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Author: Shobhit Gupta

What is a Demand-Side Platform (DSP)? A Complete Guide

What is a Demand-Side Platform (DSP)? A Complete Guide

Observability

Shobhit Gupta · May 22, 2025 · 14 min read
Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Marketing

Shobhit Gupta · May 5, 2025 · 15 min read
Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance

Creative Analytics Explained: How To Track, Measure, And Improve Ad Performance

User Acquisition

Shobhit Gupta · Mar 3, 2025 · 9 min read
Privacy Sandbox on Android: A Complete Guide

Privacy Sandbox on Android: A Complete Guide

Observability

Shobhit Gupta · Jan 27, 2025 · 8 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0

Receiving Ad Attribution and Postbacks in SKAN 4.0

Marketing

Shobhit Gupta · Jan 17, 2025 · 6 min read


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