Tag: Attribution

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Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

Angad Singh•8 min read•
Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Angad Singh•10 min read•
Incrementality: What is it & why is it important?

Incrementality: What is it & why is it important?

Brijesh Bharadwaj•5 min read•
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Angad Singh•5 min read•
What is SKAN 4: Definition, Changes and Implementation Tips

What is SKAN 4: Definition, Changes and Implementation Tips

Angad Singh•6 min read•