Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability
Mobile games often show ads that look exciting but don't match the real game. When players download these games, they find something very diff..
Marketing
Steps To Mastering The Creative Workflow Process In Gaming App Marketing
Brijesh Bharadwaj · Feb 21, 2025 · 14 min read
Analyzing And Measuring Campaign Performance Metrics And Strategies
User Acquisition
Angad Singh · Feb 21, 2025 · 10 min read
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI
Angad Singh · Feb 21, 2025 · 6 min read
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks
Angad Singh · Feb 20, 2025 · 9 min read
Top Mobile Measurement Partners (MMPs) in 2025
Angad Singh · Feb 19, 2025 · 11 min read
Marketing Mix Modeling Made Simple for Game and App
Angad Singh · Feb 18, 2025 · 5 min read
Power of Creative Ads in Mobile Games & App Marketing
Angad Singh · Feb 18, 2025 · 6 min read
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It
Brijesh Bharadwaj · Feb 18, 2025 · 12 min read
Unlocking Creative Insights: A Game-Changer in Mobile App Marketing
Angad Singh · Feb 12, 2025 · 6 min read
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance
What is Ad Fatigue? Know, Spot, and Fix!
Angad Singh · Feb 11, 2025 · 5 min read
Mastering the Power of Incrementality in Mobile Games and App Marketing
Angad Singh · Feb 11, 2025 · 8 min read
Strategies to Increase Mobile Gaming App Retention
Angad Singh · Feb 11, 2025 · 16 min read
Mobile Gaming App User Retention Strategies and Benchmarks
Observability
Angad Singh · Feb 7, 2025 · 11 min read
Understanding ROAS in Google Ads: A Simple Guide
Angad Singh · Feb 5, 2025 · 12 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
Angad Singh · Feb 5, 2025 · 9 min read
Incrementality: What is it & why is it important?
Resource
Brijesh Bharadwaj · Feb 4, 2025 · 6 min read
Understanding the Difference between ROAS and ROI in Marketing
Angad Singh · Jan 27, 2025 · 8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Brijesh Bharadwaj · Jan 27, 2025 · 11 min read
