Tag: Creative Strategy

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Revolutionizing Advertising: The Case for Ugly Ads That Actually Work

Revolutionizing Advertising: The Case for Ugly Ads That Actually Work

Angad Singh•9 min read•
Cross-Platform Ad Creative Strategy Across Meta, TikTok, Google, and Pinterest

Cross-Platform Ad Creative Strategy Across Meta, TikTok, Google, and Pinterest

Angad Singh•12 min read•
Step-by-Step Guide to Building High Converting Demonstration Ads

Step-by-Step Guide to Building High Converting Demonstration Ads

Brijesh Bharadwaj•12 min read•
The Anatomy of a Great Static Ad: Creative Examples from 2026

The Anatomy of a Great Static Ad: Creative Examples from 2026

Angad Singh•12 min read•
The 5 Best AI Creative Intelligence Platforms Transforming Creative Analysis in 2026

The 5 Best AI Creative Intelligence Platforms Transforming Creative Analysis in 2026

Angad Singh•7 min read•
How Marketers Use Google Ads Transparency for Creative Wins

How Marketers Use Google Ads Transparency for Creative Wins

Angad Singh•7 min read•
Digital Ads Intelligence Insights for Better Campaigns in 2026

Digital Ads Intelligence Insights for Better Campaigns in 2026

Angad Singh•9 min read•
ROAS Benchmarks by Industry: 2026 App Marketing Guide

ROAS Benchmarks by Industry: 2026 App Marketing Guide

Brijesh Bharadwaj•8 min read•
How to Personalize the Ad Creatives Across Channels?

How to Personalize the Ad Creatives Across Channels?

Angad Singh•11 min read•
How to Plan, Launch & Optimize High-ROAS Holiday Campaigns for Christmas 2025

How to Plan, Launch & Optimize High-ROAS Holiday Campaigns for Christmas 2025

Angad Singh•11 min read•
Ultimate 2025 Guide: Campaign Naming Convention for Ad Creatives

Ultimate 2025 Guide: Campaign Naming Convention for Ad Creatives

Angad Singh•14 min read•
Google Performance Max Channel Performance Reporting Guide

Google Performance Max Channel Performance Reporting Guide

Brijesh Bharadwaj•7 min read•
The Essential Guide to Crafting a Winning Creative Brief

The Essential Guide to Crafting a Winning Creative Brief

Angad Singh•12 min read•
The Ultimate Guide to Understanding Different Types of Target Audiences

The Ultimate Guide to Understanding Different Types of Target Audiences

Angad Singh•12 min read•
How to Use Facebook Ad Library for Smarter Ad Strategies

How to Use Facebook Ad Library for Smarter Ad Strategies

Angad Singh•11 min read•
Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Enhancing Creative Campaigns with AI: Top Strategies for Performance Marketing

Angad Singh•8 min read•
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA

Angad Singh•10 min read•
Understanding Meta Andromeda for Next-Gen Ad Strategies

Understanding Meta Andromeda for Next-Gen Ad Strategies

Angad Singh•9 min read•
How to Find Winning Creatives and Use AI to Maximize ROAS

How to Find Winning Creatives and Use AI to Maximize ROAS

Angad Singh•8 min read•
Tools and Strategies for Mobile Marketing Automation

Tools and Strategies for Mobile Marketing Automation

Angad Singh•8 min read•
Why Creative Tagging Matters for Mobile Game Marketers in 2025

Why Creative Tagging Matters for Mobile Game Marketers in 2025

Brijesh Bharadwaj•11 min read•
A Complete Guide to Programmatic Media Buying and Advertising

A Complete Guide to Programmatic Media Buying and Advertising

Angad Singh•17 min read•
How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

How to Create Ads That Stop the Scroll: Top Tips for Success in 2025

Shobhit Gupta•8 min read•
Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Optimizing User Acquisition Campaigns: Effective Strategies and Tips

Shobhit Gupta•12 min read•
Creative Fatigue: Understanding and Managing Ad Performance

Creative Fatigue: Understanding and Managing Ad Performance

Angad Singh•6 min read•
Effective User Acquisition Strategies and Tips

Effective User Acquisition Strategies and Tips

Angad Singh•7 min read•
Understanding Creatives in Advertising: Importance and Examples

Understanding Creatives in Advertising: Importance and Examples

Shobhit Gupta•10 min read•
Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Angad Singh•11 min read•
How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

Angad Singh•5 min read•
Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Angad Singh•7 min read•
Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Brijesh Bharadwaj•4 min read•
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Angad Singh•14 min read•
HTML5 Playable Ads: A Practical Guide

HTML5 Playable Ads: A Practical Guide

Brijesh Bharadwaj•16 min read•
How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

Angad Singh•8 min read•
How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days

How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days

Angad Singh•9 min read•
How to Create and Optimize TikTok Playable Ads?

How to Create and Optimize TikTok Playable Ads?

Angad Singh•11 min read•
How to Create and Use Facebook Playable Ads?

How to Create and Use Facebook Playable Ads?

Angad Singh•18 min read•
Understanding Facebook's Aggregated Event Measurement

Understanding Facebook's Aggregated Event Measurement

Brijesh Bharadwaj•11 min read•
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Angad Singh•7 min read•
Understanding Ad Exchanges and How They Work

Understanding Ad Exchanges and How They Work

Angad Singh•15 min read•
Essential Mobile Game Marketing Strategies Guide

Essential Mobile Game Marketing Strategies Guide

Shobhit Gupta•8 min read•
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

Angad Singh•4 min read•
Understanding Real-Time Bidding (RTB) in Marketing

Understanding Real-Time Bidding (RTB) in Marketing

Angad Singh•13 min read•
Complete Guide to Instagram Ad Sizes and Specs 2025

Complete Guide to Instagram Ad Sizes and Specs 2025

Brijesh Bharadwaj•5 min read•
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Angad Singh•5 min read•
How AI Revolutionizes Marketing Strategies

How AI Revolutionizes Marketing Strategies

Angad Singh•13 min read•
Comprehensive Guide to Creating Effective Banner Ads

Comprehensive Guide to Creating Effective Banner Ads

Angad Singh•11 min read•
How to Implement Programmatic Advertisement

How to Implement Programmatic Advertisement

Angad Singh•11 min read•
Marketing to Gen Z: Key Strategies for 2025

Marketing to Gen Z: Key Strategies for 2025

Angad Singh•9 min read•
Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Brijesh Bharadwaj•14 min read•
Creating a Converting Facebook Ad: Practices and Examples

Creating a Converting Facebook Ad: Practices and Examples

Brijesh Bharadwaj•12 min read•
How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

Angad Singh•5 min read•
Creating and Scaling Static Ads: Strategies and Use Cases

Creating and Scaling Static Ads: Strategies and Use Cases

Angad Singh•8 min read•
How to Use AdMob for Game Monetization

How to Use AdMob for Game Monetization

Angad Singh•17 min read•
Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Brijesh Bharadwaj•11 min read•
Effective Strategies and Examples for UGC Ads

Effective Strategies and Examples for UGC Ads

Angad Singh•10 min read•
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Angad Singh•15 min read•
How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

Angad Singh•4 min read•
Top Proven Strategies to Promote Your Mobile App

Top Proven Strategies to Promote Your Mobile App

Brijesh Bharadwaj•7 min read•
Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

Angad Singh•6 min read•
Best Ad Creative Hooks for Arcade Games

Best Ad Creative Hooks for Arcade Games

Angad Singh•5 min read•
Top 5 Creative Ad Types for Strategy Games

Top 5 Creative Ad Types for Strategy Games

Angad Singh•7 min read•
Generating Successful Ad Creatives with AI

Generating Successful Ad Creatives with AI

Angad Singh•8 min read•
Best Ad Creative Hooks for Simulation Games

Best Ad Creative Hooks for Simulation Games

Angad Singh•10 min read•
Best Ad Creative Hooks for Puzzle Games

Best Ad Creative Hooks for Puzzle Games

Angad Singh•14 min read•
TikTok Creative Center: A Practical Guide for Advertisers

TikTok Creative Center: A Practical Guide for Advertisers

Brijesh Bharadwaj•11 min read•
Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Brijesh Bharadwaj•10 min read•
Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Brijesh Bharadwaj•10 min read•
Mobile Game Advertising in 2025: Key Insights and Best Practices

Mobile Game Advertising in 2025: Key Insights and Best Practices

Angad Singh•5 min read•
Cracking the CPM code: How to maximize ROI in mobile game ads

Cracking the CPM code: How to maximize ROI in mobile game ads

Angad Singh•11 min read•
Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Brijesh Bharadwaj•9 min read•
Building A Winning Creative Strategy: A Step-By-Step Approach

Building A Winning Creative Strategy: A Step-By-Step Approach

Brijesh Bharadwaj•8 min read•
Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Brijesh Bharadwaj•14 min read•
Analyzing And Measuring Campaign Performance Metrics And Strategies

Analyzing And Measuring Campaign Performance Metrics And Strategies

Angad Singh•6 min read•
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Brijesh Bharadwaj•12 min read•
Strategies to Increase Mobile Gaming App Retention

Strategies to Increase Mobile Gaming App Retention

Angad Singh•6 min read•
Mobile Gaming App User Retention Strategies and Benchmarks

Mobile Gaming App User Retention Strategies and Benchmarks

Angad Singh•7 min read•
Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Angad Singh•12 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh•8 min read•
Predictive Analytics: Uses in Mobile Games and App Marketing

Predictive Analytics: Uses in Mobile Games and App Marketing

Brijesh Bharadwaj•11 min read•
Top Mobile Gaming App Marketing Strategies You Must Know

Top Mobile Gaming App Marketing Strategies You Must Know

Brijesh Bharadwaj•12 min read•