Marketing Mix Modeling Made Simple for Game and App
What is MMM?Marketing mix modeling (MMM) is a way for companies to see how their advertising and marketing activities affect their overall user acquis..
Marketing
Power of Creative Ads in Mobile Games & App Marketing
Angad Singh · Feb 18, 2025 · 6 min read
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It
Brijesh Bharadwaj · Feb 18, 2025 · 12 min read
Unlocking Creative Insights: A Game-Changer in Mobile App Marketing
Angad Singh · Feb 12, 2025 · 6 min read
Mastering the Power of Incrementality in Mobile Games and App Marketing
Angad Singh · Feb 11, 2025 · 8 min read
Strategies to Increase Mobile Gaming App Retention
Angad Singh · Feb 11, 2025 · 16 min read
Understanding the Difference between ROAS and ROI in Marketing
Angad Singh · Jan 27, 2025 · 8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Brijesh Bharadwaj · Jan 27, 2025 · 11 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Angad Singh · Jan 27, 2025 · 15 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Angad Singh · Jan 27, 2025 · 12 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0
Shobhit Gupta · Jan 17, 2025 · 6 min read
2024 Game Studio Ad Creative Trends: What You Need to Know
Angad Singh · Jan 15, 2025 · 3 min read
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads
Angad Singh · Dec 19, 2024 · 9 min read
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads
Angad Singh · Dec 10, 2024 · 9 min read
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA
Angad Singh · Dec 5, 2024 · 6 min read
