Tag: ROAS Optimization

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Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS

Angad Singh•10 min read•
How to Prevent Audience Overlap in Your Ad Campaigns (2025)

How to Prevent Audience Overlap in Your Ad Campaigns (2025)

Angad Singh•10 min read•
What Is a Good ROAS Benchmark for Facebook Ads?

What Is a Good ROAS Benchmark for Facebook Ads?

Angad Singh•13 min read•
How to Find Winning Creatives and Use AI to Maximize ROAS

How to Find Winning Creatives and Use AI to Maximize ROAS

Angad Singh•8 min read•
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Angad Singh•13 min read•
Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers

Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers

Angad Singh•18 min read•
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks

Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks

Angad Singh•5 min read•
Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Angad Singh•12 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh•8 min read•