Observability

8

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Angad Singh •13 min read•
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Angad Singh •11 min read•
What is a Demand-Side Platform (DSP)? A Complete Guide

What is a Demand-Side Platform (DSP)? A Complete Guide

Shobhit Gupta •13 min read•
What is a Supply-Side Platform and its Importance

What is a Supply-Side Platform and its Importance

Angad Singh •12 min read•
How to Optimize UA Budget Allocation In Mobile Advertising in 2025

How to Optimize UA Budget Allocation In Mobile Advertising in 2025

Angad Singh •23 min read•
Mobile Gaming App User Retention Strategies and Benchmarks

Mobile Gaming App User Retention Strategies and Benchmarks

Angad Singh •11 min read•
Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Angad Singh •12 min read•
Privacy Sandbox on Android: A Complete Guide

Privacy Sandbox on Android: A Complete Guide

Shobhit Gupta •7 min read•