Tag: Attribution

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Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

Angad Singh•8 min read•
Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Angad Singh•10 min read•
Understanding Attribution Modeling in Marketing

Understanding Attribution Modeling in Marketing

Brijesh Bharadwaj•8 min read•
Understanding Lookback Windows in Marketing Attribution

Understanding Lookback Windows in Marketing Attribution

Angad Singh•5 min read•
Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Brijesh Bharadwaj•9 min read•
Incrementality: What is it & why is it important?

Incrementality: What is it & why is it important?

Brijesh Bharadwaj•5 min read•
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Angad Singh•5 min read•
What is SKAN 4: Definition, Changes and Implementation Tips

What is SKAN 4: Definition, Changes and Implementation Tips

Angad Singh•6 min read•