Tag: Performance Marketing

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What Is an Ad Intelligence Solution and Why It Matters

What Is an Ad Intelligence Solution and Why It Matters

Brijesh Bharadwaj • 12 min read •
A Complete Guide to Modern Ad Creative Testing

A Complete Guide to Modern Ad Creative Testing

Brijesh Bharadwaj • 18 min read •
How to Optimize Meta Ads Creatives for Better Results

How to Optimize Meta Ads Creatives for Better Results

Brijesh Bharadwaj • 17 min read •
A Complete Guide to Creative Optimization for Snapchat Ads

A Complete Guide to Creative Optimization for Snapchat Ads

Brijesh Bharadwaj • 14 min read •
How To Unify Scattered Creative Data: From Spreadsheet Hell to Creative Intelligence

How To Unify Scattered Creative Data: From Spreadsheet Hell to Creative Intelligence

Shobhit Gupta • 6 min read •
TikTok Ads Dashboard: Best Practices and Metrics That Matter  in 2026

TikTok Ads Dashboard: Best Practices and Metrics That Matter  in 2026

Brijesh Bharadwaj • 16 min read •
Maximize Engagement with Creative Optimization for TikTok Ads

Maximize Engagement with Creative Optimization for TikTok Ads

Brijesh Bharadwaj • 15 min read •
ChatGPT Ads 2026: The Comprehensive Guide to OpenAI’s New Advertising Ecosystem

ChatGPT Ads 2026: The Comprehensive Guide to OpenAI’s New Advertising Ecosystem

Angad Singh • 7 min read •
The Rise of Creative Intelligence: Why 2026 Performance Marketing is Creative-First

The Rise of Creative Intelligence: Why 2026 Performance Marketing is Creative-First

Brijesh Bharadwaj • 8 min read •
The Creative Testing Roadmap: Strategies to Drive High-Impact Ad Campaigns

The Creative Testing Roadmap: Strategies to Drive High-Impact Ad Campaigns

Brijesh Bharadwaj • 16 min read •
Performance Marketer's Guide to a Data-Driven Creative Brief: Frameworks from Agency Strategists

Performance Marketer's Guide to a Data-Driven Creative Brief: Frameworks from Agency Strategists

Angad Singh • 12 min read •
The 24 Best AI Tools for Performance Marketers in 2026

The 24 Best AI Tools for Performance Marketers in 2026

Angad Singh • 24 min read •
AI-Powered Creative Testing: The Modern Performance Marketing Framework for 2026

AI-Powered Creative Testing: The Modern Performance Marketing Framework for 2026

Angad Singh • 11 min read •
A Comprehensive Guide to Facebook Creative Testing in 2026

A Comprehensive Guide to Facebook Creative Testing in 2026

Brijesh Bharadwaj • 15 min read •
Beginner's Guide to Launching First Meta Ads Campaign

Beginner's Guide to Launching First Meta Ads Campaign

Brijesh Bharadwaj • 13 min read •
How to Use AI in Advertising to Boost Your Campaign Performance

How to Use AI in Advertising to Boost Your Campaign Performance

Brijesh Bharadwaj • 11 min read •
How to Build a Programmatic Advertising Strategy That Works

How to Build a Programmatic Advertising Strategy That Works

Brijesh Bharadwaj • 15 min read •
How to Launch Your First Google Ads Campaign

How to Launch Your First Google Ads Campaign

Brijesh Bharadwaj • 18 min read •
The 10 Essential AI Marketing Tools for Performance Creative Optimization in 2026

The 10 Essential AI Marketing Tools for Performance Creative Optimization in 2026

Angad Singh • 17 min read •
From Testing to Scaling: A Practical TikTok Ads Strategy Guide

From Testing to Scaling: A Practical TikTok Ads Strategy Guide

Shobhit Gupta • 17 min read •
How to Set Up Custom Events on TikTok

How to Set Up Custom Events on TikTok

Brijesh Bharadwaj • 11 min read •
The New Performance Loop: Bridging the Gap Between Generative AI Volume and Creative Intelligence

The New Performance Loop: Bridging the Gap Between Generative AI Volume and Creative Intelligence

Angad Singh • 13 min read •
Advanced Ad Analytics: What Meta Misses and How to Fill the Gaps

Advanced Ad Analytics: What Meta Misses and How to Fill the Gaps

Angad Singh • 10 min read •
Winning on Meta: The Best Tools for Testing and Scaling Ads

Winning on Meta: The Best Tools for Testing and Scaling Ads

Angad Singh • 16 min read •
How to Set Up Custom Events on Meta Ads

How to Set Up Custom Events on Meta Ads

Angad Singh • 12 min read •
7 Essential Tools for the TikTok Performance Stack (Analytics, AI, and Tracking)

7 Essential Tools for the TikTok Performance Stack (Analytics, AI, and Tracking)

Angad Singh • 16 min read •
The 7 Best Facebook Ads Analytics Tools for Performance Marketers in 2025

The 7 Best Facebook Ads Analytics Tools for Performance Marketers in 2025

Angad Singh • 6 min read •
Step-by-Step Guide to Building High Converting Demonstration Ads

Step-by-Step Guide to Building High Converting Demonstration Ads

Brijesh Bharadwaj • 12 min read •
How to SetUp Meta Events Manager for Accurate Ad Tracking in 2026

How to SetUp Meta Events Manager for Accurate Ad Tracking in 2026

Angad Singh • 9 min read •
7 Essential AI Tools for Performance Marketing Teams in 2026

7 Essential AI Tools for Performance Marketing Teams in 2026

Angad Singh • 11 min read •
Top 7 Ad Reporting and Creative Analytics Platforms for Performance Marketers (2026)

Top 7 Ad Reporting and Creative Analytics Platforms for Performance Marketers (2026)

Angad Singh • 10 min read •
Facebook Ad Budget Strategies: How to Allocate Your Daily Spend Effectively

Facebook Ad Budget Strategies: How to Allocate Your Daily Spend Effectively

Angad Singh • 13 min read •
Meta Ads Library vs Segwise Competitor Tracking: Creative Visibility With Performance Intelligence

Meta Ads Library vs Segwise Competitor Tracking: Creative Visibility With Performance Intelligence

Angad Singh • 5 min read •
How to Improve ROAS: Top Strategies to Maximize Returns

How to Improve ROAS: Top Strategies to Maximize Returns

Angad Singh • 14 min read •
Top Alison.ai Alternatives for Smarter Creative Analytics Solutions

Top Alison.ai Alternatives for Smarter Creative Analytics Solutions

Brijesh Bharadwaj • 12 min read •
Cross-Platform Ad Campaign Management: Meta, Google, TikTok & DSPs

Cross-Platform Ad Campaign Management: Meta, Google, TikTok & DSPs

Angad Singh • 10 min read •
Segwise vs Adnova: Which Creative Optimization Platform Fits Your Workflow?

Segwise vs Adnova: Which Creative Optimization Platform Fits Your Workflow?

Angad Singh • 4 min read •
How to Boost Meta ROAS in 2026 with AI-Powered Creatives

How to Boost Meta ROAS in 2026 with AI-Powered Creatives

Brijesh Bharadwaj • 14 min read •
Understanding Customer Attributes for Smarter App Marketing Success

Understanding Customer Attributes for Smarter App Marketing Success

Brijesh Bharadwaj • 15 min read •
Google Ads Benchmarks: What You Need To Know

Google Ads Benchmarks: What You Need To Know

Brijesh Bharadwaj • 8 min read •
How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

How DTC Brands Use UGC Scripts to Win on Facebook & TikTok

Brijesh Bharadwaj • 11 min read •
Google Performance Max Channel Performance Reporting Guide

Google Performance Max Channel Performance Reporting Guide

Brijesh Bharadwaj • 7 min read •
Andromeda Update and Its Marketing Impact

Andromeda Update and Its Marketing Impact

Brijesh Bharadwaj • 12 min read •
8 AI Tools Every Marketer Needs for Creative Analytics in 2025

8 AI Tools Every Marketer Needs for Creative Analytics in 2025

Brijesh Bharadwaj • 11 min read •
Tracking TikTok Ads Benchmarks: What’s a Good CTR?

Tracking TikTok Ads Benchmarks: What’s a Good CTR?

Angad Singh • 12 min read •
Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Angad Singh • 8 min read •
Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance

Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance

Shobhit Gupta • 7 min read •
Understanding Meta Andromeda for Next-Gen Ad Strategies

Understanding Meta Andromeda for Next-Gen Ad Strategies

Angad Singh • 9 min read •
Top AppsFlyer Creative Optimization Alternatives in 2025

Top AppsFlyer Creative Optimization Alternatives in 2025

Angad Singh • 7 min read •
Essential Mobile App Analytics Metrics to Track

Essential Mobile App Analytics Metrics to Track

Angad Singh • 12 min read •
Segwise vs Alison.ai: Which Creative Tool Fits Your Brand?

Segwise vs Alison.ai: Which Creative Tool Fits Your Brand?

Angad Singh • 3 min read •
Segwise vs Appsflyer Creative Optimization: Which Tool Wins in 2025?

Segwise vs Appsflyer Creative Optimization: Which Tool Wins in 2025?

Brijesh Bharadwaj • 5 min read •
Segwise vs Foreplay: Which One Is Right for You?

Segwise vs Foreplay: Which One Is Right for You?

Angad Singh • 4 min read •
Segwise vs Tryatria: Which One Should You Pick?

Segwise vs Tryatria: Which One Should You Pick?

Angad Singh • 4 min read •
Segwise vs Bestever: Which Tool Is Right for You?

Segwise vs Bestever: Which Tool Is Right for You?

Angad Singh • 3 min read •
Segwise vs Motion: Choosing the Right Creative Analytics Tool

Segwise vs Motion: Choosing the Right Creative Analytics Tool

Brijesh Bharadwaj • 3 min read •
Segwise vs Singular: Which Analytics Tool is Right for You?

Segwise vs Singular: Which Analytics Tool is Right for You?

Angad Singh • 4 min read •
Creative Tagging Tools That Can Boost Your Ad Campaign ROI in 2025

Creative Tagging Tools That Can Boost Your Ad Campaign ROI in 2025

Angad Singh • 7 min read •
How to Use AI for Marketing Optimization Success

How to Use AI for Marketing Optimization Success

Brijesh Bharadwaj • 13 min read •
A Complete Guide to Programmatic Media Buying and Advertising

A Complete Guide to Programmatic Media Buying and Advertising

Angad Singh • 17 min read •
How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

Shobhit Gupta • 8 min read •
Creative Fatigue: Understanding and Managing Ad Performance

Creative Fatigue: Understanding and Managing Ad Performance

Angad Singh • 6 min read •
Why TikTok Ads Are Not Spending: 8 Solutions

Why TikTok Ads Are Not Spending: 8 Solutions

Angad Singh • 8 min read •
How to Overcome TikTok Creative Fatigue

How to Overcome TikTok Creative Fatigue

Angad Singh • 10 min read •
Mobile App Analytics 2025: SKAN, AAK & IDFA Metrics & Tools

Mobile App Analytics 2025: SKAN, AAK & IDFA Metrics & Tools

Angad Singh • 12 min read •
Understanding Attribution Modeling in Marketing

Understanding Attribution Modeling in Marketing

Brijesh Bharadwaj • 8 min read •
Understanding Lookback Windows in Marketing Attribution

Understanding Lookback Windows in Marketing Attribution

Angad Singh • 5 min read •
Implement and Optimize Facebook Ad Tools for 2025

Implement and Optimize Facebook Ad Tools for 2025

Brijesh Bharadwaj • 5 min read •
Top Facebook Ad Tools for Effective Campaign Management

Top Facebook Ad Tools for Effective Campaign Management

Angad Singh • 5 min read •
Understanding Facebook's Aggregated Event Measurement

Understanding Facebook's Aggregated Event Measurement

Brijesh Bharadwaj • 11 min read •
Complete Guide to Instagram Ad Sizes and Specs 2025

Complete Guide to Instagram Ad Sizes and Specs 2025

Brijesh Bharadwaj • 5 min read •
Effective Ad Monetization Strategies Explained

Effective Ad Monetization Strategies Explained

Angad Singh • 12 min read •
Marketing to Gen Z: Key Strategies for 2025

Marketing to Gen Z: Key Strategies for 2025

Angad Singh • 9 min read •
Generating Successful Ad Creatives with AI

Generating Successful Ad Creatives with AI

Angad Singh • 9 min read •
TikTok Creative Center: A Practical Guide for Advertisers

TikTok Creative Center: A Practical Guide for Advertisers

Brijesh Bharadwaj • 11 min read •
Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Brijesh Bharadwaj • 10 min read •
Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Brijesh Bharadwaj • 10 min read •
Unlocking Google Ads Transparency Center: A Pro's Guide to Analyzing Competitor Ads

Unlocking Google Ads Transparency Center: A Pro's Guide to Analyzing Competitor Ads

Brijesh Bharadwaj • 7 min read •
Everything You Need To Know About Meta Business Suite For Ad Management

Everything You Need To Know About Meta Business Suite For Ad Management

Brijesh Bharadwaj • 8 min read •
Building A Winning Creative Strategy: A Step-By-Step Approach

Building A Winning Creative Strategy: A Step-By-Step Approach

Brijesh Bharadwaj • 8 min read •
Analyzing And Measuring Campaign Performance Metrics And Strategies

Analyzing And Measuring Campaign Performance Metrics And Strategies

Angad Singh • 6 min read •
Top Mobile Measurement Partners (MMPs) in 2025

Top Mobile Measurement Partners (MMPs) in 2025

Angad Singh • 12 min read •