Angad Singh

Angad Singh

Marketing and Growth

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Angad Singh•9 min read•
Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Angad Singh•8 min read•
Understanding the Future and Basics of Creative Analytics in Gaming Apps

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Angad Singh•7 min read•
Receiving Postbacks in Different Conversion Windows with SKAN 4.0

Receiving Postbacks in Different Conversion Windows with SKAN 4.0

Angad Singh•4 min read•
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

Angad Singh•4 min read•
A Guide for Creating High-Converting UGC Ads for Mobile Games

A Guide for Creating High-Converting UGC Ads for Mobile Games

Angad Singh•11 min read•
Understanding Ad Mediation Platforms for Mobile Apps & Games

Understanding Ad Mediation Platforms for Mobile Apps & Games

Angad Singh•7 min read•
Top Game Analytics Tools for Enhancing Player Experience

Top Game Analytics Tools for Enhancing Player Experience

Angad Singh•6 min read•
2024 Game Studio Ad Creative Trends: What You Need to Know

2024 Game Studio Ad Creative Trends: What You Need to Know

Angad Singh•2 min read•
Google Play Privacy Sandbox Implementation and Measurement Guide

Google Play Privacy Sandbox Implementation and Measurement Guide

Angad Singh•3 min read•
A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing

A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing

Angad Singh•4 min read•
SKAN 4 Implementation and Measurement Guide

SKAN 4 Implementation and Measurement Guide

Angad Singh•5 min read•
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Angad Singh•9 min read•
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

Angad Singh•8 min read•
Analyzing Trends in the Top 100 New Mobile Games in 2024

Analyzing Trends in the Top 100 New Mobile Games in 2024

Angad Singh•8 min read•
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

Angad Singh•5 min read•
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Angad Singh•5 min read•
What is SKAN 4: Definition, Changes and Implementation Tips

What is SKAN 4: Definition, Changes and Implementation Tips

Angad Singh•6 min read•
Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers

Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers

Angad Singh•17 min read•
Mastering ROAS for Mobile Games and Apps: The Ultimate Guide

Mastering ROAS for Mobile Games and Apps: The Ultimate Guide

Angad Singh•13 min read•
Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games

Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games

Angad Singh•9 min read•
Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers

Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers

Angad Singh•3 min read•
Balancing Mobile Game Economy for Long-term LTV Growth

Balancing Mobile Game Economy for Long-term LTV Growth

Angad Singh•9 min read•
Designing Reward Systems to Encourage Spending in Mobile Games

Designing Reward Systems to Encourage Spending in Mobile Games

Angad Singh•8 min read•
Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience

Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience

Angad Singh•8 min read•