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What is a Demand-Side Platform (DSP)? A Complete Guide

What is a Demand-Side Platform (DSP)? A Complete Guide

You’re burning budget across dozens of ad networks, tweaking bids by hand, and still missing the pla..

Observability

Shobhit Gupta · May 22, 2025 · 14 min read
What is a Supply-Side Platform and its Importance

What is a Supply-Side Platform and its Importance

Observability

Angad Singh · May 20, 2025 · 12 min read

How to Optimize UA Budget Allocation In Mobile Advertising in 2025

How to Optimize UA Budget Allocation In Mobile Advertising in 2025

Observability

Angad Singh · May 5, 2025 · 23 min read

Mobile Gaming App User Retention Strategies and Benchmarks

Mobile Gaming App User Retention Strategies and Benchmarks

Observability

Angad Singh · Feb 7, 2025 · 11 min read

Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Observability

Angad Singh · Feb 5, 2025 · 12 min read

Privacy Sandbox on Android: A Complete Guide

Privacy Sandbox on Android: A Complete Guide

Observability

Shobhit Gupta · Jan 27, 2025 · 8 min read

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