User Acquisition

12

Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Angad Singh•10 min read•
Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

Angad Singh•6 min read•
Media Mix Modeling (MMM): The Complete Guide for 2026

Media Mix Modeling (MMM): The Complete Guide for 2026

Angad Singh•16 min read•
Best Ad Creative Hooks for Simulation Games

Best Ad Creative Hooks for Simulation Games

Angad Singh•10 min read•
How Early Monetization Supercharges User Acquisition for Mobile Games

How Early Monetization Supercharges User Acquisition for Mobile Games

Brijesh Bharadwaj•5 min read•
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Angad Singh•6 min read•
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

Angad Singh•5 min read•
What is Ad Fatigue? Know, Spot, and Fix!

What is Ad Fatigue? Know, Spot, and Fix!

Angad Singh•5 min read•
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Angad Singh•9 min read•
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

Angad Singh•4 min read•
A Guide for Creating High-Converting UGC Ads for Mobile Games

A Guide for Creating High-Converting UGC Ads for Mobile Games

Angad Singh•9 min read•
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Angad Singh•5 min read•