User Acquisition

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Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions

Angad Singh•7 min read•
5 Must-Have Creative Optimization Tools for DTC Brands

5 Must-Have Creative Optimization Tools for DTC Brands

Angad Singh•7 min read•
Segwise vs MagicBrief: Why Segwise.ai Leads Creative Analytics?

Segwise vs MagicBrief: Why Segwise.ai Leads Creative Analytics?

Angad Singh•3 min read•
Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Understanding Meta's Advanced Mobile Measurement Terms: A Guide for Advertisers

Angad Singh•10 min read•
Guide to Performance Max Creative Specs and Practices

Guide to Performance Max Creative Specs and Practices

Angad Singh•10 min read•
Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Angad Singh•14 min read•
WWDC 2025 AdAttributionKit Update: 6 Major Improvements

WWDC 2025 AdAttributionKit Update: 6 Major Improvements

Angad Singh•8 min read•
How to Create and Use Facebook Playable Ads?

How to Create and Use Facebook Playable Ads?

Angad Singh•18 min read•
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Angad Singh•13 min read•
Creative Testing Strategies for Mobile UA Campaigns in 2025

Creative Testing Strategies for Mobile UA Campaigns in 2025

Angad Singh•15 min read•
Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Angad Singh•16 min read•
DSP vs. SSP: Understanding the Programmatic Ecosystem

DSP vs. SSP: Understanding the Programmatic Ecosystem

Angad Singh•13 min read•
How to Implement Programmatic Advertisement

How to Implement Programmatic Advertisement

Angad Singh•11 min read•
Understanding Personalized Marketing: What It Is and Why It Matters

Understanding Personalized Marketing: What It Is and Why It Matters

Brijesh Bharadwaj•14 min read•
Understanding Predictive Lifetime Value (pLTV) in Marketing

Understanding Predictive Lifetime Value (pLTV) in Marketing

Brijesh Bharadwaj•11 min read•
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Angad Singh•15 min read•
Understanding Mobile App Attribution

Understanding Mobile App Attribution

Angad Singh•12 min read•
Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

Angad Singh•6 min read•
What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works

What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works

Angad Singh•5 min read•
Best Ad Creative Hooks for Arcade Games

Best Ad Creative Hooks for Arcade Games

Angad Singh•7 min read•
Top 5 Creative Ad Types for Strategy Games

Top 5 Creative Ad Types for Strategy Games

Angad Singh•7 min read•
Best Ad Creative Hooks for Simulation Games

Best Ad Creative Hooks for Simulation Games

Angad Singh•10 min read•
Best Ad Creative Hooks for Puzzle Games

Best Ad Creative Hooks for Puzzle Games

Angad Singh•14 min read•
Everything You Need To Know About Meta Business Suite For Ad Management

Everything You Need To Know About Meta Business Suite For Ad Management

Angad Singh•8 min read•
Solving Challenges In Mobile Gaming Analytics With Data Insights

Solving Challenges In Mobile Gaming Analytics With Data Insights

Angad Singh•8 min read•
How Early Monetization Supercharges User Acquisition for Mobile Games

How Early Monetization Supercharges User Acquisition for Mobile Games

Brijesh Bharadwaj•5 min read•
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

Angad Singh•6 min read•
Top Mobile Measurement Partners (MMPs) in 2025

Top Mobile Measurement Partners (MMPs) in 2025

Angad Singh•11 min read•
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

Angad Singh•5 min read•
What is Ad Fatigue? Know, Spot, and Fix!

What is Ad Fatigue? Know, Spot, and Fix!

Angad Singh•5 min read•
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Angad Singh•9 min read•
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

Angad Singh•4 min read•
A Guide for Creating High-Converting UGC Ads for Mobile Games

A Guide for Creating High-Converting UGC Ads for Mobile Games

Angad Singh•9 min read•
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Angad Singh•5 min read•