Did you know mobile gaming is expected to grow to $103 billion by 2027? This surge underscores the intensified competition among developers to capture the users' attention. Now, User acquisition (UA) strategies are shifting toward using AI-generated User-Generated Content (UGC) video ads to effectively engage potential players.
By creating UGC ads with AI, developers can create authentic, relatable content that resonates with their target audience, driving higher engagement and installs. So, are you finding it increasingly challenging to create authentic and engaging video ads that resonate with your target audience?
Many mobile game marketers struggle with producing high-quality UGC-style videos at scale without incurring substantial costs. This blog examines the top AI tools available to simplify the creation of compelling UGC video ads, enabling you to efficiently enhance your user acquisition efforts.
What are AI UGC video ads?
UGC video ads simulate authentic player experiences, including gameplay walkthroughs, reactions, and testimonials. These are often generated by AI platforms that create realistic avatars, scripted scenarios, and natural-sounding voiceovers without the need for live actors or video shoots.
These videos are typically produced using AI tools that replicate user interactions, providing an authentic feel without requiring your actual participation. However, some AI-generated avatars may lack the nuanced emotional expression of real humans, which can sometimes impact ad relatability.
With AI-driven UGC video ads, you can test multiple creative approaches quickly to discover which clips drive the most installs. The genuine, player‑style format grabs attention and encourages more clicks and downloads. This scalable method fuels user acquisition by delivering engaging ads to a broader audience at minimal cost.
Why Do UGC Video Ads Matter:
Authenticity: Players are more likely to engage with content that feels genuine. UGC video ads mimic real user experiences, fostering trust and relatability, which can lead to higher conversion rates.
Scalability: AI-powered tools enable the rapid creation of diverse ad creatives. This scalability allows marketers to test various ad formats and messages, thereby optimizing campaigns for improved performance across different audiences.
Cost-Effectiveness: Traditional video production can be resource-intensive. UGC video ads reduce the need for extensive shoots and editing, lowering production costs and enabling more frequent ad testing and iteration.
Now that we understand the importance of UGC video ads, let's explore the top AI tools that can help you create UGC video ads for your mobile games.
Also Read: Effective Strategies and Examples for UGC Ad Creatives
Top AI Tools for UGC Video Ad Creation
1. Creatify
Creatify is an AI-driven platform that transforms product URLs into authentic, UGC-style video ads. By analyzing product pages, Creatify generates multiple video variations featuring lifelike AI avatars, enabling mobile game marketers to produce engaging ads without the need for filming or editing.
The platform offers mobile gaming marketers an efficient and scalable solution for creating engaging UGC-style video ads. By using its automation and customization features, you can enhance your user acquisition campaigns and drive better results.
Key Features
URL-to-Video Automation: Input your game URL, and Creatify generates 5–10 video ads in seconds.
AI Avatar Library: Access over 700 lifelike avatars with natural expressions and lip-syncing.
Custom Scripts: Utilize AI-generated scripts tailored to your game's features and target audience.
Multilingual Support: Create ads in 29 languages, expanding your reach to global audiences.
Batch Mode: Produce multiple video variations simultaneously, ideal for A/B testing and scaling campaigns.
Pros
Rapid Production: Generate high-quality video ads in minutes, accelerating campaign timelines.
Cost-Effective: Eliminate the need for expensive video production teams.
Scalability: Easily create multiple ad variations to test different creatives and optimize performance.
User-Friendly: No prior video editing experience required; intuitive interface for seamless ad creation.
Performance Optimization: Utilize AI-driven insights to enhance ad effectiveness.
Cons
Free Plan Limitations: The free plan offers limited features and includes watermarked videos.
Credit Expiry: Unused credits may expire, potentially affecting long-term planning.
Advanced Features Access: Some advanced features are only available in higher-tier plans.
2. Arcads
Arcads is an AI-driven platform designed to transform text scripts into high-quality, user-generated content (UGC) style video ads. Leveraging a library of over 300 customizable AI actors, Arcads enables mobile game marketers to produce engaging video ads quickly and cost-effectively, eliminating the need for traditional video production resources.
Key Features
AI Actor Library: Access to over 300 diverse AI actors representing various demographics and settings.
Script-to-Video: Input your script, and Arcads generates a complete video ad with AI actors delivering your message.
Multilingual Support: Create video ads in 35 languages, expanding your reach to global audiences.
Green Screen: Place AI actors in various backgrounds to align with your game's theme.
Speech-to-Speech Technology: Adjust AI actors' voices, tone, and speed to perfectly align with your brand's messaging, enhancing the authenticity of the ads.
Pros
More Creative Variants: Easily generates multiple ad versions to combat creative fatigue.
Cost-Effective: Eliminate the need for expensive video production teams, reducing overall marketing costs.
Easy Scaling Across Markets: Adapts videos quickly for different regions, languages, or audiences.
Reliable Output Quality: Ensures consistency and precision in every video generated.
Performance-Driven Iteration – Allows rapid updates and testing based on ad performance insights.
Cons
Limited Free Access: No free trial available; users must subscribe to a paid plan to access features.
Video Length Restrictions: Certain plans have limitations on video lengths, which may not suit all campaign needs.
Customization Limitations: Advanced editing features may require additional tools or software.
3. UGC Ads AI
UGC Ads AI is an advanced platform that leverages artificial intelligence to transform product links into engaging, user-generated content (UGC) style video ads. Designed for marketers in the mobile gaming industry, it enables rapid creation of authentic-looking video ads without the need for traditional filming or influencer collaborations.
Key Features
AI Actor Library: Access to 500+ lifelike AI actors representing diverse demographics and settings.
Script-to-Video Automation: Input your script, and the platform generates a complete video ad with AI actors delivering your message.
Multiple Editing Styles: Choose from 12+ editing styles, including raw UGC, to match your brand's tone.
Scene Customization: Select from a range of backgrounds, including outdoor settings and professional studios.
Full Ownership: Obtain complete rights to the generated content without additional fees.
Pros
Fast turnaround: Create high-quality UGC video ads in under 15 minutes, enabling rapid campaign deployment and testing.
Scalable A/B testing: Quickly produce multiple variations (different scripts, actors, styles) and test what works best, boosting optimization speed and ROI.
Consistent brand messaging: Maintain tone, script style, and visual aesthetic across all ad variations without dependence on variable output from multiple creators.
User-Friendly Interface: No prior video editing experience required; intuitive platform for seamless ad creation.
Data-Driven Insights: Leverage predictive analytics to focus on top-converting content.
Cons
Dependence on AI: While AI actors are realistic, they may lack the nuanced authenticity of human influencers.
Learning Curve: New users may need some time to become familiar with the platform's features.
Limited Advanced Editing: Advanced video editing features may require integration with other tools.
4. VEO3
VEO3 is an advanced AI-powered platform developed by Google DeepMind, designed to generate high-quality, short-form videos from text prompts. Leveraging Google's Flow and Vertex AI technologies, VEO3 enables marketers to create cinematic-quality video ads with synchronized audio, making it an ideal tool for mobile game user acquisition campaigns.
Key Features
Text-to-Video Generation: Create videos up to 8 seconds long from simple text descriptions, ideal for platforms like TikTok and YouTube Shorts.
Native Audio Integration: Automatically adds sound effects, ambient noises, and dialogue to enhance video engagement.
Realistic Lip Sync: Ensures that character speech matches mouth movements for lifelike results.
Multi-Input Prompts: Generate videos using text descriptions or image references.
Available on Vertex AI: Enterprise users can access VEO3 via Google's Vertex AI platform for scalable video generation.
Pros
High-Quality Output: Generates 1080p videos with realistic visuals and audio.
Fast Production: Create videos in minutes, accelerating campaign timelines.
User-Friendly Interface: Designed for users without extensive video editing experience.
Cost-Effective: Reduces the need for expensive video production teams.
Scalability: Easily create multiple video variations to test different creatives and optimize performance.
Cons
Video Length Limitation: Currently, videos are limited to 8 seconds, which may not meet the needs of all campaigns.
Subscription Required: Access to VEO3 requires a subscription to Google's AI Pro or Ultra plans.
Limited Access: Currently, VEO3 is available in select countries, and access may be restricted in certain regions.
Let's look at how AI tools can create effective UGC-style ads for mobile games.
Example: Using AI to Create UGC-Style Ads for Mobile Games
Can AI Create UGC-Style Ads That Work?
A creative experiment was conducted to test a simple idea. What if a proven, high-performing video ad could be recreated in a UGC-style format using AI tools?
The Setup:
Game: Doomsday by IGG
Original Ad: 10.9M+ impressions
Objective: Reimagine the same concept as an AI-generated “fake UGC” video without any real actors or production shoots.
The Creative Direction:
Using the Borscht Godmode Framework, the ad focused on what drives engagement in this game:
A desire for tension, emotional stakes, and the immersive experience of surviving in a crumbling world.
Based on this, the team built the narrative around:
Main Character: a teenage girl—relatable, vulnerable, defiant.
Scene: an abandoned store, filled with dust and eerie silence.
Narrative: a desperate scavenger hunt, where time is running out.
Tools Used:
ChatGPT: for scripting and narrative direction
Veo 3: for AI-generated visuals
ElevenLabs: for voiceover, ambient sound, and effects
The output serves as a proof that AI can now simulate UGC-style video ads convincingly enough for early testing and iteration, without requiring live production.
To ensure your AI-generated UGC ads deliver the best results, it's essential to follow a set of best practices.
Best Practices for Implementing AI-Generated UGC Ads
AI-generated User-Generated Content (UGC) has become a cornerstone of mobile game user acquisition strategies. To maximize the effectiveness of these AI-driven ads, consider the following best practices:
Maintain Authenticity: Ensure AI-generated content mirrors real user experiences to build trust and resonate with players. Authentic-feeling ads foster a deeper connection with the audience.
Test and Iterate: Regularly A/B test different ad creatives to identify what works best. Experiment with various scripts, AI avatars, and video formats to determine what resonates most with your target audience.
Monitor Performance: Use analytics to track key performance indicators such as Cost Per Install (CPI) and Return on Ad Spend (ROAS). This data-driven approach enables informed decision-making and facilitates timely adjustments to campaigns.
Stay Updated: Stay informed about the latest AI advancements to leverage new features and tools. Regularly update your knowledge of the latest AI advancements and UGC trends to leverage new features and tools effectively.
Also Read: A Guide for Creating High-Converting UGC Ads for Mobile Games
Conclusion
AI-generated User-Generated Content (UGC) video ads have become a crucial element in mobile game user acquisition. As the mobile gaming industry continues to grow, leveraging AI tools to create authentic, relatable content can significantly enhance user engagement. Tools like Creatify, Arcads, UGC Ads AI, and VEO3 simplify the process of producing high-quality UGC ads, allowing marketers to optimize campaigns at scale.
To further simplify your user acquisition efforts, consider integrating Segwise into your strategy. Segwise is an AI-powered platform explicitly designed to automate creative tagging and provide deep insights to help you make data-driven decisions and improve Return on Ad Spend (ROAS).
So, are you ready to optimize your ad campaigns and boost user acquisition? Start your 14-day free trial today!
FAQs
1. How do AI tools streamline UGC video ad creation?
AI tools automate various aspects of UGC video ad creation, including scriptwriting, video production, and voiceover creation. This automation reduces production costs and time, allowing for rapid testing and iteration of ad creatives.
2. What are the future trends in AI-generated UGC ads for mobile gaming?
Future trends include the development of more advanced AI avatars with improved realism and emotional expression, enhanced personalization capabilities, and deeper integration with social media platforms. As AI technology continues to evolve, we can expect even more sophisticated tools that enable marketers to create highly engaging and effective UGC ads at scale.
3. Can AI-generated UGC videos be customized to match my game's branding?
Yes, many AI tools offer customization options that allow you to align the generated UGC videos with your game's branding. You can adjust elements like script content, visual style, and audio to ensure consistency with your game's identity and messaging.
4. What are the cost implications of using AI tools for UGC video creation?
The cost of using AI tools for UGC video creation varies depending on the platform and the features offered. These costs are generally lower than traditional video production methods, making AI tools a cost-effective option for mobile game marketers.
