Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns
Marketing
Angad Singh
••5 min readAll Posts / 4
Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability
Marketing
Angad Singh
••7 min read
Steps To Mastering The Creative Workflow Process In Gaming App Marketing
Marketing
Brijesh Bharadwaj
••14 min read
Analyzing And Measuring Campaign Performance Metrics And Strategies
User Acquisition
Angad Singh
••10 min read
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI
User Acquisition
Angad Singh
••6 min read
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks
User Acquisition
Angad Singh
••9 min read
Top Mobile Measurement Partners (MMPs) in 2025
User Acquisition
Angad Singh
••11 min read
Marketing Mix Modeling Made Simple for Game and App
Marketing
Angad Singh
••5 min read
Power of Creative Ads in Mobile Games & App Marketing
Marketing
Angad Singh
••5 min read
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It
Marketing
Brijesh Bharadwaj
••12 min read
Unlocking Creative Insights: A Game-Changer in Mobile App Marketing
Marketing
Angad Singh
••5 min read
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance
User Acquisition
Angad Singh
••5 min read
What is Ad Fatigue? Know, Spot, and Fix!
User Acquisition
Angad Singh
••5 min read
Mastering the Power of Incrementality in Mobile Games and App Marketing
Marketing
Angad Singh
••7 min read
Strategies to Increase Mobile Gaming App Retention
Marketing
Angad Singh
••16 min read
Mobile Gaming App User Retention Strategies and Benchmarks
Observability
Angad Singh
••11 min read
Understanding ROAS in Google Ads: A Simple Guide
Observability
Angad Singh
••12 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
User Acquisition
Angad Singh
••9 min read
Incrementality: What is it & why is it important?
Resource
Brijesh Bharadwaj
••5 min read
Understanding the Difference between ROAS and ROI in Marketing
Marketing
Angad Singh
••8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Marketing
Brijesh Bharadwaj
••11 min read
Privacy Sandbox on Android: A Complete Guide
Observability
Shobhit Gupta
••7 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Marketing
Angad Singh
••15 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Marketing
Angad Singh
••12 min read
Receiving Postbacks in Different Conversion Windows with SKAN 4.0
Resource
Angad Singh
••4 min read
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
User Acquisition
Angad Singh
••4 min read
A Guide for Creating High-Converting UGC Ads for Mobile Games
User Acquisition
Angad Singh
••9 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0
Marketing
Shobhit Gupta
••6 min read
Understanding Ad Mediation Platforms for Mobile Apps & Games
Monetization
Angad Singh
••7 min read
Top Game Analytics Tools for Enhancing Player Experience
Game Analytics
Angad Singh
••12 min read
2024 Game Studio Ad Creative Trends: What You Need to Know
Marketing
Angad Singh
••2 min readGoogle Play Privacy Sandbox Implementation and Measurement Guide
Resource
Angad Singh
••3 min read
A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing
Resource
Angad Singh
••4 min read
SKAN 4 Implementation and Measurement Guide
Resource
Angad Singh
••5 min read
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads
Marketing
Angad Singh
••9 min read
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads
Marketing
Angad Singh
••8 min read
Analyzing Trends in the Top 100 New Mobile Games in 2024
Resource
Angad Singh
••8 min read
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA
Marketing
Angad Singh
••5 min read
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future
User Acquisition
Angad Singh
••5 min read
What is SKAN 4: Definition, Changes and Implementation Tips
Angad Singh
••6 min read
Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers
Resource
Angad Singh
••17 min read
Mastering ROAS for Mobile Games and Apps: The Ultimate Guide
Monetization
Angad Singh
••13 min read
Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games
Monetization
Angad Singh
••9 min read
Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers
Resource
Angad Singh
••3 min read
Balancing Mobile Game Economy for Long-term LTV Growth
Monetization
Angad Singh
••9 min read
Designing Reward Systems to Encourage Spending in Mobile Games
Monetization
Angad Singh
••8 min read
Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience
Monetization
Angad Singh
••8 min read
Comparing Different Monetization Models: Freemium, Premium, and Subscription for Mobile Games
Monetization
Angad Singh
••8 min read
Personalization Techniques for In-App Purchases in Mobile Games
Monetization
Angad Singh
••8 min read
Best Practices for Pricing and Bundling in Mobile Games
Monetization
Angad Singh
••8 min read