What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works
User Acquisition
Angad Singh
••5 min readAll Posts / 4
Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success
Cracking Creatives
Angad Singh
••3 min read
Best Ad Creative Hooks for Arcade Games
Strategy & Optimization
Angad Singh
••5 min read
Top 5 Creative Ad Types for Strategy Games
Strategy & Optimization
Angad Singh
••7 min read
Generating Successful Ad Creatives with AI
Strategy & Optimization
Angad Singh
••8 min read
Cracking the Code: How Evony's Ads Built a Winning Strategy
Cracking Creatives
Angad Singh
••4 min read
Best Ad Creative Hooks for Simulation Games
User Acquisition
Angad Singh
••10 min read
Best Ad Creative Hooks for Puzzle Games
Strategy & Optimization
Angad Singh
••14 min read
TikTok Creative Center: A Practical Guide for Advertisers
Strategy & Optimization
Brijesh Bharadwaj
••11 min read
Emerging Trends in Creative Strategy: What’s Shaping the Future of Advertising?
Creative Analytics
Angad Singh
••13 min read
Elevate Your Ad Strategy: Expert Tips for Analyzing Competitors with TikTok Ad Library
Strategy & Optimization
Brijesh Bharadwaj
••10 min read
Unlocking Google Ads Transparency Center: A Pro's Guide to Analyzing Competitor Ads
Creative Analytics
Brijesh Bharadwaj
••7 min read
How Whiteout Survival's Ads Drove $1B+ in 2024
Cracking Creatives
Angad Singh
••4 min read
Mobile Game Advertising in 2025: Key Insights and Best Practices
Strategy & Optimization
Angad Singh
••7 min read
Cracking the CPM code: How to maximize ROI in mobile game ads
Strategy & Optimization
Angad Singh
••11 min read
Examples Of Interactive Ads For Maximizing Audience Engagement
Strategy & Optimization
Angad Singh
••7 min read
The Most Powerful Tools for Creative Reporting
Tool Comparison
Brijesh Bharadwaj
••9 min read
Facebook Ad Hooks That Actually Work: A Breakdown of 2024’s Most Engaging Approaches
Strategy & Optimization
Brijesh Bharadwaj
••9 min read
Unlocking Facebook’s Ad Library: How to Analyze Competitor Ads Like a Pro
Creative Analytics
Angad Singh
••4 min read
Everything You Need To Know About Meta Business Suite For Ad Management
Creative Analytics
Brijesh Bharadwaj
••8 min read
Building A Winning Creative Strategy: A Step-By-Step Approach
Strategy & Optimization
Brijesh Bharadwaj
••8 min read
Solving Challenges In Mobile Gaming Analytics With Data Insights
Strategy & Optimization
Angad Singh
••8 min read
How Early Monetization Supercharges User Acquisition for Mobile Games
User Acquisition
Brijesh Bharadwaj
••5 min read
Perfecting Creative Workflows Process for High-Impact Mobile Game Campaigns
Marketing
Angad Singh
••5 min read
Fake Ads & Mobile Gaming: How Studios Balance Clickbait, Gameplay Integrity, and Profitability
Marketing
Angad Singh
••7 min read
Steps To Mastering The Creative Workflow Process In Gaming App Marketing
Strategy & Optimization
Brijesh Bharadwaj
••14 min read
Analyzing And Measuring Campaign Performance Metrics And Strategies
Strategy & Optimization
Angad Singh
••6 min read
Unlocking the Full Potential of Mobile User Acquisition (UA) with AI
User Acquisition
Angad Singh
••6 min read
Benchmark ROAS For Mobile Games In Different Countries And Across Different Ad-Networks
Creative Analytics
Angad Singh
••5 min read
Top Mobile Measurement Partners (MMPs) in 2025
Tool Comparison
Angad Singh
••11 min read
Marketing Mix Modeling Made Simple for Game and App
Marketing
Angad Singh
••5 min read
Power of Creative Ads in Mobile Games & App Marketing
Marketing
Angad Singh
••5 min read
Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It
Strategy & Optimization
Brijesh Bharadwaj
••12 min read
Unlocking Creative Insights: A Game-Changer in Mobile App Marketing
Marketing
Angad Singh
••5 min read
Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance
User Acquisition
Angad Singh
••5 min read
What is Ad Fatigue? Know, Spot, and Fix!
User Acquisition
Angad Singh
••5 min read
Mastering the Power of Incrementality in Mobile Games and App Marketing
Marketing
Angad Singh
••7 min read
Strategies to Increase Mobile Gaming App Retention
Strategy & Optimization
Angad Singh
••16 min read
Mobile Gaming App User Retention Strategies and Benchmarks
Strategy & Optimization
Angad Singh
••11 min read
Understanding ROAS in Google Ads: A Simple Guide
Strategy & Optimization
Angad Singh
••12 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
User Acquisition
Angad Singh
••9 min read
Incrementality: What is it & why is it important?
Resource
Brijesh Bharadwaj
••5 min read
Understanding the Difference between ROAS and ROI in Marketing
Strategy & Optimization
Angad Singh
••8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Creative Analytics
Brijesh Bharadwaj
••11 min read
Privacy Sandbox on Android: A Complete Guide
Creative Analytics
Shobhit Gupta
••7 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Strategy & Optimization
Brijesh Bharadwaj
••12 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Creative Analytics
Angad Singh
••7 min read
Receiving Postbacks in Different Conversion Windows with SKAN 4.0
Resource
Angad Singh
••4 min read
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
User Acquisition
Angad Singh
••4 min read
A Guide for Creating High-Converting UGC Ads for Mobile Games
User Acquisition
Angad Singh
••9 min read