Marketing to Gen Z: Key Strategies for 2025

Strategy & Optimization

Angad Singh • May 05, 2025 • 9 min read

Understanding Personalized Marketing: What It Is and Why It Matters

Strategy & Optimization

Brijesh Bharadwaj • May 05, 2025 • 14 min read

AI in Mobile Game Marketing and Advertisement: Key Stats & Insights

Creative Analytics

Brijesh Bharadwaj • May 05, 2025 • 15 min read

Creating a Converting Facebook Ad: Practices and Examples

Strategy & Optimization

Brijesh Bharadwaj • Apr 29, 2025 • 12 min read

How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions

Cracking Creatives

Angad Singh • Apr 28, 2025 • 5 min read

Creating and Scaling Static Ads: Strategies and Use Cases

Strategy & Optimization

Angad Singh • Apr 24, 2025 • 8 min read

How to Use AdMob for Game Monetization

Strategy & Optimization

Angad Singh • Apr 24, 2025 • 17 min read

Understanding Predictive Lifetime Value (pLTV) in Marketing

Strategy & Optimization

Brijesh Bharadwaj • Apr 24, 2025 • 11 min read

Understanding the Impact and Meaning of Incrementality in Marketing

Marketing

Angad Singh • Apr 22, 2025 • 13 min read

Effective Strategies and Examples for UGC Ads

Strategy & Optimization

Angad Singh • Apr 22, 2025 • 10 min read

Understanding Predictive Analytics: A Comprehensive Guide

Creative Analytics

Angad Singh • Apr 22, 2025 • 14 min read

How to Calculate and Reduce Customer Acquisition Cost

Strategy & Optimization

Angad Singh • Apr 22, 2025 • 15 min read

How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days

Cracking Creatives

Angad Singh • Apr 17, 2025 • 4 min read

Best Marketing Automation Software Tools for 2025

Tool Comparison

Brijesh Bharadwaj • Apr 15, 2025 • 5 min read

Top Proven Strategies to Promote Your Mobile App

Strategy & Optimization

Brijesh Bharadwaj • Apr 15, 2025 • 7 min read

How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success

Cracking Creatives

Angad Singh • Apr 11, 2025 • 4 min read

Understanding Mobile App Attribution

Creative Analytics

Angad Singh • Apr 04, 2025 • 12 min read

Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025

User Acquisition

Angad Singh • Apr 03, 2025 • 6 min read

What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works

User Acquisition

Angad Singh • Apr 02, 2025 • 5 min read

Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success

Cracking Creatives

Angad Singh • Apr 02, 2025 • 3 min read

Best Ad Creative Hooks for Arcade Games

Strategy & Optimization

Angad Singh • Apr 01, 2025 • 5 min read

Top 5 Creative Ad Types for Strategy Games

Strategy & Optimization

Angad Singh • Apr 01, 2025 • 7 min read

Generating Successful Ad Creatives with AI

Strategy & Optimization

Angad Singh • Mar 25, 2025 • 8 min read

Cracking the Code: How Evony's Ads Built a Winning Strategy

Cracking Creatives

Angad Singh • Mar 19, 2025 • 4 min read

Best Ad Creative Hooks for Simulation Games

User Acquisition

Angad Singh • Mar 19, 2025 • 10 min read

Best Ad Creative Hooks for Puzzle Games

Strategy & Optimization

Angad Singh • Mar 19, 2025 • 14 min read

TikTok Creative Center: A Practical Guide for Advertisers

Strategy & Optimization

Brijesh Bharadwaj • Mar 18, 2025 • 11 min read

Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?

Creative Analytics

Brijesh Bharadwaj • Mar 18, 2025 • 10 min read

Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library

Strategy & Optimization

Brijesh Bharadwaj • Mar 18, 2025 • 10 min read

Unlocking Google Ads Transparency Center: A Pro's Guide to Analyzing Competitor Ads

Creative Analytics

Brijesh Bharadwaj • Mar 18, 2025 • 7 min read

How Whiteout Survival's Ads Drove $1B+ in 2024

Cracking Creatives

Angad Singh • Mar 12, 2025 • 4 min read

Mobile Game Advertising in 2025: Key Insights and Best Practices

Strategy & Optimization

Angad Singh • Mar 11, 2025 • 5 min read

Cracking the CPM code: How to maximize ROI in mobile game ads

Strategy & Optimization

Angad Singh • Mar 07, 2025 • 11 min read

Examples Of Interactive Ads For Maximizing Audience Engagement

Strategy & Optimization

Angad Singh • Mar 06, 2025 • 7 min read

The Most Powerful Tools for Creative Reporting

Tool Comparison

Brijesh Bharadwaj • Mar 06, 2025 • 9 min read

Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches

Strategy & Optimization

Brijesh Bharadwaj • Mar 05, 2025 • 9 min read

Unlocking Facebook’s Ad Library: How to Analyze Competitor Ads Like a Pro

Creative Analytics

Angad Singh • Mar 05, 2025 • 4 min read

Everything You Need To Know About Meta Business Suite For Ad Management

Creative Analytics

Brijesh Bharadwaj • Mar 03, 2025 • 8 min read

Building A Winning Creative Strategy: A Step-By-Step Approach

Strategy & Optimization

Brijesh Bharadwaj • Mar 03, 2025 • 8 min read

Solving Challenges In Mobile Gaming Analytics With Data Insights

Strategy & Optimization

Angad Singh • Mar 03, 2025 • 8 min read

How Early Monetization Supercharges User Acquisition for Mobile Games

User Acquisition

Brijesh Bharadwaj • Feb 26, 2025 • 5 min read

Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns

Marketing

Angad Singh • Feb 24, 2025 • 5 min read

Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability

Marketing

Angad Singh • Feb 24, 2025 • 7 min read

Steps To Mastering The Creative Workflow Process In Gaming App Marketing

Strategy & Optimization

Brijesh Bharadwaj • Feb 21, 2025 • 14 min read

Analyzing And Measuring Campaign Performance Metrics And Strategies

Strategy & Optimization

Angad Singh • Feb 21, 2025 • 6 min read

Unlocking the Full Potential of Mobile User Acquisition (UA) with AI

User Acquisition

Angad Singh • Feb 21, 2025 • 6 min read

Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks

Creative Analytics

Angad Singh • Feb 20, 2025 • 5 min read

Top Mobile Measurement Partners (MMPs) in 2025

Tool Comparison

Angad Singh • Feb 19, 2025 • 6 min read

Marketing Mix Modeling Made Simple for Game and App

Marketing

Angad Singh • Feb 18, 2025 • 5 min read

Power of Creative Ads in Mobile Games & App Marketing

Marketing

Angad Singh • Feb 18, 2025 • 5 min read