Strategies for Scalable Game User Acquisition

Strategy & Optimization

Angad Singh • Jul 18, 2025 • 11 min read

Top Ad Networks Alternatives to Google for 2025

Tool Comparison

Shobhit Gupta • Jul 18, 2025 • 10 min read

Understanding View-Through Attribution and Its Importance

Creative Analytics

Angad Singh • Jul 18, 2025 • 8 min read

Guide to Match 3 Playable Ads for Mobile Games

Strategy & Optimization

Angad Singh • Jul 16, 2025 • 13 min read

Guide to Performance Max Creative Specs and Practices

Strategy & Optimization

Angad Singh • Jul 16, 2025 • 10 min read

Understanding Attribution Modeling in Marketing

Creative Analytics

Brijesh Bharadwaj • Jul 16, 2025 • 8 min read

A Beginner's Guide to A/B Testing Ads for Optimization

Strategy & Optimization

Angad Singh • Jul 14, 2025 • 15 min read

Understanding Lookback Windows in Marketing Attribution

Creative Analytics

Angad Singh • Jul 14, 2025 • 5 min read

Understanding Marketing Attribution: A Complete Guide

Creative Analytics

Brijesh Bharadwaj • Jul 14, 2025 • 9 min read

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

Cracking Creatives

Angad Singh • Jul 04, 2025 • 5 min read

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Cracking Creatives

Angad Singh • Jun 26, 2025 • 7 min read

Implement and Optimize Facebook Ad Tools for 2025

Tool Comparison

Brijesh Bharadwaj • Jun 25, 2025 • 5 min read

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Strategy & Optimization

Brijesh Bharadwaj • Jun 25, 2025 • 4 min read

Top Facebook Ad Tools for Effective Campaign Management

Tool Comparison

Angad Singh • Jun 17, 2025 • 5 min read

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Strategy & Optimization

Angad Singh • Jun 17, 2025 • 14 min read

HTML5 Playable Ads: A Practical Guide

Strategy & Optimization

Brijesh Bharadwaj • Jun 17, 2025 • 16 min read

WWDC 2025 AdAttributionKit Update: 6 Major Improvements

Creative Analytics

Angad Singh • Jun 17, 2025 • 8 min read

Mobile App Retargeting – Win Back High-Intent Users

Strategy & Optimization

Brijesh Bharadwaj • Jun 17, 2025 • 8 min read

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

Cracking Creatives

Angad Singh • Jun 17, 2025 • 8 min read

How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days

Cracking Creatives

Angad Singh • Jun 13, 2025 • 9 min read

AI Tools to Create Winning Facebook Ads

Tool Comparison

Angad Singh • Jun 11, 2025 • 7 min read

How to Create and Optimize TikTok Playable Ads?

Strategy & Optimization

Angad Singh • Jun 11, 2025 • 11 min read

How to Create and Use Facebook Playable Ads?

Strategy & Optimization

Angad Singh • Jun 11, 2025 • 18 min read

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Strategy & Optimization

Angad Singh • Jun 10, 2025 • 13 min read

Understanding Facebook's Aggregated Event Measurement

Strategy & Optimization

Brijesh Bharadwaj • Jun 10, 2025 • 11 min read

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives

Angad Singh • Jun 06, 2025 • 7 min read

Understanding Ad Exchanges and How They Work

Creative Analytics

Angad Singh • Jun 05, 2025 • 15 min read

Essential Mobile Game Marketing Strategies Guide

Strategy & Optimization

Shobhit Gupta • Jun 05, 2025 • 8 min read

Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack

Creative Analytics

Angad Singh • Jun 05, 2025 • 13 min read

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

Cracking Creatives

Angad Singh • May 30, 2025 • 4 min read

Creative Testing Strategies for Mobile UA Campaigns in 2025

Strategy & Optimization

Angad Singh • May 28, 2025 • 15 min read

Understanding Real-Time Bidding (RTB) in Marketing

Marketing

Angad Singh • May 28, 2025 • 13 min read

Complete Guide to Instagram Ad Sizes and Specs 2025

Strategy & Optimization

Brijesh Bharadwaj • May 27, 2025 • 5 min read

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Strategy & Optimization

Angad Singh • May 22, 2025 • 16 min read

What is a Demand-Side Platform (DSP)? A Complete Guide

Creative Analytics

Shobhit Gupta • May 22, 2025 • 13 min read

Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Cracking Creatives

Angad Singh • May 22, 2025 • 5 min read

DSP vs. SSP: Understanding the Programmatic Ecosystem

Creative Analytics

Angad Singh • May 20, 2025 • 13 min read

What is a Supply-Side Platform and its Importance

Angad Singh • May 20, 2025 • 12 min read

iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models

Marketing

Angad Singh • May 16, 2025 • 4 min read

Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers

Creative Analytics

Angad Singh • May 13, 2025 • 12 min read

Creative Optimization in 2025: Actionable Insights Report

Creative Analytics

Angad Singh • May 13, 2025 • 17 min read

How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy

Cracking Creatives

Angad Singh • May 08, 2025 • 3 min read

How AI Revolutionizes Marketing Strategies

Strategy & Optimization

Angad Singh • May 08, 2025 • 13 min read

Innovative Gaming Trends Shaping 2025

Creative Analytics

Angad Singh • May 06, 2025 • 14 min read

Comprehensive Guide to Creating Effective Banner Ads

Strategy & Optimization

Angad Singh • May 05, 2025 • 11 min read

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Strategy & Optimization

Shobhit Gupta • May 05, 2025 • 15 min read

How to Optimize UA Budget Allocation In Mobile Advertising in 2025

Angad Singh • May 05, 2025 • 23 min read

How to Implement Programmatic Advertisement

Strategy & Optimization

Angad Singh • May 05, 2025 • 11 min read

Effective Ad Monetization Strategies Explained

Strategy & Optimization

Angad Singh • May 05, 2025 • 12 min read

Strategies for Customer Acquisition Success: A Complete Guide

Strategy & Optimization

Angad Singh • May 05, 2025 • 7 min read