# How to Analyze Creative Performance in AppsFlyer (and Where It Stops) Author: Angad Singh Author URL: https://segwise.ai/blog/author/angad-singh Published: 2026-10-23 Category: Creative Analytics Category URL: https://segwise.ai/blog/category/creative-analytics Meta Title: How to Analyze Creative Performance in AppsFlyer (2026) Meta Description: See which creatives work in AppsFlyer: connect networks, fix ad names, add cost and ad revenue, then rank by D7 ROAS and IPM. Plus where AppsFlyer stops. Tags: creative optimization, Guide to Advertising Tag URLs: creative optimization (https://segwise.ai/blog/tag/creative-optimization), Guide to Advertising (https://segwise.ai/blog/tag/guide-to-advertising) URL: https://segwise.ai/blog/analyze-creative-performance-appsflyer To see which creatives work in [AppsFlyer](https://www.appsflyer.com/), connect every ad network under Optimize > Creative Optimization, wait about 24 hours for the 90-day backfill, check that coverage reads "High", then rank creatives in the Overview dashboard by D7 ROAS and IPM. No Creative Optimization subscription? Group the Cohort dashboard by Ad and read your naming convention instead. Segwise is an AI creative analytics and creative generation platform that connects to AppsFlyer as one of five supported MMPs. It tags every element of every ad, flags fatigue by Slack and email, and helps teams turn winning patterns into new ads. This guide is for AppsFlyer customers first: everything in the steps works without Segwise. ## TL;DR - **If you have Creative Optimization:** connect all networks, check coverage, then work in the Overview dashboard (UA view) and the Discovery AI dashboard (creative view). Scene, element and text breakdowns need the Advanced or Premium plan. - **If you don't:** put the creative's name in the ad name ( `af_ad` on non-integrated links), then group the Cohort dashboard by Ad. You lose creative matching across networks and any view of what is inside the ad. - **If you monetize with ads:** set up ad revenue at device or impression level, or your ROAS by creative will undercount ad-funded users. - **If you need more:** AppsFlyer's documented AI breakdown is for video, fatigue checks are manual, and nothing in its docs generates new ads. That is where a creative tool sits on top of AppsFlyer, not instead of it. ## What you need before you start When AppsFlyer's creative numbers look thin or wrong, setup is a good first suspect. Check these first. You need What it gives you Where AppsFlyer says so A Creative Optimization subscription The Overview and Discovery AI dashboards, creative matching, custom tags [Creative Management prerequisites](https://support.appsflyer.com/hc/en-us/articles/39137008313105-Creative-Management) name it as a separate subscription Advanced or Premium Creative Optimization plan AI breakdown of video into scenes, elements and on-screen text [Discovery AI dashboard guide](https://support.appsflyer.com/hc/en-us/articles/18565941422993-Creative-Optimization-Discovery-AI-dashboard) ROI360 AppsFlyer's own cost data, so ROAS uses consolidated spend. Without it, cost comes from each network's reporting [Creative Optimization guide](https://support.appsflyer.com/hc/en-us/articles/18564718580625-Creative-Optimization-guide) Admin-level access in each ad network Complete creative pulls. AppsFlyer recommends full permissions for every network login [Partner integrations guide](https://support.appsflyer.com/hc/en-us/articles/18565403047569-Creative-Optimization-partner-integrations) Premium plan, if you want AI tags in your warehouse Custom Creative ETL with AI dimensions [Creative Optimization ETL guide](https://support.appsflyer.com/hc/en-us/articles/19253873174801-Creative-Optimization-ETL-reporting) AppsFlyer does not publish a price for Creative Optimization. Its [pricing page](https://www.appsflyer.com/pricing/) lists Zero, Growth and Enterprise attribution plans, and Creative Optimization appears only as a product link. Ask your account manager which plan you are on before you plan the analysis, because it decides whether the scene and element breakdown in the weekly routine below is open to you. ## How to set up creative-level data in AppsFlyer ![Diagram of six steps to set up creative data in AppsFlyer, from connecting networks to checking coverage](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/setup-steps-1792725978075-compressed.jpg) ### Step 1: Connect each ad network as a creative integration In Creative Optimization, click **\+ Add new integration** (or the three-dot menu, then **Creative integrations**, then **\+ New integration**), pick the partner, pick the apps and sign in. AppsFlyer lists 19 creative partners, including Meta Ads, Google Ads, TikTok, AppLovin, Unity Ads, Mintegral, Moloco, Liftoff, Snapchat, Reddit and X Ads. ironSource is on the list too, but Unity stopped serving ironSource Ads direct-demand campaigns on 30 April 2026, so that connection now mainly matters for historical data. What to expect, according to the [partner integrations guide](https://support.appsflyer.com/hc/en-us/articles/18565403047569-Creative-Optimization-partner-integrations): - AppsFlyer backfills 90 days of creative and performance data, usually within 24 hours. - AppLovin is the exception. Its asset API has no historical lookback, so AppLovin coverage builds from the day you connect and is usually complete within 30 days. (The main guide mentions 45 days of AppLovin history, so expect some variation.) - For Google Ads, connect with the same user who set up ROI360, if you have it. - Some ad types report at ad level only, not creative level: Meta Catalog/DPA, Google non-UAC types, ironSource Offerwall, Moloco CTV, and TikTok and Snapchat Collection ads. ### Step 2: Name your ads so AppsFlyer can tag them AppsFlyer matches the same creative across networks with computer vision, so names are not needed for matching. They are needed for grouping by concept, hook or version. Use **Name convention tags** (three-dot menu). You set a separator and a number of sections, then map each section to a tag. A name like `btd_jumphook_vid_15s_en_v3` with `_` as the separator gives six tags: game, hook, format, length, language and version. AppsFlyer allows up to 10 naming types, and the file extension is ignored. Keep the section count fixed, because each naming type has one section count. For non-integrated networks and owned media, put the creative name in the `af_ad` link parameter (100 characters at most) and creative traits in `af_sub1` to `af_sub5`. AppsFlyer's own [link parameter guide](https://support.appsflyer.com/hc/en-us/articles/207447163-About-link-structure-and-parameters) gives this example: add `af_sub3=blue` to every blue ad to compare color templates. ### Step 3: Bring in cost With ROI360, cost comes from AppsFlyer's consolidated cost data. Without it, cost comes from each network's own reporting, and that partner cost stays in the dashboards and does not flow into Creative ETL. Also turn cost on in each partner integration: the Discovery AI guide says impressions and clicks need it. ### Step 4: Bring in revenue, including ad revenue Creative Optimization's revenue and ROAS columns are cohorted at D0 to D90 and, says AppsFlyer, aligned with its Cohort dashboard. In-app purchases arrive through your in-app events. Ad revenue needs its own setup under **Settings > Revenue Settings > Ad revenue**, and the type you pick matters for creative analysis: - **Aggregate (S2S API):** daily revenue by country, divided evenly across a trigger event such as app open. Fine for campaigns, too blunt for comparing two creatives. - **Device-level (S2S API):** revenue per user, attributed to the source that brought the user. AppsFlyer calls it its most accurate type. - **Impression-level (SDK), ideally with device-level on top:** the freshest data, and the type AppsFlyer recommends. We found no AppsFlyer line saying whether Creative Optimization splits in-app purchase from ad revenue. If you are a hybrid-monetized game, confirm with your CSM which revenue the ROAS column includes before you rank creatives on it. ### Step 5: Add your own tags Two options, from the [Creative Optimization guide](https://support.appsflyer.com/hc/en-us/articles/18564718580625-Creative-Optimization-guide): - **CSV custom dimensions:** download the creatives file, add a column per dimension (for example "Theme"), upload it back. Up to 15 dimensions, one tag per dimension per creative, 1 MB per file, live in about 30 minutes. - **Smart tags:** save any Discovery AI search ("female character in a gym with motivational voiceover") as a tag. It tags every matching creative and becomes a group-by option in the Overview dashboard. AppsFlyer's setup steps still mark parts of search and Smart tags as "coming soon", so check what your account shows. ### Step 6: Check coverage before you trust any ranking Open **Creative integrations** and read the Coverage status column. "High" means the creatives AppsFlyer pulled cover more than 85% of the app's installs in the last 30 days, or more than 85% of cost if you have ROI360. "Low" or "Partial" means some ads are missing, and your top-10 list may be missing a top creative. Fix permissions before you analyze. ## How to analyze creative performance in AppsFlyer, step by step This is a weekly routine for a UA manager. It uses only AppsFlyer features and follows AppsFlyer's own use cases in the [Overview dashboard guide](https://support.appsflyer.com/hc/en-us/articles/18565649486481-Creative-Optimization-Overview-dashboard). 1. **Set the filters.** Pick the app, a date range and the User Acquisition view (not Unified, which mixes in retargeting). Remember the data is LTV: a creative's numbers are for the users it brought in during that range. 2. **Pick one metric for the question you are asking.** Use the table below. Ranking on installs alone rewards cheap users. 3. **Rank in the table.** Group by Creative, turn on "Show only creatives with preview" so you can see each ad, and sort by your metric. Add Appearances to see how many campaigns each creative runs in. 4. **Check new creatives.** Filter Creative age to under 14 days, then open the stacked area graph grouped by Creative and Share of cost. New ads that the networks are giving spend to are your early winners. 5. **Find durable winners.** Set the range to at least 90 days, group by Creative and Share of cost, and look for steady spend share with healthy IPM, eCPI and ROAS. These are the ads to iterate on, not replace. 6. **Look for fatigue.** In the comparison graph (minimum 3-day range), plot IPM, eCPI and cost for your top spenders. AppsFlyer defines fatigue as a drop in IPM with flat costs and rising eCPI. 7. **Break down the winners.** In Discovery AI, open Scenes, Elements and Texts (Advanced or Premium) and sort by your metric. Use **Compare** to put up to 4 Smart tags side by side, such as "gameplay in first 5 seconds" versus "UGC opening". 8. **Compare versions.** Group by Creative similarity to compare near-identical versions (portrait versus landscape, English versus Spanish), and by End card on AppLovin, ironSource, Moloco, Unity Ads, Snapchat and YouAppi. 9. **Save and share.** Save the setup as a shared view so the creative team opens the same cut, or export the table. Use "Export aggregated rows only" if you want the file to match the screen. Your question Rank on Why Does the hook stop the scroll? IPM (installs per 1,000 impressions) It joins attention and install intent in one number Does the ad match the store page? CVR (click to install) A high CTR with a low CVR means the ad promises something the app page doesn't Is it cheap to scale? eCPI Cost per non-organic install, with spend from ROI360 or the network Does it bring paying users? D7 ROAS, then D30 ROAS Cohorted revenue over spend, so it rewards quality, not volume Do the users stay? D7 retention Useful for apps where revenue comes later, such as subscriptions ### When to trust a result: a rule of thumb Don't rank a creative on D7 ROAS until its D7 cohort is complete and it has roughly 100 installs. Call it fatiguing when its IPM sits 20% or more below its first two weeks while eCPI rises and its spend share holds. These thresholds are our rule of thumb, not AppsFlyer guidance. Raise them for high-variance games, where a few payers swing ROAS. ## How to read AppsFlyer's modeled and network-reported numbers Two kinds of numbers sit in the same dashboard, and mixing them up is a common source of arguments between UA and creative teams. **AppsFlyer data versus partner metrics.** Most columns come from AppsFlyer attribution. Columns marked "Partner" come straight from the network. They won't match. For Google, partner metrics use the asset view while AppsFlyer uses the ad group view. Meta doesn't report iOS installs at asset level at all. **Modeled splits for multi-asset ads.** Meta Advantage+ and Google App campaigns mix several assets in one ad. AppsFlyer's attribution stops at the ad on Meta and at the ad group on Google, so it models the split using the network's own asset numbers. Its own example: Meta reports 100 installs for an ad, 60 from asset A and 40 from asset B. AppsFlyer attributes 50 installs to the ad, so it gives asset A 30 (60% of 50) and asset B 20. Revenue and ROAS follow the same ratio. What this means in practice: the ranking between assets inside a multi-asset ad follows the network's view, and AppsFlyer's attribution sets the total. If the network favors one asset because it served it more, AppsFlyer's split inherits that. Treat asset-level ROAS in these ad types as a direction, not a measurement, and confirm big calls with a separate test. Also note Meta Flexible ads show only the best-performing asset. ## What AppsFlyer's 2025 and 2026 creative reports tell you to check AppsFlyer's State of Creative Optimization 2025 looked at 1.1 million video creative variations from 1,300 apps and $2.4 billion of spend from Q1 2024 to Q1 2025, according to its [April 2025 press release](https://www.appsflyer.com/company/newsroom/pr/ai-emotion-creative-trends/). Three findings turn into checks you can run in your own account: - **Spend concentration.** In gaming, the top 2% of creatives drove 53% of spend; in non-gaming, 43%. Check yours: set last month, open the stacked area graph by Creative and Share of cost. If 50 creatives ran, the top 2% is a single ad. If one or two ads carry most of your spend, you are exposed when they fatigue, so test more. - **UGC tutorials against testimonials.** The report found that "UGC Tutorials and Reviews drive stronger performance than Testimonials": in Social apps, UGC tutorials delivered 45% higher IPM and 17% stronger Day 7 retention. Save Smart tags for "UGC tutorial" and "UGC testimonial" and compare their IPM and D7 retention in your own account. - **Storytelling hooks.** They took just 6% of spend in Social and Search, yet the report found they delivered the highest Day 7 retention, at 8.4%. Tag them and see whether your networks are underfunding a concept your users like. AppsFlyer published a [2026 edition](https://www.appsflyer.com/resources/creative-optimization/) in late September 2026. It analyzed 1.2 million creative variations across 10 gaming and non-gaming verticals, and for the first time puts video and static image side by side. Its summary says the top video creatives are pulling further ahead, while image spend spreads more evenly. So run the spend-concentration check twice, once filtered to video and once to images, rather than on the whole account. These are AppsFlyer's averages, not targets. Your account is the benchmark that counts. ## Is AppsFlyer's AI better than building your own analysis on raw attribution data? It depends on the question. Raw attribution data, through raw data reports or Data Locker, gives you rows per ad name and ad ID with installs, events and revenue. That answers "which ad ID performed best" well, and a data team can build it. What raw data does not give you is the hard part: - **Matching.** The same video runs under different names and IDs on Meta, TikTok and AppLovin. AppsFlyer's computer vision merges them. In-house, you would have to build that matching. - **What is inside the ad.** Raw rows carry no hooks, scenes or on-screen text. AppsFlyer's Discovery AI breaks video into scenes, elements and texts and lets you search by content. - **The asset split** for multi-asset ads, described above. Build your own if you have a spare data engineer and your questions are about ad names and metrics. Use AppsFlyer's AI if your questions are about what is in the winning videos. You can do both: on the Premium plan, Custom Creative ETL sends AI tags to your warehouse next to the performance data. For the metrics side, see our guide to [measuring ad creative performance](https://segwise.ai/blog/measure-ad-creative-performance). ## Where AppsFlyer's creative analysis stops AppsFlyer does a lot well: cross-network matching, cohorted ROAS from the attribution source itself, end-card data, web campaigns and creative uploads through Creative Management. These are the limits we found in its own docs, as of October 2026. Job What AppsFlyer documents Where it stops Element-level tagging AI scenes, elements and texts for video, on Advanced and Premium. Smart tags from search. CSV and naming tags The documented AI breakdown covers video. Playables are measured but can't be previewed, and no doc describes AI analysis inside them. CSV tags allow one value per dimension Cross-network joins Computer-vision matching across its 19 creative partners Matches need the same aspect ratio, and different video lengths count as different creatives. Networks such as LinkedIn, Taboola, StackAdapt or Tapjoy are not in its creative partner list. Some ad types are ad level only Fatigue alerts A fatigue definition to read in the Overview dashboard. Agent Hub (beta) agents that send findings to Slack or email No documented creative-level fatigue alert. The anomaly agent watches partners, campaigns and geos, and the Custom Agent can't read Creative data yet. Dashboards refresh once a day at 10:00 UTC New ads Creative Management syncs from Google Drive or Dropbox, scores new creatives A to C, and uploads them to networks No doc describes generating new ads. It ranks and ships what your team already made Two more practical limits: all money is in USD, and Creative Optimization runs on AppsFlyer attribution, and no AppsFlyer doc describes using it with another MMP's data. ![Decision diagram matching four team situations to the AppsFlyer setup that fits each one](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/which-path-1792725980356-compressed.jpg) ## Which setup fits your team A rule of thumb, ours rather than AppsFlyer's: Your situation Use One or two networks, a handful of new creatives a week, mostly metric questions Cohort dashboard grouped by Ad, plus a strict naming convention Three or more networks, or the same creatives running on several of them Creative Optimization, for matching and the Overview dashboard Video-heavy, and the creative team asks "which scenes work?" Advanced or Premium, for Discovery AI scenes and elements Two or more of these are true: playables or statics need element tags, you want fatigue alerts, you buy on networks outside AppsFlyer's list, you need new ads every week Keep AppsFlyer for attribution and add a creative analytics tool on top If only the first three rows apply, AppsFlyer alone is enough. Don't buy a second tool to read numbers you already have. ## How Segwise works on top of AppsFlyer Segwise does not replace AppsFlyer. Segwise is not an MMP, so keep AppsFlyer for attribution and as your source of truth for installs and revenue. You connect it with an AppsFlyer V2.0 API token from the Security center, as the [Segwise AppsFlyer setup guide](https://segwise.ai/integration-docs/appsflyer) shows, and Segwise maps every creative to ROAS, CPA and LTV, including your custom events. ![Segwise Creative Analytics view ranking Born to Drift creatives by AppsFlyer D7 ROAS, with hook tags](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/panel-appsflyer-roas-1792725981258-compressed.jpg) What it adds where AppsFlyer's docs stop: - **Element tags on every format.** [Creative tagging](https://segwise.ai/features/creative-tagging) covers video, image, audio, on-screen text and playables. Segwise plays each playable end to end and tags the mechanic, tutorial, end card and CTA. It also reads your naming convention, so the work from step 2 carries over. - **More networks in one view.** 17 live ad network connectors, including the main gaming networks and several outside AppsFlyer's creative list, such as LinkedIn, StackAdapt, Taboola, Outbrain, Tapjoy, Vibe and Bidease. - **Fatigue alerts.** [Fatigue tracking](https://segwise.ai/features/fatigue-tracking) watches for a sustained drop against thresholds you set, such as a 20% ROAS decline over 7 days, and alerts you by Slack and email. - **Scores before spend.** AppsFlyer's Creative Management grades new creatives A to C. Segwise has its own version: [Pre-flight Testing](https://segwise.ai/features/preflight-testing) scores up to 10 new images or videos at a time out of 100, against the ads already winning in your account, and gives a run-or-hold verdict with its reasoning. - **New ads from what wins.** Segwise drafts statics, video up to 30 seconds and AI UGC-style video from your top patterns, for your team to edit and ship. Playables and CTV spots come as managed services. ![Segwise Fatigue Tracking view flagging a Born to Drift video whose ROAS fell on AppLovin](https://prod.superblogcdn.com/site_cuid_clo00o2d0644641vqp8vh8w6cd/images/panel-fatigue-1792725982223-compressed.jpg) The gap it closes is the one WGT described before using Segwise: "To identify top-performing assets, we had to pull data from our MMP and then manually cross-reference it against the live creative sitting in each individual ad network." WGT reports its early concept-to-test cycle got [5x faster](https://segwise.ai/case-studies/wgt-5x-faster-creative-testing), from 2 to 3 weeks to 2 to 3 days. Honest limits: Segwise imports up to 14 days of history on the free trial and 3 months on paid plans, against AppsFlyer's 90-day backfill. Competitor tracking covers Meta only. And pushing finished ads straight to networks is not live yet, while AppsFlyer's Creative Management already uploads to six networks (to the creative library only, for Unity and Mintegral). Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month, and includes a 7-day free trial. For a feature-by-feature view, read [Segwise vs AppsFlyer Creative Optimization](https://segwise.ai/blog/segwise-vs-appsflyer), and for a wider list, the [AppsFlyer Creative Optimization alternatives](https://segwise.ai/blog/appsflyer-creative-optimization-alternatives). If you are still choosing an MMP, start with our [mobile measurement partners guide](https://segwise.ai/blog/mobile-measurement-partners). See every AppsFlyer creative tagged and ranked Connect AppsFlyer and your ad networks, and see which hooks, scenes and end cards drive D7 ROAS [Start free trial](https://ua.segwise.ai) [Book a demo](https://cal.com/segwise-bb/segwise-demo?overlayCalendar=true) ## A 30-minute weekly checklist for AppsFlyer users - Coverage status is High for every network you spend on. - New creatives (under 14 days) are getting spend share, or you know why not. - Top 5 spenders show no IPM drop with rising eCPI. - Each winner has its hook, format and length readable from its name or tags. - You have one hypothesis for next week's creatives, taken from the scenes or tags that won. > **Tip:** Save this routine as a shared view in Creative Optimization, starred as the default, so everyone on the team opens the same filters on Monday. ## FAQs Q: What is AppsFlyer Creative Optimization? A: AppsFlyer Creative Optimization is a paid add-on inside AppsFlyer, found under Optimize > Creative Optimization. It pulls creatives from 19 integrated ad network partners, matches the same creative across networks with computer vision, and joins each one to AppsFlyer attribution data such as installs, IPM, eCPI, cohorted revenue and ROAS. It has two dashboards: Overview for UA managers and Discovery AI for creative teams. On the Advanced and Premium plans, Discovery AI also breaks video creatives into scenes, elements and on-screen text. Q: Can I see which creatives work in AppsFlyer without Creative Optimization? A: Yes, at ad level. Open Analyze > Cohort & Retention, group by Ad or Ad ID, and compare cohorted revenue, ROAS and retention. For this to work, each ad name must carry the creative's name, and for links you build yourself you put it in the af_ad parameter (up to 100 characters) and creative traits in af_sub1 to af_sub5. What you lose is matching the same creative across networks and any view of what is inside the ad, such as hooks or scenes. Q: How much does AppsFlyer Creative Optimization cost? A: AppsFlyer does not publish a price for Creative Optimization. Its pricing page lists the Zero, Growth and Enterprise attribution plans, and Creative Optimization is not priced in any of them. AppsFlyer's help centre refers to Advanced and Premium Creative Optimization plans, and says AppsFlyer's own cost data, used for ROAS, needs a separate ROI360 subscription. Ask your AppsFlyer account manager for a quote and for which plan you are on. Q: Does AppsFlyer alert you when a creative fatigues? A: Not at creative level, based on AppsFlyer's docs as of October 2026. The Overview dashboard is built to help you spot fatigue by hand, which AppsFlyer defines as a drop in IPM with flat costs and rising eCPI. Agent Hub, in beta, can send findings to Slack or email: its Spot Creative Opportunities agent ranks top creatives, and its anomaly agent watches partners, campaigns and geos. No doc describes an automatic alert when a single creative fatigues. Q: How often does AppsFlyer Creative Optimization data update, and how much history do you get? A: The Overview and Discovery AI dashboards refresh once a day at 10:00 UTC, covering the last 90 days. When you add a network, AppsFlyer backfills 90 days of creative and performance data, usually within 24 hours. AppLovin is the exception: its asset API has no historical lookback, so AppLovin data builds from the day you connect and is usually complete within about 30 days. Scene, element and text breakdowns appear about 24 hours after you connect a network. Q: What did AppsFlyer's State of Creative Optimization 2025 report find? A: AppsFlyer's 2025 report, released in April 2025, covered 1.1 million video creative variations from 1,300 apps and $2.4 billion of spend from Q1 2024 to Q1 2025. It found the top 2% of creatives drove 53% of ad spend in gaming and 43% in non-gaming. It also found that UGC tutorials and reviews beat testimonials (in Social apps, tutorials delivered 45% higher IPM and 17% stronger Day 7 retention), and that storytelling hooks took just 6% of spend in Social and Search while delivering the highest Day 7 retention, at 8.4%. AppsFlyer published a 2026 edition in late September 2026, covering 1.2 million creative variations across 10 verticals and comparing video with static image ads. Q: What are the alternatives to AppsFlyer Creative Optimization? A: The main alternatives are creative analytics tools that sit on top of any MMP, such as Segwise, and other MMPs' creative modules, such as Singular's Creative IQ, which is sold as a separate package. A tool that works across MMPs makes sense if you also need element tags on playables and statics, fatigue alerts, networks outside AppsFlyer's creative list, or new ads built from your winners. Segwise keeps a full comparison in its list of AppsFlyer Creative Optimization alternatives at segwise.ai/blog/appsflyer-creative-optimization-alternatives. Q: Does Segwise work with AppsFlyer? A: Yes. AppsFlyer is one of the five MMPs Segwise connects to, along with Adjust, Branch, Singular and Kochava. You connect it with an AppsFlyer V2.0 API token from the AppsFlyer Security center, and Segwise maps every creative to ROAS, CPA and LTV, including custom events, with AppsFlyer as the source of truth. Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month, and includes a 7-day free trial. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---