Tag: marketing

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Understanding the Impact and Meaning of Incrementality in Marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Angad Singh•13 min read•
Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Angad Singh•7 min read•
Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Brijesh Bharadwaj•14 min read•
Marketing Mix Modeling Made Simple for Game and App

Marketing Mix Modeling Made Simple for Game and App

Angad Singh•5 min read•
Power of Creative Ads in Mobile Games & App Marketing

Power of Creative Ads in Mobile Games & App Marketing

Angad Singh•5 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh•8 min read•
Predictive Analytics: Uses in Mobile Games and App Marketing

Predictive Analytics: Uses in Mobile Games and App Marketing

Brijesh Bharadwaj•11 min read•