# Best Revealbot (Birch) Alternatives for Ad Automation in 2026 Author: Angad Singh Author URL: https://segwise.ai/blog/author/angad-singh Published: 2026-10-22 Category: Tools & Comparisons Category URL: https://segwise.ai/blog/category/tools-and-comparisons Meta Title: Best Revealbot (Birch) Alternatives in 2026: 7 Compared Meta Description: Revealbot is now Birch. Compare 7 alternatives for Meta and Google ad rules, bulk launching and creative, with 2026 prices, cost math and a switching plan. Tags: Tool Comparison, Performance Marketing, AI Tools Tag URLs: Tool Comparison (https://segwise.ai/blog/tag/tool-comparison), Performance Marketing (https://segwise.ai/blog/tag/performance-marketing), AI Tools (https://segwise.ai/blog/tag/ai-tools) URL: https://segwise.ai/blog/revealbot-alternatives Revealbot is now called [Birch](https://bir.ch). The best Revealbot alternatives in 2026 depend on what you are really fixing: [Segwise](https://segwise.ai) if your ads fatigue faster than you can replace them and creative is the bottleneck, [Madgicx](https://madgicx.com) or [AdEspresso](https://adespresso.com) for Meta rules, [Optmyzr](https://www.optmyzr.com) when Google Ads carries real spend, [AdManage.ai](https://admanage.ai) for bulk launches, [AdAmigo.ai](https://www.adamigo.ai) for an AI media buyer and [Smartly](https://www.smartly.io) at enterprise scale. Segwise is an AI creative analytics and creative generation platform: it tags every element of every ad across 15+ ad networks and 5 MMPs, warns you when winners fatigue, and helps your team turn winning patterns into new statics, videos and playables. It does not automate bids or budgets, and it does not pause or launch ads. That is why it sits next to a rules tool on this list, not in place of one. ## TL;DR: the 7 Revealbot alternatives by use case - **Rules are fine, but ads die faster than you can replace them:** Segwise, alongside whichever rules tool you keep. - **You mainly run rules on Meta:** Madgicx for AI audits plus rules, or AdEspresso if you mostly split test on a small budget. - **Google Ads is a big share of spend:** Optmyzr, which is built mainly for Google Search, Shopping and Performance Max and also supports Microsoft, Amazon, Meta, LinkedIn and TikTok Ads. - **You want an AI to propose and make the changes:** AdAmigo.ai, on Meta and Google, with approval or autopilot. - **Your pain is launching hundreds of ads:** AdManage.ai, the closest swap for Birch's Stage. Its entry plan is Meta only; app networks such as AppLovin need a higher plan. - **You run a large, multi-channel media and creative operation:** Smartly. ## Revealbot alternatives compared Tool Best for Key strength Price Segwise Teams whose bottleneck is creative, not rules Element-level creative analytics, fatigue alerts and ad generation across 17 ad channels From $499/mo (50% off under $50K spend) Madgicx Meta-only advertisers spending under $30K a month Daily AI Marketer audit, rules and image ad generation for Meta From $45/mo, by spend band Optmyzr Teams with heavy Google Ads spend Rule Engine and budget pacing for Google and Microsoft Ads, plus Meta and LinkedIn tools From $299/mo monthly ($209/mo billed annually) AdAmigo.ai Small teams that want an AI media buyer on Meta and Google Daily AI recommendations you approve or auto-apply $349/mo per workspace (1 Meta + 1 Google Ads account); $99 under $2K spend AdManage.ai High-volume launching from Drive, Sheets and other storage Bulk launching with naming and enhancement locks; 15 channels advertised, including AppLovin and Moloco From £199.99/mo for Meta only; £499.99/mo for 10 platforms (priced in GBP) Smartly Enterprise brands running creative and media at scale Synapse agents, AI Studio and predictive budget allocation Not published, demo only AdEspresso Small Meta advertisers who mostly split test Split testing, performance triggers and post boosting From $49/mo (up to $1K spend) Prices were read on each vendor's own pricing page in October 2026. ## What happened to Revealbot, and should you keep Birch? Revealbot did not shut down. On October 21, 2024 it [announced its new name, Birch](https://bir.ch/blog/revealbot-is-now-birch), and said it is "the same team, platform, and core capabilities". The old revealbot.com address now sends you to [bir.ch](https://bir.ch), and the footer still reads "Birch, formerly Revealbot". ![Birch homepage with the ad automation for performance teams and their agents headline](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/birch-homepage-1792700732076-compressed.jpg) What Birch does today, from its own pages: - **Rules** with nested AND/OR conditions and 20+ actions, checked as often as every 15 minutes. A rule can run across several ad accounts and can trigger on AppsFlyer, Adjust or Hyros data. - **Stage and Launcher** for bulk ad creation from Google Drive and Sheets, up to 1,000 rows per run. - **Explorer** for reporting, including a template to find fatigued ads. - **Hub** for server-side Meta tracking, plus **Birch AI** (drafts rules for you to approve) and **Birch MCP**. - **Channels:** Meta, Google, TikTok and Snapchat. Pricing follows your monthly ad spend. [Birch's pricing page](https://bir.ch/pricing) lists Essential from $49 a month and Pro from $99 a month at up to $10K spend, and rules are a Pro feature. Pro rises to $249 at $30K, $499 at $75K and $799 at $150K on monthly billing, and monthly plans add an overage fee if you spend past your band. **Keep Birch if** your rules work and you need checks every 15 minutes, metric-versus-metric conditions, or MMP data inside rule conditions. On the pages we read, no alternative below documents all three. **Replace it if** you only use one part of it (just launching, or just Meta pause rules), if Google Ads is where your spend lives, or if your real problem is that ads fatigue before new ones are ready. ## What exactly are you replacing? Map each Birch job first Most teams use two or three Birch modules, not all of them. Match each one to a tool before you look at prices. Birch module What it does for you Alternatives that cover it Rules and strategies Pause, scale and adjust on conditions Madgicx, Optmyzr, AdEspresso triggers, Smartly Optimization Triggers, AdManage (rule count depends on plan), AdAmigo (AI actions instead of rules) Stage and Launcher Bulk ad creation from Drive and Sheets AdManage.ai, AdAmigo Bulk Ad Launch, AdEspresso bulk creation, Smartly Explorer and fatigue view Reporting and spotting tired ads Segwise, Madgicx Creative Insights, Smartly Creative Insights Hub Server-side Meta tracking Madgicx Cloud Tracking Birch AI and MCP Ask questions, draft rules from a sentence Madgicx Copilot and MCP, Optmyzr Sidekick and MCP, AdManage MCP, Segwise Creative Strategy Agent and read-only MCP ![Decision diagram mapping the job you need Birch to stop doing to the matching alternative, with switching steps](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/decision-diagram-1792700733402-compressed.jpg) ## What a switch costs at your ad spend The top roundups list starting prices. Starting prices hide the real bill, because Birch, Madgicx and Optmyzr charge by spend band, AdEspresso caps spend only on its entry plan, and AdAmigo.ai charges per workspace and AdManage.ai per ad account. Here is the monthly list price at four spend levels, billed monthly. Optmyzr's bands run up to $25K, $50K, $75K and $150K, so $10K and $30K fall in its first two bands. Monthly ad spend $10K $30K $75K $150K Birch Pro (has rules) $99 $249 $499 $799 Birch Essential (no rules) $49 $149 $299 $499 Madgicx (2 ad accounts included) $129 $329 Not published (in app) Not published (in app) AdEspresso Plus (Meta only) $99 $99 $99 $99 AdAmigo.ai full access $349 per workspace $349 per workspace $349 per workspace $349 per workspace Optmyzr Essentials (weekly or monthly rules) $299 $349 $399 $449 Optmyzr Premium (daily rules) $389 $454 $519 $584 AdManage.ai £199.99 (1 account, Meta only) or £499.99 (5 accounts, 10 platforms) Same Same Same **Worked example.** A mobile app team spends $75K a month across one Meta and one Google Ads account. - Birch Pro costs $499 a month on monthly billing. - AdAmigo.ai bills per workspace, and one workspace connects one Meta and one Google Ads account, so full access on both is $349 a month. - Optmyzr covers both accounts for $399 a month with weekly or monthly rules (Essentials) or $519 with daily rules (Premium). Annual prepay cuts those to $279 and $363. - Madgicx only publishes prices up to $30K spend, and it optimizes Meta only, so the Google account would need a second tool. Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month, and includes a 7-day free trial. Treat that as an addition to your rules budget, not a swap for it, because Segwise does a different job. ## Which Revealbot alternative should you pick? A rule of thumb These are rules of thumb from the pricing and feature pages above, not vendor promises. 1. **Over 80% of spend on Meta, and under $30K a month:** start with Madgicx. If you only split test and boost posts, AdEspresso Plus at $99 costs less than Madgicx once you spend more than $2.5K a month. 2. **30% or more of spend on Google Ads:** start with Optmyzr. Budget for Premium (from $389 a month on monthly billing) if you need rules to run daily, because Essentials schedules them weekly or monthly. 3. **You launch more than 100 new ads a week, or you buy on AppLovin, Moloco, Mintegral or Unity:** AdManage.ai for launching, on the In-House plan or above if you buy beyond Meta, plus a rules tool if you need more than its plan's rule count. 4. **One brand on Meta and Google and no dedicated media buyer:** AdAmigo.ai. Each extra brand needs its own workspace, at $349 a month on full access. 5. **Over $500K a month across five or more channels:** talk to Smartly. 6. **Your winners fatigue in under two weeks, or fewer than 1 in 10 new ads become winners:** rules are not what is holding you back. Add Segwise for fatigue alerts, element-level analysis and new ads built from what already works. 7. **You need checks every 15 minutes:** stay on Birch. ## The 7 Revealbot alternatives, reviewed ### 1\. Segwise ![Segwise homepage screenshot with the turn your creative data into your next winning ads headline](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/segwise-homepage-1792700734441-compressed.jpg) **Best for:** UA and creative teams at mobile games, apps and DTC brands whose rules tool works but whose ads tire out faster than the team can replace them. Segwise does not replace Birch's rules. It replaces the guesswork around creative: which ads are fading, why the winners win, and what to make next. In practice it runs next to a rules tool. **Key features** - **Creative analytics at element level.** The Creative Tagging Agent watches, listens to and plays every ad, including playables, then maps hooks, CTAs, characters, audio and on-screen text to ROAS, CPI, IPM and CTR. - **Fatigue alerts** with thresholds you set, such as a 20% ROAS decline over 7 days, sent by email and Slack, per network or across all of them. Details are on the [fatigue tracking page](https://segwise.ai/features/fatigue-tracking). - **Creative generation**: the Creative Generation Agent lets you make statics and videos up to 30 seconds, including AI UGC-style ads, plus playables and CTV spots as managed services. Each draft comes with a "Why this ad" reason, and exports fit each network's specs. More on the [creative generation page](https://segwise.ai/features/creative-generation). You can use each agent on its own, or do it all in one place by chatting with the Segwise agent: ask how your ads are performing, see what competitors are running, and make new ads from your winners. - **Pre-flight Testing** scores up to 10 creatives out of 100 against your own winners before you spend. - **Coverage:** 17 usable ad channels, including Meta, Google Ads, TikTok, Snapchat, AppLovin, Unity, Mintegral and Moloco, and five MMPs: AppsFlyer, Adjust, Branch, Singular and Kochava. An MMP is optional. ![Segwise Fatigue Tracking view showing two Echo ads past a ROAS decline threshold across networks](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/fatigue-panel-1792700735566-compressed.jpg) **Pricing:** Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month, and includes a 7-day free trial. **Limitations** - No bid, budget or pause automation, and no rules engine. You still need Birch, Optmyzr, Madgicx or native rules for that. - It does not launch ads into networks yet; pushing finished assets straight to networks is listed as coming soon. - The trial is 7 days, against 14 for Birch, Optmyzr and AdEspresso, and the entry price is higher than Birch Essential. - History import is 14 days on the trial and 3 months on paid plans. ![Segwise Creative Generation view showing new Spanish and Japanese variations of a winning Echo static](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/generation-panel-1792700736970-compressed.jpg) See which of your ads are fading Connect your ad accounts and get fatigue alerts and new ad drafts from your own winners [Start free trial](https://ua.segwise.ai) [Book a demo](https://cal.com/segwise-bb/segwise-demo?overlayCalendar=true) ### 2\. Madgicx **Best for:** e-commerce brands and agencies that run almost everything on Meta and want AI suggestions on top of rules. ![Madgicx homepage showing its AI ads results headline above AI Marketer recommendations](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/madgicx-homepage-1792700738083-compressed.jpg) Madgicx calls itself an agentic AI advertising platform for Meta ads. It is the closest like-for-like swap for Birch's Meta rules, with a creative layer added. Our [Madgicx alternatives guide](https://segwise.ai/blog/madgicx-alternative-best-ad-platforms-creative-analytics) covers it in more depth. **Key features** - **AI Marketer** audits Meta ad accounts every day and offers one-click actions. - **Automation rules** that run Meta campaigns on conditions you set. - **Creative Insights** labels creative elements, including in video, and flags fatigue. - **AI Ad Generator** makes image ads from a prompt, an image or a Meta Ad Library ad. - **Cloud Tracking** hosts Meta's Conversions API Gateway, which can stand in for Birch's Hub. - **MCP:** a Facebook Ads MCP that can read and write (pause, start, budgets, bids) and a read-only Google Ads MCP. **Pricing:** priced by monthly ad spend, from $45 a month under $1K spend, $129 at $5K to $10K and $329 at $20K to $30K on monthly billing. Above $30K the price is shown inside the app. Two ad accounts are included, and there is a 7-day free trial. **Limitations** - It optimizes Meta only. Reporting pulls Google Ads and TikTok, but rules and AI actions do not run there. - No mobile gaming networks and no MMP are named on its pages. - Its ad generator is described as making image ads. - Prices above $30K spend are not published. ### 3\. Optmyzr ![Current Optmyzr homepage, headed worry-free account management for the AI and automation era of PPC](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/optmyzr-homepage-1792700739508-compressed.jpg) **Best for:** agencies and in-house teams whose spend leans on Google Ads, with Meta as a second channel. Optmyzr's main product is Optmyzr for Search, and it shows: search queries, keywords, Shopping and Performance Max feeds, and budget pacing get the most depth. Meta and LinkedIn tools are included in every plan, and its homepage also lists Microsoft, Amazon and TikTok Ads among the platforms it supports. **Key features** - **Rule Engine** for custom automations, plus prebuilt and custom Blueprints for routine account checks. - **Budget pacing and alerts** across platforms and accounts. - **Social tools** for Meta and LinkedIn, including rules that pause campaigns and ad sets when they exceed budget. - **AI Sidekick** assistant and an **MCP** connection for Claude, ChatGPT and other AI tools. - **Migration help:** Optmyzr says it will recreate automation rules, reporting and monitoring from your current platform. **Pricing:** by spend band. On monthly billing, Essentials is $299 a month up to $25K spend, $349 up to $50K, $399 up to $75K and $449 up to $150K. Premium, which runs rules daily, is $389, $454, $519 and $584 for the same bands. Annual prepay saves 30%, which is where the advertised "starting at $209 a month" comes from. Enterprise is custom. 14-day free trial, no card. **Limitations** - Rule frequency depends on plan: weekly or monthly on Essentials, daily on Premium, and hourly only on demand for Enterprise. Birch checks every 15 minutes. - Essentials gives single-account social tools. Portfolio-level access across several Meta accounts, and cross-platform reports, need Premium or Enterprise. - On the pages we read we found ad text suggestions, but no image or video ad generation. ### 4\. AdAmigo.ai **Best for:** founders, small in-house teams and lean agencies that want an AI to do the daily media buying on Meta and Google. ![AdAmigo.ai homepage headed AI agents that run your Meta and Google ads](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/adamigo-homepage-1792700740679-compressed.jpg) Where Birch asks you to write if-then rules, AdAmigo.ai describes itself as an AI media buyer. It proposes changes each morning and either waits for your approval or applies them overnight, inside budget limits and guardrails you set. **Key features** - **Autopilot** recommendations for budgets, targeting and ads, in review-first or auto-apply mode. - **Chat agent** to audit accounts, launch campaigns or design ads by message. - **Ad design** of on-brand creatives and copy from a prompt, plus a bulk launcher with Google Drive import. - **Anomaly detection** for setup mistakes, spend spikes, broken links and disabled ads. **Pricing:** Per workspace, where one workspace is one brand with one Meta and one Google Ads account. Full access is $349 a month; the Entry plan is $99 a month for accounts spending under $2K a month, with 2 autopilot recommendations a day. A done-for-you media buyer is $899 a month per workspace. 7-day free trial. **Limitations** - Billed per workspace, one per brand, so costs rise with every brand you add. - Meta and Google only today; TikTok is promised for later in 2026. - In auto-apply mode it makes changes overnight without asking. It logs every action, but someone still has to read that log. - No MMP integrations are named on its homepage or pricing page. ### 5\. AdManage.ai ![AdManage.ai homepage promising bulk ad launches across every channel, with its launch tool preview](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/admanage-homepage-1792700742111-compressed.jpg) **Best for:** teams that used Birch mostly for Stage or Launcher, and app advertisers who launch on gaming networks and can pay for a multi-platform plan. AdManage.ai is a launching tool first. Upload creative once from Google Drive, Dropbox, Frame.io or a sheet, and it builds and names the ads, locks Meta's creative enhancements and pushes them live. **Key features** - **Bulk launch to 15 advertised channels:** Meta, TikTok, Google Ads, Snapchat, Pinterest, Reddit, X, LinkedIn, AppLovin, Taboola, ChatGPT Ads, Mintegral, Moloco, Unity Ads and Apple Ads. - **Mobile app workflows** for creative sets, end cards and channel-specific settings. - **Naming templates, UTM control and creative grouping** so large batches stay clean. - **Rules and automations**, creative reporting and an MCP for launching from Claude. **Pricing:** listed in GBP. Essential is £199.99 a month for one ad account on one platform, Meta. In-House is £499.99 for five accounts and Agency is £999.99 for ten, and both list 10 platforms, so confirm your networks are among them. Extra accounts are £99.99 each. It offers a money-back guarantee rather than a free trial. **Limitations** - Rules are capped by plan: one Meta monitoring or comments rule on Essential and 10 on In-House. Unlimited rules need the Agency plan. - Prices are shown in pounds, so check the final dollar amount at checkout. - There is no free trial, only a money-back guarantee, so you pay before you test. ### 6\. Smartly **Best for:** large brands and agencies that want creative production, media buying and measurement in one enterprise contract. ![Smartly homepage with the Smartly powers better ads headline and campaign tool previews](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/smartly-homepage-1792700743711-compressed.jpg) Smartly covers far more than Birch: three suites (Creative, Media, Intelligence) and an AI layer called Synapse with planning, execution and optimization agents. It is sold through demos and contracts. **Key features** - **Optimization Triggers**, automated rules that pause underperformers, scale and alert. - **Predictive Budget Allocation** that shifts budget across channels. - **AI Studio** for image and video generation, templates and video assembly. - **Creative Insights** and pre-launch creative scoring. - **Channels** including Meta, Google Ads, TikTok, Snapchat, Pinterest and Reddit, with some programmatic channels in alpha. **Pricing:** not published. The pricing page returns a 404 and every call to action is a demo. **Limitations** - No public price and no free trial, so it is hard to compare without a sales cycle. - Built for large teams; a small team is likely to use only a slice of it. - Mobile gaming networks and MMPs are not named in its public docs. ### 7\. AdEspresso ![AdEspresso by Hootsuite homepage with the pinpoint your ideal client headline and trial button](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/adespresso-homepage-1792700744888-compressed.jpg) **Best for:** small businesses and freelancers who run Facebook and Instagram ads and mainly want easy split testing. AdEspresso, by Hootsuite, is one of the cheapest ways out of Birch for simple Meta accounts. It handles campaign creation, split tests, automated post boosting and performance triggers. **Key features** - **Split testing analysis** and Inspector breakdowns of each test. - **Customized performance triggers** and automatic optimization on every plan. - **Automated promotion** of Facebook posts, which replaces Birch's post boosting. - **Campaign approval** and white-label reports on Plus, with up to 15 seats. **Pricing:** Starter $49 a month for up to $1,000 ad spend, Plus $99 a month for unlimited spend, Enterprise from $259 a month. 14-day free trial. **Limitations** - Facebook and Instagram only, for both creation and analytics. - The newest posts linked from its site footer date from December 2022, so ask about the product roadmap before you commit. - No MMP integrations and no creative generation are listed. ## Can one tool generate hundreds of ad variations and test them on Google and Facebook? At small volume, yes; at hundreds of ads a month, it works better as three jobs. Making good variations, launching them and judging them need different tools, and teams testing at volume get more control from a tool for each. 1. **Generate from what already works.** Generic AI makes generic ads. Segwise drafts statics and video from your own winning hooks and exports each one to the specs of every network you buy. [Whow Games](https://segwise.ai/case-studies/whow-games-more-shots-at-a-winning-ad) reports making four static variants per concept across every channel in a few hours, and [HiveMinds](https://segwise.ai/case-studies/hiveminds-jio-financial-services-credit-card-cpa) reports 400 to 500 statics and 20 to 25 videos generated since June 2026. Both results are customer-reported in those case studies. For a wider list of generators, read our [guide to AI ad generation tools](https://segwise.ai/blog/best-ai-ad-generation-tools). 2. **Score before you spend.** Run each batch through Pre-flight Testing, which ranks up to 10 creatives at a time against your own winners and gives a run-or-hold verdict. 3. **Launch in bulk.** AdManage.ai pushes the approved batch into Meta, Google Ads and its other channels. AdAmigo.ai's bulk launcher and Birch's Stage also handle Meta. 4. **Let the networks test, and let rules guard the budget.** Meta and Google decide delivery. A rules tool pauses clear losers. 5. **Track every new ad automatically.** Once a Segwise-generated ad goes live, it is tagged and tracked, so the next batch learns from this one. ![Segwise Pre-flight Testing view scoring three Pulse creatives, two unlaunched statics held and one live winner marked run](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/preflight-panel-1792700745913-compressed.jpg) If you run one or two accounts, a single product is simpler: AdAmigo.ai designs, launches and optimizes Meta and Google ads in one place, and Smartly covers all three at enterprise scale. If you test hundreds of ads a month across several networks, separate tools for generation and launching give you more control over each. ## When you do not need a paid Revealbot alternative If your Birch setup is a handful of "pause if CPA is too high" rules, the ad platforms already do that for free. [Google Ads automated rules](https://support.google.com/google-ads/answer/2472779?hl=en) can "change your ad status, budget, bids, and more", and Meta runs its own [ad rules engine](https://developers.facebook.com/docs/marketing-api/ad-rules) that manages ads "based on rules you define". A paid tool earns its fee when you need rules across many accounts, conditions that use MMP data, faster checks, bulk launching or a creative layer. One more warning on roundups: some older lists still name Zalster as a Revealbot alternative, but [zalster.com](https://www.zalster.com) now presents itself as an independent performance agency in Gothenburg, not a software tool. Check every shortlisted vendor's homepage before you book demos. ## How to switch from Birch without losing rules or data 1. **Write down every live rule.** Copy each rule's conditions, actions, schedule and the accounts it covers. Birch MCP can read your rules and logs if you prefer to pull them into Claude or ChatGPT, though it cannot create new rules or edit rule conditions. 2. **Export your reports.** Save the Explorer views and scheduled reports you rely on before you cancel, so you keep the baseline you will judge the new tool against. 3. **Check your billing terms.** Note whether you are on monthly or yearly billing and when the term ends; monthly plans carry overage fees and yearly plans do not. Stage has its own subscription and its own invoice, so cancel it separately. 4. **Replace Hub before you turn it off.** If Birch hosts your Meta server-side tracking, set up the new tracking first, so Meta never loses conversion events. 5. **Run both tools for two weeks, but never on the same ad set.** Two rule engines acting on one ad set will fight each other. Move one campaign group at a time, and keep Birch on Pro until every rule has moved, since its rules only run on Pro. 6. **Add the creative layer early.** If fatigue was the reason you leaned on rules, connect Segwise during the overlap. It imports 14 days of history on the trial and 3 months on paid plans, so fatigue and pattern data appear before you switch Birch off. Our [creative fatigue detection tools guide](https://segwise.ai/blog/best-creative-fatigue-detection-tools) compares the options. > **Tip:** Once the side-by-side run is over and the new tool's rules are live, drop Birch to Essential for a month before you cancel. Essential switches Birch's rules off and saves them as drafts, but keeps reports and the Slack integration, so your old rule logic stays on file at a lower price in case you need to check it. For a wider view of AI tools for Meta, including several not covered here, see our [AI tools for Meta ads management](https://segwise.ai/blog/top-10-ai-tools-meta-ads-management-2026-v2) roundup. ## FAQs Q: Is Revealbot the same as Birch? A: Yes. Revealbot announced its new name, Birch, on October 21, 2024, and says it is the same team, platform and core features. revealbot.com now redirects to bir.ch, and the site footer reads "Birch, formerly Revealbot". It still sells rules, bulk ad creation (Stage), reporting (Explorer), server-side Meta tracking (Hub), Birch AI and an MCP, across Meta, Google, TikTok and Snapchat. Q: How much does Birch (Revealbot) cost in 2026? A: Birch prices by monthly ad spend across all connected accounts. On monthly billing, Essential starts at $49 and Pro at $99 for up to $10K spend. Automated rules are a Pro feature, and Pro rises to $249 at $30K, $499 at $75K and $799 at $150K. Monthly plans add an overage fee if you spend past your band; yearly plans do not. Stage, the bulk ad tool, is billed separately. There is a 14-day free trial with no card. Q: Does Segwise automate bids, budgets or rules like Birch? A: No. Segwise does not change bids or budgets, pause ads or run if-then rules, and it does not launch ads into networks yet. It is an AI creative analytics and creative generation platform: it tags every creative element across 15+ ad networks, warns you by email and Slack when ads fatigue, scores new creatives before spend and helps your team generate statics, videos and playables from winning patterns. It is built to run next to a rules tool such as Birch, Optmyzr or Madgicx. Q: What is the cheapest Revealbot alternative? A: For Meta only, AdEspresso is among the cheapest paid options: Starter is $49 a month up to $1,000 ad spend, and Plus is $99 a month with no spend cap. Madgicx starts at $45 a month under $1K spend but rises with spend. If you only need a few pause or budget rules, Google Ads and Meta both have free built-in automated rules, so you may not need a paid tool at all. Q: Which Revealbot alternative works with mobile game networks like AppLovin? A: Birch itself lists Meta, Google, TikTok and Snapchat. For launching, AdManage.ai lists AppLovin, Mintegral, Moloco and Unity Ads among its 15 advertised channels. Its £199.99 entry plan covers Meta only, so price from the In-House plan (£499.99 a month, 10 platforms) and confirm your networks are included. For analysis, Segwise connects 17 usable ad channels including AppLovin, Unity, Mintegral and Moloco, plus AppsFlyer, Adjust, Branch, Singular and Kochava, and plays and tags playable ads. Q: Can I run Birch and a new tool at the same time? A: Yes, and it is the safest way to switch, but never let two tools act on the same ad set, or their rules will undo each other. Move one campaign group at a time, compare results for about two weeks, then cancel Birch. Cancel Stage separately, since it has its own subscription, and set up replacement server-side tracking before you turn off Birch's Hub. Q: What are the best AI tools for Meta ads management? A: It depends on the job. For AI suggestions plus rules on Meta, Madgicx audits accounts daily and runs automation rules from $45 a month. For an AI media buyer that proposes and applies changes on Meta and Google, AdAmigo.ai costs $349 a month per workspace, which covers one Meta and one Google Ads account. For bulk launching, AdManage.ai pushes hundreds of ads at once. For creative, Segwise tags every ad element, sends fatigue alerts and generates new ads from your winners. Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month. The Segwise blog roundup of AI tools for Meta ads management covers more options. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---