--- title: "Creative Fatigue Detection & Tracking | Segwise" description: "Catch early creative fatigue and track new creative performance across Meta, Google, TikTok and more. Set ROAS thresholds and get automated alerts." source: "https://segwise.ai/features/fatigue-tracking" --- [HTML version]() Fatigue Tracking # Catch creative fatigue before it burns your budget. Segwise watches every creative across your networks for the early signs of fatigue and warns you by email and Slack, so you can act before a tired ad quietly drains your ROAS. [Start Free Trial](https://ua.segwise.ai/) [Book a Demo](https://segwise.ai/#book-demo) ![Segwise creative fatigue tracking dashboard with performance decline alerts](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/features/fatigue-tracking/hero.png) ## Know the moment a creative starts to fade. ![Automated creative fatigue detection flagging declining performance in Segwise](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/features/fatigue-tracking/1.png) ### Creative Fatigue Detection Automated monitoring detects continuous decline in performance metrics and spend share using internal logic. Catch fatigue before it impacts your budget allocation and campaign results. ![Custom success criteria and ROAS thresholds for new creatives in Segwise](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/features/fatigue-tracking/2.png) ### Custom Success Criteria Tracking Set specific performance targets for NEW creatives you want to monitor. Track ROAS thresholds, spend share goals, or any custom criteria that matter to your optimization strategy. ![Cross-platform creative performance report in Segwise](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/features/fatigue-tracking/3.png) ### Cross-Platform Performance Reports Track your creatives across platforms in unified reports. Track performance for individual platforms or get consolidated cross-network insights. ![Mapping tagged creative elements to sustained performance versus fatigue in Segwise](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/features/fatigue-tracking/4.png) ### Tag + Creative Performance Mapping Combine creative tracking with tagged creative elements to see which specific components drive sustained performance versus early fatigue patterns. Integrations ## Connect your ad accounts. Segwise shows you what wins. Plug in 15+ ad networks and MMPs in minutes, with no code. Then see which parts of your ads bring in the results. - ![Meta](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/meta.png) - ![Google](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/google.png) - ![TikTok](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/tiktok.png) - ![LinkedIn](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/linkedin.png) - ![Reddit](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/reddit.png) - ![Snapchat](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/snapchat.png) - ![Taboola](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/taboola.png) - ![ironSource](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/ironsource.png) - ![](https://segwise.ai/generated/integrations/branch-mark.svg) Branch - ![Moloco](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/moloco.png) - ![AppLovin](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/applovin.png) - ![Vibe](https://segwise.ai/generated/integrations/vibe-mark.png) - ![AppsFlyer](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/appsflyer.png) - ![](https://segwise.ai/generated/integrations/stackadapt-mark.png) StackAdapt - ![Unity](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/unity.png) - ![Adjust](https://d1bpqw1j4racpr.cloudfront.net/new-website-assets/assets/segwise/networks/adjust.png) [Start Free Trial](https://ua.segwise.ai/) 7-day free trial. No credit card. SOC 2 Type II compliant Role-based access ยท Isolated customer workspaces ## Why UA teams choose Segwise's Creative Tracking ### Proactive Performance Monitoring Get reports when creatives hit targets or show decline instead of checking manually. ### Customized Success Criteria Set tracking rules that align with your optimization goals and experiment methodology. ### Cross-Network Visibility Monitor creative performance across all platforms in unified tracking reports. ### Fatigue Detection Catch performance decline before it impacts budget allocation and campaign results. ### Experiment Tracking Monitor A/B tests, insight-based creatives, and optimization experiments systematically. ### Automated Reporting Daily email reports keep you informed without constant manual performance checking. ## Frequently asked questions **How does Segwise detect creative fatigue?** It watches every creative's performance over time for steady decline and spend-share drop across all your networks, and flags it early, before a real chunk of budget is gone. You can also just ask the Creative Strategy Agent which creatives are fatiguing and get the list instantly. **Can I set my own fatigue thresholds?** Yes. Define fatigue on your terms, for example a 20% ROAS decline over 7 days, and Segwise tracks against that rule. **How do I get alerted?** Alerts land in email and Slack the moment a threshold is hit, so you don't have to watch dashboards manually. **Can I track new-creative wins too, not just fatigue?** Yes. Set success criteria like a ROAS, CPI, or spend-share target and get notified when a new creative hits it, so you spot winners early. **What do I do once a creative fatigues?** You don't start from scratch. Segwise's Generation Agent spins up fresh variants built from your proven winners, so you can swap in a new creative before the fatigued one burns more budget. ## Catch the next fade before it burns budget. [Start Free Trial](https://ua.segwise.ai/) [Book a Demo](https://segwise.ai/#book-demo) Explore more ### More Segwise features [Creative Intelligence ### Turn your creative data into insights and data-backed ads. Explore]() [Creative Analytics ### See exactly which creative elements drive your ROAS. Explore]() [Creative Tagging ### Stop tagging your ad creatives manually. Explore]() [Creative Strategy Agent ### Your always-on AI creative strategist. Explore]() [AI Creative Generation ### Generate winning ad creatives from what's already working for you. Explore]() [Competitor Tracking ### See what your competitors are running, and the gaps you can own. Explore]() [Playable Ad Generation ### Get winning playable ads, backed by your data. Explore]() [Pre-flight Testing ### Test your ad creatives before you spend marketing dollars on them. Explore]() [CTV Ad Generation ### Get winning CTV ads, backed by your data. Explore]()