are not the same length on purpose. Some of these vendors publish pricing, integration lists and documentation; others publish almost nothing, and writing them to equal length would fake a symmetry that does not exist.
Layer one: platforms that report on the creative itself.
1. Segwise: Element-Level Creative Reporting, From $499 a Month
Best for: UA managers and creative strategists who need AI to tag creative elements, catch fatigue early, and turn winning patterns into new creatives.
Segwise is an AI-powered creative intelligence platform built from the ground up to solve the creative iteration problem for mobile game studios, DTC brands, subscription apps, and high-velocity performance marketing agencies. It moves beyond data reporting by prioritizing element-level analysis that maps directly to key business outcomes.
Key Features
Creative Tagging Agent. Multimodal AI analyzes video (scene changes, pacing, visual style), audio (spoken dialogue, voiceover, background music), images and on-screen text, and applies tags automatically. It is the only platform here that tags playable (interactive) ads, which matters if you run on Axon (AppLovin), Unity Ads or Mintegral.
Tag-to-metric mapping against any metric you track. Every tag is mapped to the metric you actually optimize for, not a fixed list, so the same tagging supports IPM, CPA, D7 ROAS, contribution margin or a custom in-app event.
Unified creative reporting across 15+ ad networks and all five supported MMPs. Meta, Google, TikTok, Snapchat, Axon (AppLovin), Unity Ads, Mintegral, Moloco and Liftoff, plus AppsFlyer, Adjust, Branch, Singular and Kochava, so the creative numbers you report are the attributed ones.
Custom dashboards, boards and folders. Build reports around your own KPIs, switch between line, bar and pie views with daily, weekly or monthly controls, apply universal filters across every report on a board, and organize dashboards in folders for team-wide access. Reports can be scheduled to inbox or Slack and shared with clients over secure public links.
Native fatigue detection. Monitors every creative across every connected platform for performance decline and spend-share drops against thresholds you set, for example a 20% ROAS decline over seven days.
Asset clustering. Groups ads that share the same footage, images or audio so you can isolate which single change, a new hook or a text overlay, caused the difference between two similar creatives.
Creative Strategy Agent (AI Chat). An always-on strategist with full context across your creative data. Ask why a creative's CPI jumped last week in plain language, and it also analyzes performance and drafts creative briefs and concepts rather than just answering lookups.
Creative Generation Agent. Turns your winning tag-to-metric patterns into net-new creatives across static, every video format including AI-UGC style, and playables, plus video storyboards. You can also generate video manually and hand-edit the output, and CTV is supported alongside the social formats. Everything it produces stays tracked against your data.
Competitor Tracking Agent. Tracks and tags competitor ads with the same AI, then runs gap analysis on angles they are not using.
MCP access and exports. Query your Segwise creative data from your own AI tools, and export tag tables and tag-level KPIs to CSV, Slack, email or cloud storage so finance and analytics teams can reconcile outside the UI.
Studio View and role-based access. Manage dozens of apps, games or brands in one workspace with a consistent tagging taxonomy, and assign permissions by role so creatives, buyers and leadership see the right slice.
When You Should Try Segwise
Try Segwise if your primary challenge is making creative decisions at scale. It is the right starting point if you run hundreds of creative assets across multiple platforms, need to eliminate manual tagging, and want the report and the next creative brief to come out of the same data. Those are customer-reported figures at the top of the range rather than audited medians, so read them as a ceiling.
Pricing
Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month. A 7-day free trial needs no credit card and no engineering, and imports up to two weeks of history automatically so you see attributed creative insight before you commit. Paid customers get up to three months of history imported.
Rating
No verified public review profile with enough reviews to quote at the time of writing.
Limitations
Competitor tracking currently covers Meta (Facebook and Instagram), with more platforms in development. Segwise reports and generates creative rather than managing bids and budgets, so the execution still happens in your ad manager or an automation tool. It is built for meaningful creative volume: below roughly 75 live creatives the intelligence layer has less to work with. And there is no public self-serve price list, so budgeting means a conversation.
2. Motion: Meta and TikTok Creative Reporting, $750 per Month
Best for: DTC brands and agencies on Meta and TikTok whose bottleneck is reports that strategists and clients read without reformatting.
Motion turns creative performance into visual, presentation-ready reports organized around the creative rather than the campaign. Its AI tagging labels each ad by format, angle, hook, talent and product, so a creative review starts from attributes instead of ad IDs. As of September 2026 it also sells a separate product, Runneth by Motion, pitched as an AI brain for marketing rather than a reporting layer, so check which one a quote covers.
Key Features
Visual creative reporting. Report pages put the creative thumbnail beside its spend, ROAS, hook rate and hold rate, grouped by concept, so a review meeting scrolls through ads instead of reading a spreadsheet.
AI tagging and automatic grouping. Labels format, angle, hook, talent and product, and groups similar creatives so top performers sit side by side.
Slack delivery and routines. Scheduled daily and weekly reports, iteration finders and alerts delivered in Slack rather than pulled from a dashboard.
Benchmarks, MCP and attribution integrations. Category benchmarks, full data and MCP access, and integrations with Northbeam and Google Analytics to join creative signals to revenue.
Unlimited seats and ad accounts on every plan, the detail that makes it usable for an agency carrying 40 client accounts.
Pricing
Starter at $750 per month for up to $50k monthly ad spend, Pro at $1,200 per month above that, and a custom Growth tier above $125k monthly spend, with unlimited seats and ad accounts on every plan. Third-party roundups still listing Motion at $99 to $499 per month, and older versions of this page listing a $250 Starter plan, are out of date.
Limitations
Coverage centers on Meta and TikTok, so heavy Google, Axon or gaming-network spend hits its edges. There is no MMP connection, so an app team cannot tie a creative to installs or downstream revenue inside Motion. It reports and tags creatives rather than generating them, and it does not read playable formats. And the entry price is steep: only Whatagraph, Northbeam and Blueprint publish a higher starting figure, and all three are doing a different job.
3. Superads: Cross-Network Creative Dashboards, $125 per Month
Best for: teams and agencies that want fast, interactive creative dashboards across several networks with a conversational layer on top.
Superads consolidates Meta, TikTok, LinkedIn, YouTube and Google ad data into interactive dashboards, scores creative variants, and puts an AI copilot over the top so you can ask plain-language questions and get a visual answer back. It also lets you edit a report by typing rather than dragging widgets around.
Key Features
Interactive client dashboards. Build fully interactive, shareable dashboards for client reporting rather than static PDF exports.
AI tagging without naming conventions. Automatic ad breakdowns, so you are not dependent on whether your buyers named things consistently.
Superads scores. Creative-element scoring including hook strength and click-through potential.
AI Copilot. Query unified cross-platform reports, ask for explanations, and get summaries in plain language.
Pricing
Professional at $125 per month, or $1,500 per year, covering up to $100k of monthly ad spend and then $100 per month for each additional $100k. Enterprise is custom. A 14-day free trial is available. The free plan that older roundups mention, including an earlier version of this page, is no longer offered to new signups, and the $49 and $150 per month figures circulating elsewhere are both stale.
Limitations
No automatic tagging for playable ads. Lighter on attribution modeling and enterprise connectors than the MMP-backed options, so it is a reporting layer rather than a measurement layer. Insight quality depends heavily on how clean and consistent your ad account data is.
4. Madgicx: Meta Reporting Plus One-Click Fixes, Price Quoted In-App
Best for: Meta-heavy agencies and in-house teams that want the report and the corrective action in the same tool.
Madgicx is an AI ads manager whose reporting suite sits on top of its automation. Cross-channel client reports cover Meta, Google Ads, Google Analytics, Shopify and TikTok, an AI Marketer agent runs daily audits and flags budget waste, and you can chat with your Meta ads data in natural language. What separates it from the pure reporting tools is that the diagnosis and the one-click fix live together.
Key Features
Automated cross-channel client reporting. Connect unlimited Meta, Google, TikTok and Shopify accounts and generate custom shareable reports that stay current.
AI visual recognition on creatives. High-level signals on which visual elements appear to be helping conversion.
AI Marketer daily audits. Flags waste and surfaces fixes rather than waiting for you to open a dashboard.
Automation alongside the reporting. Budget, bid and audience rules you can trigger from what the report shows.
Pricing
Not published as a headline figure. Madgicx quotes its Pro Complete with AI plan inside the app against your monthly ad spend band, billed quarterly or annually, and sells Tracking Pro as a $49 per month add-on. A 7-day free trial covers the full suite. The specific monthly figures quoted on third-party roundups do not match anything the vendor publishes.
Rating
4.6/5 on G2 (about 188 reviews, recorded July 2026).
Limitations
Meta-first by design, so Google, TikTok and app-network creative get shallower treatment. Creative analysis is directional rather than element-level, so it will tell you creative 4 dropped and not that the fast-cut hook stopped working. There is a learning curve, and if you exceed your plan's ad spend limit the system moves you to the next tier automatically, which can produce an invoice you did not plan for.
5. VidMob: Enterprise Video Creative Reporting, Price Not Published
Best for: enterprise brands and large agencies running high-volume video.
VidMob uses computer vision and machine learning to connect specific video decisions, scene length, on-screen text, audio pacing, to outcomes like CTR and ROAS across channels. It analyzes large volumes of video to surface winning patterns and turn them into scored creative guidance, and it documents an MCP so its creative data can be queried from other tools.
Key Features
Creative Data Platform. Links granular video decisions to performance outcomes across connected channels, at a volume no manual review reaches.
Scored creative guidance. Tells you what to change in a specific asset rather than only which asset won.
Documented MCP. VidMob publishes its own help-center documentation for an MCP, so the creative data is queryable outside its dashboard. Only four platforms in this guide can say that.
Enterprise platform integrations. Connects creative data with the major ad platforms for large advertisers, and the vendor backs its positioning with a commissioned Forrester study rather than case studies alone.
Pricing
Not published. Enterprise pricing quoted through sales.
Limitations
Built for enterprise scale, so smaller teams pay for governance they do not need. It bundles creative production services with the analytics, which means you may be buying capability you will not use. There is no mobile MMP depth and no playable-ad reading, so app UA teams lose the post-install half of the picture.
6. Darwin: Creative Benchmarks Against an Advertiser Network, Price Not Published
Best for: teams that want to know whether their creative is good relative to other advertisers, not just relative to last month.
Darwin analyzes live campaigns to surface which creative elements are driving performance, and its Darwin Index aggregates data across a network of advertisers so you get an industry-level read rather than only your own history. Custom creative tracking lets you define brand-specific categories such as format, tone and text size, and it offers access to a network of creative professionals to act on what the analysis says. Its own site puts creative at 56% of marketing performance and names Nike, CVS and DoorDash among its customers.
Key Features
Darwin Index. Aggregates performance across a network of advertisers, so you get an industry read rather than only your own account history. Foreplay Lens is the only other tool here with a cross-advertiser benchmark.
Custom creative tracking. Track performance against brand-specific categories you define, such as format, tone or text size, instead of a fixed vendor taxonomy.
Creative Studio access. A network of creative professionals you can brief straight from the analysis, unusual for an analytics vendor.
Pilot program rather than a trial. Darwin sells a scoped evaluation pilot instead of a self-serve trial, so budget time as well as money for the evaluation.
Pricing
Not published. Darwin's site names no plans and no trial length. Earlier roundups, including an earlier Segwise post, described a 30-day free plan; that is no longer verifiable on the vendor site, so treat pricing as sales-led.
Limitations
Integration breadth and cross-channel coverage are thinner than the enterprise platforms, and the vendor publishes no integration list to check against. Better suited to exploring creative direction and benchmarking than to running reporting for a large multi-network portfolio.
7. Foreplay (Lens): White-Labeled Benchmarked Client Reports, Lens From $175 per Month
Best for: agencies and creative teams that need polished, branded reports with industry benchmarks attached.
Foreplay is best known for its ad library and swipe-file workflow, but Lens is a dedicated creative analytics product: segmented shareable reports, AI metadata enrichment on your assets, and benchmarking of CPA, CTR and ROAS against data from more than 20,000 advertisers. Reports go out as clean white-labeled links with optional password protection, the specific thing agencies buy it for.
Pricing
Basic at $59 per month ($49 billed yearly) for one user, with no Lens analytics. Workflow at $175 per month ($149 yearly) for up to five users, including Lens for one brand. Agency at $459 per month ($389 yearly) for up to ten users, including Lens for ten brands. Enterprise is custom. Additional users are $20 each and additional Lens brands are $50 each.
Rating
4.5/5 on G2 (recorded July 2026).
Limitations
Lens is not available on the Basic plan, so the entry price is not the price of the analytics. Brand counts are capped per tier and extra brands cost more. Foreplay's center of gravity remains creative research and collection rather than attributed performance, so it pairs with a reporting platform more often than it replaces one.
Layer two: reporting built on attributed data, where the numbers have to be right.
8. AppsFlyer (Creative Optimization): MMP-Attributed Creative Reporting, Custom Pricing
Best for: mobile teams already using AppsFlyer for attribution who want creative reporting tied to post-install metrics.
AppsFlyer, a leading Mobile Measurement Partner, includes Creative Optimization as part of its suite. Its strength is combining creative performance with the post-install attribution data it already collects, which no standalone reporting tool can reproduce.
Key Features
Attribution to creative link. Ties creative performance directly to LTV, retention and custom in-app events rather than to network-reported conversions.
AI tagging with custom dimensions. Automated creative tagging plus dimensions you define, so assets can be broken down by scene or format.
Asset duplication detection. Identifies creatives that are identical across networks despite different file names. Without it, a cross-platform comparison double-counts.
Creative Optimization ETL. Exports creative-level performance data into your own warehouse for enterprise modeling.
Pricing
Custom. Creative Optimization sits inside the broader MMP suite, so pricing depends on attribution volume and the modules you enable. AppsFlyer does not publish rates for it.
Rating
4.5/5 on G2 for the AppsFlyer platform (about 713 reviews, recorded July 2026).
Limitations
This is an add-on to the core MMP and it is mobile-only, so non-app advertisers and anyone not already on AppsFlyer get little from it. Asset clustering is strong, but the creative analysis does not reach the multimodal, element-level depth of a dedicated creative intelligence platform, and it does not read playables.
9. Singular (Creative IQ): Attribution-First Creative Reporting, Custom Pricing
Best for: enterprise mobile advertisers that want creative reporting built on attribution-first, fraud-protected data.
Singular is another industry-leading MMP, and Creative IQ is its creative reporting layer. Like AppsFlyer, its advantage is that every creative metric rests on its own validated attribution rather than on network estimates.
Key Features
Creative IQ. Unified creative performance reporting across dozens of ad networks, with identification of similar or identical assets.
Attribution-first measurement. CPI, ROAS and LTV all derive from validated, fraud-protected attribution data.
Granular performance breakdown. Segment creative performance by campaign, ad set, creative version and custom parameters.
Pricing
Custom. Creative IQ sits inside Singular's attribution and analytics platform and is quoted per deployment on data volume and scale, at a premium enterprise price point.
Rating
4.5/5 on G2 for the Singular platform (about 451 reviews, recorded July 2026).
Limitations
Singular's center is full-stack attribution, and Creative IQ is a component of a large platform. It excels at connecting attributed data to assets but not at element-level analysis of video, audio and playable content. Teams without data resources face a steeper learning curve and a higher price than a dedicated creative reporting tool.
10. Northbeam: Multi-Touch Creative Revenue Reporting, From $1,500 per Month
Best for: DTC and ecommerce teams and their agencies that need creative tied to multi-touch revenue.
Northbeam is a premium attribution and analytics platform for DTC and ecommerce, with a dedicated creative analytics view on top. Its value for reporting is the multi-touch model underneath: it lets you show a client that a creative generated demand it never got last-click credit for.
Key Features
Creative analytics dashboard. Cross-platform view of ad creative performance built to explain what drove results.
Multi-touch attribution. Models customer journeys to attribute revenue to the creative that generated the initial demand.
First-party data foundation. Runs on your own data, which holds up better under iOS and browser privacy limits.
Cohort and product analytics. Real-time cohorts and product-level views showing which products work best in ads.
Pricing
Starter is $1,500 per month for brands under $1.5M of annual ad spend, roughly $125k a month. Professional is $3,500 per month up to $500k monthly spend. Enterprise is custom above that. A Growth tier is quoted on request for brands under $200k monthly spend, which overlaps Starter's band, so the published ladder is genuinely ambiguous between about $125k and $200k a month. Make Northbeam tell you which tier you fall into before the demo. Final pricing also depends on data volume measured in pageviews, so every figure here is a floor rather than a quote.
Limitations
It is an attribution platform that includes creative reporting, not a creative reporting platform, so element-level analysis is not there. It is ecommerce-shaped, so app UA teams with an MMP get less from it. And the price steps are steep: Starter to Professional is a $2,000 a month jump with nothing in between.
Layer three: the data and dashboard reporting underneath the creative work.
11. Funnel.io: Marketing Data Aggregation for BI and Warehouses, From $300 per Month
Best for: data teams with complex, multi-channel stacks that need clean, standardized data feeding a BI tool or warehouse.
Funnel.io collects, cleans and centralises data from over 500 advertising, analytics and ecommerce platforms, then hands you a single standardised dataset ready for a BI tool or your own warehouse.
Key Features
Extensive integrations. Major ad platforms, CRMs and ecommerce platforms, which makes it flexible for complicated stacks.
Data transformation and custom metrics. Define your own data models and metrics so the output matches how your business measures itself.
Standardized output. Normalizes naming and metrics across platforms, the part of cross-network reporting that actually eats the time.
BI tool ready. Feeds Tableau, Looker Studio or Power BI rather than hosting its own creative environment.
Pricing
Starter from $300 per month and Business from $600 per month, both billed annually, with Enterprise custom. There is no free plan. Costs climb as you add sources, accounts and granularity, so model your usage before committing. The $200 per month figure that older roundups quote, including an earlier version of this page, is out of date.
Rating
4.5/5 on G2 (about 165 reviews, recorded July 2026).
Limitations
Funnel is an ETL solution, not a creative intelligence platform. There is no multimodal element-level tagging and no fatigue detection, and your team still builds the dashboards and the analytical framework on top.
12. Supermetrics: Ad Data Into Spreadsheets and BI, From $39 per Month
Best for: lean marketing teams and agencies that live in spreadsheets or a BI tool and want data pulled in automatically.
Supermetrics is where most teams start when they stop copy-pasting. It pulls unified marketing and creative data straight into Google Sheets, Excel, Looker Studio, Power BI or a warehouse, and lets you validate a query before you report on it.
Key Features
Versatile destinations. Sheets, Excel, Looker Studio, Power BI and major data warehouses, so it fits whatever stack you already have.
Data exploration before reporting. Check data in a table, validate queries and transform with some precision before it reaches a dashboard.
Built-in dashboards. Basic visualisation inside Supermetrics itself if you do not want to leave the tool.
Pricing
Starter at $49 per month billed monthly or $39 per month billed yearly, with three data sources and one user. Growth at $199 monthly or $159 yearly with seven data sources and two users. Pro at $499 monthly or $399 yearly with ten data sources and three users. Enterprise is custom. Any connector or destination can be trialled free for 14 days. Extra destinations, users and sources are paid add-ons, and that is where the bill grows.
Rating
4.4/5 on G2 (about 820 reviews, recorded July 2026).
Limitations
Supermetrics is a connector, not an intelligence platform. No AI creative tagging, no automatic cross-platform asset matching, no fatigue detection. Once the data lands, someone on your team still tags and analyzes the creative by hand.
13. Improvado: Enterprise Marketing Data Pipeline, Free Tier to Custom
Best for: mid-market and enterprise teams or large agencies that need an end-to-end data pipeline across many sources.
Improvado is a complete marketing analytics platform rather than a connector, built for organizations that need a scalable source of truth. It pairs a robust ETL engine with built-in analytics and granular control over how data is shaped before it reaches a BI tool.
Key Features
ETL and analytics combined. Automates the full pipeline and provides analysis on top of it rather than handing off to another tool.
Very wide source coverage. Connects to hundreds of marketing and sales platforms, including niche networks other connectors skip.
Granular transformation and governance. Custom logic and automated pipelines before data hits the dashboard.
MCP access sold as its own tier. Improvado publishes an MCP-only plan at $100 a month, the cheapest documented way to query marketing data from your own AI tools.
Pricing
A free limited tier at $0 per month, an MCP-only plan at $100 per month, then Advanced and Enterprise on custom pricing quoted from your sources, data volume, transformation complexity and destinations. Advanced features are often credit-based add-ons. Note that Improvado now publishes these two entry prices; roundups describing its pricing as entirely custom, including an earlier version of this page, are behind.
Rating
4.5/5 on G2 (about 80 reviews, recorded July 2026).
Limitations
A full-stack marketing intelligence platform is a significant investment and needs internal data expertise to get value from its transformation layer. Its AI is aimed at data insight and trend detection, not at the multimodal element-level tagging that creative strategy needs.
14. Whatagraph: Agency Client Reporting, From EUR 699 per Month
Best for: agencies and in-house teams that value fast, polished, client-ready reports over deep creative analysis.
Whatagraph aggregates data from more than 50 sources and turns it into clean, automated, white-labeled reports without BI experience. Its strength is time to first report and the fact that clients can read the output.
Key Features
Strong visualization. Clear dashboards built quickly, without a BI specialist.
Automated report delivery. Scheduled recurring reports, most of an agency's reporting workload by volume.
White-labeling. Client-branded reports and portals.
Pricing
The Max plan starts from EUR 699 per month, roughly $760, billed annually, and includes from 50 source credits, where one source credit equals one connected data account such as a single Facebook Ads account. The Prime plan is custom. You can buy extra credits up to the next threshold, at which point you have to upgrade. Whatagraph has repriced significantly: the $229 per month Start tier that older roundups quote, including earlier Segwise posts, is no longer on the pricing page.
Rating
4.5/5 on G2 (about 277 reviews, recorded July 2026).
Limitations
Whatagraph is a visualization layer on top of data connectors. It has no AI creative element tagging, no attribution depth and no fatigue detection, and its credit model means cost scales with the number of accounts you connect per client rather than with the value you get.
Adjacent: three tools that land on the same shortlist and are not substitutes.
15. CreativeX: Creative Quality Scoring Across Markets, Price Not Published
Best for: global brands enforcing creative standards across many markets and business units.
CreativeX scores creatives against platform best practice and brand guidelines with its Creative Quality Score, checks new assets before they go live, then tracks quality and consistency across regions. The reporting question it answers is how much media you are wasting on creative that breaks the rules, not which hook won.
Key Features
Creative Quality Score. A single AI-generated measure of how well an ad follows statistically validated digital creative best practice.
Pre-flight validation. Automatic checks on format, branding, pacing and policy before media spend is committed.
Cross-market reporting and governance. Quality and adoption by market, brand and agency, with compliance rules applied at scale.
Pricing
Not published. Enterprise pricing quoted through sales.
Limitations
Measures adherence to best practice rather than causation, so it will not show which specific frame or line produced an install. It is overkill below global-brand scale, and it lacks the mobile MMP integrations and playable-ad tagging that app UA reporting depends on.
16. AdSkate: Pre-Flight Creative Attribute Reporting, Price Not Published
Best for: teams that want quick readouts on creative attributes and a pre-campaign check before spending.
AdSkate breaks creatives into visual and messaging attributes such as tone, layout and objects, then models likely response across more than 1,000 synthetic audience segments without cookies or first-party user data. AdSkate GPT answers questions about those attributes in plain language, and results export through an API.
Key Features
AdSkate GPT. A conversational analyst you ask in plain language about creative attributes and likely impact.
Pre-campaign audience analysis. Models response across more than 1,000 synthetic audience segments with no cookies and no first-party user data. It is the only tool here that runs before the spend rather than after it.
Persona insights. AI persona profiles mapping creative cues to audience motivations.
Integrations and export. Connects to Google Ads, Meta Ads and TikTok, with API access and exports for reporting workflows.
Pricing
Not published. AdSkate's site routes to a demo rather than a price list.
Limitations
No direct MMP integrations, so there is no attributed LTV or retention view behind the creative numbers. Conversational answers are fast but weaker than a tag-to-metric join when you need to defend a scale decision. The performance figures on its own site, including a 45% ROAS boost and 30% budget savings, are vendor claims rather than audited results, so treat them as marketing until you have run your own data through it.
17. Blueprint: Budget Reporting Across 50+ Ad Platforms, Price Not Published
Best for: media and finance teams that want one source of truth for spend plus a recommendation on where the next dollar goes.
Blueprint unifies data across more than 50 ad platforms and then makes daily media buying recommendations, including budget shifts, rather than leaving you to interpret a dashboard. It also forecasts non-attributed halo effects across the funnel. Its own site claims a 30% to 40% ROAS improvement within about 90 days and 95% forecast accuracy; both are vendor claims, not independently audited results.
Key Features
Unified spend reporting across 50+ ad platforms. The widest platform coverage in this guide, although it is spend coverage rather than creative coverage.
Daily budget recommendations. Named budget shifts each day instead of a dashboard you interpret yourself.
Budget-bleed detection. The vendor claims it surfaces budget bleeding within four to six hours, the fastest reporting latency claim on this page and one to test against your own data before believing it.
Halo forecasting. Models non-attributed downstream effects across the funnel.
Pricing
Not published on Blueprint's own site, which routes to a sales conversation. Third-party pricing trackers list plans from roughly $2,050 per month up to around $6,000 per month, and an earlier Segwise post described a reporting-only tier at $2,050 per month with an AI Insights tier priced as a share of ad spend. Treat all of those as indicative and confirm with the vendor.
Limitations
Blueprint optimizes money, not creative. There is no creative element tagging, no fatigue detection and no MMP creative reporting, so it belongs next to a creative platform rather than instead of one. It suits finance and media planning teams more than creative performance teams, and the price point rules it out below serious enterprise spend.
Also read How to Improve ROAS: Top Strategies to Maximize Returns
Ad Reporting Feature Comparison: Tagging, MMP Data, Client Reports and Fatigue
These are the five criteria this guide judged every tool on, recorded as facts rather than stars. The last column matters more than it looks: seven of the seventeen publish no price at all, which is itself a procurement fact.
The pattern the matrix makes obvious: nothing outside layer one reads the ad, nothing outside layer two carries validated conversion data, and exactly one row has a yes in both columns. That is the whole argument for buying by layer rather than by vendor.
7 More Reporting Tools Worth Evaluating
These sit underneath the creative layer. None of them tag creative or detect fatigue, and none is a substitute for the platforms above. They are the right answer when the job is genuinely "get the numbers into a report on time".
Looker Studio is the free option and still the most widely used ad reporting destination anywhere. It is genuinely capable when paired with clean, queryable data in BigQuery. Data blending is where it strains: large blended reports slow down or time out, there are limits on blended sources and fields, and there is no built-in attribution or creative insight. Free, with Looker Studio Pro licensed per user through Google Cloud at a price that varies by subscription term.
Porter Metrics is a no-code reporting tool for Google Sheets, Looker Studio and BigQuery with genuinely white-label dashboards and automated delivery by email, PDF or link. It charges per connected data source account, from about $15 per account per month, or about $12.50 with annual billing which adds two months free, with volume discounts as you add accounts and custom pricing above 200. There is a free-forever plan. All destinations, transformations, storage and unlimited users are included on every tier.
Windsor.ai is an ELT platform whose distinguishing feature is that it blends and unifies metrics across channels automatically as soon as you connect sources, instead of making you configure the joins. It covers 350+ sources and every major destination. Free plan available; Basic $23 per month ($19 yearly), Standard $118 ($99), Plus $299 ($249), Professional $598 ($499), Enterprise custom. The interface assumes some comfort with data tooling.
Power My Analytics is a marketing data hub that pushes ad data into spreadsheets, dashboards or warehouses, with prebuilt GA4 and Facebook templates. Free sample-data tier, then Business at $41.63 per month, Grow at $83.29 and Pro at $166.63, all billed annually, with a custom tier above and a 14-day trial. Its templates lean toward general marketing and web KPIs rather than creative performance.
AgencyAnalytics has moved to a single Core plan at $20 per client per month, with 20% off billed annually, an Enterprise tier for 25 or more clients, and add-ons including an AI Tracker at $20.83 per month per 250 credits. A 14-day trial needs no card. It is built for client reporting workflows, so there is no creative asset testing or hook analysis. The $59, $179 and $349 tiers that older roundups quote, including an earlier Segwise post, no longer exist.
DashThis is dashboard-first reporting with prebuilt templates you can clone across clients, plus AI Insights that scan a dashboard for wins and red flags. Individual $44 per month for three dashboards, Professional $139 for ten, Business $279 for 25, then a top Standard tier at $429 whose dashboard allowance the pricing page does not state clearly. Every tier includes unlimited users and integrations. Fine for KPI tracking, thin for creative analysis.
Adverity is an enterprise marketing data platform with a very large connector library and custom-connector options, aimed at large-scale transformation and reporting infrastructure. Pricing is a custom quote only; the vendor states plainly that it does not use fixed plans. It has no creative asset-level optimization and no fast-turnaround testing workflow.
Which Ad Reporting Tools Have an MCP Server in 2026
The most interesting change in this category in 2026 is that the reporting is starting to leave the reporting tool. Four of the platforms here now expose their data through an MCP so you can query it from your own AI tools instead of opening their interface: Segwise, Motion, VidMob, and Improvado, which sells MCP access as a $100 per month plan of its own.
This matters for two practical reasons. First, it changes what "one source of truth" means. If your creative data can be queried from wherever you already work, the argument for consolidating every report into one vendor gets weaker, and the argument for picking the vendor with the deepest data gets stronger. Second, it is a good procurement question. Ask whether the reporting you are buying is accessible outside the vendor's UI, because a platform that will only show you its data inside its own dashboard is a platform you cannot build on.
What Large Advertisers Need That Smaller Teams Do Not
Above roughly $250k of monthly spend, or with more than a handful of brands, apps or markets in one portfolio, the buying criteria change. The question shifts from "can it show me my creative performance" to "can it show the right slice to the right person every month without someone rebuilding it".
Role-based access. View for creatives, edit for buyers, full control for leadership. Without it, either everyone sees everything or the reporting bottlenecks on one person.
Hierarchical, white-labeled reporting. Reports filtered by brand, market or region, automatically distributed, with governance over who can share what externally.
A multi-brand workspace with one taxonomy. Dozens of apps, games or brands in one place with consistent tagging logic, KPIs and creative taxonomies, so a learning from one title is legible on another. Segwise calls this Studio View; Madgicx has a client-tier hierarchy that does a similar job for Meta accounts.
Fatigue alerting that works at volume. Detecting decline across thousands of creatives at once, rather than a dashboard you have to remember to check.
Cross-campaign visibility. Tracking a creative from launch through fatigue across networks and markets, which is how you stop three teams independently producing the same ad.
Warehouse and export access. Finance and analytics need the same dataset outside the UI, through CSV, a warehouse sync or an MCP.
This is also where the difference between a reporting tool and a creative intelligence platform becomes expensive. A large advertiser with clean, well-distributed reports and no element-level analysis has industrialised the description of the problem without touching the cause.
Two teams describing what changed for them:
Nick Cullen, UA and growth, Mode Mobile
"Segwise has eliminated our creative tracking bottleneck. We are now able to understand the impact of our creative variables without the hassle of manually tagging them. We also get automated fatigue tracking across every ad network. Our team's time has been saved from data compilation to actual creative strategy, allowing us to scale our app faster."
Simardeep, performance marketing specialist and creative strategist, Influence Mobile
"We've been able to use Segwise to fully streamline our creative tagging and analytics. The AI tagging has been very helpful in reducing our manual workload and has helped us make winning creative iterations faster."
Hidden Costs to Check Before You Sign
Every price in this guide is a starting price, and in this category the gap between the starting price and the invoice is unusually wide. These are the eight places it hides.
How to Test an Ad Reporting Platform on Your Own Data
Run this on real data, not on the vendor's demo account. Generic demo data hides exactly the gaps you are trying to find.
Confirm the connectors before anything else. List the ad platforms and measurement partners you run today and plan to run, and check every one. A missing connector is a permanent blind spot, not an inconvenience.
Have the vendor ingest your creatives and two weeks of your performance data. Then look at whether the output maps to the KPI you actually optimize for.
Check tag accuracy on a random sample, and try to fix a wrong tag. You should be able to correct tags easily and add custom ones. If errors are common and hard to fix, every insight downstream is noisy.
Ask for a report mapping one creative element to an attributed down-funnel metric. For example "fast-paced video" against 7-day ROAS. This single request separates creative intelligence from creative reporting.
Test asset clustering with ten differently-named files. Give it creatives that share footage under different names and see whether it identifies them as the same asset.
Look at a live fatigue alert and ask how early it fires. How quickly does the system detect a 10% drop in conversion rate, and what does the alert actually say?
Confirm the number you see is the attributed one. Check that the metric comes from your MMP or first-party data, not the raw ad network API, and ask to see match rates so you can audit the join.
Ask what it tells you to build next. Does it just show the winning ad, or does it name the winning element and how to apply it to a new concept? Vague recommendations are not worth paying for.
Check latency, scale limits and exports. Confirm refresh frequency, account and creative volume limits, CSV export and warehouse or MCP access so your analysts can work outside the UI.
Price it at your real volume, including add-ons. Model the cost at next quarter's spend and account count, with every add-on you will need, and compare that number rather than the headline tier.
Give any platform two full weeks of your own spend before you judge the output. Creative reporting needs enough impressions per variant for a tag-level difference to mean anything, and a week of thin data will make a good tool look wrong and a bad tool look plausible.
Ad Creative Analysis, Generation and Testing Tools (Not Reporting)
Several tools get pitched as ad reporting platforms while doing a different job well. They are worth knowing, and worth reading about somewhere that compares them against their actual peers.
Element-level creative analysis. If your question is why a creative worked rather than how to report on it, see our guide to ad creative analysis tools.
Creative generation. AdCreative.ai and similar platforms produce assets rather than reporting on them. See AI ad generation tools.
Creative testing. Marpipe structures multivariate experiments rather than reporting on live spend. See creative testing tools.
Competitor ad research. Foreplay's library side, and tools like it, are an input to creative strategy rather than a reporting layer. See ad spy and competitor research tools.
Diagnosing why a number moved. If you already have reporting and need the explanation, see which AI tools explain your ad performance.
Hook-level analysis at portfolio scale. See ad creative analysis tools.
Marketing analytics and attribution platforms. GA4, Adjust and the wider measurement stack sit in marketing analytics platforms.
Should You Buy a Connector, an MMP Module or a Creative Reporting Platform?
The market has segmented cleanly, and the decision is simpler than the number of vendors suggests. Decide whether you need the data collected, the data attributed, or the creative explained.
If the problem is collection, a connector is the cheapest correct answer, and Supermetrics at $39 per month or Porter Metrics at roughly $15 per account will do more for you than any platform on this list. If the problem is that nobody trusts the numbers, fix the attributed layer first through your MMP's creative module or Northbeam. If the problem is that you can see which ad won and still cannot say why, that is the creative layer, and it is where most of the recoverable waste sits.
For teams in that third case, Segwise is the most complete starting point on the criteria this guide judged against: element-level tagging across 15+ ad networks and all five supported MMPs, mapped to whatever metric you optimize for, with fatigue alerting, client-ready dashboards and reports, MCP and warehouse access, and generation that turns the winning patterns back into creative. The 7-day free trial imports up to two weeks of your history automatically, which is enough to see whether the tag-to-metric mapping holds up on your own data before you commit to anything.
Frequently Asked Questions about Ad Reporting Tools
What is the difference between an ad reporting tool and a creative reporting tool?
An ad reporting tool collects campaign data and presents it: spend, impressions, clicks, CPI, usually across several networks, usually in a dashboard or a client report. A creative reporting tool reads the asset itself, tags what is inside it, and maps those tags to performance, so it can tell you that your fast-cut hooks outperform your testimonial hooks rather than that ad 4 beat ad 7. Supermetrics, Funnel.io and Whatagraph are the first kind. Segwise, Motion, Superads and VidMob are the second. Above roughly $50k of monthly spend, most teams run one of each.
Do I need a creative analytics tool if I already use Funnel.io or Supermetrics?
Yes, because Funnel.io and Supermetrics are data connectors. They solve the problem of getting the raw data into one place. They do not analyze the creative content. You still need a tool or a manual process to tag the creative elements, hook, format, offer, and map them to performance. That step is where the hours go, and a platform like Segwise automates it.
Why is it important for a creative reporting tool to integrate with all five supported MMPs?
Because ad network data is often modeled or estimated. MMPs (AppsFlyer, Adjust, Branch, Singular and Kochava) provide the final attributed LTV and ROAS. For creative reporting to be trustworthy, the creative data has to be unified with validated attribution data rather than with what the network says about itself.
How does AI-powered creative tagging save time?
It removes the manual categorisation of every ad with tags like "UGC style", "fast-paced video", "on-screen text" or "character X". Platforms with multimodal AI, such as Segwise, apply those tags by analyzing the video, audio and text automatically, producing a structured, searchable dataset in minutes rather than days.
Which type of platform is best for an agency managing 20+ clients?
Prioritize multi-client management, easy report sharing and flexible data handling. For the reporting factory itself, Whatagraph, AgencyAnalytics at $20 per client per month, or Improvado handle volume well. For creative reporting on top, Foreplay Agency at $459 per month gives you white-labeled benchmarked reports for ten brands, and Segwise gives you element-level analysis with a multi-brand workspace so a winning pattern found on one client is reusable on the next.
Can these tools white-label reports for clients?
Most of the agency-focused ones can. Foreplay Lens produces white-labeled links with optional password protection, Whatagraph and AgencyAnalytics offer client-branded reports and portals, Porter Metrics offers fully white-label dashboards with your own logo and colours, and Madgicx and Segwise both support shareable client reporting. Check whether white-labeling is on the tier you priced rather than on the plan above it.
Do I need strict naming conventions to get useful creative reporting?
Not any more, though good naming still helps. Older reporting tools depend entirely on disciplined naming or manual metadata, which is why they break the moment a new buyer joins. Platforms that use visual and audio recognition, such as Segwise and Superads, tag creatives from the asset itself, so a badly named ad still reports correctly.
Is it possible to track playable ad performance with these tools?
Most ad reporting platforms cannot read the interactive elements inside a playable ad unit. Segwise is the only platform in this guide that tags playable (interactive) ads with the same multimodal AI it applies to video and static, which lets mobile game studios analyze which gameplay mechanics or interactive moments drive installs and retention.
What is the biggest risk of relying solely on native ad network reporting?
Siloed data and invalid comparisons. Meta and Google only show you their own numbers, measured their own way, with no unified cross-platform view and no easy path to MMP attribution. That forces creative decisions on incomplete and often unattributed data, which is how budget ends up concentrated behind an ad that only looks like the winner.
How much do ad reporting and creative reporting tools cost in 2026?
Pricing spans a very wide range. Connectors are the cheapest entry point: Porter Metrics from about $15 per connected account per month, Supermetrics from $39 per month billed yearly, Windsor.ai from $19, and Looker Studio free. Agency reporting suites run from $20 per client per month (AgencyAnalytics) to EUR 699 per month (Whatagraph Max). Creative reporting platforms sit in the middle: Superads at $125 per month, Motion at $750, Foreplay Lens from $175. Attribution and enterprise platforms are the top: Northbeam from $1,500 per month, Funnel.io from $300, Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month. AppsFlyer Creative Optimization, Singular Creative IQ, VidMob, CreativeX and Adverity all quote custom pricing. Always confirm current pricing with the vendor, because several of these repriced substantially in the last year.
Why do many creative reporting tools require custom enterprise pricing?
Because their cost is driven by things a price list cannot capture: daily ad spend, the number of creative assets that need AI tagging, the number of brands or apps, and how much history has to be imported. A platform tagging 50 creatives a month and one tagging 5,000 are not the same product to run, so vendors quote against scale.
How long does it take to get an ad reporting tool live?
It depends on the layer. Connector and dashboard tools are usually minutes per source, and Whatagraph or DashThis can produce a first report in an afternoon. Creative reporting platforms with no-code integrations take about five minutes to connect a network, and ten to fifteen minutes to connect everything including your MMP. Warehouse-grade platforms like Funnel.io and Improvado are data projects measured in days to weeks, usually with a scoping call first. Then allow two weeks of live spend before the creative-level output is worth acting on.
What should a large advertiser look for that a smaller team does not need?
Role-based access so creatives, buyers and leadership each see the right slice, hierarchical white-labeled reporting by brand, market and region, a multi-brand workspace with one shared tagging taxonomy, fatigue alerting that works across thousands of creatives at once, and export or MCP access so finance and analytics can use the same dataset outside the tool. None of those matter at one brand and 30 creatives. All of them decide whether reporting scales past ten.