Best Creative Analytics Platform for Large Advertisers in 2025

Are you still guessing which ads actually drive user growth? In 2025, large advertisers can’t rely on guesswork. With thousands of creatives running across platforms like Facebook, TikTok, and Google, you need data on which hooks, visuals, and CTAs drive installs, signups, and app downloads.

The best creative analytics platforms now show you exactly what actually works. With deep insights, these platforms help UA and growth teams stop the scroll and scale what converts. Without this clarity, you're wasting spend on underperforming creatives.

So, if you are also tired of jumping between dashboards and still not knowing what’s driving installs? This blog covers the top creative analytics platforms built specifically for large advertisers.

Key Takeaways

• In 2025, large advertisers can no longer rely on guesswork; creative analytics platforms reveal which ad elements truly drive installs and user growth.

• These tools help you cut underperforming ads early, reduce waste, and speed up creative testing cycles across platforms like Facebook, TikTok, and Google.

• Segwise stands out with Tag-Level Creative Element Mapping and unified ROAS/CPA/LTV data, all built to scale high-performance UA campaigns.

• Other top platforms, such as Motion, Blueprint, Darwin, and AdSkate, offer useful features, but Segwise delivers end-to-end creative clarity tailored for mobile games, DTC, and app brands.

Why Large Advertisers Need Creative Analytics Platforms

Creative analytics platforms are tools that track and analyze how each element of your ad creative impacts performance metrics such as install rate, CTR, and ROAS.

Here are the reasons why a creative analytics platform is essential for you in 2025:

• You can finally see what’s working, and why: No more guessing which hook or product shot drove installs. Gain deep insights into the creative elements that actually attract new users.

• Stop wasting budget on underperforming ads: Automatically surface losing creatives so you can cut them quickly before they burn your budget.

• Speed up your creative testing cycles: When you know what works, your team can produce and test smarter variants faster, without starting from scratch every time.

• Avoid creative fatigue before it hurts your UA performance: Track when ads start declining and replace them proactively to keep your install volume steady.

• Get a unified view across platforms: Instead of jumping between TikTok, Meta, Google, CDP, and MMP dashboards, get all your performance insights in one place with creative tagging built in.

To turn insights into impact, the right platform makes all the difference.

Also Read: Understanding the Future and Basics of Creative Analytics in Gaming Apps

Top Creative Analytics Platforms for Large Advertisers

When you're managing high-spend, high-scale ad campaigns, picking the right creative analytics platform can be the difference between scaling fast and wasting thousands on guesswork. The best platforms don’t just show performance, they help you act on it.

You need a tool that tells you which creatives to scale, which to cut, and which to test next, all with a clear link to user acquisition goals.

Here are the top creative analytics platforms large advertisers are using to grow in 2025:

1. Segwise

Segwise is an AI-powered creative analytics platform built for large advertisers and UA teams managing high-volume campaigns across Facebook, TikTok, Google, and other major ad networks. It centralizes creative performance data, automatically tags every ad element using multimodal AI, and connects those insights to key acquisition metrics such as ROAS, CPA, IPM, and LTV.

Designed for clarity, speed, and scale, Segwise replaces the manual spreadsheets and fragmented dashboards that slow down decision-making for enterprise growth teams.

Key Features

• Unified Creative Intelligence Hub: Bring together creative-level ROAS, CPA, LTV, and conversion data from all ad networks into a single, organized view. Say goodbye to platform-hopping and manual report merges.

• Tag-Level Creative Element Mapping: Segwise’s multimodal AI breaks down every creative into its core elements (hooks, visuals, dialogues, audio, overlays) and reveals which combinations consistently drive new users and conversions.

• Custom Dashboards and Automated Reporting: Create tailored dashboards for each brand, region, or product line. Automate report distribution across teams with stakeholder-specific access: ideal for organizations managing multiple departments or external partners.

• Studio View for Multi-Brand Portfolios: Manage dozens of apps, games, or brands in one workspace. Switch between projects instantly, maintaining consistent tagging logic, KPIs, and creative taxonomies across all teams.

• No-Code Integrations: Connect seamlessly with major ad networks, MMPs, and CDPs - no engineering or API setup required. Syncs automatically with your existing measurement ecosystem for end-to-end visibility.

How Segwise helps large advertisers

Segwise is built for high-spend, fast-moving teams that need clarity and collaboration at scale. It brings marketing, creative, and analytics functions together in one synchronized system.

• Role-Based Access: Assign permissions by role—view for creatives, edit for buyers, full control for leadership—keeping collaboration secure across teams and regions.

• Automated, Hierarchical Reporting: Generate white-label reports filtered by brand, market, or region, with automated sharing and built-in governance.

• Early Fatigue Alerts: Detect performance drops across thousands of creatives before ROI declines, so teams can refresh assets proactively.

• Cross-Campaign Visibility: Track every ad’s journey—from launch to fatigue—across networks and markets, reducing analysis time and spend duplication.

Segwise turns complex, multi-brand operations into a unified, insight-driven system that keeps campaigns consistent, efficient, and scalable.

Pricing

Segwise offers a free trial, with custom pricing available after the trial period.

2. Motion

Motion is a visual‑first creative analytics platform managing social ads. It pulls in creative assets and performance data across multiple networks (Meta, TikTok, YouTube, LinkedIn) and surfaces patterns and reports, enabling you to make better creative decisions at scale. However, AI Tagging is only available for Meta creatives.

Key Features

• One Dashboard for All Metrics: Motion centralizes creative ad performance data across platforms in one place for easy tracking and insight generation.

• Automatic Grouping & Pattern Discovery: It groups similar creatives together, shows top‑performers side by side, and highlights formats or themes that consistently win, helping you scale what works faster. 

• AI‑Assisted Insights & Creative Strategy Support: Motion provides AI‑based recommendations, competitor ad tracking, and visual reports to help your team move from data to action in your creative workflow.

How Motion helps large advertisers

For advertisers, Motion helps simplify creative reporting and visualize performance trends across social channels. It reduces manual work and highlights which formats or themes resonate most with audiences. However, its insights remain surface-level, focusing on visual comparisons rather than granular, cross-platform performance data. It’s best suited for creative teams that need quick inspiration and campaign summaries rather than deep, enterprise-scale analytics.

Pricing

• Starter Plan ($250/month): For smaller brands spending up to $50k/month. Includes AI tags, creative analytics, ad leaderboard, unlimited seats & ad accounts.

• Pro Plan (Custom Pricing): For brands spending over $50k/month. Adds advanced features like personalized onboarding, attribution integration, and unlimited guest access.

• Growth Plan (Custom Pricing): For high-growth brands spending over $250k/month. Includes all Pro features plus deeper analysis support and tailored onboarding for large-scale operations.

3. Blueprint

Blueprint platform that unifies data across more than 50 ad platforms to deliver actionable recommendations on where to spend your next million and how much return to expect.It promises to increase return on ad spend (ROAS) by around 30-40% within about 90 days.

With Blueprint automated campaign analysis, you can make confident budget decisions rather than relying on guesswork. However, for all features, you need to pay a slightly higher price.

Key Features

• Plug-and-Play Source of Truth: Combines data from every platform into a single view, giving you immediate clarity on what’s working no manual setup required.

• Daily Actions That Move the Needle: Offers real-time media buying recommendations, including budget shifts, that drive 30–40% better ROAS than manual decisions.

• Predict the Halo Effect: Tracks non-attribution signals across the funnel and forecasts impact with 95% accuracy, giving you a clearer picture of each campaign’s full influence.

How Blueprint helps large advertisers

For advertisers, Blueprint helps unify spend data across multiple platforms and provides real-time recommendations for reallocating budgets. It simplifies decision-making with predictive models that estimate the impact of each adjustment. However, its strength lies more in financial optimization than creative insight. The platform’s higher pricing and focus on budget forecasting make it better suited for finance or media-planning teams than for creative performance management.

Pricing

• Reporting Only plan ($2,050/month): includes dashboards, unified data for all digital media buys.

• AI Insights plan (% of ad spend per month): Includes cross-channel analytics, influencer management, and AI recommendations. 

• Enterprise plan (Custom pricing): for > $50 M ad spend, includes advanced media (CTV, linear, podcasts), affiliate & near‑digital support. 

4. Darwin

Darwin is a creative analytics platform that helps advertisers identify what elements in their ad creatives are actually driving performance. It analyzes existing campaigns to surface actionable insights that inform smarter creative testing.

However, its integration breadth and cross‑channel capabilities may be more limited compared to other platforms, which could affect scalability for large advertisers.

Key Features

• Darwin Index: Aggregates performance data across a network of advertisers to identify what’s working at a macro level, industry-wide.

• Custom Creative Tracking (Stay in Control): Enables advertisers to track creative performance based on brand-specific categories like format, tone, text size, and more.

• Creative Studio Access: Offers access to a network of curated creative professionals, enabling brands to implement insights from analytics directly into real-world ad creatives on the platform.

How Darwin helps large advertisers

For advertisers, Darwin offers clear visibility into which creative elements drive performance and provides benchmarks drawn from its wider network. It’s a useful platform for exploring creative direction and testing concepts in controlled environments. However, it’s more suited to smaller teams or early-stage scaling since its integrations, automation depth, and cross-channel visibility remain limited compared to enterprise-grade analytics needs.

Pricing

Provides a 30-day free plan, while information on other plans is not publicly available.

5. AdSkate

AdSkate Creative Analytics is a platform that enables advertising teams to evaluate and optimize their creative assets with speed, claiming up to 5 times faster insights than the industry standard.

It offers features like actionable recommendations on which creative attributes are driving performance and identifies overspending on weaker assets, allowing budgets to be reallocated to stronger ones. However, it doesn’t provide direct MMP integrations.

Key Features

• AI‑Powered Revenue Optimization: Automatically shows which creatives are wasting budget and which are outperforming, enabling you to reallocate spend quickly. 

• Chat Interface for Insights: Via a plain‑language chat tool, you can ask questions like “Which image tone has the highest CTR?” and get instant answers.

• Privacy‑First, Cross‑Channel Creative Analysis: Analyzes thousands of videos and images, works across platforms, and complies with GDPR/CCPA (no reliance on cookies or first‑party user data). 

How AdSkate helps large advertisers

For advertisers, AdSkate delivers fast, AI-powered insights into which creative attributes correlate with stronger engagement. Its chat-based interface and rapid analysis make it approachable for teams that want quick answers without complex setup. Still, the lack of direct MMP integrations and limited enterprise automation means it’s better for snapshot analysis than continuous, large-scale performance tracking across multiple ad networks.

Pricing

Pricing detail is not listed publicly on the platform’s website.

Why Segwise is the Ideal Solution 

When you’re managing large-scale ad campaigns across mobile games, DTC brands, or subscription apps, you need more than just a simple dashboard; you need a platform that helps you take fast, data-backed action to acquire more users. Segwise is purpose-built for that.

It provides creative analytics across multiple apps, games, or brand ad campaigns. You get creative-level ROAS, CPA, LTV, and conversion data from all your ad platforms in one unified view. With insights from Facebook, Google, TikTok, and more, you can quickly scale the ads that perform better and pause the ones that don’t.

Here are real user impressions you can reference to understand why Segwise stands out:

Andrew – Founder at Mega Rewards

“Segwise has become our single source of truth for all creative data across 5 ad networks and our MMP. Our creative design team now has direct creative tag-level visibility they didn’t have before, giving them real-time access to close the loop on performance. Now our team makes high-converting creatives backed by data without waiting on feedback from media buyers.”

Nick Cullen – UA & Growth Professional, Mode Mobile

“Segwise has eliminated our creative tracking bottleneck. We are now able to understand the impact of our creative variables without the hassle of manually tagging them. We also get automated fatigue tracking across every ad network – our team's time has been saved from data compilation to actual creative strategy, allowing us to scale our app faster.”

Simardeep – Performance Marketing Specialist & Creative Strategist, Influence Mobile

“We've been able to use Segwise to fully streamline our Creative Tagging and Analytics. The AI tagging has been very helpful in reducing our manual workload and has helped us make winning creative iterations faster!”

Because of these strengths, Segwise doesn’t just give you data; it empowers your team to act faster and scale smarter.

Also Read: Segwise vs MagicBrief: Why Segwise.ai Leads Creative Analytics?

Conclusion

Creative analytics has become essential for large advertisers running performance-driven campaigns across mobile games, DTC brands, and subscription apps. The top platforms help growth teams understand exactly which creative elements drive user acquisition. The right platform can be the difference between growth and wasted spend.

Among all the platforms, Segwise stands out as a purpose-built creative analytics solution designed to meet the needs of advertisers. With features such as advanced tag-level mapping and unified cross-platform reporting, it enables teams to shift from gut-driven decisions to data-backed action.

So, are you ready to see it in action? Start your free trial today and experience how fast, accurate creative analytics can accelerate your UA strategy.

FAQs

1. What is the difference between traditional ad analytics and creative analytics? 

Traditional ad analytics focuses on metrics such as impressions, clicks, and cost per acquisition, whereas creative analytics breaks down the creative elements (including visuals, hooks, CTAs, and format) to understand why certain ads perform better.

2. Can creative analytics platforms support teams running multiple brands, apps, or game titles simultaneously? 

Yes, many platforms are designed to handle multi‑project portfolios, offering unified dashboards across brands or apps so you can manage creative performance at scale rather than in silos.

3. Are creative analytics platforms useful even if my attribution tracking is weak?

Yes, by focusing on the creative side (which you fully control), they offer actionable insights even when full-channel attribution is challenging due to privacy or tracking limitations.