---
title: "Creative Analytics & Ad Generation | Segwise"
description: "Segwise tags and analyzes your creative data across 15+ ad networks and MMPs, then helps your team turn winning patterns into new static, video, and playable ads."
source: "https://segwise.ai/"
---
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# Turn your creative data into your next winning ads.
Segwise's AI creative analytics tags and analyzes every creative you run, finds your winning creative patterns and helps you turn them into on-brand statics, videos and playables.
[Book a Demo](https://segwise.ai/#book-demo) [Start Free Trial](https://ua.segwise.ai/)
- No credit card
- No engineers required
- 7 day free trial
[Segwise product interface preview](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/remote/d1bpqw1j4racpr.cloudfront.net/Website-Hero-Video-Scene-1-yafw-balanced-2f827c541a.mp4)
Trusted by performance marketing and creative teams at
The cost of guessing
## Without data about creative patterns, every team is forced to guess. And guessing is expensive.
Three places your budget leaks
### Creatives that were dead on arrival
Some creatives never had a chance. They burn budget from the first impression. And the creative data already knew this.
### Winners fatigue quietly
Fatigue is obvious only after ROAS drops. Every day the signal stays hidden, you pay for a creative past its peak.
### Campaigns starved of creatives
Ad network algorithms now need more creatives than most teams can produce. So campaigns keep running tired ads while they wait for the next batch. And nobody is sure what that next batch should even be.
Your creative data has the answers you need. Segwise helps you find them and turn them into new creatives. Every week.
The Segwise loop
## One system that makes it easier for your team to produce winning ads with every run.
Segwise understands your winning creative patterns → Helps you convert patterns into new creatives → Learns from what goes live → Repeats.
[01 Creative Tagging Watches every ad Segwise watches and tags every creative you run, video, image, and playable, down to each creative variable that the ad networks care about.]()
[02 Competitor Tracking Tracks your competition Segwise decodes the ads your competitors run, so you can see their playbook and the gaps you can own.]()
[03 Creative Strategy Answers any question Ask the hardest questions about what is working and what to try next, and get answers grounded in your actual creative data.]()
[04 Creative Generation Turns patterns into ads Segwise drafts static, video, and playable ads from your top patterns, ready for your team to edit, tweak, and ship.]()
Made with Segwise
## Ship ads with the confidence of your data
Every ad Segwise suggests comes with reasoning grounded in your creative patterns and competitor gaps. Like the brief? Ask Segwise to make it.
Creative Tagging
## Know which creative patterns drive your performance, without manual tagging.
Segwise watches (or plays) all your creatives and tags every hook scene, emotion, pain point, persona, benefit, gameplay mechanic, CTA etc; and connects them to performance data from 15+ ad networks and attribution partners.
[Book a Demo](https://segwise.ai/#book-demo) [Explore Creative Tagging](https://segwise.ai/features/creative-tagging.md)
Creative Analytics
## Answer any creative question in seconds. With receipts.
Spend, ROAS, and every metric at the creative level across 15+ networks and attribution partners, sliced by campaign, ad group, country, creative type and more. Track metrics of the same creative across ad networks using creative clustering, so you see the full impact of every asset made.
The winning patterns from here are exactly what Segwise [builds your next ads](https://segwise.ai/features/creative-generation.md) from.
[Book a Demo](https://segwise.ai/#book-demo) [Explore Creative Analytics](https://segwise.ai/features/creative-analytics.md)
Competitor Tracking
## See exactly what your competitors are running.
Segwise watches the ads your competitors are running and tags them the same way it tags yours. So you can see their playbook, spot what is working for them, and find the gaps you can own.
[Book a Demo](https://segwise.ai/#book-demo) [Explore Competitor Tracking](https://segwise.ai/features/competitor-tracking.md)
Creative Strategy
## Chat with an always on Creative Strategy assistant who remembers every ad you've run and all their metrics.
Ask anything about your creative data or competitors' strategy and get evidence backed answers. Brainstorm new hooks or entire creative briefs all grounded in real creative patterns, target personas and brand guidelines. Like a strategist on call who has watched every ad you've ever run, so the next concept is never a guess.
[Book a Demo](https://segwise.ai/#book-demo) [Explore Creative Strategy](https://segwise.ai/features/creative-strategy.md)
Segwise MCP
## Your creative intelligence, inside your AI assistant.
Ask Claude, ChatGPT, Cursor, Codex or Grok Bot about your creative performance, winning tags and stored competitor creatives. Segwise MCP brings your account's data into the conversation.
- Claude
- ChatGPT
- Cursor
- Codex
- Grok Bot
[Explore Segwise MCP](https://segwise.ai/features/mcp.md) [Read the setup guide](https://segwise.ai/integration-docs/mcp.md#how-to-get-set-up)
Available to all Segwise accounts. Analyze your data without changing campaigns or settings.
Creative Generation
## Turn your creative data into winning ads.
Segwise helps you turn your winning creative patterns into on-brand statics, videos, and playables, ready to download and ship.
### On-brand by default
Segwise works from your brand guidelines, products and messaging, so every creative comes out on-brand.
### Scheduled creative drops
A fresh batch of data-backed concepts and ads, delivered on the schedule you set, for your team to review, tweak, and ship.
### Prompt-based edits
Segwise reworks the hook, copy, product, visual or layout from a plain-English note, no rebuild from scratch.
### Scene-by-scene storyboards
Segwise writes storyboards for new video ideas. Generate them here with AI, or hand off to your creative team for execution.
### Auto-tracked once live
When a generated ad goes live, Segwise tracks its performance and feeds the result into the next drop.
### Creatives in every dimension
Every creative comes in every dimension optimized for your ad networks' specs.
[Book a Demo](https://segwise.ai/#book-demo) [Explore Creative Generation](https://segwise.ai/features/creative-generation.md)
## What changes for your team with Segwise.
The real impact of infusing your creative testing process with the data that you already have.
- +50%
Higher creative ROAS
By backing the patterns your creative data proves are winning.
- 3x
More creative testing
More net-new concepts and variations shipped and tested.
- ~20 hours
Saved every week
By eliminating manual creative tagging and reporting.
“
Segwise has become an important part of our creative analysis process. It makes it easy to identify creative patterns and insights that directly inform future creative development and testing. The team has been a fantastic partner, proactively helping us uncover new opportunities and approaches. Our Creative and Growth teams find it a valuable resource across functions.
Ally Tatar
Director of Growth Marketing, U Beauty
“
[Read case study](https://segwise.ai/case-studies/medialicious-30-percent-ad-spend-ai-creatives.md)
Segwise changed how our team operates. It reads our performance data, spots the winning patterns, and turns them into fresh on-brand creative across every brand we run, all on schedule. What used to take days of manual work now happens automatically, which lets my team focus on strategy instead of production.
Chris Aust
Head of Marketing Operations, Medialicious
[Read case study](https://segwise.ai/case-studies/medialicious-30-percent-ad-spend-ai-creatives.md)
“
[Read case study](https://segwise.ai/case-studies/ecobee-hours-back-on-creative-reporting.md)
The answer I needed used to be a day of exporting and cleaning up spreadsheets. Now it is a question I ask in the middle of a conversation, and I trust the numbers because they are tagged the same way every time.
Eddie Hanson
Creative Strategist, ecobee
[Read case study](https://segwise.ai/case-studies/ecobee-hours-back-on-creative-reporting.md)
“
[Read case study](https://segwise.ai/case-studies/whow-games-more-shots-at-a-winning-ad.md)
I'd recommend Segwise to any growth team that regularly needs new creative concepts. The teams who benefit most are the ones with a bottleneck between creative ambition and production capacity at scale, which for us was hundreds of slot themes and limited production resources. Beyond the product itself, their team is very responsive and feature requests get implemented quickly.
Daniel Fabian
Sr. Online Marketing Manager, Whow Games
[Read case study](https://segwise.ai/case-studies/whow-games-more-shots-at-a-winning-ad.md)
“
[Read case study](https://segwise.ai/case-studies/influence-mobile.md)
Before, if our creative lead said something would work, we kind of just had to trust him. Now he can show you exactly what's driving it, and our briefs are a lot clearer. We're not guessing as much.
Daniel Todd
CEO at Influence Mobile
[Read case study](https://segwise.ai/case-studies/influence-mobile.md)
“
[Read case study](https://segwise.ai/case-studies/mode-mobile.md)
Segwise has eliminated our creative tracking bottleneck. We are now able to understand the impact of our creative variables without the hassle of manually tagging them. We also get automated fatigue tracking across every ad network - our team's time has been saved from data compilation to actual creative strategy, allowing us to scale our app faster.
Nick Cullen
Director of UA & Growth, Mode Mobile
[Read case study](https://segwise.ai/case-studies/mode-mobile.md)
“
[Read case study](https://segwise.ai/case-studies/wgt-5x-faster-creative-testing.md)
It's absolutely worth trying. Teams that stand to gain the most are those managing creative across multiple networks with fragmented attribution and reporting. That's exactly the pain point where Segwise adds the clearest value.
Heedrin Bustamante
User Acquisition Manager, WGT
[Read case study](https://segwise.ai/case-studies/wgt-5x-faster-creative-testing.md)
“
[Read case study](https://segwise.ai/case-studies/namma-yatri-creative-analytics.md)
We've been able to identify patterns across campaigns, objectives, and cities, which has helped us give our design team much clearer direction on what's actually working instead of relying on intuition.
Aswin
Performance Marketing Lead, Namma Yatri
[Read case study](https://segwise.ai/case-studies/namma-yatri-creative-analytics.md)
“
Segwise has become our single source of truth for all creative data across 5 ad networks and our MMP. Our creative design team now has direct creative tag-level visibility they didn't have before, giving them real-time access to close the loop on performance. Now our team makes high converting creatives backed by data without waiting on feedback from media buyers.
Andrew
Founder at Mega Rewards
“
In under a year Segwise has gone from a solid creative analysis platform to a full-on, AI-operated creative generation tool. The speed and ease with which their agents analyse and generate high-quality assets is remarkable. Incredibly responsive team too. I cannot recommend these guys enough!
Sean Chapman
Paid Media Growth, QDE Studio
“
Segwise is building a platform of AI agents to help UA teams monitor campaigns, get creative insights and improve ROAS. I am excited to join them on their journey as an advisor!
Carol Miu
Ex CEO at PeopleFun Games
## Built for every kind of performance marketing and creative team.
Different businesses - same creative problems.
[### Mobile Games See which hooks and gameplay drive installs, then generate more that do.]()
[### DTC Brands Find the products, creators, and offers that actually sell.]()
[### Subscription Apps Spot the moments that turn free trials into paying subscribers.]()
[### Growth Agencies Prove creative ROI and scale winning ads across every client.]()
## Connect your creative and performance data in minutes.
Bring together 15+ ad networks, MMPs and business data sources through no-code integrations.
[Start Free Trial](https://ua.segwise.ai/)
SOC 2 Type II compliant
Role-based access · Isolated customer workspaces
?
## Frequently asked questions
**Will Segwise actually help me ship more winning creatives?**
Yes, and that's the whole point of it. Segwise ties every creative element (hooks, formats, messaging) to metrics like spend, ROAS, CPA, and LTV, so you can see what's actually driving results instead of guessing. Then Segwise makes new creatives from those winning patterns, and once they're live it tracks them automatically, so what you ship feeds the next round. The loop from 'what worked' to 'here's the next one' gets a lot shorter.
**Does Segwise only analyze creatives, or can it generate new ones too?**
Both. Segwise makes net-new creatives, not just tweaks of old ones, across static, video, and playable formats. It combines the winning creative elements from your top performers into new ads, writes video storyboards, and lets you even edit concepts and creatives by prompting. Everything it builds is grounded in your own performance data, so you're confidently scaling what already works instead of starting from a blank page.
**Is Segwise going to replace my creative team?**
No. Segwise takes the grunt work: tagging, reporting, resizes, first drafts, and variations. Your team decides which concepts to run, edits every brief and creative, and makes the final call on what ships. Teams use Segwise to 10x their creative output, not to replace the people behind it.
**How is this different from manual tagging or the dashboards I already have?**
Manual tagging is slow and can be inconsistent, and most BI dashboards expect you to do the analysis yourself. Segwise watches and auto-tags every creative element in your ads across platforms, then connects those tags to performance data. Then you can ask questions of your data across platforms down to a tag level, not just the campaign or creative performance. It's also the only tool that tags playable ads if you're in gaming.
**How accurate is the AI for my creatives, even if they are niche?**
It's built for variety with accuracy in mind. The multimodal AI can consume video, audio, image, and text together and then tag elements including hooks, CTAs, characters, emotions, products, visual styles and more. If something is specific to your game, app, or brand, you can add custom tags for that. Segwise also enriches your creative tag values to keep all tags consistent and accurate for your brand.
**Which ad networks and data sources does it connect to?**
Segwise supports connections with 15+ ad networks plus MMPs and your own data. On the network side that includes Meta, Google, TikTok, AppLovin/Axon, Unity, Mintegral, Moloco, Reddit, LinkedIn and more; on the MMP side, AppsFlyer, Adjust, Branch, and Singular. It's OAuth-based and no-code, so most teams have their stack connected in minutes with no engineering effort required.
**How quickly will I see value?**
Within a few hours. Once your sources are connected, Segwise starts watching and tagging your ad creatives and surfacing winning patterns and fatigue signals right away. So you not only get actionable insights, but also brand new, data-backed, production-ready ads within the first few hours of onboarding.
**Will my team actually use it, or is it just another ignored tool?**
Segwise fits how teams already work. You can ask it questions in plain language, get alerts in Slack or email, run creative reviews, pull reports, get new creatives weekly, and prompt it for edits, all in one place. Media buyers and the creative team work off the same data, so it settles arguments instead of becoming one more dashboard nobody opens.
**I manage multiple brands or clients. Can one platform handle that?**
Yes. Segwise supports multiple apps, brands, or client accounts in one workspace, each kept in its own context. Agencies and portfolio teams can compare across accounts and prove creative ROI without ever mixing one client's data into another's.
**Is my data and creative IP safe?**
Your data and creatives stay in your own workspace and power only your account, never a shared model and never another customer. Segwise is SOC 2 Type II compliant, with your data isolated to your workspace.
**What if it does not work for my specific situation?**
Try it first. You get access to a 7 day free trial with no credit card commitment and no engineering involvement. Connect a focused set of networks, see whether it tells you something useful about your creatives, get data-backed ads, and walk away if you're not happy with the results. Nothing to commit to up front.
## See what your creative data says to make next.
Connect your accounts and turn your winning patterns into ads you can test next. Start with a 7-day free trial, no credit card or engineering work required.
[Book a Demo](https://segwise.ai/#book-demo) [Start Free Trial](https://ua.segwise.ai/)