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Tag: marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Marketing

Angad Singh · Apr 22, 2025 · 13 min read
Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Marketing

Angad Singh · Feb 24, 2025 · 7 min read
Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Marketing

Brijesh Bharadwaj · Feb 21, 2025 · 14 min read
Marketing Mix Modeling Made Simple for Game and App

Marketing Mix Modeling Made Simple for Game and App

Marketing

Angad Singh · Feb 18, 2025 · 5 min read
Power of Creative Ads in Mobile Games & App Marketing

Power of Creative Ads in Mobile Games & App Marketing

Marketing

Angad Singh · Feb 18, 2025 · 6 min read
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Marketing

Angad Singh · Jan 27, 2025 · 8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing

Predictive Analytics: Uses in Mobile Games and App Marketing

Marketing

Brijesh Bharadwaj · Jan 27, 2025 · 11 min read
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