What is Ad Fatigue? Know, Spot, and Fix!
Ad fatigue occurs when people see the same ad creatives over and over again until they get ..
User Acquisition
Mastering the Power of Incrementality in Mobile Games and App Marketing
Marketing
Angad Singh · Feb 11, 2025 · 8 min read
Strategies to Increase Mobile Gaming App Retention
Angad Singh · Feb 11, 2025 · 16 min read
Mobile Gaming App User Retention Strategies and Benchmarks
Observability
Angad Singh · Feb 7, 2025 · 11 min read
Understanding ROAS in Google Ads: A Simple Guide
Angad Singh · Feb 5, 2025 · 12 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
Angad Singh · Feb 5, 2025 · 9 min read
Incrementality: What is it & why is it important?
Resource
Brijesh Bharadwaj · Feb 4, 2025 · 6 min read
Understanding the Difference between ROAS and ROI in Marketing
Angad Singh · Jan 27, 2025 · 8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Brijesh Bharadwaj · Jan 27, 2025 · 11 min read
Privacy Sandbox on Android: A Complete Guide
Shobhit Gupta · Jan 27, 2025 · 8 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Angad Singh · Jan 27, 2025 · 15 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Angad Singh · Jan 27, 2025 · 12 min read
Receiving Postbacks in Different Conversion Windows with SKAN 4.0
Angad Singh · Jan 27, 2025 · 5 min read
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
Angad Singh · Jan 20, 2025 · 4 min read
A Guide for Creating High-Converting UGC Ads for Mobile Games
Angad Singh · Jan 17, 2025 · 9 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0
Shobhit Gupta · Jan 17, 2025 · 6 min read
Understanding Ad Mediation Platforms for Mobile Apps & Games
Monetization
Angad Singh · Jan 16, 2025 · 8 min read
Top Game Analytics Tools for Enhancing Player Experience
Game Analytics
Angad Singh · Jan 16, 2025 · 12 min read
2024 Game Studio Ad Creative Trends: What You Need to Know
Angad Singh · Jan 15, 2025 · 3 min read
Google Play Privacy Sandbox Implementation and Measurement Guide
Angad Singh · Jan 13, 2025 · 4 min read
A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing
Angad Singh · Dec 31, 2024 · 4 min read
SKAN 4 Implementation and Measurement Guide
Angad Singh · Dec 30, 2024 · 5 min read
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads
Angad Singh · Dec 19, 2024 · 9 min read
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads
Angad Singh · Dec 10, 2024 · 9 min read
Analyzing Trends in the Top 100 New Mobile Games in 2024
Angad Singh · Dec 10, 2024 · 8 min read
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA
Angad Singh · Dec 5, 2024 · 6 min read
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future
Angad Singh · Dec 4, 2024 · 6 min read
What is SKAN 4: Definition, Changes and Implementation Tips
SKAN4
Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers
Angad Singh · Oct 24, 2024 · 16 min read
Mastering ROAS for Mobile Games and Apps: The Ultimate Guide
Angad Singh · Sep 13, 2024 · 13 min read
Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games
Angad Singh · Jul 16, 2024 · 9 min read
Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers
Angad Singh · Jul 12, 2024 · 4 min read
Balancing Mobile Game Economy for Long-term LTV Growth
Angad Singh · Jul 10, 2024 · 9 min read
Designing Reward Systems to Encourage Spending in Mobile Games
Angad Singh · Jul 4, 2024 · 8 min read
Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience
Angad Singh · Jul 1, 2024 · 8 min read
Comparing Different Monetization Models: Freemium, Premium, and Subscription for Mobile Games
Angad Singh · Jun 26, 2024 · 9 min read
Personalization Techniques for In-App Purchases in Mobile Games
Angad Singh · Jun 21, 2024 · 9 min read
