The best creative analytics tools for agencies in 2026 are Segwise, Hawky, and Superads: Segwise for multimodal AI tagging, competitor tracking, and creative generation across 15+ ad networks and five MMPs, Hawky for element-level creative diagnostics with fatigue signals, and Superads for low-cost, multi-platform creative reporting that gives smaller teams a single view across their client accounts.
Segwise is an AI creative analytics and creative generation platform that tags every element of every ad with multimodal AI and helps teams turn winning patterns into new data-backed creatives. Hawky and Superads are narrower, more focused tools in the same category.
Creative is the performance lever agencies actually control in 2026. Platform algorithms handle targeting and bidding, and audiences overlap across every ad account you manage. What separates a 2x ROAS agency from a 5x ROAS agency is the speed and quality of creative decisions, and those decisions get better when they are backed by real data instead of gut instinct.
The problem is that most agencies still report at the ad level. You know Ad A beat Ad B, but not why: the hook, the CTA placement, or the visual style. When you run hundreds of ads across a dozen client accounts, that surface-level reporting breaks down fast. Creative analytics tools fix this by going deeper, tagging the individual elements inside each ad, mapping those elements to performance metrics, and surfacing patterns that scale across clients.
This guide covers nine creative analytics tools built for agency workflows. Each takes a different approach, and the right pick depends on your client mix, ad spend volume, and how deep you need your creative insights to go.
What creative analytics means for agencies
Creative analytics goes beyond standard ad reporting. Where campaign dashboards show impressions, clicks, and conversions at the ad level, creative analytics tools examine the specific elements inside each creative: the hook, visual style, CTA, body copy structure, color palette, and even the talent used.
For agencies, the distinction matters for three reasons:
Scalable insights across clients. Element-level data lets you spot patterns that work across verticals, not just within a single account.
Knowledge retention. When a senior media buyer leaves, their sense of "what works for Client X" leaves with them. A creative analytics platform captures that knowledge as data the whole team can use.
Faster creative iteration. Instead of testing blindly, your briefs get specific: "use a problem-agitation hook, UGC visual style, and a mid-frame CTA with urgency language."
What creative analytics does not cover: campaign budget optimization, audience targeting strategy, or channel mix planning. Those are adjacent problems with their own toolsets. It also sits a layer above raw ad reporting tools, which aggregate spend and conversions but stop short of the element-level detail agencies need to brief their next round of creative.
Key points for agencies
Segwise is the strongest option for agencies that need multimodal AI tagging, creative generation, and competitor tracking in one platform across 15+ ad networks and five MMPs.
Hawky leads in element-level creative diagnostics with fatigue detection and clean visual reporting built for agency workflows.
Superads covers multi-platform creative reporting across Meta, TikTok, LinkedIn, YouTube, and Google Ads from $125/month with a 14-day trial, which suits smaller agencies that want one reporting view.
Triple Whale is the clear pick for agencies with Shopify-based DTC clients who need revenue attribution tied directly to creative performance.
Most tools in this category are still Meta-first. Cross-platform coverage varies a lot, so check integration lists before committing.
Element-level analysis (tagging hooks, CTAs, and visual styles separately) is more useful than ad-level reporting for agencies scaling creative insights across accounts.
Budgets range from $59/month (Foreplay) to custom enterprise pricing (VidMob, CreativeX). Segwise starts at $499/month and Superads at $125/month, while Hawky and Triple Whale are quoted by brand or GMV.
Creative analytics tools for agencies at a glance
The 9 best creative analytics tools for agencies
1. Segwise - Best for cross-network creative intelligence and generation
Segwise is an AI creative analytics and creative generation platform that helps UA, performance, and creative teams get more done. It connects to 15+ ad networks and MMPs, tags every creative element with multimodal AI, and helps the team turn winning patterns into new data-backed ads. For agencies managing multiple clients across different ad platforms, that breadth of integration is the first thing that stands out.
The platform is built around specialized AI agents. The Creative Tagging Agent analyzes video, audio, images, and text together, breaking each ad into its component elements: hooks, CTAs, characters, visual styles, emotions, audio tone, and even playable (interactive) ads. Segwise is one of the few platforms that tags playable ads, which matters if you run UA campaigns for mobile gaming clients.
Where Segwise pulls ahead for agencies is the Creative Strategy Agent, an always-on AI creative strategist that holds context across all your creative data. You can ask it anything in plain language: "Which hook style drove the most installs last month across all accounts?" or "What is different about my top 5 creatives versus my bottom 5?" It handles analytical and interpretive questions alike, replacing hours of manual report building with evidence-backed answers. Agencies can also query their own Segwise data from Claude, ChatGPT, Cursor, or Codex through the read-only "Ask Segwise" MCP, which an account manager switches on per account.
The Creative Generation Agent takes winning tag patterns and helps the team produce new statics, video, playables, and AI UGC-style video, grounded in what the data shows is working. Generated assets are meant to be reviewed, edited, and shipped by people: you can rework the hook, copy, product, visual, or layout from a plain-English note and export in any aspect ratio a network needs. For agencies, that is a practical way to keep up with client creative volume without a blank-page start every brief.
Key features:
Multimodal AI tagging across video, audio, image, and text, including playable ads
Creative Strategy Agent for querying creative performance, fatigue patterns, competitor data, and custom metrics in plain language
Creative generation of statics, video, playables, and AI UGC-style video from winning tag patterns, with prompt-based editing and export in any aspect ratio
Competitor tracking that applies the same multimodal AI to competitor ads on Meta (Facebook and Instagram), surfacing their creative patterns and the gaps you can exploit
Fatigue tracking with custom thresholds and early-warning alerts by email and Slack before performance tanks
Asset clustering that groups ads sharing the same underlying assets to isolate which treatment drove the performance difference
Cross-platform integrations with Meta, Google Ads, TikTok, Snapchat, AppLovin (Axon), Unity, Mintegral, Moloco, and more, plus MMP connections to AppsFlyer, Adjust, Branch, Singular, and Kochava
When you should try it: Your agency manages multiple clients across different ad networks (not just Meta) and needs creative intelligence that spans the full stack, from tagging to insights to generation. You want to cut the hours your team loses to manual tagging and reporting, and you would rather use one platform than stack separate tools for analytics, competitor tracking, and creative production.
Limitations: The platform's depth can feel like overkill for an agency running only one or two small accounts. Competitor tracking is Meta only today, so agencies that need competitive intelligence on TikTok or Google will have to look elsewhere for that slice.
Pricing: Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month. A 7-day free trial is available with no credit card, and up to two weeks of history is imported on setup (up to three months on paid plans). No-code OAuth integrations mean setup takes minutes with no engineering resources.
2. Hawky - Best for element-level creative diagnostics
Hawky is an AI-native creative intelligence platform focused on breaking ad creative into component parts and measuring what drives performance at the element level. It auto-tags hooks, visual formats, CTA placements, and body copy structures, then surfaces the patterns across your accounts.
Hawky's differentiator is fatigue detection. The platform watches performance curves and flags creatives that are sliding into decline, which Hawky says gives teams a few days to line up replacements before CPAs spike. For agencies running high-volume accounts, catching fatigue early can head off real budget waste. Hawky also includes competitor creative tracking, showing what rivals are running and how long their ads have been live, and ties analytics, competitor intelligence, and fatigue into a single Command Center per client.
Key features:
Automated element-level tagging of hooks, visual styles, CTAs, and body copy across every ad
Creative fatigue detection that flags declining creatives before performance drops
Competitor creative intelligence with ad longevity and frequency signals
AI creative generation based on winning element combinations
Command Center dashboard for per-client creative intelligence, with no per-seat fees
When you should try it: Your agency manages sizable Meta and Google spend per client and wants element-level diagnostics with fatigue signals and clean, client-ready visual reporting.
Limitations: Cross-platform coverage is narrower than Segwise, mostly Meta and Google, with less depth on gaming networks like AppLovin, Unity, or Mintegral, and no playable ad support. Hawky does not offer MMP integrations, so you cannot line creative tags up against post-install attribution the way you can in Segwise.
Pricing: Custom, built per brand and scaled to creative volume and usage rather than seats, with figures shared on a sales call.
3. Superads - Best for low-cost multi-platform creative reporting
Superads offers AI-powered creative analytics across Meta, TikTok, LinkedIn, YouTube, and Google Ads in one reporting view. For agencies managing several clients, that single view cuts down the dashboard hopping that eats into reporting time, at a price well below the enterprise platforms.
The Superads Scores system rates creative quality on a 0-100 scale across five dimensions: Hook, Hold, Click, Engagement, and Conversion. Superads says the scoring is calibrated on thousands of accounts and billions in ad spend, which gives it some statistical weight. The reporting interface is built for agency workflows, with per-client organization and unlimited users on every plan, and recipients can adjust date ranges and filters instead of being handed a static PDF.
Key features:
Multi-platform creative reporting with unlimited users on every plan
Superads Scores for creative quality across five performance dimensions
Multi-platform coverage across Meta, TikTok, LinkedIn, YouTube, and Google Ads
Agency-friendly organization with per-client views and interactive, shareable reports
AI Copilot that summarizes patterns across creatives
When you should try it: You are a smaller agency or freelance media buyer managing clients across several platforms and want one affordable reporting view, or a lower-cost starting point before investing in a deeper creative intelligence platform.
Limitations: Analytics depth does not match pricier alternatives like Segwise or Hawky, and element-level tagging is less granular. The platform leans toward reporting over intelligence: you get "what happened" more than "why, and what to do next." No competitor tracking or creative generation, and there is no free plan, only a trial.
Pricing: The Professional plan is $125/month (billed $1,500 annually) for up to $100K in monthly ad spend, then $100/month per additional $100K, with a 14-day free trial. Enterprise is custom. Unlimited users on all plans.
4. Triple Whale - Best for e-commerce agency attribution with creative insights
Triple Whale connects creative performance to actual revenue through its proprietary pixel and attribution modeling. For agencies managing Shopify-based DTC clients, that direct line from "this creative" to "this revenue number" makes client reporting straightforward and credible.
The Creative Analysis Agent reviews ad creatives across Meta, TikTok, and Google and flags which ones perform best and why. The real value, though, is the attribution layer underneath: post-purchase surveys, multi-touch attribution, and Shopify integration that tracks the full journey from ad impression to purchase.
Key features:
Revenue attribution that ties specific creatives to sales through a proprietary pixel
Creative Analysis Agent across Meta, TikTok, and Google
Post-purchase surveys that add a qualitative layer to the quantitative data
Deep Shopify integration for full customer-journey tracking
Cohort and product analytics alongside creative performance
When you should try it: Your agency has a DTC and e-commerce client base running primarily on Shopify, and your clients care most about connecting creative decisions to revenue, not just click metrics.
Limitations: Heavily Shopify-dependent, so the value drops for lead gen, SaaS, or non-e-commerce clients. The creative analytics component is secondary to the attribution engine, so element-level insights are thinner than dedicated creative platforms. No competitor tracking and no creative generation.
Pricing: Plans are Foundation, Automate, and Enterprise, billed monthly or annually (two months free on annual) and priced by your brand's GMV, with Enterprise quoted custom. Exact tier prices are not published on the open pricing page, so confirm the current figure for your GMV band with Triple Whale directly.
5. Madgicx - Best budget-friendly all-in-one for Meta agencies
Madgicx combines creative analytics with campaign automation and AI-driven optimization in a single platform built mainly for Meta ads. The AI Chat feature lets media buyers ask natural-language questions about creative performance, and the AI Marketer monitors campaigns around the clock, flagging issues before they get expensive.
For agencies that want creative analytics bundled with media-buying tools rather than as a standalone product, Madgicx offers solid value at a lower price point than most competitors.
Key features:
AI Chat for natural-language queries about creative performance
AI Marketer that monitors campaigns 24/7 and flags issues proactively
Creative analytics bundled with budget automation and campaign optimization
Audience AI for targeting optimization alongside creative insights
Cross-channel reporting with Meta as the primary platform
When you should try it: Your agency runs primarily Meta ads and wants one platform that handles both creative analytics and campaign management at a price that does not strain margins on smaller accounts.
Limitations: Primarily built for Meta, and the all-in-one approach means creative analytics depth is shallower than dedicated platforms. Agencies with high ad spend or deep creative-analysis needs may outgrow it. No competitor tracking and no playable ad support.
Pricing: Core pricing is now set by monthly ad spend and shown inside the app, with a 7-day free trial. The Tracking Pro attribution add-on is $49/month per connected account.
6. Northbeam - Best for cross-channel attribution with creative insights
Northbeam is an attribution-first platform that layers creative performance analysis on top of multi-touch attribution modeling. For agencies managing clients across Meta, Google, TikTok, and other channels, Northbeam shows which creatives drive incremental revenue rather than platform-reported conversions.
The creative analytics component shows performance by creative asset across channels, with attention to incrementality. That is valuable for agencies whose clients ask whether their Meta ads are winning new customers or just retargeting existing ones.
Key features:
Multi-touch attribution modeling for a clearer picture of creative impact across channels
Incrementality analysis that separates true acquisition from retargeting
Cross-channel creative performance data spanning Meta, Google, TikTok, and more
Media mix modeling for budget allocation informed by creative data
When you should try it: Your agency manages high-spend e-commerce accounts where clients want cross-channel transparency, and your conversations center on incrementality and true ROAS rather than platform-reported metrics.
Limitations: Attribution is the core product, not creative analytics, so element-level creative breakdown is limited next to Segwise, Hawky, or VidMob. Pricing is premium. The platform answers "which creative drove revenue" better than "which creative element drove revenue."
Pricing: Custom and informed by data volume. Published tiers run from about $1,500/month (Starter) to $3,500/month (Professional), with Growth and Enterprise quoted on request.
7. VidMob - Best for enterprise video creative analytics
VidMob combines AI-powered creative analytics with human creative expertise at enterprise scale. The platform analyzes video creative at the element level, covering scene composition, talent, text overlays, and audio, then connects those elements to business outcomes across a large library of analyzed creative.
For large agencies managing enterprise accounts with significant video ad budgets, VidMob provides governance, scale, and analytical depth that smaller tools cannot match, with an AI assistant and a dedicated account manager on every package.
Key features:
Frame-by-frame video analysis of scene composition, talent, text overlays, and audio
Enterprise-grade governance and brand-safety controls
Cross-platform coverage across 13 advertising channels
Human creative consulting paired with AI analysis for strategic recommendations
Large creative intelligence library for benchmarking
When you should try it: Your agency manages enterprise clients with large video ad budgets across multiple platforms, and brand governance and compliance are non-negotiable for those clients.
Limitations: Enterprise pricing puts it out of reach for most mid-market agencies, and implementation is complex. The platform is built for large-scale video, so agencies running mostly static image ads find less value.
Pricing: Custom enterprise pricing, priced per brand by annual impression volume (Slate, Portfolio, and Premier tiers). Annual contracts required.
8. CreativeX - Best for brand consistency and creative quality scoring
CreativeX uses computer vision to score ad creative against brand guidelines and quality standards. For agencies managing multiple brands or markets, CreativeX checks that every asset meets consistency requirements before it runs, then measures how brand-consistent creatives perform versus off-brand ones.
This is a governance-first tool. It answers "is this creative on-brand?" before "is this creative performing?" That sequence matters for agencies whose clients weigh brand safety alongside performance.
Key features:
Automated brand consistency scoring at scale using computer vision
Pre-flight creative quality checks against brand guidelines before ads go live
Brand-to-performance correlation showing how on-brand creatives perform versus off-brand
Multi-market coverage for agencies managing global brands across regions and teams
When you should try it: Your agency manages global or multi-market brands where brand consistency is a primary deliverable alongside performance, and your clients have detailed guidelines that need systematic enforcement across dozens of assets.
Limitations: Governance-focused, not performance-focused, so CreativeX does not replace a creative analytics tool for performance optimization. Enterprise-level pricing. Agencies focused purely on direct response get limited value from the governance layer alone.
Pricing: Custom enterprise pricing, quoted on request, typically on an annual contract.
9. Foreplay - Best for competitive creative research and swipe files
Foreplay started as a swipe file tool for saving and organizing competitor ads and has expanded into light creative analytics. Agencies use it to build organized libraries of competitor creatives, tag them by theme and format, and reference them during briefs and brainstorms.
The analytics layer is lighter than the tools above, but the research and inspiration functionality fills a gap pure analytics tools miss. Most agencies run Foreplay alongside a primary analytics platform.
Key features:
Structured competitive creative research with organized swipe file libraries
Creative tagging by theme and format for quick reference during briefing
Fast ad-saving workflow for building inspiration libraries
AI-powered creative briefs generated from saved ad collections
Multi-platform ad library covering Meta, TikTok, and other channels
When you should try it: Your agency needs structured competitive research to inform briefs and strategy alongside a primary analytics platform, and your creative team leans on reference material during ideation.
Limitations: Analytics capabilities are secondary; Foreplay is a research and inspiration tool first, not a performance analytics platform. No element-level performance tagging, fatigue detection, creative generation, or attribution. Agencies relying on it alone will miss the depth they need.
Pricing: Basic from $59/month ($49/month billed annually), Workflow from $175/month, and a dedicated Agency plan at $459/month ($389/month annually) for scaling multiple ad accounts. Enterprise is custom, and all plans include a 7-day trial.
Agency workflow features that matter: multi-client workspaces and client reporting
Feature lists aside, the thing that makes a creative analytics tool work for an agency is how it handles many clients at once. Four capabilities separate agency-ready platforms from single-account tools.
Multi-client workspaces. You need each client's data in its own context, not blended into one account. Segwise provides a Studio View for multi-app and multi-brand management plus folders to organize dashboards and reports by client, so a portfolio of accounts stays separated and legible.
Per-client reporting and sharing. Client-facing reporting has to be fast and clean. Segwise keeps client-specific views with each client's data isolated from the others, and you can share reports and dashboards with external stakeholders through secure links. Superads takes a similar line with interactive reports recipients can filter themselves. Note that sharing through secure links is not the same as a fully white-labeled portal, so if client-branded reporting is a hard requirement, confirm it with each vendor before you commit.
Competitor tracking per client. Agencies pitch and retain on competitive insight. Segwise's Competitor Tracking applies the same multimodal tagging to rival ads so you can run per-client gap analysis, though it covers Meta (Facebook and Instagram) only today. Hawky and Foreplay also surface competitor creatives, with Foreplay leaning on manual swipe files.
Creative volume for clients. The brief-to-asset gap is where agencies lose time. Segwise's generation agent turns winning patterns into new statics, video, playables, and AI UGC-style video that your team reviews and ships, which helps a small creative team keep more accounts supplied. For context, Segwise's agency case study, Medialicious, reports that AI-made ads now carry about 30% of its total ad spend at roughly 150 assets a week.
One more agency-specific lever: Segwise exposes a read-only MCP so a strategist can ask about any client's creative data from Claude, ChatGPT, Cursor, or Codex without opening the dashboard. It is enabled per account on request and cannot change anything, which keeps client data safe while speeding up the "quick question" moments that fill an agency day.
How to choose the right creative analytics tool for your agency
Agencies managing multiple clients across Meta, Google, TikTok, and gaming networks like AppLovin and Unity need creative intelligence that spans the full stack. Segwise, Hawky, and Superads each handle different parts of that problem, and the right choice depends on your workflow.
A quick rule of thumb by client spend: under about $50K/month per client, start with Superads at $125/month or Foreplay from $59/month for reporting and research. At roughly $50K to $250K/month, Segwise's $499/month tier fits agencies that want tagging, competitor tracking, and generation in one place (and the 50% startup discount applies under $50K). Above $250K/month, or for heavy enterprise video, move to custom quotes from Segwise, Hawky, VidMob, or CreativeX.
If you need cross-network creative intelligence with built-in creative generation,Segwise is the fit. Multimodal AI tagging across 15+ ad networks, an always-on Creative Strategy Agent, Meta competitor tracking, and generation in one platform means you are not stacking tools. Agencies with mobile gaming clients benefit especially from playable ad support and deep gaming-network integrations.
If your main need is element-level diagnostics with fatigue signals, Hawky handles this well for agencies running mostly on Meta and Google, with clean reporting and a few days' warning before creatives decline.
If you want one affordable multi-platform reporting view, Superads covers Meta, TikTok, LinkedIn, YouTube, and Google Ads from $125/month with a 14-day trial, and scales as your clients' ad spend grows.
If your client base is DTC and e-commerce on Shopify, Triple Whale's revenue attribution tied to creative performance gives the clearest "this creative generated this revenue" story for client reporting.
If you want analytics bundled with campaign management at a budget-friendly price, Madgicx covers both for Meta-focused agencies, though the analytics depth is shallower than dedicated platforms.
If brand consistency matters as much as performance, CreativeX adds a governance layer that pure performance tools miss, checking every creative against brand guidelines before it runs.
The bottom line for agencies
Agencies in 2026 do not have a shortage of creative analytics tools; they have a matching problem, finding the platform that fits their client mix, ad network coverage, and depth requirements. Segwise stands out for agencies that need the full creative intelligence loop across the widest range of ad networks, from multimodal AI tagging to Meta competitor tracking to creative generation, in one platform that handles 15+ networks and five MMPs. For agencies running mostly on Meta, Hawky and Madgicx cover different price points, and for teams that want a lower-cost multi-platform reporting view, Superads is a legitimate entry at $125/month. Whichever you pick, the agencies that invest in element-level creative intelligence iterate faster, waste less budget on declining creatives, and keep institutional knowledge that survives team turnover. Start free or see how Segwise fits your client roster at segwise.ai.
Frequently asked questions
What are the best creative analytics tools for agencies in 2026?
The best creative analytics tools for agencies in 2026 are Segwise, Hawky, Superads, and Triple Whale. Segwise provides the broadest coverage with multimodal AI tagging across 15+ ad networks plus creative generation and Meta competitor tracking. Hawky focuses on element-level diagnostics with fatigue detection. Superads offers low-cost multi-platform reporting for agencies on tight budgets, and Triple Whale ties creative to revenue for Shopify DTC clients. The right choice depends on your client mix, ad network coverage, and whether you need capabilities beyond basic reporting.
Can agencies use one creative analytics tool across multiple client accounts?
Yes. The tools built for agencies keep each client in its own workspace so data never blends across accounts. Segwise provides a Studio View and folders for multi-brand management, with client-specific views isolated from one another and unlimited seats on every plan. Superads organizes reporting per client with unlimited users on every plan, and Hawky runs a Command Center per client. Confirm the exact multi-account model with each vendor, since the depth of per-client isolation and permissions varies.
Do creative analytics tools offer white-label client reporting?
Most offer shareable, interactive reports rather than fully white-labeled, client-branded portals, so check this carefully if branded reporting is a deliverable. Segwise lets you share reports and dashboards with external stakeholders through secure links, and Superads gives recipients interactive reports they can filter themselves instead of static PDFs. Dedicated reporting aggregators go further on white-labeling, but they sit a layer above element-level creative analytics. If client-branded reporting is essential, confirm the specifics with Segwise or your chosen vendor before committing.
How do creative analytics tools help agencies improve ROAS?
Creative analytics tools improve ROAS by identifying which specific creative elements (hooks, CTAs, visual styles, body copy) drive the highest return, so you can double down on winning patterns and cut losing ones faster. Instead of testing 20 variations blindly, agencies build briefs grounded in what actually works. Segwise maps every tagged element to performance metrics and helps generate new creatives from winning patterns. Hawky flags declining creatives before CPAs spike to prevent budget waste. The gain comes from applying element-level insight to every creative decision rather than reacting to ad-level reports after spend is gone.
What is creative fatigue and how can agencies detect it early?
Creative fatigue happens when ad performance declines because the audience has seen a creative too many times: frequency climbs, CTR drops, and CPAs rise. Most agencies catch it reactively, after performance has already slipped. Segwise offers fatigue tracking with custom thresholds and early-warning alerts by email and Slack so agencies can line up replacements before client results suffer. Hawky also provides fatigue detection with an advance warning window. Without these tools, agencies rely on manual monitoring across hundreds of creatives, which is slow and error-prone at scale.
What is the difference between creative analytics and ad reporting?
Ad reporting tells you which ads performed well based on metrics like CTR, CPC, and ROAS. Creative analytics goes deeper, examining the specific elements inside each ad, such as hooks, visual styles, CTAs, and body copy, to understand why certain ads outperformed. Segwise uses multimodal AI to tag every creative element and map it to performance data, turning surface-level ad reporting into actionable creative intelligence. Hawky provides similar element-level analysis with automated tagging. The distinction matters for agencies because element-level insight scales across clients, while ad-level reporting only describes what happened in a single account.
Which creative analytics tool is best for mobile gaming agencies?
Segwise is the strongest fit for mobile gaming agencies because it integrates with gaming-focused networks including AppLovin (Axon), Unity, Mintegral, and Moloco, alongside Meta, Google, TikTok, and Snapchat, and connects to MMPs like AppsFlyer, Adjust, Branch, Singular, and Kochava for unified attribution. Critically, Segwise is one of the few platforms that tags playable (interactive) ads, a key format in gaming UA. Hawky covers Meta and Google well but lacks the gaming-specific network integrations and playable ad support that gaming agencies need.
How much should an agency budget for creative analytics tools?
Budgets range widely. Entry paid plans run from $59/month (Foreplay Basic), with Superads at $125/month for multi-platform reporting. Triple Whale is priced by GMV with a custom Enterprise tier, and Hawky is quoted per brand. Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month. Enterprise tools like VidMob and CreativeX are custom and typically start in the four figures a month. For most agencies, the right move is matching tool spend to client count and ad spend volume rather than defaulting to the most expensive option.