Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Strategy & Optimization

Brijesh Bharadwaj • Feb 18, 2025 • 12 min read

Unlocking Creative Insights: A Game-Changer in Mobile App Marketing

Marketing

Angad Singh • Feb 12, 2025 • 5 min read

Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

User Acquisition

Angad Singh • Feb 12, 2025 • 5 min read

What is Ad Fatigue? Know, Spot, and Fix!

User Acquisition

Angad Singh • Feb 11, 2025 • 5 min read

Mastering the Power of Incrementality in Mobile Games and App Marketing

Marketing

Angad Singh • Feb 11, 2025 • 7 min read

Strategies to Increase Mobile Gaming App Retention

Strategy & Optimization

Angad Singh • Feb 11, 2025 • 6 min read

Mobile Gaming App User Retention Strategies and Benchmarks

Strategy & Optimization

Angad Singh • Feb 07, 2025 • 7 min read

Understanding ROAS in Google Ads: A Simple Guide

Strategy & Optimization

Angad Singh • Feb 05, 2025 • 12 min read

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

User Acquisition

Angad Singh • Feb 05, 2025 • 9 min read

Incrementality: What is it & why is it important?

Resource

Brijesh Bharadwaj • Feb 04, 2025 • 5 min read

Understanding the Difference between ROAS and ROI in Marketing

Strategy & Optimization

Angad Singh • Jan 27, 2025 • 8 min read

Predictive Analytics: Uses in Mobile Games and App Marketing

Creative Analytics

Brijesh Bharadwaj • Jan 27, 2025 • 11 min read

Privacy Sandbox on Android: A Complete Guide

Creative Analytics

Shobhit Gupta • Jan 27, 2025 • 7 min read

Top Mobile Gaming App Marketing Strategies You Must Know

Strategy & Optimization

Brijesh Bharadwaj • Jan 27, 2025 • 12 min read

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Creative Analytics

Angad Singh • Jan 27, 2025 • 7 min read

Receiving Postbacks in Different Conversion Windows with SKAN 4.0

Resource

Angad Singh • Jan 27, 2025 • 4 min read

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

User Acquisition

Angad Singh • Jan 20, 2025 • 4 min read

A Guide for Creating High-Converting UGC Ads for Mobile Games

User Acquisition

Angad Singh • Jan 17, 2025 • 9 min read

Receiving Ad Attribution and Postbacks in SKAN 4.0

Marketing

Shobhit Gupta • Jan 17, 2025 • 6 min read

Understanding Ad Mediation Platforms for Mobile Apps & Games

Creative Analytics

Angad Singh • Jan 16, 2025 • 5 min read

Top Game Analytics Tools for Enhancing Player Experience

Tool Comparison

Angad Singh • Jan 16, 2025 • 6 min read

2024 Game Studio Ad Creative Trends: What You Need to Know

Marketing

Angad Singh • Jan 15, 2025 • 2 min read

Google Play Privacy Sandbox Implementation and Measurement Guide

Resource

Angad Singh • Jan 13, 2025 • 3 min read

A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing

Resource

Angad Singh • Dec 31, 2024 • 4 min read

SKAN 4 Implementation and Measurement Guide

Resource

Angad Singh • Dec 30, 2024 • 5 min read

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Marketing

Angad Singh • Dec 19, 2024 • 9 min read

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

Marketing

Angad Singh • Dec 10, 2024 • 8 min read

Analyzing Trends in the Top 100 New Mobile Games in 2024

Resource

Angad Singh • Dec 10, 2024 • 8 min read

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

Marketing

Angad Singh • Dec 05, 2024 • 5 min read

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

User Acquisition

Angad Singh • Dec 04, 2024 • 5 min read

What is SKAN 4: Definition, Changes and Implementation Tips

Angad Singh • Dec 04, 2024 • 6 min read

Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers

Resource

Angad Singh • Oct 24, 2024 • 17 min read

Mastering ROAS for Mobile Games and Apps: The Ultimate Guide

Angad Singh • Sep 13, 2024 • 13 min read

Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games

Angad Singh • Jul 16, 2024 • 9 min read

Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers

Resource

Angad Singh • Jul 12, 2024 • 3 min read

Balancing Mobile Game Economy for Long-term LTV Growth

Angad Singh • Jul 10, 2024 • 9 min read

Designing Reward Systems to Encourage Spending in Mobile Games

Angad Singh • Jul 04, 2024 • 8 min read

Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience

Angad Singh • Jul 01, 2024 • 8 min read

Comparing Different Monetization Models: Freemium, Premium, and Subscription for Mobile Games

Angad Singh • Jun 26, 2024 • 8 min read

Personalization Techniques for In-App Purchases in Mobile Games

Angad Singh • Jun 21, 2024 • 8 min read

Best Practices for Pricing and Bundling in Mobile Games

Angad Singh • Jun 21, 2024 • 8 min read

Using User Segmentation to Drive In-App Purchases in Mobile Games

Angad Singh • Jun 14, 2024 • 10 min read

Effective Strategies to Boost In-App Purchases in Mobile Games

Angad Singh • Jun 12, 2024 • 7 min read

Role of User Retention in LTV for Mobile Games

Angad Singh • Jun 11, 2024 • 6 min read

Key Metrics for Measuring LTV in Mobile Games

Angad Singh • Jun 06, 2024 • 7 min read

What is Mobile Game LTV and Why it Matters?

Angad Singh • Jun 03, 2024 • 5 min read

Effective Strategies for Implementing In-App Purchases (IAP) in Mobile Games

Angad Singh • Jun 03, 2024 • 4 min read

What are In-App Purchases (IAP) in Mobile Gaming?

Angad Singh • May 24, 2024 • 7 min read

How to Segment Users in a Mobile Gaming App?

Angad Singh • May 23, 2024 • 6 min read

Understand How to Retain Mobile Game Users Longer

Angad Singh • May 17, 2024 • 8 min read