How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 DaysCracking CreativesAngad Singh•June 17, 2025•8 min read
How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-DaysCracking CreativesAngad Singh•June 13, 2025•9 min read
How to Create and Optimize TikTok Playable Ads?Strategy & OptimizationAngad Singh•June 11, 2025•11 min read
How to Create and Use Facebook Playable Ads?Strategy & OptimizationAngad Singh•June 11, 2025•18 min read
CPI, IPM, and ROAS Benchmarks for Optimizing Ad SpendStrategy & OptimizationAngad Singh•June 10, 2025•13 min read
Understanding Facebook's Aggregated Event MeasurementStrategy & OptimizationBrijesh Bharadwaj•June 10, 2025•11 min read
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS CreativesCracking CreativesAngad Singh•June 06, 2025•7 min read
Essential Mobile Game Marketing Strategies GuideStrategy & OptimizationShobhit Gupta•June 05, 2025•8 min read
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution StackCreative AnalyticsAngad Singh•June 05, 2025•13 min read
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M RevenueCracking CreativesAngad Singh•May 30, 2025•4 min read
Creative Testing Strategies for Mobile UA Campaigns in 2025Strategy & OptimizationAngad Singh•May 28, 2025•15 min read
Complete Guide to Instagram Ad Sizes and Specs 2025Strategy & OptimizationBrijesh Bharadwaj•May 27, 2025•5 min read
Ultimate Guide to Creative Testing for Mobile Game User AcquisitionStrategy & OptimizationAngad Singh•May 22, 2025•16 min read
What is a Demand-Side Platform (DSP)? A Complete GuideCreative AnalyticsShobhit Gupta•May 22, 2025•13 min read
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning CreativesCracking CreativesAngad Singh•May 22, 2025•5 min read
DSP vs. SSP: Understanding the Programmatic EcosystemCreative AnalyticsAngad Singh•May 20, 2025•13 min read
iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic ModelsMarketingAngad Singh•May 16, 2025•4 min read
Meta’s Ad ROAS – Guide for Mobile Gaming UA ManagersCreative AnalyticsAngad Singh•May 13, 2025•18 min read
Creative Optimization in 2025: Actionable Insights ReportCreative AnalyticsAngad Singh•May 13, 2025•17 min read
How DC: Dark Legion Made $18M in 60 Days: Their Creative StrategyCracking CreativesAngad Singh•May 08, 2025•3 min read
How AI Revolutionizes Marketing StrategiesStrategy & OptimizationAngad Singh•May 08, 2025•13 min read
Comprehensive Guide to Creating Effective Banner AdsStrategy & OptimizationAngad Singh•May 05, 2025•11 min read
Optimization Techniques for Meta Ad Campaigns in Mobile GamingStrategy & OptimizationShobhit Gupta•May 05, 2025•15 min read
How to Optimize UA Budget Allocation In Mobile Advertising in 2025Angad Singh•May 05, 2025•23 min read
How to Implement Programmatic AdvertisementStrategy & OptimizationAngad Singh•May 05, 2025•11 min read
Effective Ad Monetization Strategies ExplainedStrategy & OptimizationAngad Singh•May 05, 2025•12 min read
Strategies for Customer Acquisition Success: A Complete GuideStrategy & OptimizationAngad Singh•May 05, 2025•7 min read
Marketing to Gen Z: Key Strategies for 2025Strategy & OptimizationAngad Singh•May 05, 2025•9 min read
Understanding Personalized Marketing: What It Is and Why It MattersStrategy & OptimizationBrijesh Bharadwaj•May 05, 2025•14 min read
AI in Mobile Game Marketing and Advertisement: Key Stats & InsightsCreative AnalyticsBrijesh Bharadwaj•May 05, 2025•15 min read
Creating a Converting Facebook Ad: Practices and ExamplesStrategy & OptimizationBrijesh Bharadwaj•April 29, 2025•12 min read
How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad ImpressionsCracking CreativesAngad Singh•April 28, 2025•5 min read
Creating and Scaling Static Ads: Strategies and Use CasesStrategy & OptimizationAngad Singh•April 24, 2025•8 min read
Understanding Predictive Lifetime Value (pLTV) in MarketingStrategy & OptimizationBrijesh Bharadwaj•April 24, 2025•11 min read
Understanding the Impact and Meaning of Incrementality in MarketingMarketingAngad Singh•April 22, 2025•13 min read
Effective Strategies and Examples for UGC AdsStrategy & OptimizationAngad Singh•April 22, 2025•10 min read
Understanding Predictive Analytics: A Comprehensive GuideCreative AnalyticsAngad Singh•April 22, 2025•14 min read
How to Calculate and Reduce Customer Acquisition CostStrategy & OptimizationAngad Singh•April 22, 2025•15 min read
How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 DaysCracking CreativesAngad Singh•April 17, 2025•4 min read
Best Marketing Automation Software Tools for 2025Tool ComparisonBrijesh Bharadwaj•April 15, 2025•5 min read
Top Proven Strategies to Promote Your Mobile AppStrategy & OptimizationBrijesh Bharadwaj•April 15, 2025•7 min read
How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its SuccessCracking CreativesAngad Singh•April 11, 2025•4 min read
Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025User AcquisitionAngad Singh•April 03, 2025•6 min read