Solving Challenges In Mobile Gaming Analytics With Data Insights
Every day, 3.2 billion players tap, swipe, and engage with mobile games, driving an industry that sa..
User Acquisition
How Early Monetization Supercharges User Acquisition for Mobile Games
Brijesh Bharadwaj · Feb 26, 2025 · 5 min read
Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns
Marketing
Angad Singh · Feb 24, 2025 · 5 min read
Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability
Angad Singh · Feb 24, 2025 · 7 min read
Steps To Mastering The Creative Workflow Process In Gaming App Marketing
Brijesh Bharadwaj · Feb 21, 2025 · 14 min read
Analyzing And Measuring Campaign Performance Metrics And Strategies
Angad Singh · Feb 21, 2025 · 10 min read
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI
Angad Singh · Feb 21, 2025 · 6 min read
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks
Angad Singh · Feb 20, 2025 · 9 min read
Top Mobile Measurement Partners (MMPs) in 2025
Angad Singh · Feb 19, 2025 · 10 min read
Marketing Mix Modeling Made Simple for Game and App
Angad Singh · Feb 18, 2025 · 5 min read
Power of Creative Ads in Mobile Games & App Marketing
Angad Singh · Feb 18, 2025 · 6 min read
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It
Brijesh Bharadwaj · Feb 18, 2025 · 12 min read
Unlocking Creative Insights: A Game-Changer in Mobile App Marketing
Angad Singh · Feb 12, 2025 · 6 min read
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance
What is Ad Fatigue? Know, Spot, and Fix!
Angad Singh · Feb 11, 2025 · 5 min read
Mastering the Power of Incrementality in Mobile Games and App Marketing
Angad Singh · Feb 11, 2025 · 8 min read
Strategies to Increase Mobile Gaming App Retention
Angad Singh · Feb 11, 2025 · 16 min read
Mobile Gaming App User Retention Strategies and Benchmarks
Observability
Angad Singh · Feb 7, 2025 · 11 min read
Understanding ROAS in Google Ads: A Simple Guide
Angad Singh · Feb 5, 2025 · 12 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
Angad Singh · Feb 5, 2025 · 9 min read
Incrementality: What is it & why is it important?
Resource
Brijesh Bharadwaj · Feb 4, 2025 · 6 min read
Understanding the Difference between ROAS and ROI in Marketing
Angad Singh · Jan 27, 2025 · 8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Brijesh Bharadwaj · Jan 27, 2025 · 11 min read
Privacy Sandbox on Android: A Complete Guide
Shobhit Gupta · Jan 27, 2025 · 8 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Angad Singh · Jan 27, 2025 · 15 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Angad Singh · Jan 27, 2025 · 12 min read
Receiving Postbacks in Different Conversion Windows with SKAN 4.0
Angad Singh · Jan 27, 2025 · 5 min read
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
Angad Singh · Jan 20, 2025 · 4 min read
A Guide for Creating High-Converting UGC Ads for Mobile Games
Angad Singh · Jan 17, 2025 · 9 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0
Shobhit Gupta · Jan 17, 2025 · 6 min read
Understanding Ad Mediation Platforms for Mobile Apps & Games
Monetization
Angad Singh · Jan 16, 2025 · 8 min read
Top Game Analytics Tools for Enhancing Player Experience
Game Analytics
Angad Singh · Jan 16, 2025 · 12 min read
2024 Game Studio Ad Creative Trends: What You Need to Know
Angad Singh · Jan 15, 2025 · 3 min read
Google Play Privacy Sandbox Implementation and Measurement Guide
Angad Singh · Jan 13, 2025 · 4 min read
A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing
Angad Singh · Dec 31, 2024 · 4 min read
SKAN 4 Implementation and Measurement Guide
Angad Singh · Dec 30, 2024 · 5 min read
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads
Angad Singh · Dec 19, 2024 · 9 min read
