Tag: Attribution

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AppsFlyer Fall Release 2025: Must-Know Updates

AppsFlyer Fall Release 2025: Must-Know Updates

Angad Singh•6 min read•
Google Privacy Sandbox Update 2025: Why Google Shut It Down

Google Privacy Sandbox Update 2025: Why Google Shut It Down

Angad Singh•8 min read•
Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Angad Singh•7 min read•
Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Google’s Integrated Conversion Measurement (ICM): Smarter Attribution for App Campaigns

Angad Singh•7 min read•
SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

SKAN vs Probabilistic vs SSOT: Why iOS Attribution Is Hard

Angad Singh•8 min read•
Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Angad Singh•10 min read•
Guide to Understanding Ad Attribution Models

Guide to Understanding Ad Attribution Models

Angad Singh•6 min read•
Understanding View-Through Attribution and Its Importance

Understanding View-Through Attribution and Its Importance

Angad Singh•8 min read•
Understanding Attribution Modeling in Marketing

Understanding Attribution Modeling in Marketing

Brijesh Bharadwaj•8 min read•
Understanding Lookback Windows in Marketing Attribution

Understanding Lookback Windows in Marketing Attribution

Angad Singh•5 min read•
Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Brijesh Bharadwaj•9 min read•
WWDC 2025 AdAttributionKit Update: 6 Major Improvements

WWDC 2025 AdAttributionKit Update: 6 Major Improvements

Angad Singh•8 min read•
Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Brijesh Bharadwaj•8 min read•
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Angad Singh•13 min read•
Understanding the Impact and Meaning of Incrementality in Marketing

Understanding the Impact and Meaning of Incrementality in Marketing

Angad Singh•13 min read•
Understanding Mobile App Attribution

Understanding Mobile App Attribution

Angad Singh•12 min read•
Incrementality: What is it & why is it important?

Incrementality: What is it & why is it important?

Brijesh Bharadwaj•5 min read•
Privacy Sandbox on Android: A Complete Guide

Privacy Sandbox on Android: A Complete Guide

Shobhit Gupta•7 min read•
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Angad Singh•5 min read•
What is SKAN 4: Definition, Changes and Implementation Tips

What is SKAN 4: Definition, Changes and Implementation Tips

Angad Singh•6 min read•